Welcome to Mobey Forums Corporate Mobile Banking Webinar The - - PowerPoint PPT Presentation

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Welcome to Mobey Forums Corporate Mobile Banking Webinar The - - PowerPoint PPT Presentation

Welcome to Mobey Forums Corporate Mobile Banking Webinar The webinar will start at 3pm CET Mobile corporate banking should be a key component in a banks omni-channel strategy. 1) Consumers have been well served: the business case has been


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Welcome to Mobey Forum’s Corporate Mobile Banking Webinar The webinar will start at 3pm CET

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Mobile corporate banking should be a key component in a bank’s omni-channel strategy.

1) Consumers have been well served: the business case has been clear from simple feature phones to smartphones and, most recently, tablets. 2) Small and medium size enterprises have been fairly well served, since their needs are very similar to those of consumers. 3) Big corporations have often been overlooked.

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For corporate clients the difference between business and private use is becoming painfully clear.

  • working remotely
  • the need to be available 24/7
  • the need for real time corporate banking, independent of time and

place. Need for a multi-level financial offering on various devices, where the user is able to decide which device they will use and in in which situation.

Mobile corporate banking should be a key component in a bank’s omni-channel strategy.

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Finding right use cases is the main obstacle for banks in Offering Corporate Services

0% 10% 20% 30% 40% 50% 60%

We haven't identified the use cases We don't have the relevant knowledge in- house We don't have the budget We haven't found a suitable 3rd party solution yet Other ”Other” included comments such as

  • Capacity and expertise to deliver is missing
  • Online offering built on old architecture
  • Challenges in building services for mobile

N=175, of which 79 are banks

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Set of use cases on a journey

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According to Mobey Forum’s Survey:

  • Banks that already have an offering focus on smartphones
  • Banks that don’t yet have an offering are planning more tablet-focused services.

Tablets seen as future devices for demanding business usage

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Smartphones Tablets

Already offering mobile corporate services Not yet offering mobile corporate services

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Smartphones Tablets

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  • Mobey Forum believes

that apps are richer in functionality and have superior usability.

  • Mobile web does not take

full advantage of some of the mobile-specific features such as

  • GPS
  • touch screens
  • interactivity
  • NFC reader/writer
  • voice command
  • fingerprint…

Native apps beat mobile web apps hands down for engagement and stickiness

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Executives are using corporate mobile banking

0% 10% 20% 30% 40% 50% 60% 70% 80%

CFO Treasurer Head of account payables department CEO Controller Financial analyst Employee of account payables department

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Notifications and payment authorization are the most frequently used services

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Notifications & Alerts Payment authorization Advanced reporting Cash flow forecasts Payment initiation Corporate card management (Video)chat

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  • The employee is a regular consumer during non-working hours and is frustrated

by the fact that they cannot perform their business activities as effectively as they can for their personal finances.

  • The omni-channel experience needs to be delivered to corporate clients, not
  • nly to consumers. It provides flexibility, real time information and greater

control over their time.

  • Mobey Forum’s Corporate Mobile Banking Workgroup would recommend that

banks address the needs of their corporate clients and acknowledge the requirements set by cross-industry digitization.

  • Offering mobile corporate banking is key to sustainable

customer retention and puts the bank in a winning position to acquire new corporate clients.

Conclusions

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Special Thanks to

11

Juan A Martin Accenture Snorre Hansen Evry Mark Evans HSBC Lars Dahl Nets Scott A Mitchell Royal Bank of Scotland Sander Siezen Royal Bank of Scotland Jonathan Bye Royal Bank of Scotland Davor Ebling SAP Oscar Sala Palomes SILK (CaixaBank) Philipp Stahel UBS Veronica Lange UBS