Corporate Presentation July 2013 We've EVOLVED
Agenda Company Overview � Business Review � Corporate Presentation July 13 1
Company Overview About Ashiana � History & Milestones � Accolades � Promoters � Management Team � Business Model � Geographical Presence � Corporate Presentation July 13 2
About Ashiana Key Statistics Shareholding Patten FY 13 Networth – ` 268.07 Crores � Promoters 67% FY 13 Revenues – ` 161.42 Crores � Individuals FY 13 Net Income – ` 33.15 Crores 2% � 9% Non Institutions Market Cap (31st Mar 2013) – ` 466.46 Crores � 22% Employees (31st Mar 2013) - 597 � FII Business Presence 20 c o m I n e e G 18.65 d l r d o 17.84 i u M 18 p 16 14.62 Comfort 13.5 14 12.27 Homes In lacs sq. ft 12 10.74 10.22 10 9.4 8.16 7.2 o r C i t 8 i i z n e 7.07 e n S 6.53 s 5.48 6 5.26 4.41 4.23 4 Senior 2 Living 0 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 Equivalent Area Construction (EAC) Area Booked Corporate Presentation July 13 3
History & Milestones Started Jodhpur operations � Established in Patna � 1979 2007 Completed India's first Utsav in Bhiwadi � First organized Developer in Patna � Treehouse - hotel & club started in Bhiwadi � Started Lavasa (Pune) operations as � Started Jamshedpur operations � 1985 2008 Lavasa's second client First organised Developer in Jamshedpur � Issued bonus shares in the ratio of 5:2 � Launched Rangoli Gardens in Jaipur - the largest � Incorporation of Ashiana Housing � project of company till date 1986 2010 & Finance (India) Ltd. Got listed under Forbes Asia's Best Under a Billion � 200 list of companies. Shifted head office in Delhi � Started operations in Bhiwadi � 1992 2011 Launched Utsav Care Homes. � First organised Developer in Bhiwadi � Went Public � Awarted for Best affordable housing in India & NCR by � Started facility management of � CNBC Awaaz Real Estate awards 2012 1996 2012 Ashiana properties � Utsav Bhiwadi awarded Best Theme Project non metro by CREDAI India Real Estate Awards 2012 1998 2013 First organised Developer in Neemrana � Univeiled new identity of Ashiana � 2006 Started Jaipur opperations � Corporate Presentation July 13 4
Accolades Awarded as Best Awarded as India’s Best Affordable Housing Theme Based Township in all INDIA & also Received BMA - Siegwerk UTSAV - BHIWADI in NCR category Award for by CREDAI REAL ESTATE ASHIANA AANGAN Corporate Social AWARDS 2012 by CNBC AWAAZ Responsibility (Non-metro Category) 2010 & 2012 REAL ESTATE AWARDS 2012 FORBES’ rates Awarded as India’s ASHIANA among Best Residential Project Asia’s 200 Best Under a NORTH - ASHIANA AANGAN Billion Dollar Companies EAST - ASHIANA WOODLANDS twice in a row by ZEE-BUSINESS RICS (2010 & 2011) AWARDS 2011 Corporate Presentation July 13 5
Promoters Vishal Gupta (Managing Director) A graduate from Sydenham College (Mumbai) and an MBA from FORE School of Management (Delhi), he is acknowledged for his in depth understanding of the real estate business, customer psychology and market behavior. He is associated with Ashiana for the last 18 years and actively involved in finance, marketing, project execution and general administration. Ankur Gupta (Joint Managing Director) He is a Bachelor in Business Administration from Fairleigh Dickinson University (USA) and an MS in Real Estate from New York University (USA) where he focused on residential projects for senior citizens during his research work. His experience was put to good use at Utsav and currently he leads Marketing, HR, IT, Hotel and Facilities Management segments of the Company. He has around 13 years experience and is actively associated with Ashiana for the last 11 years. Varun Gupta (Whole Time Director) He is a Bachelor in Science from Stern School of Business, New York University (USA). He majored in Finance and Management and graduated with the high academic distinction, ‘Magna Cum Laude’. He then joined Citigroup in Commercial Mortgage Backed Securities where he was underwriting commercial real estate. After a year and a half of this rich experience, he has joined Ashiana where he is looking after Land and Finance for the last five years. Corporate Presentation July 13 6
