Welcome! Our Agenda today: The Marlowe Theatre Story The - - PowerPoint PPT Presentation

Welcome!

Our Agenda today:

• The Marlowe Theatre Story
• The Regulatory Framework
• Lunch: sponsored by University of Kent and

Canterbury Christ Church University

• Our Customers
• Pulling it all together
• Close

Well done!

Canterbury has had a Purple Flag accreditation since 2011 and renewed in 2015. The Judges said: “We would like to congratulate you in particular as it really shows through on the submission and assessment just how good a place Canterbury is with your NTE.”

So, what now?

Canterbury is changing….

• Growing population: +25% in homes by 2031
• Increase in cultural dimension in the city:

Marlowe, Beaney, St Gregorys, Collyer Ferguson…

• Changing student population: 148

nationalities in 2015

• City Council is changing how they work by

commissioning not direct delivery

Our Values…

• Quality: In everything we do…
• Value: affordable but NOT cheap…
• Service: value our customers and ensure they

come back and tell others…

• Innovation: doing things differently, doing

different things…

• Trust: our customers trusting us…

It doesn’t have to be bad to be better!

Things to think about…

• Collaboration not competition?
• Curating the city?
• Brand development?
• Joint marketing programme?
• City Break packages?

The Marlowe Theatre The possibilities that The Marlowe can bring to the evening and night time economy

• 1,200 seat Marlowe Theatre
• 150 seat flexible Marlowe Studio
• The Marlowe Lab
• The Green Room
• Three bars
• 73 permanent staff – 110 zero hours
• Turnover £11,618,208

The Marlowe Theatre’s vision is to be the best regional theatre in the country, playing a role on the national stage, creating experiences that inspire, enrich and entertain.

325535 336864 356371 381773 290000 300000 310000 320000 330000 340000 350000 360000 370000 380000 390000 2012/13 2013/14 2014/15 2015/16

5918 14083 16545 18648 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000 2012/13 2013/14 2014/15 2015/16

124 83 76 24 24 18 16 14 12 9 7 7 1 1

MUSICAL 124 PANTO 83 PLAY 76 CHILDRENS 24 BALLET 24 SPECTACLE 18 COMEDY 16 MUSIC ORIGINAL 14 DANCE 12 TRIBUTE ACT 9 CLASSICAL 7 OPERA 7 VARIETY 1 EVENING WITH 1 TOTAL 416

Play 74 Music 22 Musical 8 Children's 29 Comedy 24 Opera 3 Spectacle 2 Variety 7 Workshop 4 Cabaret 1 174

• Beached – Arts Council funded
• A Better Woman – Arts Council funded
• Mobile – MTDT funded
• #Bros – Arts Council funding applied for
• Pantomime – Commercially funded

• ROAR!
• Modern Heresies & Freedom Writers
• Literary Associate
• Associate Director

• RSC Learning and Performance Network Associate

Schools Scheme

• Teachers Membership Scheme
• Arts Award
• Performances for schools

• Participation programme
• Community play
• Spires Academy Dance Showcase
• National Theatre Connections
• The Marlowe Young Musician Of The Year
• RSC’s A Midsummer Night’s Dream

• We also think about where our audiences

come from

• The Marlowe Theatre attracts audience from

across Kent and the South East, bringing thousands of people into Canterbury each year

• Audiences come from further afield for

Glyndebourne Opera

• We always think about who our audiences are
• We continually analyse our audiences to understand

who comes to what show

• This allows us to find more of those people but also

identify members of the community who don’t engage as much

We spend a lot of time looking at what our audiences think about us. A survey goes out each evening to every attender. We then make adjustments to our service based on what people say. We then benchmark this nationally with other venues.

