1
G Sundararaman
Associate Vice President – Quality & Sustainability
JCB India Limited
Quality Strategies in India : Past, Present & Future
Welcome
The dictionary definition: JCB n. Trademark. A type of construction machine with a hydraulically operated shovel on the front and an excavator arm on the back (Initials of Joseph Cyril Bamford)
Building India’s Infrastructure Building India’s Infrastructure
Agricultural Productivity Disaster Management Waste Management and Recycling Material Handling Construction Engineering Building Construction
Russia China Brazil
Source: Goldman Sachs
India
2010 GDP : 950 b US$ 2050 GDP : 27800 b US$ 2010 GDP : 850 b US$ 2050 GDP : 6000 b US$ 2010 GDP : 3000 b US$ 2050 GDP : 44500 b US$ 2010 GDP : 700 b US$ 2050 GDP : 6000 b US$
Division of World Markets
Bipolarity of World Markets gaining prominence
- Developed
- Emerging
Segment Global Emerging middle class High Low Lower Bottom
Price
Global Global
Local
Local Lowest
Quality
Global Global
Global
Local Lowest
Features
Global Local
Local
Local Fewest Advantage Multinationals Battleground Battleground Domestic Domestic
Emerging Market segments
Source : Book ‘Winning in Emerging Markets ‘by Tarun Khanna & Krishna G. Palepu
Cost pressures to intensify further
Fundamental Quality Strategies
- Adapted from “Juran on Leadership for Quality: An Executive Handbook”, Juran, 1989.