Wednesday, May 15, 2019 971 W. Duval Street Lake City FL 32055 - - PDF document

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Wednesday, May 15, 2019 971 W. Duval Street Lake City FL 32055 - - PDF document

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Wednesday, May 15, 2019 971 W. Duval Street Lake City FL 32055 AGENDA Opportunity for public comment shall be in accordance with Rule 4.704. Each person who wishes to address the Tourist Development Council or any Discussion and Action

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SLIDE 1

Wednesday, May 15, 2019

971 W. Duval Street · Lake City · FL · 32055

AGENDA

Opportunity for public comment shall be in accordance with Rule 4.704. Each person who wishes to address the Tourist Development Council or any Discussion and Action Agenda Item shall complete one comment card for each item and submit the card or cards to County Tourist Development staff in the front of the meeting room. Cards shall be submitted before the meeting is called to order. Rules of decorum and rules for public participation are attached on page two of the agenda packet.

  • 1. Call to Order: Commissioner Ronald Williams
  • 2. Pledge to U.S. Flag
  • 3. Roll Call
  • 4. Staff or TDC Member Additions or Deletions to Agenda
  • 5. Approval of Agenda
  • 6. Discussion and Action Items
  • a. Paula Vann, Executive Director – Tourist Development

i. Approval of Minutes - April 3, 2019 Meeting Minutes

  • ii. Bed Tax, Smith Travel Report, and Financial Reports
  • iii. Olustee Festival Economic Impact Presentation: Downs- St. Germain
  • iv. Flatfield Feasibility Presentation: Sports Facility Advisors (SFA)
  • 7. Open Public Comment to the TDC – 2 Minute Limit
  • 8. TDC Member Comments
  • 9. Adjournment
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SLIDE 2

Minutes of the Columbia County Tourist Development Council meeting held on Wednesday, April 03, 2019, at the Tourist Development Office / IFAS Training Room, 971 West Duval Street, Lake City, FL 32055.

  • 1. Invocation (Commissioner Ronald Williams)

Chairman Ron Williams began with the invocation at 12:00 pm. He then welcomed council members, staff, and guests to the meeting.

  • 2. Pledge to U.S. Flag
  • 3. Roll Call – Paula Vann
  • 4. Staff or TDC Member Additions or Deletions to Agenda

TDC members in attendance: Ron Williams, Tim Murphy, Stephanie Sanchez, Melinda Moses, Chris Candler, Robert Mann, Mahendra Patel, Nick Patel, and Nupur Shukla. A quorum was present. Staff in attendance: Paula Vann, Cody Gray, Alden Rosner, and Michelle Moore. Guests included: Clint Pittman (CCBOCC), Rocky Ford (CCBOCC), Merrillee Jipson (Rum138), Joe Helfenberger (City

  • f LC), Thomas Henry (City of LC), Sandra Buck-Camp (LCB), Tony Britt (LCR), Melissa Capps (DOC), Theresa Pinto

(LC/CC Chamber), Joel Foreman (County Attorney), Glenn Hunter (CCBOCC), and Mike Collins. Addition to Agenda – Service award presented to Mike Collins for 30 plus years of service with the TDC.

  • 5. Approval of Agenda

A motion was made by Melinda Moses, second by Nupur Shukla to approve the agenda. The motion was approved.

  • 6. Discussion and Action Items
  • a. Paula Vann, Executive Director – Tourist Development

i. Approval of Minutes

  • 1. January 23, 2019 Meeting Minutes

A motion was made by Melinda Moses, second by Nick Patel to approve the minutes from January 23 as presented. The motion was approved.

  • ii. Bed Tax, Smith Travel Report, and Financial Reports

A motion was made by Mahendra Patel, and second by Nupur Shukla, that states the Financial Report was received. The motion was approved.

  • iii. Babe Ruth State Softball Tournament - Doug Robinson: $10,000

A motion was made by Mahendra Patel, and second by Melinda Moses, to approve up to $10,000 grant funding for Babe Ruth State. The motion was approved.

  • iv. City of Lake City Wilson Park Amphitheater: $150,000

A motion was made by Tim Murphy, and second by Mahendra Patel, to move $150,000 from Reserves then grant it to the City of Lake City for the Wilson Park Amphitheater. The motion was approved.

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SLIDE 3
  • v. Southside Sports Complex Red and Blue Quad Lights -$485,000

A motion was made by Melinda Moses, and second by Nupur Shukla, to authorize Clint Pittman to approach bids on doing this project - in two phases, the Blue Phase, and the entire project. The motion was approved.

  • vi. Ft. White Sports Complex Parking Lot: $281,000 - $765,458

A discussion was held with County Attorney Joel Foreman explaining the allowable uses of TDT funds per Florida Statute. Chairman Ron Williams expressed that this item would fall under the consideration of the BOCC.

  • 7. Staff Reports
  • a. Paula Vann, Executive Director – Tourist Development

i. Exit 423 (Hwy 90 Exit) Landscape Update The members asked Paula Vann to send a letter of support from the TDC to DOT.

  • b. Cody Gray, Marketing Project Manager – Tourist Development

ii. Website iii. #GetSocial (Social Media Update) iv. Advertisements v. Event Calendar

  • c. Alden Rosner, Sports Marketing Director – Tourist Development

vi. Year-over-Year Comparison vii. March Tournament Breakdown viii. Current Year Sports Calendar ix. Sports Tourism Committee Update

  • 8. Open Public Comment to the TDC – 2 Minute Limit
  • 9. TDC Member Comments
  • 10. Adjournment

There being no additional business to come before the TDC at this time, the meeting was adjourned at 2:00 pm. The next TDC meeting will be on Wednesday, May 15, 2019.

