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Welcome Quality Strategies in India : Past, Present & Future G Sundararaman Associate Vice President Quality & Sustainability JCB India Limited The dictionary definition: JCB n. Trademark. A type of construction machine with a


  1. Welcome Quality Strategies in India : Past, Present & Future G Sundararaman Associate Vice President – Quality & Sustainability JCB India Limited The dictionary definition: JCB n. Trademark. A type of construction machine with a hydraulically operated shovel on the front and an excavator arm on the back (Initials of Joseph Cyril Bamford) Building India’s Infrastructure Building India’s Infrastructure Division of World Markets Bipolarity of World Markets gaining prominence 2010 GDP : 850 b US$ Russia 2050 GDP : 6000 b US$ • Developed • Emerging Building Construction Construction Agricultural Engineering Productivity 2010 GDP : 3000 b US$ 2050 GDP : 44500 b US$ 2010 GDP : 700 b US$ China 2050 GDP : 6000 b US$ Brazil India Source: Goldman Sachs Waste Management Disaster Material 2010 GDP : 950 b US$ and Recycling Management Handling 2050 GDP : 27800 b US$ Fundamental Quality Strategies Emerging Market segments Segment Global Emerging middle class Lower Bottom High Low Price Global Global Local Local Lowest Quality Global Global Global Local Lowest Global Local Local Fewest Features Local Advantage Multinationals Battleground Battleground Domestic Domestic Source : Book ‘Winning in Emerging Markets ‘by Tarun Khanna & Krishna G. Palepu Cost pressures to intensify further • Adapted from “Juran on Leadership for Quality: An Executive Handbook”, Juran, 1989. 1

  2. India Centric Progress through Quality Key Dimensions & Drivers Inclusive Solutions Stakeholder Wave – 4 Value Quality of Life Proposition through out the Products Processes People product life; & Wave – 3 Ability to Organization Quality anticipate and Material Scalability Skill Innovation prepare Efficiency Development Wave – 2 Flexibility Process Quality products for next Rural Entrepreneurship India Centric generation Reach Inclusiveness Wave – 1 Inclusive Energy Product Quality Solutions Efficiency Sustainability Customer’s eye 1990 2000 2010 2020 Conformance Fitness for Use, Ability to satisfy stated to Specifications Purpose and / or implied needs Product Dimension : •Material Efficiency Focus on Customer Applications •Rural Reach Innovation, Productivity & Sustainability •Energy Efficiency Agricultural Productivity Waste and Recycling Disaster Management Material Handling Customer Innovations ������������������������ �������������������� • ����������������� ����������������� ����������������� ����������������� ���������������� ���������������� ����������� • ���������� ���������������� ���������������� ���������� ���������� ���������� ���������� ������������� ����������� ������� ����������������� ������� • ��������� ������������� ������������� ������������� ������������� ����������� ��������� ��������� ��������� ����������� ����������� ����������� ����������� ������������������ • ������������� ������������� ������������� ������������� �������� �������� �������� �������� ����������� ������������ • ����� �������� ����� ����� ����� ���������� ���������� ���������� ���������� ���������������� ����������� ���� ������ ������ ������ ������ ��������� ������� ����������������� ������������ ������������ ������������ ������������ • ������������������ ������������������ ������������������ ������������������ ����������� ����������� ����������� ����������� Catch up Game is always on …. 2

  3. India Centric Inclusiveness ����������������������������� 30 Fortune 100 ������������������ ������������������� ��������� �������� ������������������ ������������������ � � �������� �������� Hundreds of $ 1 Billion + ������� ������� ������� ������� Large Scale Industries �������������������� �������������������� �������������������� �������������������� Thousands of $ 10 Million + Medium Scale Industries ����������������������� Hundreds of Thousands of $ 1 Million + Small Scale Industries SME Focus – Foundation and Backbone Process Dimension : People Dimension : •Scalability Entrepreneurship •Flexibility Innovation, Productivity & Sustainability Innovation, Productivity & Sustainability Happy Family M/S Lonkar Earthmovers Uralikanchan, Tal Haveli, Pune Indrabhan Sonaba Lonkar (Father) Subhash Indrabhan Lonkar (Son) Nana Indrabhan Lonkar (Son) Tilekar Mahadev (Uncle) Tilekar Laxman (Nephew) Tilekar Sangeeta (Niece) Growth Story : 21 Machines Nivelesh Sanjay (Friend) Family Business – “Gokul” Dairy 1998 : First Backhoe M Mahadev (Friend’s Uncle) 2002 : Second Backhoe Gote Rajendra (Neighbor) 2005 : First Excavator Kunjal Dileep (Friend) 2007 : Second Excavator All in JCB Business 2008 : Third Excavator 2008 : Compactor Plant Hiring, Kurduwadi Osmanabad Latur project, Purandar Upasa, (in process) Jalsinchan Yojana, Railway contracts Plus 15 with Extended Family Rural Reach: Inclusive Growth Sustainability There's enough on this planet for everyone's needs but not for everyone's greed. ~ Mohandas Gandhi Transport Dwellings – Power, Sanitation Productive practices We do not inherit the Earth from our parents, we borrow it from our children. ~ Lester Brown Disaster Management Health Education 3

  4. Business - Muda Eco - Muda Pollute Resource Deforest Abuse Dump Refuse Waste Recycling Neglect Negative Renewable Water Energy Footprint ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������ ���������������� Approach Energy Conservation Green Water House Conservation Gases Waste Management “Code for Ecologically Sustainable Business Growth” “Voluntary Water Pledge” 4

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