• We have over 14,000 members of our Marlowe

Friends scheme

• Friends get discounts, priority booking and a

membership magazine

• This is one of the biggest theatre memberships

schemes in the country

• This loyalty marketing approach increases

frequency of attendance amongst members

• A tool for measuring the economic impact
• f the organisation within the region
• Created by Dominic Shellard for Arts Council

England

• Suppliers
• Groups
• Corporate Supporters
• Corporate Members
• Corporate Associates
• Sponsors
• Partners

• Simply Ice Cream
• Griggs of Hythe
• Woodland Farm Eggs
• Cheesemakers of

Canterbury

• Butcher at Brogdale
• Salvatori
• A E Barrow and Sons
• Dumbrells
• Chapel Down
• Biddenden Vineyard
• Quex Crisps
• Kent Cider Company
• Anno Distillers
• Professor Cornelius

Ampleforth

• Old Dairy Brewery
• Hush Heath Estate
• Hopdaemon Brewery
• Moor Organics

• Ticket sales to groups represent a large

proportion of our income

• In the last year we sold £1.2million of

tickets to groups

• Groups visit us from across the South East

and beyond

• Some international groups too, including

French schools for pantomime

• Promote your business
• Treat your staff
• Entertain your clients
• Corporate social responsibility

"We decided The Marlowe Theatre was a perfect fit for our business."

DAVID GURTON, CAXTONS

"Brilliant trips with discounted prices. We love the regular updates!"

CAROLINE EDMED, HOLIDAY EXTRAS

• Foyer announcements
• Table talkers
• Electronic screens
• Car brands on forecourt

It was the first time a Marlowe Theatre pantomime had ever been sponsored… What would happen?

Season brochure pages Brochure mailed to 80,000 three times in the year; March, August and November.

In print:

• £25k outdoor campaign
• 150k targeted direct mail
• 50k pick-up flyers
• Press ads and editorial
• Digital campaign

• Unique

promotions…

• Ticket insert

leaflets

• Targeted emails
• Electronic screens
• Spotlight

magazine article

• Unique promotions…
• Social media competition
• Promotional events
• Programme page
• Audience exit-leafleting

Unique promotions:

• On the forecourt
• On stage

“The interaction between day and night is vital in stimulating the creativity and attraction of the area.”

LONDONIST ON SOHO

• Open to 11pm – 90 covers
• Evening customers (older,

students, dates, dessert)

• USP – somewhere for young

people who can’t drink yet

• Social media promotion is

vital

• Young people tweet photos
• Free wi-fi
• Customers not drunk as

11pm is too early

• Creams (also franchised

chain) opening soon

• After school is their busiest time
• Kids buying hot chocolate and kids on dates
• Students studying
• Offer blankets outside
• Push the family feel
• Evening customers are students and business owners
• Marlowe Theatre performers and audience (esp panto)
• Have alcohol licence but don’t push it
• Flexible closing time to 11.30pm
• Work with La Trappiste to encourage buskers outside
• Furniture doesn’t go round corner because ‘mood changes’
• Kings Mile pushing sense of community – wide pavements

feel safe

• Trying to create safe place

• For this conference we sent out a survey to
• ur entire database
• We wanted to find out more about what our

audiences think about their evening visits to The Marlowe Theatre and Canterbury

Before the show 63% eat in Canterbury restaurants before seeing a show 31% visit Canterbury bars or pubs After the show 15% eat after the show

When asked what post-show food offer they would most like to be offered to them, highest preferences were for:

• Drink with bar snacks (27%)
• Tapas & meze (21%)
• Coffee & cake (19%)
• Sandwiches & snacks (16%)
• High quality fast food (15%)
• Desserts (13%)

When asked how safe they feel in Canterbury, 72% felt safe or very safe:

• Very safe 19%
• Safe 53%
• Not sure 21%
• Unsafe 7%
• Very unsafe 1%

1,200 people leave The Marlowe Theatre at around 10pm each evening What could you do with them?

CCC and Police Enforcement

ENTE Event 13th April 2016 Lacy Dixon Vicki Tyler

Operation Nectar

Outcomes:

• Intelligence shared
• 117 Parking Charge Notices
• 208 Fixed Penalty Notices

(littering, urinating, smoking in work related vehicles, commercial waste from businesses)