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SLIDE 4

Collection Month 2010 (2% Oct - Apr) (3% May - Sept) 2011 (3%) 2012 (3%) 2013 (3% Oct. - Apr) (4% May-Sept) 2014 (4%) 2015 (4%) 2016 (5%) 2017 (5%) 2018 (5%) 2019 (5%) $ +/- Change % +/- Change Month Received October 21,082 $ $ 35,647 43,174 $ 40,410 $ 58,829 $ 62,735 $ 73,598 $ 112,336 $ 162,189 $ 110,960 $ (51,229) $

  • 31.59%

November November 26,672 $ $ 46,996 49,892 $ 55,111 $ 78,728 $ 88,387 $ 118,680 $ 156,077 $ 150,034 $ 145,524 $ (4,510) $

  • 3.01%

December December 26,325 $ $ 45,660 52,912 $ 52,110 $ 77,917 $ 80,213 $ 111,061 $ 122,637 $ 131,390 $ 151,927 $ 20,537 $ 15.63% January January 28,148 $ $ 49,487 54,466 $ 48,068 $ 74,712 $ 75,850 $ 110,284 $ 127,140 $ 119,796 $ 111,843 $ (7,953) $

  • 6.64%

February February 29,958 $ $ 51,277 52,781 $ 53,727 $ 75,224 $ 82,414 $ 116,810 $ 108,775 $ 127,113 $ 118,896 $ (8,217) $

  • 6.46%

March March 34,528 $ $ 53,288 57,097 $ 56,750 $ 82,902 $ 90,915 $ 122,393 $ 124,571 $ 131,559 $ 128,302 $ (3,257) $

  • 2.48%

April April 40,717 $ $ 61,905 67,205 $ 69,076 $ 94,574 $ $ 101,417 $ 136,411 152,850 $ 159,335 $ May May 52,527 $ $ 54,420 51,211 $ 69,037 $ 75,734 $ 87,349 $ $ 128,565 133,682 $ 131,627 $ June June 46,296 $ $ 48,821 55,016 $ 71,862 $ 82,272 $ 85,558 $ $ 115,166 144,230 $ 127,219 $ July July 50,805 $ $ 52,594 56,128 $ 77,193 $ 81,103 $ 80,819 $ $ 120,338 129,543 $ 138,643 $ August August 50,544 $ $ 49,722 50,670 $ 74,445 $ 84,585 $ 93,059 $ $ 133,055 118,344 $ 121,954 $ September September 37,996 $ $ 40,565 42,871 $ 60,842 $ 68,298 $ 73,648 $ $ 97,416 94,729 $ 105,317 $ October TOTALS 445,598 $ 590,382 $ 633,423 $ 728,631 $ 934,877 $ 1,002,363 $ 1,383,777 $ 1,524,914 $ 1,606,176 $ 767,452 $ (838,724) $

  • 52.22% TOTALS

YTD +/- 51,223 $ 144,784 $ 43,042 $ 95,208 $ 206,245 $ 67,487 $ 381,414 $ 141,137 $ 81,263 $ % +/- 12.99% 32.49% 7.29% 15.03% 28.31% 7.22% 38.05% 10.20% 5.33%

  • Adj. for Increase
  • 7.14%
  • Adj. for

Increase 7.48

  • Adj. for

Increase 1.08%

  • Adj. for

Increase 9.51%

  • Adj. for

Increase 10.44%

Columbia County Tourist Development Tax Collections Report

** 4% TDT collections began May 1, 2013 *** 5% TDT collections began October 1, 2015. * 3% TDT collections began May 1, 2010

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SLIDE 5

Expenditure Accounts - Budgeted vs. Actual - FY2019

Printed: 5/9/2019 5:10:45 PM Contains budget amendments Budgeted Actual Balance Percent% TOURIST DEV/OPERATING TOURIST DEVELOPMENT 107-5200-552.10-12 SALARIES $129,926.00 $82,002.13 $47,923.87 63.11% 107-5200-552.10-21 FICA TAXES $9,939.00 $5,717.09 $4,221.91 57.52% 107-5200-552.10-22 RETIREMENT $10,732.00 $6,780.13 $3,951.87 63.18% 107-5200-552.10-23 HEALTH & LIFE INSURANCE $26,492.00 $16,371.59 $10,120.41 61.80% 107-5200-552.10-24 WORKERS COMPENSATION $404.00 $279.16 $124.84 69.10% PERSONAL SERVICES $177,493.00 $111,150.10 $66,342.90 62.62% 107-5200-552.30-31 PROFESSIONAL SERVICES $1,000.00 $0.00 $1,000.00 0.00% 107-5200-552.30-35 ADMINISTRATIVE FEES $33,913.00 $33,913.00 $0.00 100.00% 107-5200-552.30-40 TRAVEL & PER DIEM $10,000.00 $3,143.65 $6,856.35 31.44% 107-5200-552.30-41 COMMUNICATIONS $7,000.00 $3,753.93 $3,246.07 53.63% 107-5200-552.30-42 POSTAGE $2,000.00 $559.58 $1,440.42 27.98% 107-5200-552.30-43 UTILITIES $7,500.00 $3,972.38 $3,527.62 52.97% 107-5200-552.30-44 RENTAL & LEASES $21,000.00 $11,511.25 $9,488.75 54.82% 107-5200-552.30-45 GENERAL INSURANCE $5,500.00 $4,771.97 $728.03 86.76% 107-5200-552.30-46 REPAIR & MAINTENANCE $3,000.00 $245.00 $2,755.00 8.17% 107-5200-552.30-47 PRINTING $19,000.00 $10,056.00 $8,944.00 52.93% 107-5200-552.30-48 ADVERTISING $191,000.00 $81,408.12 $109,591.88 42.62% 107-5200-552.30-49 OTHER CHARGES $500.00 $0.00 $500.00 0.00% 107-5200-552.30-51 OFFICE SUPPLIES $2,500.00 $999.05 $1,500.95 39.96% 107-5200-552.30-52 OPERATING SUPPLIES $2,000.00 $0.00 $2,000.00 0.00% 107-5200-552.30-54 DUES & SUBSCRIPTIONS $37,000.00 $24,264.43 $12,735.57 65.58% 107-5200-552.30-55 TRAINING $12,000.00 $3,220.12 $8,779.88 26.83% 107-5200-552.30-56 GAS & OIL $3,500.00 $210.43 $3,289.57 6.01% 107-5200-552.30-64 NON-CAPITAL OUTLAY $0.00 $2,403.42 ($2,403.42) 0.00% OPERATING EXPENDITURES $358,413.00 $184,432.33 $173,980.67 51.46% 107-5200-552.31-48 EVENT PROMOTION $49,000.00 $13,277.44 $35,722.56 27.10% 107-5200-552.31-53 SIGN MAINTENANCE $4,000.00 $981.32 $3,018.68 24.53% OPERATING EXPENDITURES $53,000.00 $14,258.76 $38,741.24 26.90% $588,906.00 $309,841.19 $279,064.81 52.61% COMMUNITY OUTREACH 107-5210-574.80-05 HISTORICAL MUSEUM $5,000.00 $2,500.00 $2,500.00 50.00% Page 1 of 3

