WELCOME CHINESE Your Access Channel to the Chinese Market Welcome - - PowerPoint PPT Presentation

WELCOME CHINESE Your Access Channel to the Chinese Market

Welcome Chinese mission statement

Mission statement Welcome Chinese is the exclusive group which creates cultural, social and economic connections between hospitality services and Chinese outbound travellers, aiding the development of certified and recognised services worldwide. Welcome Chinese is the standard certification issued by the CTA, an institute which is part of the Ministry of Tourism in China. Chinese travellers view the Welcome Chinese certification as the global standard for hospitality services for international travel. Welcome Chinese encourages and supports establishments in the hospitality industry, as well as other tourism associations to implement services according to the requirements and preferences of Chinese outbound travellers. The Role of Welcome Chinese Guarantee better services to Chinese tourists travelling abroad Be a reliable partner for Chinese travelers Be a reliable support on the ground in China for our certified businesses Assist strategic partners in developing business abroad When booking their travel, Chinese travellers are actively looking for these tailor made services, and waiting for them to become available.

Strategic founders and partners

SELECT HOLDING Strategic founder Select-Holding was selected by the CTA as the official distributor of the Welcome Chinese certification. It is responsible for all of the operational and communication activities within the Welcome Chinese Program.  Select-Holding is responsible for all the operational and communication activities within the Welcome Chinese program. CHINA TOURISM ACADEMY (CTA) Strategic founder The Party Committee of China National Tourism Administration established the China Tourism Academy (CTA) as a specialized institute directly under CNTA.  The CTA directly approves and issues the Welcome Chinese Certification, which makes it the department in charge of monitoring the Chinese outbound travel trends and strongly supports all Welcome Chinese activities in and out of China. UNION PAY Strategic partner Union Pay is the main payment method in mainland China. It is China’s sole bankcard and banking industry leader. In order to satisfy the needs of Chinese travelling for business, tourism or study purposes, Union Pay has shifted its focus on foreign markets and is extending the services provided by domestic banks to overseas regions.  UnionPay provide exposure via their Digital and social media network

• f more than 30 millions users to

Welcome Chinese certified members.

Strategic distribution channels partners

CHINA CENTRAL TELEVISION (CCTV) CCTV is the national television station of the People’s Republic of China and also the most viewed broadcaster in the

• country. It is the key news and

entertainment source for Chinese

• population. CCTV can now be viewed

almost everywhere in the world. CHINA SOUTHERN AIRLINES China Southern Airlines Co., Ltd., member of SkyTeam, operates the largest fleet, most developed route network and largest passenger capacity of any airline in The People's Republic of China  Welcome Chinese’s certified members will be promoted on CSA’s frequent flyer program and profit from their distribution channels such Inflight magazine, WeChat account and the newsletter. CTRIP Ctrip is a leading provider of travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel

• management. Ctrip's hotel reservation

network includes around 1,000,000 hotels in 200 countries and territories around the world. Ctrip’s air ticketing products cover over 5,000 cities on six

• continents. Currently app downloads

exceed 1 billion.  Ctrip gives preferential expo-sure

• f Welcome Chinese certi-fied

members starting with the certified restaurants.

Strategic distribution channels partners

CANADEAN TOURISM-IC Covering more than 70 countries worldwide, Canadean pro-duce hundreds of reports each year focusing on key issues and trends relating to tourism de-mand and flows, tourism economic impact, and all the key perfor-mance indicators related to ho-tels, airlines, car rentals and travel intermediaries.  Canadean tourism-IC has been appointed as the business in- telligence partner of Welcome

• Chinese. This is a must have for the

revenue management department. LOBSTER INK new strategic partner Lobster Ink is an education company specialising in the hospitality industry. The company shares the same goal of improving the service standards and product knowledge in the top hospitality establishments in the world.  Lobster Ink joined Welcome Chi- nese in 2016 and bring its online training expertise related to hos- pitality services and knowledge of the Chinese culture. This is a pragmatic support to the client reception procedures. PWC new strategic partner With offices in 157 countries and more than 208,000 people, PWC is among the leading professional services networks in the world. PWC help

• rganisations and individuals create

the value they’re looking for, by delivering quality in assurance, tax and advisory services.  PWC is appointed to audit the certified members and ensure that services are correctly carried out for the Chinese travellers. PWC helps Welcome Chinese to maintain a high level of quality and standards.

Chinese Travellers need to be Welcome

Welcome Chinese certifications standards  Welcome Chinese standards have been identified after studies and researches conducted by CTA on the Chinese Outbound trend Each category corresponds to specific standards The standards meet the habits and needs of Chinese travelers There is one level of certification for each category, whilst for hotels there are 2 levels 5 reasons to “Welcome” Chinese travelers In recent years, China has been experiencing an economic slowdown, but for the top 5% of Chinese society, the ability to spend a few thousand dollars for a trip has not been limited. The environmental issues that China faces has caused Chinese people to visit destinations that offer safer and cleaner conditions. International travel has already become a consistent part

• f Chinese people’s consumption pattern.