Management Team Board of Directors Ankur Gupta Vishal Gupta Varun Gupta Jt. Managing Director Managing Director Whole Time Director Atul Kumar T K Shaju Information Architecture & Design Technology P K Jaiswal Bhiwadi & Neemrana Kuldeep Gahlaut Manoj Tyagi Bhagwan Kumar Human Resources Pune Land, Legal & Secretarial Sunit Gandhi Halol Sanjeev Rawat Anupama Gulati Jaipur & Jodhpur Sales & Marketing Shantanu Haldule Jamshedpur & Kolkata Atma Sharan S K Palit Manojit Sengupta Facility Management Operations Accounts & Finance Corporate Presentation July 13 7
Business Model Facilities Management Low Capital Employed Selling a quality life style rather Joint development model lowers � � than just a house. investment requirements. Provides inputs to development Operate in locations where land is � � team to improve quality over the a smaller component of total cost. long-term. Land is Raw Material Execution focused model instead � of a land-banking model. Targeted land inventory of 5-7 � year of current year's execution plan. Direct Sales Team In-house team selling to actual In-House Construction Capabilities � users and long-term investors Allows cost and quality control. � instead of a broker driven model Flexibility in execution with faster � selling to speculative investors. adaptation to changing industry Provides better market insights in � dynamics. an industry starved of quality information. Corporate Presentation July 13 8
Geographical Presence Our Projects ASHIANA AT BHIWADI Anjali ASHIANA AT JODHPUR Greens Ansuia Amarbagh Bageecha Ashiana Towers (Exhibition Road) Dwarka Avadh Appartments Gulmohar Park Gardens Ganga appartments ASHIANA AT LAVASA, PUNE Villas Ganga Towers Ashiana Utsav - Active Senior Living Rangoli Gangotri Aangan Gulmohar ASHIANA AT GREATER NOIDA Treehouse Residences Jamuna Black Gold Apartment for Oil India Town Jhalem Orchids Ashiana Utsav - Active Senior Living Narmada Ashiana Utsav - Care Homes Saraswati Towers (SP Verma Road) ASHIANA AT VAISHALI The Treehouse - Hotel & Club Shivam Ashiana Heritage Arcade Triveni Village Centre Vrindavan Bhiwadi Aangan Plaza Neemrana ASHIANA AT JAMSHEDPUR Jaipur ASHIANA AT NEEMRANA Trade Centre Jodhpur Greenhill Gardens Patna Aangan Enclave Jamshedpur Suncity Halol Kolkata Residency Greens ASHIANA AT PATNA Adharshila Apartment Woodlands Lavasa Ashiana Nagar Brahmananda Ashiana Plaza Anantara GKP College Marine Plaza Harniwas Kaveri Apartment ASHIANA AT JAIPUR Rajsheela Apartment Ashiana Manglam Regency Garden Greenwood Shantiniketan Ashiana Utsav - Active Senior Living Sangam Vihar Rangoli Gardens Tata Ward Gulmohar Gardens Corporate Presentation July 13 9
Business Review Operational Review � Ongoing Projects � Future Projects � Financial Review � Corporate Presentation July 13 10
Operational Review 20.00 18.65 17.83 18.00 16.00 In lakhs sq. ft. 14.62 13.50 14.00 12.27 12.00 10.74 10.22 9.40 10.00 8.16 7.20 8.00 7.07 6.53 5.48 5.22 6.00 5.26 4.41 4.23 4.00 2.57 2.00 0.00 04-05 05-06 06-07 07-08 09-08 09-10 10-11 11-12 12-13 Equivalent Area Construction Area Booked Bhiwadi 28% Jaipur 38% Saleable Area of Ongoing Projects 8% Pune Lavasa 5% 8% 13% Neemrana Jodhpur Jamshedpur Corporate Presentation July 13 11
Operational Review (FY 2012-13) Branding Ashiana launched new logo and unveiled its new identity on 27.01.2013 ACQUISITIONS RECOGNITIONS Bhiwadi - 1.03 Acres � Best Affordable Housing in NCR and India � Neemrana, Rajasthan – 9.67 Acres for Ashiana Aangan by CNBC Awards � Mango, Jamshedpur - 4.026 Acres “Best Theme Based Township Non- � � Metros” for Ashiana Utsav in Bhiwadi, from Bhatawala, Jaipur – 31 Acres � CREDAI Real Estate Awards -2012 Jagatpura, Jaipur – 20 Acres � Jodhpur - 8.56 acres � LAUNCHES APPROVALS "Ashiana Aangan” in Neemrana 90A - Ashiana Town, Bhiwadi � � "Anantara“ in Jamshedpur NA - Ashiana Navrang, Halol � � "Treehouse Residences” in Bhiwadi 90 A - Gulmohar Gardens, Jaipur � � 90A - Ashiana Dwarka in Jodhpur � Corporate Presentation July 13 12
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