• 26 licenced and 26 non-licenced drivers spoken to and warned regarding driving in a pedestrian zones, double parking
• Spikeys and safe messages shared each night regarding walking alone and covering drinks etc.
• Street drinkers/ rough sleepers monitored for violation/problems /vulnerability
• Notices issued to move out of the dispersal area
• 1 male engaged with to avoid suicide attempt on ring round from a bridge
• Drinks removed Castle Street multi and other locations (under 18)
• Discovery of unlicensed activity from premises
• Compliance matters addressed re alcohol measures, drink tariffs and smoking signs along with highway permissions and noise
• monitored. With warning letters being issued
• http://www.canterburycsp.org.uk/about/community-pledge/

ASB Map

Public Health Data

• Deaths due to alcohol
• Canterbury has dropped recently with F increasing 0.36, M dropping 0.09
• Alcohol cause for admission
• 86.5% for Canterbury and two thirds of cases are M
• Linked to binge drinking 15-24yrs peak in age of admissions
• Age standardised alcohol specific admissions rate consistently higher than

Kent and increasing. M 40.72 and F 23.04

• https://fingertips.phe.org.uk/profile/local-alcohol-profiles/data for Kent data

hospital admissions and causes group. Data can be viewed at district level

• Canterbury highest for binge drinking figure, above average
• Hospital admissions
• 6 weeks delay,
• Data only shows where people live not where were drinking

Canterbury Street Pastors

Seeking to care, listen and help

The History

Launched January 2003 in Brixton Launched here in the Longmarket, Canterbury 5th March 2011 Now we have 28 volunteers and six

regular prayer teams

How we served in 2015

Over 1,000 hours of Street Pastor Care Over 800 hours of Prayer 429 Pairs of Flip-flops 448 Bottles of Water 132 Space Blankets 60 Interventions Over 4000 Glass or Tins removed from the streets

The Picture in Canterbury

About 18 different churches represented in the Team, Prayer Pastors and Management Group. We have the support of Kent Police, Kent and Canterbury City Council, Safer Kent, group and individual charitable giving including

• ur ‘Charitable 100 Club’.

Lady Mayoress’ Charity

74

Night Time Economy

Business Improvement District Meeting 13 April 2016 Douglas Rattray Head of Safer Neighbours Canterbury City Council

75

Aims

 To

provide an

• verview
• f

the scoping and consultation process for the licensing authority’s Statement of Licensing Policy (The Policy)

 To inform you of the importance of The Policy  Advise how you can fully participate in the process  What types of things can and cannot be included in

The Policy

The Law Licensing Act 2003

76

• ‘Light Touch’
• Presumption of Grant
• Licensing Objectives
• Enables

lateral thinking and inventive application

77

Documentation

Licensing issues for the Canterbury District are dealt with by three core documents:

 The Licensing Act 2003 (available on line)  Amended Guidance issued in accordance with

Section 182 of the Licensing Act 2003 (can be read on

line via gov.uk)

 CCC’s Statement of Policy

(can be read via the council’s website)

78

Licensing Objectives

The Licensing Objectives dictate every aspect licensing

 Legislation  Amended Guidance issued under Section 182 of the

2003 Act

 The Policy  Applications  Representations in support  Objections  Decision of Licensing Sub-Committee  Decision on appeal to Magistrates’ Court or High Court

Licensing Objectives

Section 4 of the Licensing Act 2003 states (1) A licensing authority must carry out its functions under this Act (“licensing functions”) with a view to promoting the licensing objectives (2) The licensing objectives are –

a)

the prevention of crime and disorder;

b)

public safety;

c)

the prevention of public nuisance; and

d)

the protection of children from harm

79

80 80

CCC’s Current Policy

 Section 5 of the 2003 Act requires the licensing

authority to publish its Statement of Licensing Policy at least once every five years – it must continually reviewed once published

 On 07 January 2016 the previous edition of The

Policy was re-adopted to allow the Council to conduct a ‘root and branch’ review of the document during 2016 to bring it up-to-date with the latest thinking and innovations

80

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The Policy

 is a holistic partnership strategy to address local licensing

matters; The Policy must not fetter the rights of applicants and individuals

 cannot be inconsistent with the 2003 Act and /or the

Amended Guidance

 an appeal court will look at The Policy together with the

Act and the Amended Guidance to see if the Council has complied with its own policy

 ensures

that each application is considered

• n

its individual merits

 must be advisory rather than prescriptive

Consultation

82

It is a statutory requirement to consult with:

 police  fire and rescue authority  Director of Public Health  persons / bodies representative of local personal licence /

premises licence / club premises certificate holders

 persons / bodies representative of businesses and residents

in its area

 any other body that the local authority thinks appropriate.