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SLIDE 6

107-5210-574.80-06 BLUE GREY ARMY, INC $21,000.00 $10,000.00 $11,000.00 47.62% GRANTS & AIDS $26,000.00 $12,500.00 $13,500.00 48.08% $26,000.00 $12,500.00 $13,500.00 48.08% SPORTING EVENTS/TOURNAMEN 107-5290-552.10-12 SALARIES $51,040.00 $31,399.60 $19,640.40 61.52% 107-5290-552.10-21 FICA TAXES $3,905.00 $2,382.35 $1,522.65 61.01% 107-5290-552.10-22 RETIREMENT $4,216.00 $2,687.70 $1,528.30 63.75% 107-5290-552.10-23 HEALTH & LIFE INSURANCE $8,831.00 $5,456.67 $3,374.33 61.79% 107-5290-552.10-24 WORKERS COMPENSATION $158.00 $109.15 $48.85 69.08% PERSONAL SERVICES $68,150.00 $42,035.47 $26,114.53 61.68% 107-5290-552.30-31 PROFESSIONAL SERVICES $42,850.00 $31,880.00 $10,970.00 74.40% 107-5290-552.30-40 TRAVEL & PER DIEM $15,000.00 $1,909.43 $13,090.57 12.73% 107-5290-552.30-41 COMMUNICATIONS $2,050.00 $1,123.90 $926.10 54.82% 107-5290-552.30-46 REPAIR & MAINTENANCE $1,000.00 $0.00 $1,000.00 0.00% 107-5290-552.30-47 PRINTING $5,000.00 $0.00 $5,000.00 0.00% 107-5290-552.30-48 ADVERTISING $15,000.00 $4,500.00 $10,500.00 30.00% 107-5290-552.30-54 DUES & SUBSCRIPTIONS $6,000.00 $795.00 $5,205.00 13.25% 107-5290-552.30-55 TRAINING $18,000.00 $3,726.86 $14,273.14 20.70% 107-5290-552.30-56 GAS & OIL $1,000.00 $285.06 $714.94 28.51% OPERATING EXPENDITURES $105,900.00 $44,220.25 $61,679.75 41.76% 107-5290-552.31-48 EVENT PROMOTION $35,000.00 $2,121.88 $32,878.12 6.06% 107-5290-552.31-56 SPORTS MARKETING $45,000.00 $457.15 $44,542.85 1.02% OPERATING EXPENDITURES $80,000.00 $2,579.03 $77,420.97 3.22% 107-5290-552.60-64 EQUIPMENT PURCHASES $6,300.00 $6,285.50 $14.50 99.77% CAPITAL OUTLAY $6,300.00 $6,285.50 $14.50 99.77% $260,350.00 $95,120.25 $165,229.75 36.54% INTERFUND TRANSFERS OUT 107-8100-581.90-01 TO GENERAL FUND $300,000.00 $300,000.00 $0.00 100.00% INTERFUND TRANSFERS OUT $300,000.00 $300,000.00 $0.00 100.00% $300,000.00 $300,000.00 $0.00 100.00% RESERVES 107-8400-584.90-97 EQUIPMENT RESERVE $2,823,512.00 $0.00 $2,823,512.00 0.00% 107-8400-584.90-98 CASH BALANCE FORWARD $182,371.00 $0.00 $182,371.00 0.00% 107-8400-584.90-99 CONTINGENCY/RESERVE $112,611.00 $0.00 $112,611.00 0.00% Page 2 of 3

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SLIDE 7

RESERVES $3,118,494.00 $0.00 $3,118,494.00 0.00% $3,118,494.00 $0.00 $3,118,494.00 0.00% TOURIST DEV/OPERATING TOTALS: $4,293,750.00 $717,461.44 $3,576,288.56 16.71% GRAND TOTALS: $4,293,750.00 $717,461.44 $3,576,288.56 16.71% Page 3 of 3

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SLIDE 8

PO NMB. ACCT PER. VENDOR/DESC DATE CD ENC. TRANS AMOUNT ACCRUING BALANCE TOURIST DEV/OPERATING 107-5200-552.10-12 TOURIST DEVELOPMENT / SALARIES BEGINNING BALANCE 9/10/2018 BB 0.00 129,926.00 PAYROLL SUMMARY 3/14/2019 AJ 0.00

  • 4,997.17

67,912.53 PAYROLL SUMMARY 3/28/2019 AJ 0.00

  • 4,997.17

62,915.36 PAYROLL SUMMARY 4/11/2019 AJ 0.00

  • 4,997.16

57,918.20 PAYROLL SUMMARY 4/25/2019 AJ 0.00

  • 4,997.17

52,921.03 PAYROLL SUMMARY 5/9/2019 AJ 0.00

  • 4,997.16

47,923.87 107-5200-552.10-21 TOURIST DEVELOPMENT / FICA TAXES BEGINNING BALANCE 9/10/2018 BB 0.00 9,939.00 PAYROLL SUMMARY 3/14/2019 AJ 0.00

  • 344.42

5,608.96 PAYROLL SUMMARY 3/28/2019 AJ 0.00

  • 382.29

5,226.67 PAYROLL SUMMARY 4/11/2019 AJ 0.00

  • 329.14

4,897.53 PAYROLL SUMMARY 4/25/2019 AJ 0.00

  • 329.14

4,568.39 PAYROLL SUMMARY 5/9/2019 AJ 0.00

  • 346.48

4,221.91 107-5200-552.10-22 TOURIST DEVELOPMENT / RETIREMENT BEGINNING BALANCE 9/10/2018 BB 0.00 10,732.00 PAYROLL SUMMARY 3/14/2019 AJ 0.00

  • 412.76

5,602.91 PAYROLL SUMMARY 3/28/2019 AJ 0.00

  • 412.76

5,190.15 PAYROLL SUMMARY 4/11/2019 AJ 0.00

  • 412.76

4,777.39 PAYROLL SUMMARY 4/25/2019 AJ 0.00

  • 412.76

4,364.63 PAYROLL SUMMARY 5/9/2019 AJ 0.00

  • 412.76

3,951.87 107-5200-552.10-23 TOURIST DEVELOPMENT / HEALTH & LIFE INSURANCE BEGINNING BALANCE 9/10/2018 BB 0.00 26,492.00 PAYROLL SUMMARY 3/14/2019 AJ 0.00