Chinese Purpose for Travel Leisure is still the most dominant purpose for travel, accounting for 72% of the entire market in 2016. The statistics expectation: to reach over 36 million by 2020

Travellers Profile Trends

Young Travellers Older Travellers Indipendent Travellers Group Travellers Super rich Travellers Experienced Travellers First-Time Travellers

• Tailor Made Chinese Services
• Budget Allowance
• Online services

Source: Canadean

Tailor Made Chinese Services Chinese travelers hope for removal of barriers and annoyances of European destinations like language and communication problems, safety anxiety, bad food, difficulty getting around, and low perceived value for money

According to the World Bank , China has the second largest middle class

Source: Canadean

Outbound Tourism Expenditure 157 million consumers

Digital distribution channels

China already has the highest number of internet users worldwide at 750m, of which majority are mobile internet users. In order for establishments to reach the Chinese demographic, having a presence on Chinese social media is important. For this reason, Welcome Chinese focuses most of its marketing activities in this area.  Welcome Chinese create your own WeChat account  Posts and news on the Welcome Chinese WeChat account  An exclusive QR code generated for each member under the Welcome Chinese WeChat service account, which leads people directly to a dedicated page on hychinese.com  Posts on Weibo about certified members with hyperlinks to their dedicated page

• n hychinese.com, as well as the company’s

website.  Newsletter targeting Chinese travel agencies and tour operators

 All participants are guaranteed a presence

• n Hychinese.com, which is a platform where

travelers can find useful information for their travels

HYCHINESE.COM

 Each certified establishment has a hyperlink straight to its own website  The website is only in Chinese and searchable on Chinese search engines

Qu Nar

• Qu Nar is one of the leading on-line tour
• perators in China.
• It can be compared to Tripadvisor for western

users, but with many more useful features, among which:  Booking of Hotels and a wide range of other hospitality-related facilities;  Buying flight and train tickets at very competitive price compared to the other on- line travel agents;  Finding promotions or special packages for travellers (including hotel, transportation, tickets for activities around the city)  Car rental is also possible  You have the chance to buy the insurance for your trip  You have the chance to book the tour guide to be at your disposal during your journey

Ctrip promotion

 Ctrip it’s 1 billion apps downloaded  Chinese travellers will find your restaurant in filtering by : Welcome Chinese restaurants Welcome Chinese restaurants as single destination Geo-localization Types of food

 Unionpay has more than 30 millions followers UnionPay promotional program  Certified members will be promoted on the Welcome Chinese/Union Pay WeChat account.  Users will have the possibility to download the promotional offer and they benefit from the discount on voucher’s presentation.

UNION PAY – WEB AND SOCIAL MEDIA

UNION PAY – WEB AND SOCIAL MEDIA

B2B & B2C distribution channels

2017 Travel Fair and Sales Missions Welcome Chinese attends all of the travel fairs and trade missions in the first and second-tier Chinese cities to promote certified members

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Travel Fairs GIFT 23 – 25 Guangzhou COTTM 29 - 31 Beijing ITB CHINA 10 - 12 Shanghai CITM Sales Missions Shanghai Guangzhou Beijing Xi’An Shanghai Shanghai Guangzhou Shenzhen Jinan Beijing Tianjin Changsha Wuan Kunming Shanghai Chengdu Chongqing

The European Travel Commission welcomes the designation of 2018 as the EU-China Year for Tourism, as announced by Mr Jean-Claude Juncker, President of the European Commission and Mr Li Keqiang, Premier of the State Council of the People's Republic of China, at the opening of the EU-China summit on 12 July 2016. 2018 EU – CHINA YEAR FOR TOURISM

ETC endorses the Welcome Chinese Certification as the official certification and appoints it as the partner that will promote in the Chinese market all members of ETC. EUROPEAN TRAVEL COMMISSION & WELCOME CHINESE

SOME INTERNATIONAL CERTIFIED MEMBERS

ADR – ROME FIUMICINO AIRPORT 34 weekly international flights to and from China 10 connecting flights inside China More than 650K arrivals from China in 2016

CHARLES DE GAULLE AIRPORT PARIS A very enjoyable shopping experience offered to Chinese passengers

IHG – 170 HOTELS ALREADY JOINED WELCOME CHINESE

TRENITALIA – Frecciarossa High Speed Train Trenitalia high-speed trains services are Chinese “customer-friendly” special services have been implemented to satisfy the needs of chinese tourists

MAXXI博物馆 21世纪国家艺术博物馆 MAXXI MUSEUM + 20% Chinese Visitors

MAXXI博物馆 21世纪国家艺术博物馆 FERRARI MUSEUMS + 20% Chinese Visitors

MAXXI博物馆 21世纪国家艺术博物馆 UNESCO WORLD HERITAGE SITES

MAXXI博物馆 21世纪国家艺术博物馆 Fondazione ARENA DI VERONA

MAXXI博物馆 THE GALERIA ABU DHABI

MAXXI博物馆 PORTUGAL

MAXXI博物馆 21世纪国家艺术博物馆 YAS WATERWORLD ABU DHABI

MAXXI博物馆 21世纪国家艺术博物馆 FERRARI WORLD ABU DHABI

On March 10th, the City of Bologna became the first city destination to

• btain the Welcome Chinese Certification. The recognition was also

delivered to the Airport of Bologna, due to its efforts to improve the services aimed at Mandarin-speaking travelers.

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CITY OF BOLOGNA THE FIRST CITY DESTINATION

Welcome Chinese offices & contacts

SHANGHAI OFFICE xiangyang south road no. 175, building no. 3, Room 0305 . Tel: +86 216 191 2868 BRUSSELS OFFICE Rue du Marché aux Herbes 61, 1000 Brussels Email: brusselsoffice@welcomechinese.com.cn ROME OFFICE Via Saint Vincent n.4, 00135 ROMA, Italy Tel +39 06 305 85 33 www.welcomechinese.com.cn www.hychinese.com info@welcomechinese.com.cn

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