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Welcome Destination Queenstown Members Update June 2017 Todays - PowerPoint PPT Presentation

Jan 15, 2023 •444 likes •1.31k views

Welcome Destination Queenstown Members Update June 2017 Todays agenda Welcome Queenstown Airport Colin Keel Tourism Industry Aotearoa Chris Roberts Destination Update Graham Budd Winter Marketing Campaign

  1. Welcome Destination Queenstown Members Update June 2017

  2. Today’s agenda • Welcome • Queenstown Airport – Colin Keel • Tourism Industry Aotearoa – Chris Roberts • Destination Update – Graham Budd • Winter Marketing Campaign – Diana Mendes • Winter Festival Overview – Lisa Buckingham

  3. Winter Outlook 2017

  4. Evening flights full steam ahead • Qantas and Virgin Australia ready to operate after-dark services • All 4 airlines flying after-dark for peak winter season • Spreads the flight schedule/peaks • More travel options, better connections • Enables commuter opportunities

  5. Winter outlook summary Peak winter schedule from 22 June Overall capacity 14% up on last winter Domestic +15%, International +10%

  6. International passenger profile – 12 months to April 2017 Summary: • Higher proportion of passengers who are young, Australian and on holiday than other NZ airports • 67% of passengers on international flights are Australian • 48% are under 35 years old • 90% are on holiday or visiting friends or relatives • 28% of ZQN passengers arrive on direct international flights

  7. International passenger profile Seasonality: • Australian pax peak in winter • 79% trans-Tasman pax Australian, 49% under 35 • NZers more evenly spread through year, peak in school holidays • Other nationalities peak in summer • Younger pax peak in winter, especially 15-35 years • Passengers >55 years peak in summer and autumn

  8. International passenger profile – top 5 markets • Australia: 67% of pax, +13%. Peak in winter. Half under 35 years old • New Zealand: 10% of pax, +11%. Peak in school holidays • USA: 6% of pax, +21%. Peak in summer • UK: 3% of pax, +23%. Peak in summer • China: 3% of pax, +1%. Peak at Chinese New Year (Jan/Feb)

  9. Domestic passengers last 12 months • 1.3m pax on domestic flights Adele Easter • +16% on previous 12 months Marathon • Strong capacity growth on AKL route • NB: ~70% international visitors arrive on domestic flights • Domestic pax peak Christmas/early Jan • Inbound/outbound affected by holidays and events either in Queenstown or elsewhere

  10. Gearing up for winter operations • Grooved runway, final stage of $20m airfield upgrade • New de-icing for runway, footpaths • New runway sweeper clears 230,00sqm per hour (our runway is 85,000sqm) • ‘Helga’ then disperses snow (2,700 tonnes per hour) • New vehicle to de-ice aircraft at gate rather than towing to taxiway • People power, snow clearing vehicle fleet, contractors on call

  11. Car parking and traffic flow improvements for winter Summary • Passenger numbers +38% in the last 3 years • Strong community growth across the region • Public car parking +70% by Dec 2017 • $4.6m infrastructure investment in 18 months • More technology and more choices e.g. Tap‘n’Go

  12. Car parking and traffic flow improvements for winter At the terminal • New roundabout, reduce congestion 40% • Dedicated coach park • Free 2-min public drop-off lanes reinstated • Free 20-min express pick-up/drop-off • $4 parking 21-40 mins • Terminal Car Park A and B, 450 spaces • $25 day parking, $100 a week

  13. Car parking and traffic flow improvements for winter Park and Ride Trial – Brookes Rd behind Mitre 10 • Timed with Stage 1 Hawthorne Dr and removal of SH6 parking • 150 spaces, 300 by end of year • Suited to 2+ days • Pay to park, free to ride • Shuttle initially every ½ hour • Average $10 a day, $70 a week • We want your feedback

  14. Master Plan 2045 • Long term plan over 30 years • 3 snapshots at 2025, 2035 and 2045 • Robust demand forecasting • Clean sheet approach • Detailed scenarios for aeronautical, terminal and landside development • Integrate with district planning and community needs • Broad stakeholder and community engagement

  15. Airport evolution Aerohub? Aeronet? Airstrip Airfield Airport Past Present Future Wonderful and Tension of frontier Sustainable balance between inspiring pioneering flying/living with planning, tourism development and local aviation heritage growth & regulation lifestyles in our region Our master plan needs to keep the Southern lakes region connected with the world

  16. How do we sustain growth? Growing visitor Airline and numbers and airport capacity changing mix responding • Customer experience • Regional prosperity • Community support • Environmental balance Destination Technology infrastructure changing the way reaching capacity we interact