Extent and duration of consultation is a matter for local authority

83

What must be included?

 The four licensing objectives  Reference to the Section 182 Guidance  Each application is considered on its individual merits  A firm commitment to avoid attaching conditions that

duplicate other regulatory authorities

 An enforcement protocol / partnership enforcement  ‘Light touch’ by the licensing authority  Set out the extent to which the licensing authority will

facilitate entertainment provision balanced with the licensing

• bjectives

 Other measures available to address unlawful and

disorderly behaviour

What must be included?

84

 The identity of the responsible authority for the protection

• f children

 Premises giving film exhibitions include in their operating

schedules that films will be classified

 Planning permission and building control and the licensing

regime are properly separated and neither planning or licensing decisions are binding on the other

 Recognition and compliance of the requirements of the

Equality Act 2010

 How duties of the Licensing Committee are delegated to

Sub-Committees and / or officers

85 85 85

What cannot be included?

 Any restriction on the right of a person to make an

application or representation

 Any attempt to make licensing law the primary control of

nuisance and anti-social behaviour

 Any imposition or condition on licence holders to control

individuals once they are away from the premises

 Whether there is ‘need’ for a premises licence – this is not

an issue that can be considered

 Quotas  Any attempt to limit the access of children to licensed

premises unlees it is prevent physical, moral or psychological harm

86 86 86

What may be included?

 Cumulative impact areas  Does not prevent applications being made and if no

• bjections lodged, the application is granted by statute

 Burden on application to establish no adverse impact on

licensing objectives

 Can apply to areas, types of premises, types of licensing

activity, queuing issues, concentration of people, nuisance, crime, disorder etc

 Must be evidence based  Contact points of the responsible authorities

What may be included?

 Early Morning Restriction Orders (EMRO)  Can apply to whole or part of area at any time

between 00:00 and 06:00

 Must be evidenced based  Late Night Levy – licence holders contribute to

the policing of the Late NTE

 Apply to all premises during levy period  Must be evidence based

87

What may be included?

 Non-licensing measures that can assist to resolve issues (1)  Planning control  Positive measures to create a safe and clean town centre

environment in partnership with local businesses, transport operators and other departments of the local authority

 Provision of CCTV surveillance in town centres, taxi

ranks, provision of public conveniences open late at night, street cleaning and litter patrols

 Powers of local authorities to designate parts of the local

authority area as places where alcohol may not be consumed publicly

88

What may be included?

 Non-licensing measures that can assist to resolve issues (2)  Confiscation of alcohol from adults and children in

designated areas

 Police

enforcement

• f

the general law concerning disorder and anti-social behaviour, including the issuing

• f fixed penalty notices

 Prosecution for the offence of selling alcohol to a person

who is drunk (or allowing such a sale)

89

90

What may be included?

Non-licensing measures that can assist to resolve issues (3)

 Police powers to close down instantly for up to 24 hours

(extendable to 48 hours) any licensed premises in respect of which a TEN has effect on grounds of disorder, the likelihood of disorder, or noise emanating from the premises causing a nuisance

 Power of the police, other responsible authorities or

• ther persons to seek a review of a licence or certificate

 Public Spaces Protection Order

91

What may be included?

 Licensing / Opening Hours – fixed / staggered / no

guideline

 The inclusion of a Code of Conduct  The inclusion of a toolkit to assist application in the form

• f a Full Risk Assessment Template

 Licensing Forum  Use of Intervention Meetings  Once introduced, the Institute of Licensing’s Standard

Conditions

 Enforcement Concordat

91

Questions, Discussion and Exercise

Please can you complete the questionnaire to assist in the scoping and drafting of The Policy to be put out to consultation

