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WELCOME SAVING MILLIONS WITH WORKFORCE OPTIMIZATION APPLIED ARTIFICIAL INTELLIGENCE WITH: BELLE TIRE + DOMO + RXA Don Barnes III, Ben Schein, Jason Harper 3 BENS BIO: EVOLUTION OF A DATA DORK Philosophy, Politics and Economics (no data)


  1. WELCOME

  2. SAVING MILLIONS WITH WORKFORCE OPTIMIZATION APPLIED ARTIFICIAL INTELLIGENCE WITH: BELLE TIRE + DOMO + RXA Don Barnes III, Ben Schein, Jason Harper 3

  3. BEN’S BIO: EVOLUTION OF A DATA DORK Philosophy, Politics and Economics (no data) 6 years at database software start up: training, coding, selling (and cleaning the bathrooms) MBA 5 years breaking things in finance at Target (push the envelope of what is given to me) 5 years building analytic solutions at scale (stop breaking things and start building a bigger envelope) Target.com Business Intelligence Analytics and Testing (BIAT): 2013-2015 • Enterprise Data BI and Analytics (EDABI) Center of Excellence: 2015-2018 • Domo: VP, Data Curiosity (June 2018 - present): working as product and data culture evangelist based in the office of the Chief Technology Officer 4

  4. JASON HARPER A Leading applied artificial intelligence company from Ann Founder & Arbor, MI Chief Executive Officer A LEADING Domo Implementation Partner 5

  5. 6

  6. RXA LEADERSHIP TEAM Jason Harper Jon Prantner Jon Kuznicki Tom Stanek Heather Reed Jeff Doak Founder & CEO Co-Founder & CAO COO President CXO CTO Come say ‘hi’ and get free swag (DELIVERED*) at our virtual booth! www.RXA.io/booth * While supplies last :) 7

  7. DON BARNES, III President & Chief Tire Guy Since 1922 120 Locations 2500 Employees 8

  8. BEN

  9. Driving the cultural change required to make AI and machine learning initiatives successful

  10. HONOR THE HUMAN INTELLIGENCE Empower users to engage with the • detailed output of machine learning/AI algorithms Ask for feedback based on the • human experience and business context Help humans understand their • continued role in improving the business Avoid creating a “black box” • 11

  11. AVOID THE BLACK BOX Humans hate a ”black box” so make your work accessible • Show your work so that they understand what you are doing • Do not over summarize • Allow for human inputs and tuning • Include flexibility to handle different business contexts (new • customers, new lines of business, etc) 12

  12. JASON

  13. WHAT REALLY IS AN AI SOLUTION? 14

  14. WHAT REALLY IS AN AI SOLUTION? Everything from a simple customer churn forecast to an autonomous pizza delivery vehicle. It could be as fancy as you like, but it really boils down to using data to make better decisions, faster . 15

  15. IDENTIFYING WHEN YOU’RE READY FOR AI One of the most frequent reasons for not diving into AI that we hear today is: “we’re just not ready yet” If you are watching this video today, you are ready for AI. Get started by identifying your business objectives and mapping them to KPIs that we can measure. There’s a proven framework for this… 16

  16. HOW TO IMPLEMENT AND DRIVE ADOPTION OF AN AI SOLUTION 17

  17. DRIVE ADOPTION : ANALYTICS PLAN Download here: www.Rxa.Io/domo 18

  18. WHAT SKILL SETS DOES MY TEAM NEED FOR AI The dirty little secret of data science is that it’s very much an art. When you are building out your teams it’s important to recognize that successful teams balance technical skills with creative ability. And the glue that will hold your team together is trust. 19

  19. DATA SCIENTIST JOB DESCRIPTION The ideal candidate's favorite words are learning, data, scale, and agility. You will leverage your strong collaboration skills and ability to extract valuable insights from highly complex data sets to ask the right questions and find the right answers. Responsibilities Analyze raw data: assessing quality, cleansing, structuring for downstream processing Design accurate and scalable prediction algorithms Collaborate with engineering team to bring analytical prototypes to production Generate actionable insights for business improvements Qualifications Bachelor's degree or equivalent experience in quantitative field (Statistics, Mathematics, Computer Science, Engineering, etc.) At least 4 years' of experience in quantitative analytics or data modeling Deep understanding of predictive modeling, machine-learning, clustering and classification techniques, and algorithms Fluency in a programming language (Python, C, C++, Java, SQL) Familiarity with Big Data frameworks and visualization tools (Cassandra, Hadoop, Spark, Tableau) Areas of Desired Expertise Include Machine Learning Deep Learning Data Mining Customer Scoring Data Analysis Predictive Analytics Predictive Modeling NLP Text Mining R Artificial Neural Networks (ANN) Market Mix Modelling (MMM) Statistical Data Mining Python SQL DOWNLOAD HERE: WWW.RXA.IO/DOMO 20

