WELCOME! vtejte! vlkommen! bem-vindo! bun venit! welkom! - - PowerPoint PPT Presentation
bonvenon! tervetuloa! ! bienvenida! benvenuti! ! WELCOME! vtejte! vlkommen! bem-vindo! bun venit! welkom! dobrodoli! bienvenu! wilkommen! EUROPE: The #1 Market in the World
bonvenon! bienvenu! wilkommen! benvenuti! tervetuloa! bem-vindo! Добро пожаловать! dobrodošli! vítejte! καλωσόρισμα! welkom! välkommen! bun venit! bienvenida!
RIVERSIDE, SEPT 12 2018
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http://statisticstimes.com/economy/european-countries-by-gdp.php, Eurostat.eu
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Eurostat.eu
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Switzerland
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founded (Belgium, France, Italy, Luxemburg, The Netherlands, West Germany)
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citizen enters in a Schengen country, she can freely travel to any of the other 25 Schengen country
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Impetus, Direction
Legislative
Legislative
Executive
Judiciary
Central Bank
Financial Auditor
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Composed by:
Tasks:
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Composed by:
Tasks:
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Composed by:
Tasks:
Commission and approves the Commission members
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Composed by:
Tasks:
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Composed by:
Tasks:
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Composed by:
Tasks:
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Composed by:
Tasks:
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Source: Wikipedia
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Country Population Yearly Change Net change Density P / km2 GDP $ bln 2017 GDP $ pro capita 2017 Russia 143,964,709
9 1,527.469 10,608 Germany 82,293,457 0.22 % 179,233 236 3,684.816 44,549 U.K. 66,573,504 0.59 % 391,919 275 2,624.529 39,734 France 65,233,271 0.39 % 253,723 119 2,583.560 39,869 Italy 59,290,969
202 1,937.894 31,984 Spain 46,397,452 0.09 % 43,131 93 1,313.951 28,358 Ukraine 44,009,214
76 109.321 2,582 Poland 38,104,832
124 524.886 13,822 Romania 19,580,634
85 211.315 10,757 Netherlands 17,084,459 0.28 % 48,521 507 825.745 48,345 Belgium 11,498,519 0.61 % 69,183 380 494.733 43,582
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Country GDP $ pro capita 2017 Population Luxemburg 105,803 590,321 Switzerland 80,590 8,544,034 Norway 74,940 5,353,363 Ireland 70,638 4,803,748 Iceland 70,332 337,780 Denmark 56,444 5,754,356 Sweden 53,217 9,982,709 Netherlands 48,345 17,084,459 Austria 47,289 8,751,820 Finland 46,016 5,542,517 Germany 44,549 82,293,457
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European American:
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The European Union and the United States have the largest bilateral trade and investment relationship and enjoy the most integrated economic relationship in the world:
Asia.
investment in India and China together.
the entire world’s GDP.
www.ec.europa.eu
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US – EU TRADE FACTS 2016 (ustr.gov)
US – EU goods/services $1.1 tr. (Exports: $501bn, Imports: $592bn) Goods (#1 partner) Exports: $270bn, Imports $416bn Services Exports: $231bn, Imports $147bn US exports to EU 2.6 million jobs (2015) Top 5 markets ($bn)
Top US export categories ($bn)
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U.S. Trade in Advanced Technology Products by Technology Group and Selected EU Countries and Areas ($mil) census.gov
Countries Year to date 2018 Year to date 2017 Balance Exports Imports Balance Exports Imports U.K. + 4,774 9,440 4,666 + 4,014 7,686 3,672 France + 1,901 8,471 6,570 + 1,090 7,417 6,327 Italy + 70 2,828 2,758
2,111 2,208 Germany
9,198 11,392
7,356 8,405 Ireland
2,906 14,091
2,625 12,648 Other + 5,821 15,815 9,994 + 6,309 14,526 8,217
U.S .S. . Trade e in Se Services by Selected Countries & Areas ($mil)
census.gov
2015 2016 2017 European Union + 54,857 + 56,079 + 51,438
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implemented many of the CE requirements
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CE mark is required only for products for which a CE marking directive or regulation has been approved. These are:
equipment
medical devices
Telecommunications terminal equipment
protective systems for use in explosive atmospheres
weighing instruments
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CE MARK is not required for:
European based companies can do CE self-certification. It is always recommended to consult a compliance specialist.