  • 1,093.49

14,494.37 PAYROLL SUMMARY 3/28/2019 AJ 0.00

  • 427.81

14,066.56 PAYROLL SUMMARY 4/11/2019 AJ 0.00

  • 1,759.17

12,307.39 PAYROLL SUMMARY 4/25/2019 AJ 0.00

  • 1,093.49

11,213.90

Expense Account Transactions

Printed: 05-09-2019 Showing all transactions recorded between: 3/1/2019 and 5/9/2019 Page 1 of 7

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SLIDE 9

PO NMB. ACCT PER. VENDOR/DESC DATE CD ENC. TRANS AMOUNT ACCRUING BALANCE PAYROLL SUMMARY 5/9/2019 AJ 0.00

  • 1,093.49

10,120.41 107-5200-552.10-24 TOURIST DEVELOPMENT / WORKERS COMPENSATION BEGINNING BALANCE 9/10/2018 BB 0.00 404.00 WC PREFERRED GOVERNMENTAL INS. TRT 3/15/2019 AP 0.00

  • 25.80

30.63 WC TREVOR HICKMAN INSURANCE, LLC 3/26/2019 AP 0.00

  • 1.55

29.08 WC PREFERRED GOVERNMENTAL INS. TRT 4/12/2019 AP 0.00

  • 25.80

3.28 GOV.NSURANCE TRUST PUBLIC RISK INSURANCE AGENCY 4/15/2019 AP 0.00

  • 60.78
  • 57.50

CORRECT PRIA INV #59817 5/8/2019 TF 0.00

  • 60.78
  • 118.28

107-5200-552.30-40 TOURIST DEVELOPMENT / TRAVEL & PER DIEM BEGINNING BALANCE 9/10/2018 BB 0.00 10,000.00 TRAVEL ROSNER BANK OF AMERICA AMERICAN AIRLLINES 3/19/2019 AP 0.00

  • 407.20

8,933.47 GAYLORD PALMS PARKING BANK OF AMERICA GAYLORD PARKING 3/19/2019 AP 0.00

  • 25.80

8,907.67 GAYLORD PALMS HOTEL FL BANK OF AMERICA GAYLORD HOTEL 3/19/2019 AP 0.00

  • 316.86

8,590.81 INTERNATIONAL FEE BANK OF AMERICA BOA 3/19/2019 AP 0.00

  • 4.73

8,586.08 HOTEL GRAY BANK OF AMERICA HOTEL TORONTO 3/19/2019 AP 0.00

  • 473.29

8,112.79 N.FLA. NATURAL TRAVEL REI 4/2/2019 CR 0.00 981.71 9,094.50 TRAVEL REIMB P. VANN 4/11/2019 CR 0.00 23.80 9,118.30 STS CONF. PAULA BANK OF AMERICA HILTON HOTEL 4/15/2019 AP 0.00

  • 180.00

8,938.30 SPORTS SUMMIT ROSNER BANK OF AMERICA THE HENDERSON 4/15/2019 AP 0.00

  • 194.02

8,744.28 BIKE EXPO ROSNER BANK OF AMERICA HOLIDAY INN 4/15/2019 AP 0.00

  • 898.66

7,845.62 STS CONF. CODY BANK OF AMERICA HILTON HOTELS 4/15/2019 AP 0.00

  • 180.00

7,665.62 TOURISM DAYS PAULA BANK OF AMERICA GOVENORS INN 4/15/2019 AP 0.00

  • 16.12

7,649.50 TOURISM DAYS PAULA BANK OF AMERICA GOVENORS INN 4/15/2019 AP 0.00

  • 274.50

7,375.00 TOURISM DAYS PAULA BANK OF AMERICA GOVENORS INN 4/15/2019 AP 0.00 30.50 7,405.50 TOURISM DAYS ALDEN BANK OF AMERICA GOVENORS INN 4/15/2019 AP 0.00

  • 290.62

7,114.88 TOURISM DAYS ALDEN BANK OF AMERICA GOVENORS INN 4/15/2019 AP 0.00 31.62 7,146.50 TOURISM DAYS CODY BANK OF AMERICA GOVENORS INN 4/15/2019 AP 0.00

  • 274.50

6,872.00 TOURISM DAYS CODY BANK OF AMERICA GOVENORS INN 4/15/2019 AP 0.00 31.60 6,903.60 PARKING PAULA BANK OF AMERICA TALLAHASSEE 4/15/2019 AP 0.00

  • 5.00

6,898.60 FUEL TDC PAULA BANK OF AMERICA SHELL OIL 4/15/2019 AP 0.00

  • 42.25

6,856.35 107-5200-552.30-41 TOURIST DEVELOPMENT / COMMUNICATIONS BEGINNING BALANCE 9/10/2018 BB 0.00 7,000.00

Page 2 of 7

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SLIDE 10

PO NMB. ACCT PER. VENDOR/DESC DATE CD ENC. TRANS AMOUNT ACCRUING BALANCE VERIZON VERIZON WIRELESS 3/5/2019 AP 0.00

  • 96.63

4,596.42 VERIZON VERIZON WIRELESS 3/5/2019 AP 0.00

  • 75.96

4,520.46 COMCAST BUSINESS COMCAST BUSINESS 3/5/2019 AP 0.00

  • 168.58

4,351.88 VERIZON VERIZON WIRELESS 3/25/2019 AP 0.00

  • 96.63

4,255.25 VERIZON VERIZON WIRELESS 3/25/2019 AP 0.00

  • 75.87

4,179.38 COMCAST BUSINESS COMCAST BUSINESS 3/26/2019 AP 0.00

  • 169.51

4,009.87 F98499 AT&T LONG DISTANCE AT&T 3/27/2019 AP 29.56

  • 29.56

4,009.87 F98500 INTERNET FOR TDC LED BILL COMCAST CABLE COMMUNICATIONS, INC. 3/27/2019 AP 133.76

  • 133.76

4,009.87 F98499 AT&T AT&T LONG DISTANCE 3/27/2019 EN 29.56 0.00 3,980.31 F98500 COMCAST CABLE COMMUNICATIONS, INC. INTERNET FOR TDC LED BILL 3/27/2019 EN 133.76 0.00 3,846.55 F98825 500GB HARD DRIVE TO FIX T STRICTLY TECHNOLOGY LLC 4/8/2019 AP 94.99