92

93

Public Space Protection Order

 To provide an overview of the PSPO provision  To consult on the use of a PSPO to combat identified

issues of anti-social behaviour in public spaces

 Explain what they are  What types of things might be included in the order

The Law Anti-Social Behaviour Crime and Policing Act, 2014

94

• Several provisions to tackle anti social behaviour
• Public Spaces Protection Order help the authorities tackle localised

and recurrent anti-social behaviour problems

• Create a framework that replaces or updates existing public space

restrictions

• Permits local authorities to introduce new regulations
• Statutory guidance for frontline professionals

95

Purpose - Test



Putting victims first



To provide a means of preventing individuals or groups committing anti-social behaviour in a public space



where the behaviour is having, or likely to have



a detrimental effect on the quality of life of those in the locality



be persistent or continuing in nature; and be unreasonable

96

Power



The power to make an Order rests with a local authority



consultation with the police and other relevant bodies and victims who may be affected



A PSPO may be applied wherever there is material evidence of anti- social behaviour



Can make a PSPO in respect of any public space within its administrative boundary



Definition wide and includes any place to which the public or any section of the public has access, on payment or otherwise



A PSPO can be in force for any period up to three years maximum

97 97

Context



Deal with a particular nuisance or problem in a particular area



Detrimental to the local community’s quality of life



by imposing conditions on the use of that area.



They are designed to ensure that the public can use and enjoy public spaces and do not face incidents of anti-social

• behaviour. and can be used flexibly.



Appeals against a draft PSPO can be lodged by anyone who lives in, or regularly works in or visits the area

97

98

Restrictions and Requirements



May be comprehensive or targeted on specific behaviours by particular groups and/or at specified times



Orders can be enforced by a police officer, a police community support officer, designated council officers and employees of other delegated organisations



A breach of the PSPO can be dealt with through the issuing of a Fixed Penalty Notice of up to £100, or a level 3 fine, £1000, on prosecution



In establishing a PSPO, appropriate signage must be displayed in accordance with the requirements of the Act

What can it cover

99



The PSPO can be drafted from scratch based on the individual local issues and prohibit certain activities, such as the drinking of alcohol



A single PSPO can also include multiple restrictions and requirements in

• ne order



Restrictions or requirements can be targeted at specific people



Designed to apply only at certain times or apply only in certain circumstances.



When the final set of measures is agreed on, the PSPO should be published

100

Consultation



Persistent begging In certain parts of the district there is evidence of regular begging. People can be generous towards beggars believing they are doing some social good.



Urinating or defecating in public places The problem of people urinating or defecating in public places has been identified as an issue by partners



Cycling Prohibitions While the Council supports cycling, for public safety reasons there are some areas with cycling prohibitions and these are sometimes ignored by individuals



Non-compliant busking and other street trading While busking and street entertainment is encouraged, Canterbury City Council and partners have designed a code of conduct to support this activity for the benefit of the public and entertainers

Consultation



Illegal peddling Affects those properly licensed street traders and stall holders who trade there.



Street drinking Review alcohol control zones. Offence to drink in public and refuse to stop doing so or surrendering alcohol



Graffiti and pavement drawing Graffiti is a criminal damage offence but can be included along with drawing on the pavement will help to tackle the issue.



Out of Control Dogs Include the exclusion of dogs from designated areas (e.g. a children’s play area in a park); requiring dog faeces to be picked up by owners; requiring dogs to be kept on leads;

101

District Watch

Destination Management Plan (DMP) How it works for the ENTE

What is a DMP?

A Destination Management Plan (DMP) is a shared statement of intent to manage, develop and promote a destination over a stated period

• f time. It articulates both the roles of the

different stakeholders, identifies clear actions that they will undertake and the resources they will allocate. (Visit England)

Canterbury’s DMP

• Partnership across the city:

– Canterbury City Council, University of Kent, Canterbury Christ Church University, Whitefriars, Abode Hotel, Canterbury Tales, Canterbury BID

• Created by Blue Sail consultancy following

consultation across the city’s businesses

• Final Plan presented in November 2013 and

formed a large part of the BID Business Plan spring 2014

Statistical Base

• 7,130,000 unique visits per year
• 605,000 of them overnight stays
• Overseas o’night stays are 26% of total

number, 48% by value: £61m+

• 79% of visitors use a pub or restaurant while

here (most popular!)