  20. WHAT DO I NEED TO DO TO MAINTAIN AN AI SOLUTION The skill set shifts a bit. Obviously, you need to drive adoption throughout the AI deployment Lifecycle, and that comes with trust. Domo provides the systems to monitor when data inflows and outflows break and can be set up to monitor when algorithms need adjustments and re-scoring… and of course we are tracking end users use and looking for changes there to alert us if there are adoption issues. 21

  21. CASE STUDY: WORKFORCE OPTIMIZATION 22

  22. DON

  23. 2017 Labor Costs “Felt” Too High. 24

  24. “THIS PROMOTION IS ALWAYS THE BEST OF THE YEAR...I HAVE TO MAKE SURE I HAVE LOTS OF PEOPLE WORKING.” 25

  25. THE PROBLEM: Staffing issues on the clock and underutilized -or- short staffed resulting in longer wait times and lost revenue 26

  26. THE SOLUTION: WE PARTNERED WITH RXA & DOMO TO DELIVER THEIR LABOR OPTIMIZATION PLATFORM 27

  27. STEP 1 The focus was on deploying the pre-built solution, but customizing it to exactly fit our business. Using the Workforce Optimization algorithms as the foundation, we built a plan to optimize our labor that was focused exactly on our needs. 28

  28. ANALYTICS PLAN HIGHLIGHTS BUSINESS INITIATIVE BUSINESS PROBLEM 1 2 Reduce Bottom Employees are on Line Expenses the clock and underutilized BUSINESS MEASURE BUSINESS OUTCOME 3 4 Reduction in labor Hourly labor expense utilization 29

  29. ASSESS Store Attributes ● Date Opened ○ # of Bays ○ # of Customers Served ○ # of each employee type ○ Part Delivery Schedule ○ Historic Timeclock data ● Employees on clock by job code ○ on a 30 minute basis Historic Order Track data ● Employees actively working on ○ an RO by job code on a 30 minute basis Work Order by job code on a 30 ○ minute basis Historic Weather Data and Weather Forecasts ● 30

  30. ASSESS Store Attributes ● Date Opened ○ # of Bays ○ # of Customers Served ○ # of each employee type ○ Part Delivery Schedule ○ Historic Timeclock data ● Employees on clock by job code ○ on a 30 minute basis Historic Order Track data ● Employees actively working on ○ an RO by job code on a 30 minute basis Work Order by job code on a 30 ○ minute basis Historic Weather Data and Weather Forecasts ● 31

  31. OTHER FACTORS. 32

  32. INITIAL ASSESSMENT CUSTOMERS WAITING & UNNECESSARY LABOR COSTS Optimal Staffing Opportunity 46% 46% of hourly shifts are not properly staffed. Longer customer wait times, or staff standing around. Over Staffing 29% 29% of hourly shifts are overstaffed, directly resulting in unnecessary labor expenses. 33

  33. MODELING Distributed Random Forest (DRF) is a powerful classification and regression tool. When given a set of data, DRF generates a forest of classification or regression trees, rather than a single classification or regression tree. Sample Model Description: •500 Trees in Each Forest •Maximum Depth of 13 •Minimum Depth 7 •Maximum Leaves 33 •Staff On The Clock •MSR (Mean Square Residuals) 92% •Amount of Variance Explained 65% •Staff Actively Working •MSR (Mean Square Residuals) 11% •Amount of Variance Explained 95% 34

  34. IMPLEMENTATION Via Domo Dashboards à It’s CRITICAL to meet your consumers where they are. Understand their process, and hand feed them the information they need to make their decisions, when they need it. Pushed right to your manager’s inbox à 35

  35. ADOPTION & MAINTENANCE 36

  36. DRIVING ADOPTION AND MAINTAINING Once we had adoption and results, we monitored use through Domo. RXA to uses Domo to alert the data science team when the predicted schedules are falling out of tolerance and the models need to be adjusted outside the automated process. 37

  37. RESULTS 38

  38. STORE MANAGER FEEDBACK “I never have extra bodies or am short staffed.” “We haven’t been running behind.” “I’m trying to follow it as much as I can.” “I think it’s spot on.” 39

  39. BUSINESS 14% reduction in hourly labor costs Increased Same Store Sales 2.1% Maintained Net Promoter Score of 75 Increased Same Store EBITDA by 8.4% 40

  40. THANK YOU :) 41

  41. THANK YOU

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