  • 94.99

3,846.55 F98825 STRICTLY TECHNOLOGY LLC 500GB HARD DRIVE TO FIX T 4/8/2019 EN 94.99 0.00 3,751.56 F98983 INTERNET FOR TDC LED BILL COMCAST CABLE COMMUNICATIONS, INC. 4/15/2019 AP 163.76

  • 163.76

3,751.56 F98983 COMCAST CABLE COMMUNICATIONS, INC. INTERNET FOR TDC LED BILL 4/15/2019 EN 163.76 0.00 3,587.80 VERIZON VERIZON WIRELESS 4/23/2019 AP 0.00

  • 96.55

3,491.25 COMCAST BUSINESS COMCAST BUSINESS 4/23/2019 AP 0.00

  • 169.23

3,322.02 VERIZON VERIZON WIRELESS 4/23/2019 AP 0.00

  • 75.95

3,246.07 107-5200-552.30-42 TOURIST DEVELOPMENT / POSTAGE BEGINNING BALANCE 9/10/2018 BB 0.00 2,000.00 F98007 SHIP 14 BXS VAC.GUIDES TO FEDEX 3/1/2019 AP 261.02

  • 261.02

1,986.38 F98007 14 BXS TO I-10/HWY231 WEL FEDEX 3/1/2019 AP 284.94

  • 284.94

1,986.38 F98007 FEDEX SHIP 14 BXS VAC.GUIDES TO 3/1/2019 EN 261.02 0.00 1,725.36 F98007 FEDEX 14 BXS TO I-10/HWY231 WEL 3/1/2019 EN 284.94 0.00 1,440.42 F98980 FEDEX BXS VAC.GUIDE 14 PENSCLA 4/15/2019 EN 475.00 0.00 965.42 F98980 FEDEX BXS VAC.GUIDE 14 PENSCLA 4/15/2019 EN

  • 475.00

0.00 1,440.42 107-5200-552.30-43 TOURIST DEVELOPMENT / UTILITIES BEGINNING BALANCE 9/10/2018 BB 0.00 7,500.00 FPL FPL 3/15/2019 AP 0.00

  • 517.14

4,092.91 FPL FPL 4/15/2019 AP 0.00

  • 565.29

3,527.62 107-5200-552.30-44 TOURIST DEVELOPMENT / RENTAL & LEASES BEGINNING BALANCE 9/10/2018 BB 0.00 21,000.00 WATER/RENTAL BLUE SUMMIT WATERS, LLC 3/8/2019 AP 0.00

  • 20.75

12,708.89 F98225 PITNEY BOWES LEASE JAN-MA PITNEY BOWES GLOBAL 3/11/2019 AP 345.00

  • 345.00

12,708.89

Page 3 of 7

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SLIDE 11

PO NMB. ACCT PER. VENDOR/DESC DATE CD ENC. TRANS AMOUNT ACCRUING BALANCE F98225 PITNEY BOWES GLOBAL PITNEY BOWES LEASE JAN-MA 3/11/2019 EN 345.00 0.00 12,363.89 APRIL 2019 RENT WSMDD LAND TRUST 3/29/2019 AP 0.00

  • 1,165.50

11,198.39 WATER / RENTAL BLUE SUMMIT WATERS, LLC 4/1/2019 AP 0.00

  • 36.50

11,161.89 F98822 TDC XEROX LEASE AGREEMENT XEROX CORP 4/8/2019 AP 254.20

  • 254.20

11,161.89 F98823 TDC XEROX LEASE AGREEMENT XEROX CORP 4/8/2019 AP 185.44

  • 185.44

11,161.89 F98822 XEROX CORP TDC XEROX LEASE AGREEMENT 4/8/2019 EN 254.20 0.00 10,907.69 F98823 XEROX CORP TDC XEROX LEASE AGREEMENT 4/8/2019 EN 185.44 0.00 10,722.25

  • RENT. MAY 2019

WSMDD LAND TRUST 4/29/2019 AP 0.00

  • 1,165.50

9,556.75 WATER/RENTRAL BLUE SUMMIT WATERS, LLC 5/8/2019 AP 0.00

  • 31.25

9,525.50 WATER/RENTRAL BLUE SUMMIT WATERS, LLC 5/8/2019 AP 0.00

  • 15.75

9,509.75 WATER/RENTRAL BLUE SUMMIT WATERS, LLC 5/8/2019 AP 0.00

  • 21.00

9,488.75 107-5200-552.30-45 TOURIST DEVELOPMENT / GENERAL INSURANCE BEGINNING BALANCE 9/10/2018 BB 0.00 5,500.00 CORRECT PRIA INV #59817 5/8/2019 TF 0.00 688.79 3,483.19 107-5200-552.30-46 TOURIST DEVELOPMENT / REPAIR & MAINTENANCE BEGINNING BALANCE 9/10/2018 BB 0.00 3,000.00 F98223 PEST CONTROL FOR TDC OFFI FLORIDA PEST CONTROL 3/11/2019 AP 35.00

  • 35.00

2,825.00 F98223 FLORIDA PEST CONTROL PEST CONTROL FOR TDC OFFI 3/11/2019 EN 35.00 0.00 2,790.00 F98828 PEST CONTROL FOR TDC OFFI FLORIDA PEST CONTROL 4/9/2019 AP 35.00

  • 35.00

2,790.00 F98828 FLORIDA PEST CONTROL PEST CONTROL FOR TDC OFFI 4/9/2019 EN 35.00 0.00 2,755.00 107-5200-552.30-47 TOURIST DEVELOPMENT / PRINTING BEGINNING BALANCE 9/10/2018 BB 0.00 19,000.00 UNCLAIMED PROPERTY DEPARTMENT OF FINANCIAL SERVICES CK#19570 THE TROPY SHOP 4/10/2019 AP 0.00

  • 85.35

8,858.65 ACRYLIC TROPHY FOR 2017 T THE TROPHY SHOP 4/11/2019 AP 0.00 85.35 8,944.00 107-5200-552.30-48 TOURIST DEVELOPMENT / ADVERTISING BEGINNING BALANCE 9/10/2018 BB 0.00 191,000.00 025294 PO ENTRY VISIT FLORIDA COMMUNICATIONS/MEDIA SERV 3/4/2019 EN 9,000.00 0.00 36,940.19 OLUSTEE FEST, ADS BANK OF AMERICA FACEBOOK 3/19/2019 AP 0.00