• 84% of all visitors ‘satisfied’ or ‘very satisfied’

Target Market Segments

• Cultural boomers: born 1946 – 64 with time,

money and motivation for a place like ours

• Learning families: born 1970 – 1990,

educated to degree level, kids aged 8+

• Niche: alumni; VFR; pilgrims; historians;

festival goers

Our Shared Story…

‘“Canterbury’s past is as rich as it comes” says the latest Lonely Planet guide to Britain. This world-famous cathedral city was one of medieval Europe’s great places of pilgrimage and knowledge. Today – with its international visitors and three Universities – it still has a distinctly cosmopolitan feel. Less than an hour from London, it’s in that corner of England that’s almost touching France.”

Our Action Plan…

Collaborative marketing: Use the Shared Story:

• pen source

Joining up the Offer: Christmas 2015 City-wide marketing comms: MyCanterbury Cultural activity: Coordinating the cultural experience Taking a themed approach Develop cultural packages and trails

Our Action Plan…

Place management: Additional cleaning (BID) Ambassadors (BID) Christmas lights (BID) Floral displays (BID) Signage review (City Council) Events & Festivals: CSP/CT1: May Wise Words: May & September+ Childrens’ Festival: June Medieval Festival: July bOing!: August Hop Pocket Race, Food & Drink Festival, Green Hop Beer Fortnight: September Canterbury Festival: October Christmas: December

Kent Contemporary campaign

An image of Canterbury across the London station network in June 2016

• Cost £25k per annum, shared by BID (£14k),

Whitefriars (£5k), CCC (£5k), Canterbury Tales attraction (£1k)

• 2015: 21% (60,530) day trips influenced by

image; 17% (113,559) overnight trips

• Image recall: 10 – 38% depending on image

And what about the ENTE?

• Develop an ENTE marketing plan?
• Look at evening packages: early evening

drinks/theatre/dining out/late night?

• Create a Canterbury ENTE Brand?

An Overview of the University Student Population in Canterbury

Posie Bogan – University of Kent Steven Holdcroft – University of Kent Marco Keir - CCCU

Canterbury, Kent

Economic Impact

 The University of Kent and Canterbury Christ Church University are worth £909m to the Canterbury economy  Canterbury Christ Church University and the University of Kent are worth £1.3bn to the South East economy  The universities are jointly among the largest employers in the region, with 4,500 staff (full-time equivalents, excluding London)  The off-campus expenditure by students from CCCU and the University of Kent adds £280m to Canterbury’s economy and generated 2,447 jobs (full-time equivalents)  University of Kent and CCCU generate 16% of all jobs in Canterbury – corresponds to 9,900 full-time equivalent jobs (Northampton = 1.8% and Brighton = 4%)

 Total number of registered students at Canterbury 2014/15 29,835  24,303 full-time students at registered at Canterbury  5,532 part-time students registered at Canterbury

Combined University Student Profile

part-time 32% full-time 68%

Christ Church

part-time 6% full-time 94%

University of Kent

Combined University Student Profile

Gender

Female 69% Male 31%

Christ Church

Female 53% Male 47%

University of Kent

Combined University Student Profile

Ages

35% 65%

Christ Church

16-20 21+

78% 22%

University of Kent

16-21 22+

Combined University Student Profile

Recruitment areas

South East 64% London 19% East of England 10% South West 2% Other UK 5%

Christ Church

South East 10% Greater London 22% Eastern England 11% Kent 17% Rest of UK 40%

University of Kent

Combined University Student Profile

• verseas

2% EU (non- UK) 4% UK 94%

Christ Church

• verseas

18% EU (non- UK) 12% UK 70%

University of Kent

18 Year Old Population trends

 Nationally, 18 year old population is expected to fall by 75,000 between 2015-2020 (HEFCE 2015)

Visitor Economy

 Student related

Open and visit days, Graduation ceremonies, parents and friends visiting and for holidays

 Conference facilities

Language schools, association, religious and academic conferences, sport/leisure and special interest groups, bed and breakfast/holidays, functions and meetings.

