Wednesday, September 27, 2011 4:00 5:00 pm EDT American Chemical - - PowerPoint PPT Presentation

American Chemical Society

NCW 2011 Coordinator Webinar

Wednesday, September 27, 2011 4:00 – 5:00 pm EDT

American Chemical Society

NCW 2011 Coordinator Webinar

Lynn Hogue, Chair

Committee on Community Activities (CCA)

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Purpose and Overview

NCW Theme and Resources: Tracy Halmi ACS Committee on Community Activities Public Relations: Nancy McCormick-Pickett, Manager, Strategic Communications ACS Office of Public Affairs Measuring the Success of NCW: George Heard ACS Committee on Community Activities ChemLuminary Nominations: Kim Morehouse ACS Committee on Community Activities

American Chemical Society

NCW Theme and Resources:

Tracy Halmi Program Development and Promotion Subcommittee ACS Committee on Community Activities

International Year of Chemistry

Nashville Local Section California Local Section Southwest Georgia Local Section Maryland Local Section Erie Local Section Puget Sound Local Section

Local Section’s & IYC

Photos: Linda Wang/C&EN

National Meeting in Denver, CO

Photos: Linda Wang/C&EN

National Meeting in Denver, CO

Photos: Linda Wang/C&EN

National Meeting in Denver, CO

International Year of Chemistry

National Chemistry Week 2011

“Chemistry - Our Health, Our Future!”

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2011 NCW Theme Team Members

Tracy Halmi, Chair Sanda Sun Anne Taylor

National Chemistry Week Fourth Week in October

2005: The Joy of Toys 2006: Your Home - It’s All Built on Chemistry 2007: The Many Faces of Chemistry (20th Anniversary) 2008: Having a Ball with Chemistry – The Chemistry of Sports 2009: Chemistry – It’s Elemental! 2010: Behind the Scenes with Chemistry

2011: Chemistry - Our Health, Our Future! October 16 - 22

Tools for Event Coordinators

 Web resources

• www.acs.org/outreach
• www.acs.org/iyc2011
• www.chemistry2011.org
• www.acs.org/kids

 Celebrating Chemistry  Safety information  Activity lists  Insurance  Public Relations Information  Fundraising Guide

What resources are available to help your local section plan NCW 2011 outreach events?

Coordinators Resource Page

Coordinators Resource Page

Fundraising Information

Fundraising Guide NCW Fact Sheet Thanks—Donation $250 or More

Public Relations Tools

American Chemical Society PR Guidebook

Liability Issues

Insurance Coverage Information Insurance Request Form Photo-Release Form

NCW Products

$1.12 each $22.50 pack 25 $4.00 pack 9 Out of Stock – October 5th

K-12 Illustrated Poem Contest

Deadline for submission of your Local Winners to the National Contest is Friday, October 28, 2011

Haiku Limerick Ode ABC poem Free Verse End Rhyme Blank Verse

Community Activity Health & Hygiene Drive

Potential donations: sunscreen, lotion, baby supplies, soap, toothbrushes and toothpaste, hand sanitizers, lip balm, deodorant, hair products, shaving cream, etc.

Note: It is highly recommended to identify and contact the

• rganization(s) in advance to determine local need.

Mail payment to: American Chemical Society 1155 Sixteenth Street, NW Washington, DC 20036 Attn: Accounts Receivable Pennies for PUR project

• PUR™ is a low-cost method purify water meeting World Health Organization

standards for safe drinking water.

• ACS is collecting funds to purchase water purification packets that can be used in

areas of the world that do not have readily available clean and potable water.

• Sponsors : Procter & Gamble and US Centers for Disease Control and Prevention

IYC Community Activity: Pennies for PURTM

More Activities www.acs.org/kids

Happy NCW!!!

Have fun!!