  • 250.00

36,690.19 INFINITY CON ADS BANK OF AMERICA FACEBOOK 3/19/2019 AP 0.00

  • 77.68

36,612.51 025209 SEM COMPAIGN MADDEN MEDIA 3/29/2019 AP 10,708.33

  • 10,708.33

36,612.51 FACEBOOK ADS SUBS BANK OF AMERICA FACEBOOK 4/15/2019 AP 0.00

  • 562.32

36,050.19 025294 AD VISIT FLORIDA 4/29/2019 AP 9,000.00

  • 9,000.00

36,050.19 025209 SEM CAMPAIGN MADDEN MEDIA 4/30/2019 AP 10,708.33

  • 10,708.33

36,050.19

Page 4 of 7

slide-12
SLIDE 12

PO NMB. ACCT PER. VENDOR/DESC DATE CD ENC. TRANS AMOUNT ACCRUING BALANCE 107-5200-552.30-51 TOURIST DEVELOPMENT / OFFICE SUPPLIES BEGINNING BALANCE 9/10/2018 BB 0.00 2,500.00 OFFICE DEPOT BANK OF AMERICA OFFICE DEPOT 3/19/2019 AP 0.00

  • 59.98

1,803.89 F98979 OFFICE SUPPLIES PAPER & P OFFICE DEPOT 4/15/2019 AP 302.94

  • 302.94

1,803.89 F98979 OFFICE DEPOT OFFICE SUPPLIES PAPER & P 4/15/2019 EN 302.94 0.00 1,500.95 107-5200-552.30-54 TOURIST DEVELOPMENT / DUES & SUBSCRIPTIONS BEGINNING BALANCE 9/10/2018 BB 0.00 37,000.00 MSFT SUB. BANK OF AMERICA MICSOFT 3/19/2019 AP 0.00

  • 8.25

12,989.80 CC SUB. BANK OF AMERICA CONSTANT CONTACT 3/19/2019 AP 0.00

  • 70.00

12,919.80 CREATIVE C;OUD BANK OF AMERICA ADOBE 3/19/2019 AP 0.00

  • 52.99

12,866.81 CONSTANT SUB BANK OF AMERICA CONSTANT CONTACT 4/15/2019 AP 0.00

  • 70.00

12,796.81 MICRO OFFIE SUBS BANK OF AMERICA MICROSOFT 4/15/2019 AP 0.00

  • 8.25

12,788.56 CREATIVE CLOUD SUBS BANK OF AMERICA ADOBE 4/15/2019 AP 0.00

  • 52.99

12,735.57 107-5200-552.30-55 TOURIST DEVELOPMENT / TRAINING BEGINNING BALANCE 9/10/2018 BB 0.00 12,000.00 MOES MEETING BANK OF AMERICA MOES 4/15/2019 AP 0.00

  • 309.67

8,999.88 TOURISM DAY BANK OF AMERICA VISIT FLA 4/15/2019 AP 0.00

  • 220.00

8,779.88 107-5200-552.30-56 TOURIST DEVELOPMENT / GAS & OIL BEGINNING BALANCE 9/10/2018 BB 0.00 3,500.00 F98224 FUEL FOR TDC VAN G.W. HUNTER, INC. 3/11/2019 AP 36.87

  • 36.87

3,365.12 F98224 G.W. HUNTER, INC. FUEL FOR TDC VAN 3/11/2019 EN 36.87 0.00 3,328.25 F98824 FUEL FOR TDC VAN G.W. HUNTER, INC. 4/8/2019 AP 38.68

  • 38.68

3,328.25 F98824 G.W. HUNTER, INC. FUEL FOR TDC VAN 4/8/2019 EN 38.68 0.00 3,289.57 107-5200-552.31-48 TOURIST DEVELOPMENT / EVENT PROMOTION BEGINNING BALANCE 9/10/2018 BB 0.00 49,000.00 025239 RODEO ASSOC SPONSORSHIP FLORIDA HIGH SCHOOL RODEO ASSOC INC 3/4/2019 AP 3,400.00

  • 3,400.00

25,270.58 PRODUCE FOR TOURN BANK OF AMERICA PUBLIX 3/19/2019 AP 0.00

  • 48.02

25,222.56 025195 GRANT FUNDING CORNETT'S SPIRIT OF THE SUWANNEE 4/19/2019 AP 3,500.00

  • 3,500.00

25,222.56 107-5200-552.31-53 TOURIST DEVELOPMENT / SIGN MAINTENANCE BEGINNING BALANCE 9/10/2018 BB 0.00 4,000.00 F98450 REPLACE LIGHT BULB @ I-75 INTERSTATE SUPPLY 3/21/2019 AP 490.66

  • 490.66

4,000.00 F98450 INTERSTATE SUPPLY REPLACE LIGHT BULB @ I-75 3/21/2019 EN 490.66 0.00 3,509.34 F98829 REPLACEMENT LED LIGHT @ T INTERSTATE SUPPLY 4/9/2019 AP 490.66

  • 490.66

3,509.34

Page 5 of 7

slide-13
SLIDE 13

PO NMB. ACCT PER. VENDOR/DESC DATE CD ENC. TRANS AMOUNT ACCRUING BALANCE F98829 INTERSTATE SUPPLY REPLACEMENT LED LIGHT @ T 4/9/2019 EN 490.66 0.00 3,018.68 107-5290-552.10-12 TOURIST DEVELOPMENT / SALARIES BEGINNING BALANCE 9/10/2018 BB 0.00 51,040.00 PAYROLL SUMMARY 3/14/2019 AJ 0.00

  • 2,542.31

27,492.72 PAYROLL SUMMARY 3/28/2019 AJ 0.00

  • 1,963.08

25,529.64 PAYROLL SUMMARY 4/11/2019 AJ 0.00

  • 1,963.08

23,566.56 PAYROLL SUMMARY 4/25/2019 AJ 0.00

  • 1,963.08

21,603.48 PAYROLL SUMMARY 5/9/2019 AJ 0.00

  • 1,963.08

19,640.40 107-5290-552.10-21 TOURIST DEVELOPMENT / FICA TAXES BEGINNING BALANCE 9/10/2018 BB 0.00 3,905.00 PAYROLL SUMMARY 3/14/2019 AJ 0.00