  17. Guiding principles SUSTAINABLE Support a safe, commercially-focused, environmentally-conscious and community-orientated business ADAPTABLE Allow for staged growth and innovative solutions aligned to visitor and community needs AFFORDABLE Recognise the economic challenges and opportunities associated with growth MEMORABLE Provide our visitors with an exceptional service experience representing the best of the region and a sense of place

  18. Potential growth forecast 8 Passengers (millions) 7 6 5 4 7.1 3 6.0 2 3.2 1 1.5 0.6 0 2005 2015 2025 2035 2045

  19. Key considerations LOOK? FEEL? SOUND? COST? For customers & visitors For airport stakeholders For shareholders For local communities For wider region and nation

  20. Help us shape tomorrow

  21. Help us shape tomorrow • Community discussions July - September • Questions to consider for the airport and region: – What number of passengers could we facilitate at the existing airport? – How could we grow our capacity at Queenstown Airport? – What’s the environmental and community impact of these demand forecasts? – What are our options for providing capacity elsewhere? – What demand can the region accommodate and what demand does it want to accommodate?

  22. Chris Roberts – Chief Executive

  23. Tourism for Tomorrow Chris Roberts TIA THE VOICE OF NEW ZEALAND’S TOURISM INDUSTRY

  24. Connectivity Productivity Insight Visitor Target for Experience Value

  25. NZ tourism by the numbers • Tourism Spend 2016: – Annual total NZ$34.7b, up 12.2% – Domestic NZ$20.2b, up 7.4% – International NZ$14.5b, up 19.6% • Record arrival numbers: – 3.5m in 2016, up 12% • 332,000 people directly or indirectly employed in tourism, 1 job in 8 • Largest Export Earner - NZ$2b a year more than dairy ( No. 1 for 15 of the past 20 years )

  26. Tourism = almost half of total NZ export growth since 2012 Source: MBIE

  27. The GST Dividend GST from International Visitors $1,600 $1,400 2014: $50m 2015: $200m $1,200 2016: $400m $1,000 2017: $400m+ $800 $600 Well over $1b in additional $400 government revenue from $200 overseas visitors in just 4 $0 years 2013 2014 2015 2016 2017 Millions GST previous level GST actual Poly. (GST actual)

  28. The Big Issues • Infrastructure • People and Skills • Regional Dispersal • Seasonality • Social Licence • Funding A Sustainable Tourism Future

  35. www.nztourismawards.org.nz ENTRIES CLOSE FRIDAY 16 JUNE SUBMISSIONS DUE 20 JUNE Celebrating outstanding performance across three individual and eight business categories Air New Zealand Supreme Tourism Award winner receives $10,000 worth of international air travel 2017 Awards Dinner 7 September, at the Air Force Museum, Christchurch

  36. tia.org.nz

  37. Vis isitor data

  38. CAM April Month 2017

  39. CAM year end April 2017

  40. Commercial Accommodation Monitor

  42. Annual Guest Nig ights

  43. Queenstown Hotel occupancy 2016 Monthly guests 180,000 92% 91% 88% 160,000 85% 86% 83% • 36 Hotels 82% 81% • Monthly ave. capacity 77% 74% 140,000 = 191,625 120,000 65% 60% • Annual capacity = 2,299,500 100,000 80,000 80% 60,000 40,000 20,000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

  44. Queenstown Motel occupancy 2016 Monthly guests 80,000 • 55 Motels • 70,000 Monthly ave. capacity 81% 81% = 85,167 75% 73% 72% 60,000 • 70% 72% Annual capacity 70% = 1,022,000 63% 50,000 55% 40,000 39% 40% 30,000 20,000 66% 10,000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

  45. Queenstown Backpacker occupancy 2016 Monthly guests 70,000 • 22 Backpackers 88% 60,000 • Monthly ave. capacity 85% 84% 82% 79% 78% = 72,088 74% 50,000 • Annual capacity 70% 69% 65% = 865,000 40,000 56% 58% 30,000 74% 20,000 10,000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

  46. Total annual spend YE April 17 $2,113m +6.6%

  47. Domestic spend Y/E /E April il 2017 $683m + 3.1%

  48. In International spend Y/E /E Apri ril l 2017 $1,430m +8.3%

  49. Australia y/e April 2017 $475m +12%

  50. Chin ina y/e April 2017 $208m -10%

  51. Chin ina – Tour package prices

  52. Chin ina – FIT package pric ices

  53. USA y/e April 2017 $208m +18%

  54. Rest of Asia y/e April 2017 $158m +14%

  55. UK y/e April 2017 $100m +3%

  56. Business Plan 2017/18 approved

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