American Chemical Society

Publicizing Your NCW Events: How to draw a crowd and generate headlines

Nancy McCormick-Pickett ACS Office of Public Affairs

Publicize Your NCW Events:

How to draw a crowd and generate headlines

• Nancy McCormick-Pickett, Manager,

Strategic Communications, Society Communications, ACS Office of Public Affairs – Member public relations programs – Public relations support for Society programs (NCW, CCED, IYC 2011) – ACS Brand implementation and Chemistry Ambassadors program

• Contact Information:

n_mccormick-pickett@acs.org

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Publicize Your NCW Events

What we’ll cover

• Make your event newsworthy

– PR Guidebook (www.acs.org/lspr)

• Get the media’s attention
• Don’t leave a good story to chance—Make it happen
• Other ways to draw a crowd

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Publicize Your NCW Events:

Make your event newsworthy

• Think ahead—is your

event worthy of news coverage?

– Will the public be interested? Kids? Adults? – What ‘visuals’ can you promise to a reporter? What photo opportunities? – Will the event be open to the public? Free or fee? – Is it accessible to the news media?

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Publicize Your NCW Events:

Get the media’s attention

• Contact the news media for

both pre- and post-event news coverage

– Templates at: www.acs.org/lspr – Know your 5 W’s – Have a PR Chair? Engage them! – Have a PR office at your institution? They may be willing to help!

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Publicize Your NCW Events:

Make it happen

• Don’t leave a good story to

chance—Make it happen!

– Designate an articulate, passionate spokesperson in advance – Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation, International Year of Chemistry 2011 – Facilitate access to good photos, interviews, reporter involvement

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Publicize Your NCW Events:

How to draw a crowd and generate headlines

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Publicize Your NCW Events: Northeast Tennessee Local Section

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Publicize Your NCW Events:

Other ways to reach out and draw a crowd

• Reach Out

– Flyers, newsletters, Websites of LS, universities, companies, museums, schools, libraries, other venues in the community – Facebook, Twitter? Blog? Before/during/after – Think about the audience you’re after—how and where do they get their information?

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Publicize Your NCW Events:

Other ways to reach out and draw a crowd

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• For grades 5 – 7
• On request will send free

copies – up to two boxes to local sections

• Additional copies available for

free at ACS store www.acs.org/store

• Digital version online at

(getting URL)

• After all that, no press?

– Provide pictures you took to the media, with descriptive captions and your message. Be timely! – Show excitement, action, people enjoying chemistry!

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Generate your own headlines- Emory’s Undergrad ChemClub

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Questions….

Kim M. Morehouse, Chemical Society of Washington, NCW Chair Member of Committee on Community Activities

NCW 2011 Chemluminary Award Categories

American Chemical Society

Outstanding Community Involvement in NCW Recognizes a local section that generates the greatest amount of community participation in NCW

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Evaluation Rubric

Criteria Some Examples Groups Reached Schools, libraries, scout troops Variety of Programming Lectures, hands-on activities, contest Creativity and Innovation New and unique activities, demos, etc Volunteer Involvement and Collaboration High schools, LS members, companies Publicity Newspapers, flyers, websites Geographical Reach Number of communities involved; geographic area covered

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Outstanding NCW Event for a Specific Audience Recognizes a Local Section for an event that targets a specific group (i.e. underrepresented minorities, Scout Troops, government officials, seniors, individuals with disabilities, teachers)

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Criteria Some Examples Pertinence to Theme Correlation of activities to theme Group and Program Scout troops, teachers, etc Creativity and Innovation New and unique activities, demos, etc Volunteer Involvement and Collaboration High schools, LS members, companies Publicity Newspapers, flyers, websites

Evaluation Rubric

Best NCW Chem Club Event

• Recognizes a Local Section

that coordinates and conducts a unique NCW event in which high school students play a major

• role. Partnerships with high

school ACS chemistry clubs are highly encouraged.

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Criteria Some Examples Appropriateness of Event Relationship to theme, educational value, degree of originality High School Chemistry Club Involvement and Collaboration Involvement of high school students, high school chemistry clubs in development of program Groups Reached Schools, local businesses, civic

• rganizations

Publicity Newspapers, flyers, websites

Evaluation Rubric

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Best Student Member NCW Event

• Recognizes a Local Section that

coordinates and conducts a unique NCW event in which ACS student members played a major role.