  • 191.02

2,118.61 PAYROLL SUMMARY 3/28/2019 AJ 0.00

  • 150.17

1,968.44 PAYROLL SUMMARY 4/11/2019 AJ 0.00

  • 148.40

1,820.04 PAYROLL SUMMARY 4/25/2019 AJ 0.00

  • 148.40

1,671.64 PAYROLL SUMMARY 5/9/2019 AJ 0.00

  • 148.99

1,522.65 107-5290-552.10-22 TOURIST DEVELOPMENT / RETIREMENT BEGINNING BALANCE 9/10/2018 BB 0.00 4,216.00 PAYROLL SUMMARY 3/14/2019 AJ 0.00

  • 304.10

2,176.90 PAYROLL SUMMARY 3/28/2019 AJ 0.00

  • 162.15

2,014.75 PAYROLL SUMMARY 4/11/2019 AJ 0.00

  • 162.15

1,852.60 PAYROLL SUMMARY 4/25/2019 AJ 0.00

  • 162.15

1,690.45 PAYROLL SUMMARY 5/9/2019 AJ 0.00

  • 162.15

1,528.30 107-5290-552.10-23 TOURIST DEVELOPMENT / HEALTH & LIFE INSURANCE BEGINNING BALANCE 9/10/2018 BB 0.00 8,831.00 PAYROLL SUMMARY 3/14/2019 AJ 0.00

  • 428.24

4,816.69 PAYROLL SUMMARY 3/28/2019 AJ 0.00

  • 70.34

4,746.35 PAYROLL SUMMARY 4/11/2019 AJ 0.00

  • 650.84

4,095.51 PAYROLL SUMMARY 4/25/2019 AJ 0.00

  • 360.59

3,734.92 PAYROLL SUMMARY 5/9/2019 AJ 0.00

  • 360.59

3,374.33 107-5290-552.10-24 TOURIST DEVELOPMENT / WORKERS COMPENSATION BEGINNING BALANCE 9/10/2018 BB 0.00 158.00 WC PREFERRED GOVERNMENTAL INS. TRT 3/15/2019 AP 0.00

  • 10.09

12.00

Page 6 of 7

slide-14
SLIDE 14

PO NMB. ACCT PER. VENDOR/DESC DATE CD ENC. TRANS AMOUNT ACCRUING BALANCE WC TREVOR HICKMAN INSURANCE, LLC 3/26/2019 AP 0.00

  • 0.60

11.40 WC PREFERRED GOVERNMENTAL INS. TRT 4/12/2019 AP 0.00

  • 10.09

1.31 GOV.NSURANCE TRUST PUBLIC RISK INSURANCE AGENCY 4/15/2019 AP 0.00

  • 23.77
  • 22.46

CORRECT PRIA INV #59817 5/8/2019 TF 0.00

  • 23.77
  • 46.23

107-5290-552.30-41 TOURIST DEVELOPMENT / COMMUNICATIONS BEGINNING BALANCE 9/27/2018 BB 0.00 2,050.00 VERIZON VERIZON WIRELESS 3/5/2019 AP 0.00

  • 160.59

1,247.20 VERIZON VERIZON WIRELESS 3/25/2019 AP 0.00

  • 160.59

1,086.61 VERIZON VERIZON WIRELESS 4/23/2019 AP 0.00

  • 160.51

926.10 107-5290-552.30-48 TOURIST DEVELOPMENT / ADVERTISING BEGINNING BALANCE 9/10/2018 BB 0.00 15,000.00 025343 PO ENTRY SPORTSEVENTS MAGAZINE COMMUNICATIONS/MEDIA SERV 4/11/2019 EN 4,996.25 0.00 4,003.75 107-5290-552.30-55 TOURIST DEVELOPMENT / TRAINING BEGINNING BALANCE 9/10/2018 BB 0.00 18,000.00 F98226 S.P.O.R.T.S.2019 REGISTRA SPORTSEVENTS MAGAZINE 3/11/2019 AP 1,395.00

  • 1,395.00

15,668.14 F98226 SPORTSEVENTS MAGAZINE S.P.O.R.T.S.2019 REGISTRA 3/11/2019 EN 1,395.00 0.00 14,273.14 107-5290-552.30-56 TOURIST DEVELOPMENT / GAS & OIL BEGINNING BALANCE 9/27/2018 BB 0.00 1,000.00 F98224 FUEL FOR TDC EXPLORER G.W. HUNTER, INC. 3/11/2019 AP 84.89

  • 84.89

882.27 F98224 G.W. HUNTER, INC. FUEL FOR TDC EXPLORER 3/11/2019 EN 84.89 0.00 797.38 F98824 FUEL FOR TDC EXPLORER G.W. HUNTER, INC. 4/8/2019 AP 82.44

  • 82.44

797.38 F98824 G.W. HUNTER, INC. FUEL FOR TDC EXPLORER 4/8/2019 EN 82.44 0.00 714.94 107-5290-552.31-56 TOURIST DEVELOPMENT / SPORTS MARKETING BEGINNING BALANCE 9/10/2018 BB 0.00 45,000.00 F98203 TDC TRLR- VENT,RESEAL ROO AV'S CUSTOM TRAILERS,LLC 3/8/2019 AP 457.15

  • 457.15

45,000.00 F98203 AV'S CUSTOM TRAILERS,LLC TDC TRLR- VENT,RESEAL ROO 3/8/2019 EN 457.15 0.00 44,542.85 025310 PO ENTRY MADDEN MEDIA COMMUNICATIONS/MEDIA SERV 3/12/2019 EN 24,600.00 0.00 19,942.85

Page 7 of 7

slide-15
SLIDE 15

Joseph St. Germain, Ph.D. Phillip Downs, Ph.D. Rachael Anglin Isiah Lewis Glencora Haskins

Olustee Battle Festival

Visitor Tracking & Economic Impact Estimate for the Olustee Battle Festival

February 15-17, 2019

slide-16
SLIDE 16

Total Economic Impact

$1, $1,363, 363,70 700

When including indirect and induced effects¹ of direct spending, the total economic impact of people attending the Olustee Battle Festival who live o e out utsi side e of Columbia County was $1,363,700.²

____________________________________________ ¹Indirect effects are increased business spending resulting from tourism dollars. Induced effects are increased household spending resulting from tourism dollars. ²For accommodations, restaurants, groceries, transportation, attractions, entertainment, tickets, shopping, and “other” expenses.

