WeChat is becoming the leading - - PDF document
26/9/2014 WeChat is becoming the leading social messaging platform Group Chat Voice Chat Video Call Moments Facebook Connect Emoticons Look Around Shake
Group Chat Voice Chat Video Call Moments Emoticons Look Around Shake Facebook Connect
(including web version)
Jan 26 Version 1.0 released in China May 10 Version 2.0 with voice message Aug 3 Version 2.5 with LBS function “Look Around” Oct 1 Version 3.0 with “Shake” function April WeChat launched in international markets Mar 28
100 Million user accounts
300 Million user accounts 355M MAU globally, with 100 Million overseas user accounts Jan 15 December
Source: GlobalWebIndex
Accounts include the biggest brands in: Retail F&B Banking Media Government Airline Technology Sports Entertainment … and more!!
Visit Share Location Engage 1 2 3 McDonald’s leverages location based services (LBS) to help potential customers find the nearest
Purchase Select product Engage 1 2 3 McDonald’s allows for customers to purchase and even share tea cards with friends – spreading word of mouth
Redeem coupon Receive coupons Engage 1 2 3 Furthermore, McDonald’s builds loyalty by offering discount coupons via its Official Account
Redeem Get coupons Engage 1 2 3 Tesco Lotus use WeChat to send out e coupons, and build a new O2O eco- system with merchants Check In
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Pick Your Seat Confirm Schedule Follow OA 1 2 3 4 China Southern Airline, China Eastern Airline, Hunan Airport are using WeChat to help passengers to check-in through their mobile phones.
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Booking Get Hotels Nearby Share Your Location 1 2 3 By simply sending their location, customers can find hotels nearby through Innteam official account.