WELCOME Michael Metzger Development Director 1228 EAST WASHINGTON AVE MADISON • WI • 53703 P: 608.616.0705 michael.metzger@mcgrathpropertygroup.com
500 E WASHINGTON AVE HOTEL DEVELOPMENT
405 W Main 137 Proudfit 1344 -1346 Morrison 409 E Washington
DATA Demand for hotels in downtown Madison is strong. > 70% annual occupancy Madison needs more hotels Hotel Professionals TRENDS Global, National, Regional, Local
TRENDS Unique & Local Experiences Great Overall Design Technology Based Communication & Management Evolution of Guest Expectations
CURRENT HOTEL OFFERINGS Large national brands Madison Concourse Best Western - Park Hotel Hyatt Place Standardized - Predictable - Sterile Small room sizes ~325 sqft Hampton Inn AC Double Tree Limited In-room amenities Boutique brands Like national brands - Higher Design Edgewater Graduate Madison Hotel RED In-house amenities plentiful - Pool, Restaurants, Conference Rooms, Bar, Room Service, Spa, Fitness Center, Business Center, Continental Breakfast
Our Concept In Room Amenities Purposeful Design Experience Madison Spacious Technology Focused
Who is coming to Madison? Business Travelers Tourists Families Epic Conferences University of Wisconsin Festivals
In-Room Amenities Full Kitchen - Comfortable Furniture In-Unit Washer/Dryer - Dishwasher Area Rugs - Artwork - Calming Decor Coffee - Good Food - Fast Internet
Purposeful Design “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” Calming - Welcoming - Comfortable Modern - Approachable - Minimal
Experience Madison Help guests experience the neighborhood and community -Custom recommendations -Anticipate guest needs Build partnerships -Local community groups -Businesses -Event organizers
Spacious Rooms Average Downtown Hotel 502 E Wash Hotel ~325 sqft ~500 sqft
Technology Focused Guest communication Management coordination Smart building technology
Why 500 E Washington? Walkable location that allows easy access to some of Madison’s most iconic and vibrant areas. King St Johnson St Williamson St E. Wash Gateway 10 Minute Walk State Street Capitol Square
SITE LOCATION
ZONING Urban Mixed Use (UMX) Hotel is a permitted use in UMX (Conditional Use Req - Size) Rear yard setback - 10 feet Side yard setback - No setback req Front Yard - No setback req Eight Story Maximum Urban Design District #4 Approval Process Urban Design Commission Plan Commission
ENVIRONMENTAL / -: LE6END / / MONITORIN6 LOCATiON l-'\ITH 6ROtJNDViATER ELEVATION / / / PIEZOMEn:R LOCATION / .PZl / / I I- PROPERlY LINE / / / / Klinke Cleaners - 412 E Washington / i'ETRACHLOROETHENE (pcE) CONCENTRA TIO ", (41) / / / IN ViATER . / / M / / ESTIMATED EXTENT OF PCE EXCEEDIN6 iHE \ \ ± .45) / / NRI40 ENFORCEMENT STANDARD (5 / / / / ( / / / / / / / / 1/ / / / / / Tetrachloroethene (TCE) contamination / / -, / / " / / / , / / "" / / ',< /*' / , -. , -, , -, ), Remediation will be required SCALE IN FEET "", 15 0 15 30 I ... "" I / , / Ji,. Northern Environmental -, DISTRIBUTION OF PC,E IN , -, / Hydrologisfs • Engineers • Surreror» • Scientists GROUNDV'lATER (8-24-05) 1203 Storbeck Drive, Woupun, Wisconsin 53963 , -, Phone: 800-498-3921 Fox: 920-324-3023 KLINKE CLEANERS WISCONSIN .. MICHIGAN ILLI NOIS ... IOWA A. " 414 EAST Y-tA5HINGTON AVE . rty or Northern Environmental . N Th is drawin g andaftinformation containe d Iho {oonis the prope CNt ne m Envi ron ment af will MADISON, Y'l15c.ON5IN not be holdliable for impro per Of incorrect usag e. Prof essJ onal seals and sign alures do not apply1 0 e tectror.ic dra .,.,.ing files Th e user assume s all respons ibility andrisk (0; rheaccura cy andverificat ionof all infor ma tioncon tai nedin electron ic files. "",- TASK N1JMI3ER: :3 DATE: 10/23/06 DRAJI'iN BY : dd 100 PROJECT N1JMI3ER. KLEOB-2300-o5'10 F/6URE
Schedule UDC Informational Sept 6th UDC Presentation Nov 8th Planning Commission Nov 20th
Lower Level - Parking
1st Floor
2nd - 5th Floor
Building Section
Building Section
McGrath Property Group Development History - History of successful development - We own and manage all of our properties as long term investments - We develop high quality projects - We have a vested interest in the success of Madison and the community Management - We have expertise in maintaining similar properties in the surrounding area - Existing infrastructure to support hotel operations (laundry, house-keeping, stock storage, etc.) - Hotel management will create e ffi ciencies in our current management structure - Sta ff will be available at all times to handle any guest/building related issues - Communication is key. Quick professional response and follow through is fundamental. Concept - We have a deep understanding of the community and feel that our vision will provide an experience that captures the vibrant spirt of Downtown Madison the surrounding areas.
QUESTIONS? Michael Metzger Development Director 1228 EAST WASHINGTON AVE MADISON • WI • 53703 P: 608.616.0705 michael.metzger@mcgrathpropertygroup.com
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