2

slide-17
SLIDE 17

Direct Spending

$921, $921,40 400¹ 0¹

People who live o e out utside e of Columbia County spent $921,400¹ during the Olustee Battle Festival.

__________________________________________ ¹For accommodations, restaurants, groceries, transportation, attractions, entertainment, tickets, shopping, and “other” expenses.

3

slide-18
SLIDE 18

Out-of-County Visitors

3, 3,956 956

Including overnight visitors and day trippers, there were 3,956 individuals from outside Columbia County who attended the Olustee Battle Festival.¹

_______________________________

¹An estimate of 23,273 total attendees and 14,476 unique attendees was used for this report and directly affects economic impact. 4

slide-19
SLIDE 19

Paid Room Nights Generated

1, 1,439 r 439 roo

  • om n

nigh ghts

Attendees of the Festival spent 1,439 39 room nights in Columbia County.

5

slide-20
SLIDE 20

Profile of Out-of-Town Attendees of the Olustee Battle Festival 2019

  • 2.8 average travel party size
  • 36% traveled with children 18 or under
  • 1.7 average nights stayed in Columbia County
  • 94% of visitors drove to Columbia County
  • 56 years old – median age
  • 55% Female
  • $70,700 - median household income

6

slide-21
SLIDE 21

Or Orig igin in o

  • f Ol

Olus ustee B ee Battle Fest e Festival A Attend endees ees

Jacksonville 33% Atlanta 12% Gainesville 12% Miami-Ft. Lauderdale 6% Lakeland 5% Ocala 5% Tallahassee 3% Orlando 3% Pensacola-Mobile 2% Tampa-Clearwater-St. Petersburg 2%

Top Out-of-County Markets

7

slide-22
SLIDE 22

Olust stee ee B Battle F le Fest stiv ival l Over ernig night ht Visitor

  • r Accom
  • mmod
  • dations

ions

  • Overnight visitors spent 1.7 nights in Columbia County.
  • 50% of overnight visitors stayed in a hotel/motel.

50% 26% 21% 2% 1% Hotel/motel Friends or relatives RV Park, campground Airbnb Rental home/Condominium

8

slide-23
SLIDE 23

Ol Olust ustee B ee Battle le Fest Festival A Attend endees ees’ Exp xper erie ienc nce R e Rating ings

  • Attendees rated the Olustee Battle Festival 8.9 out of 10*.
  • Suggested improvements to the Festival1

*Rated on a scale of 1 to 10 where 1 means poor and 10 means excellent 1 – Coded open ended responses

21% 18% 14% 14% 11% 7% 4% Vendor placement Issues with parking Length and hours Better Information Vendor variety Issues with restrooms Nice place

9

slide-24
SLIDE 24

Fr Freq eque uenc ncy o

  • f Attend

ending

  • 34% were first time attendees to the Olustee Battle Festival

34% 26% 13% 10% 17% This was my first time 2-4 times 5-7 times 8-10 times 11+ times

10

slide-25
SLIDE 25

Olust stee ee B Battle F le Fest stiv ival V l Visitor

  • rs’ L

Likelihood elihood t to Retur urn

  • 92% of visitors are likely to return to the festival next year.

62% 30% 3% 1% 4% Definitely will return Probably will return Probably will not return Definitely will not retun Don't know

11

slide-26
SLIDE 26

Ol Olust ustee B ee Battle le Fest Festival A Attend endees ees

  • 74% of visitors stated that their main reason for this trip was

to attend the Olustee Battle Festival.*

  • 18% of visitors said they would attend the Reenactment on

Sunday.

* 13% of visitors stated that visiting friends or family was their main reason for this trip. 12

slide-27
SLIDE 27

Ol Olust ustee ee Battle Fest le Festival Attend endees ees’ A Activ ivit ities* ies*

  • 50% of the Attendees dined out while in Columbia County.

50% 36% 26% 10% 7% 5% 3% 3% 2% 1% 1% 1% 1% 1% 25% 9% Dining out Shopping Visit friends or family Special event or festival Art galleries, museums, etc. Historic home or site Water sports Attractions Nature, parks, bird watching, etc. Fishing, hunting, etc. Golf, tennis, etc. Hiking, running, biking, etc. Attend or participate in a sporting event Spas No other non-festival activities Other

*Multiple responses permitted

13

slide-28
SLIDE 28

45% 39% 9% 7% 4% 4% 3% 1% 9% Word-of-mouth I come every year Social media Olusteefestival.com Magazine Advertisement Radio Advertisements Newspaper Advertisements Television Advertisements Other

In Infor

  • rmatio

ion n sou sources f es for

  • r the

e Ol Olus ustee B ee Battle le Fest Festival*

  • 45% of the Olustee Battle Festival attendees heard about the

Festival through word-of-mouth.

*Multiple responses permitted

14

slide-29
SLIDE 29

9% 25% 43% 23% 18 to 34 35 to 49 50 to 65 Over 65

Ag Age

Median age = 56 16

slide-30
SLIDE 30

31% 23% 23% 20% 3% Less than $50,000 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 or more

Househo usehold inc income in e in 2018

Median income = $70,700 17

slide-31
SLIDE 31

Gender Gender

45% 55%

Male Female

18

slide-32
SLIDE 32

Methodology

  • The economic impact was based on data from the

following sources:

  • Interviews conducted at the Olustee Battle Festival of 352

attendees and 32 vendors.

  • Columbia County Division of Tourism.
  • Tourism database at Downs & St. Germain Research.

19

slide-33
SLIDE 33

Olustee Battle Fest stival Visi sito tor T Tracking & & Economic Impact t Re Report

Joseph St. Germain, Ph.D., President, joseph@dsg-research.com Phillip Downs, Ph.D., Senior Partner, pd@dsg-research.com Rachael Anglin, Senior Project Director, rachael@dsg-research.com Isiah Lewis, Project Director, isiah@dsg-research.com Glencora Haskins, Project Director, glencora@dsg-research.com Downs & St. Germain Research 850-906-3111: www.dsg-research.com

20