Recruitment Factors

 Combined and complementary effect of Canterbury’s universities covers many different markets helping Canterbury’s numbers remain robust  EU/Overseas recruitment can make up for domestic dips but:  Visa concerns  EU exit (may also affect staff retention and recruitment)  Increased competition across Europe and Asia  Higher education seen as highly political – each new minister/government changes the landscape significantly

Prospective Students’ Feedback

 ‘’I really like the atmosphere of the city, the easy accommodation, shopping, socialising and travel – makes for a lovely student city”  “Canterbury is a location where I feel at home/safe and can enjoy myself, which is important to me”  “It looks a great place to live and also experience day and night”  ”My first choice is York St. John which is similar to Canterbury in many ways, however I particularly liked York as a place, as it seemed that there were more opportunities available outside the University in York”  “I preferred Brighton’s location, and my experiences when visiting the that area were incredibly encouraging. The vibrancy

• f the place was clear”

Students and Alcohol

According to a National Union of Students survey:

 17% of students don’t drink alcohol  Majority of students drink at least once a week  More than half regularly drink at home before a night out  27% of respondents say there are not enough events that do not involve having to drink or get drunk

Where do Students Drink?

Collaboration

 Greater collaboration between the two universities, its student unions and with other city partners  Student safety and conduct  Relationship with residents associations, safety partnership and the business community  CCC HE/FE Impact review

Student Safety

Priorities

 Safeguarding students as they transit through designated areas  Promote positive community relationships  Deter noise and anti-social behaviour  Provide a reassuring presence to both students and residents  Operating on students’ unions’ club nights during term time

Areas and Times of Operation

 St Michael’s area Wed, Fri & Sat 23:00-04:00  Sturry Road/ Northgate Wed & Fri 23:00-05:00  Club Chemistry/ Martyrs Field Rd Wed & Fri 23:00-05:00

Results

 Talked to 5,060  Provided advice to 273  Advised 600 about their behaviour  Helped/ escorted 56 home  Used their discretionary powers 0  Residents report:

 Fewer disturbances, less frequently in the month  Reduction in peak times  Reduction in ASB

The Future

 The student population in Canterbury is not expected to increase significantly between 2016 – 2020  Focus on consolidation and quality rather than expansion  Focus on the student and staff experience  How can we work together to provide an

• utstanding experience for students, staff and

visitors to Canterbury?

What is Purple Flag?

Purple Flag is an accreditation scheme that recognises excellence in the management of town and city centres at night, measuring:

• Wellbeing
• Movement
• Appeal
• Place
• Policy
• Data and evidence

Canterbury’s involvement

• Launched nationally by the Civic Trust in

March 2009, we were first accredited in 2011, among the first 25 destinations to achieve this (42 locations now have PF).

• Re-accredited in 2013 and most recently in

2015.

• We have a PF Steering Group in place

currently.

How is the Purple Flag awarded ?

• Assessment every two years, paper

submission in between

• Local partnership in place
• Detailed submission
• Self-assessment exercises
• Host two qualified assessors 4pm – 1.30am

(and beyond) on a night of their choosing

What do we do well?

Excellent:

• Partnership
• Food, dining, pubs

and bars Above Standard:

• Care & Safety
• Perceptions
• Arts & Culture
• Early evening activity
• Public Buildings
• Design and identity
• Leadership

Where do we need to improve?

Meets the standard:

• Services: public toilets
• Car parking, public transport, pedestrian

routes: signage

• Information: what’s on?
• Late night venues: live music

What do you think about…

Purple Flag perceptions among:

• Licensing authority
• Venues and owners
• Customers
• Potential customers: prospective students and

their families; investors

• Local residents

What do you think about…

Purple Flag Weekend 7th 8th 9th October 2016

• What can we do as a city?
• What can your business/organisation do?
• What can we do to get positive media

coverage?

Table discussion & feedback summary:

• Improvements to the ENTE based on last PF

assessment

• Perceptions: how do we improve perceptions
• f the Purple Flag and the ENTE as a result

among key groups?

• Purple Flag Weekend: how do we celebrate

what Canterbury has to offer?

What do we do now?

• Purple Flag Steering Group?
• Purple Flag Newsletter?
• Purple Flag Weekend?
• Annual Purple Flag Conference?
• Other ideas…