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How to obtain CE marking:
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Manufacturers are responsible for:
Importers are responsible for:
requirements and do not represent a risk for the European public
necessary steps
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the EEA you must record this in the REACH database
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MANUFACTURERS
IMPORTERS
furniture or plastic goods from outside the EU
DISTRIBUTORS
DOWNSTREAM USER
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Company tax rate can be quite different, depending on the country. General Examples (exceptions apply):
25%
10%
20%
33.3%
12.5%
18%
25%
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Some (General) Differences Between Americans and Europeans
Item US (in general) EU (in general) Business Approach Result oriented Knowledge oriented Time management Time is money Take the necessary time to learn, business will come as a consequence Personal communication Straight to the point, fact based, more business & less personal Starts with personal “warm up”, then goes to business Problem solving Priority: find a quick solution (time is money) Priority: get to the root of the problem (even if it takes some more time) Legal threats Sometimes used if in strong position, to get immediate benefits Tend not to use unless strictly necessary, do not risk to provoke client Business meals Let’s postpone, until we close the deal Let’s eat now, it will help the deal
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Time
Arriving late is considered rude and meetings follow a precise agenda
far more flexible and they may arrive late. People may held multiple conversations at the same time and topics can change from the initial
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Patience and long term relations
closing the contract in very short time. This may not happen, traveling to the country and signing a contract are not the same thing, especially in southern Europe.
just want to know you and your company better, for better results.
personal connection is required. Be open to the relationship, results will most likely be worth the efforts.
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How is the national culture in relation to:
5 cluster: Network, Contest, Machine, Pyramid, Solar system
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Network Nordic, Baltic, Netherlands Consensus decision-making is the rule People take a coffee break and go through the feelings and
Femininity or person-orientation is high Contest Great Britain, Ireland Similar to the “network” but more masculine They emphasize the quantity of life over quality Continuous competition with few rules, but fair play is expected Quick to accept change Somewhat uncomfortable and restless if the pace is too slow Decisive management after thorough discussions Low long term orientation Machine Germany, Austria, Hungary, Czech Rep. There are lots of rules and the trust lies in “experts” Masculinity is very high, All countries are strongly influenced by Germany Countries are ordered, structured and inflexible. Planning and procedures are key
Hofstede’s model
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Pyramid
Portugal, Slovenia, Slovakia, Romania, The Balkans Hierarchical, top down society with rules and structure Solar System
France, Poland Similar to “Pyramid”, but more individualistic, less emphasis on the family The tensions between hierarchy and individualism are resolved by legalistic approach Corruption is occurring and inspection is needed to make sure all parties fulfill their duties
Hofstede’s model
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Some of the factors to consider:
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An important criteria for choosing the entry country is to check the European Cluster Collaboration Platform: https://www.clustercollaboration.eu/cluster-list The above website is a powerful research tool for screening clusters by:
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Factors to consider when choosing the type of presence
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“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx “International marketing” is the application of “marketing” in the international marketplace. Variations on the theme: Marketing & Love.
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2006/114/EC). Compared features must be:
name, logo, product denomination, message, offline and
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the target country/area
Golden Rule: You can have the best product/service, but if your buyers don’t know it, you don’t really have much for them.
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“Innovation is taking two things that already exist and putting them together in a new way” (Tom Freston)
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U.S. Trade in Services by Selected Countries & Areas $mil (census.gov) 2015 2016 2017 European Union + 54,857 + 56,079 + 51,438
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In 2017 EU was the 4th largest export market for US AG products, after Canada, China and Mexico. Main products:
export.gov
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Global branding and further integration of European markets is continuing to produce a more homogeneous food and drink market in Europe although significant national differences in consumption
the EU: demand for greater convenience, more openness to non- traditional foods, and a growing interest in:
export.gov
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#3 (UK)
soybean meals (35 MMT)
poultry sectors
yearly.
export.gov
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In Germany, a U.S. beer invasion (Washington Post, May 1, 2013)
“In the last year in Berlin, high-end U.S. beer — including one from California that is flown over in coolers — has become available in some grocery stores, and several U.S.-style craft breweries have opened”… “What we’ve found in the United States is this amazing variety of styles and the openness of customers to new things,” said Marc Rauschmann, who is importing beer from California-based Firestone Walker Brewing Co. in airfreighted coolers. ….. “We were really impressed.”
Billions of goods are sold yearly from US companies to Europe, also in industries which are VERY traditionally European. Below a great example of how successful US beer can be in Germany.
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California beer maker has the last laugh in his German brewery (LATimes 8/8/17)
… Some Germans thought Greg Koch was courageous. Others considered the Californian
breweries and 5,000 brands of beer, the entrepreneur from San Diego was determined to establish an American-style craft beer brewery. It took courage, craziness — and chutzpah. But a year after Koch opened his now-thriving brewery, beer garden and restaurant in the Mariendorf section of south-central Berlin, Germans are no longer laughing at the 52-year-
It is a cavernous temple to beer built out of the ruins of an abandoned gasworks plant dating to the turn of the last century. About half of the splendidly refurbished 34,000- square-foot factory floor in the red brick building was turned into the brewery that will produce 925,000 gallons of beer this year for Germany and export to 24 European countries — especially Britain, Sweden and the rest of Scandinavia….
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“…The other half of the former gasworks, separated from the tropical temperatures in the brewery by a spectacular floor-to-ceiling glass window, is reserved for the relaxed, California-style restaurant for up to 1,100
standards, uncommonly friendly service staff…. …Klotz at Hopfenhelden said Europeans are quickly learning, as Americans have, to savor the richer flavors of craft beers. Many are surprised to learn that, with more than 150 beer styles and 20,000 brands, the United States now has more choice than any other country ….”
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PROCEDURES:
PEOPLE INVOLVED:
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professionals
activities
system
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