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Criteria Some Examples Appropriateness of Event Relationship to theme, educational value, degree of originality High School Chemistry Club Involvement and Collaboration Involvement of student member groups in development and running

• f program

Groups Reached Schools, local businesses, civic

• rganizations

Publicity Newspapers, flyers, websites

Evaluation Rubric

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Outstanding On-going NCW Event

• Recognizes a local section for an
• utstanding event that has been

conducted for at least three years

• Not awarded to the same section

more than once in a five year period

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Criteria Some Examples Program quality Innovation, originality, safety Program Longevity Number of continuous years program has been conducted Groups reached schools, scout troops, teachers, civic

• rganizations

Volunteer Involvement and Collaboration High schools, LS members, companies Publicity Newspapers, flyers, websites Program Growth Number of attendees, volunteers, groups involved

Evaluation Rubric

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Most Creative NCW Celebration Using the Yearly theme

• Recognizes a Local Section for

an innovative event, hands-on activity, or demonstration using the CURRENT yearly theme.

“Chemistry – Our Health, Our Future!”

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Criteria Some Examples Creativity and Innovation Degree of originality Groups reached schools, scout troops, teachers, civic

• rganizations

Volunteer Involvement and Collaboration High schools, LS members, companies Publicity Newspapers, flyers, websites

Evaluation Rubric

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Keys to being a Winner

• Do the activity with the ACS spirit
• Complete the nomination on the

annual report, making sure you answer all of the questions

• completely. The more information

you give us the better your chance

• f winning the Chemluminary award.
• Remember: You are a winner just by

participating in NCW!

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Any Questions?

• Just email or look us up on the

web at www.acs.org/ncw

• email: outreach@acs.org

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American Chemical Society

Measuring the Success of NCW 2011

George Heard Committee on Community Activities, Evaluation and Technology Subcommittee

The NCW 2011 Participant Survey

What is the survey? Why do we want to have a survey? Who takes the survey? How is the survey administered? Who collects the completed survey results? What happens to the results of the survey? Can we see the survey? What kind of information do the survey results convey?

Measuring Success of NCW 2011

What is the survey? The NCW participant survey is a short (7 multiple choice/1 free text questions) given to participants at local section NCW celebration events. Why do we want to have a survey? We want to try to assess the impact that local section NCW celebrations on changing the attitudes towards chemistry of participants who attend these events. Who takes the survey? The simple survey uses straightforward, non-jargon language and is designed to be taken by children attending the event, as well as by adults. There are both English and Spanish language versions available.

How is the survey administered? There are three ways to take the survey

• Online – via a computer at the event or at home
• On a smart-phone or tablet
• A paper survey that you print out and return to ACS

Who collects the completed survey results? Results for the online version are collected automatically. Completed paper copies should be collected and mailed to the Office of Community Activities where staff will do the data entry.

What happens to the results of the survey? Reports for each participating local section will be generated and shared with the local section coordinator, who can further distribute these reports to

• fficers, event sponsors and other stakeholders. Information is aggregated in

the reports and survey participants remain anonymous. Can we see what the survey looks like? Of course! The following slides are screen shots of what the participants see in the online version. The only difference in the PDF/print version is formatting to optimize for printing on a single 8.5x11 sheet of paper.

How do I get the survey?

• Our online survey is ready for use – if you just

want your survey results to go into the general pool, you can use the links already set up

– http://tinyurl.com/NCWsurvey

• The survey can also be taken on mobile

devices by scanning this QR image

• These links and image are available on the

ACS NCW webpage

• If you want individual data for your event

separate from the general pool, we ask that you register your event https://www.surveymonkey.com/s/NCW2011_s urvey_signup

• All these links and this image are on the ACS

NCW webpage

The survey is available in Spanish!

• Our survey has been translated into Spanish

and is available both online and as a .pdf

• The QR code on the right will take you to the

Spanish version of the survey

• Direct link to the Spanish version

https://www.surveymonkey.com/s/SQM_2011

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Questions….

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This webinar and transcript will be available two weeks from today. Announcements of its availability will be made via the NCW Network Group and the Coordinators page at www.acs.org/ncw.