We e have e over r 25 5 years s of f exp xpertis ise e in - - PowerPoint PPT Presentation

YlAGENS

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We e have e over r 25 5 years s of f exp xpertis ise e in in marketin ing g se servi ving g numerous s se segments s with ith sp specia ial l focus s on n touris ism m and d government t publi lic c rela latio ions. .

• Company Profile
• The firm is a Sales, Promotions, Corporate Communications and Marketing Company serving the

Trade and Travel Industries. Operation Field:

• Tour Operator/Wholesalers;
• Targeted Travel Agents;
• Press;
• Car Rental Companies;
• Corporations;
• Meeting Planners;
• Incentive Houses;
• Government Agencies.

Business Philosophy

The firm actions are built on:

• Providing a first class service;
• Creating an awareness and a need for the product;
• Personal and regular contact with the main source of business (sales calls);
• Serving and achieving the client needs;
• Direct mail;
• Corporate Communications;
• Telephone sales;
• Public Relations;
• Press releases;
• Maintaining personalize contact with consumer and trade media;
• Advising on media selection;
• Arranging and attending trade shows and workshops;
• Working in a manner consistent with the client customer and accounting policies.

We We conduct t international l business s missions, , including g lectures s and d special l events, , disclosing g and d launching g your r brand d and d products s to to new w niche e markets. . Ou Ou team m has s the e know-how w on

• n developing

g methodologies s for r market t research, , als lso

• offers

s corporate e tr training g on

• n in

investment t and d tourism m subjects. .

Actual Clients:

• Greater Fort Lauderdale;
• La Cita de Las Americas;
• HKTDC – Hong Kong Trade Development Council.

Past Clients:

• Greater Miami CVB;
• Hong Kong Tourism Board;
• Visit Florida;
• Tourism Toronto;
• South Beach Hotel Group.

Professional l Personnel

Marina Barros CEO, Managing Director of MB Doubleem Marketing and Events Languages: Fluent in Portuguese, English, Spanish and Cantonese. * Skills: 43 years of experience with the International Travel Industry and 25 years with the International Trade and Investment. * Her career in the Tourism Industry started with Pan American World Airways where she served for 23 years. Her last post was Marketing and Press Relations Manager for South America. * She opened her own company in 1994, called MB Doubleem Marketing and Eventos d/b/a Destinations Network Viagens e Turismo Ltda. - in Rio de Janeiro and São Paulo. * Since the early 90’s, Ms. Marina was appointed as Brazil´s representative of HKTDC (Hong Kong Trade Development Council), a statutory body dedicated to promoting Hong Kong trade.

A A coll llectio ion n of f honored d awards s giv iven n by y vario ious s Governments s and d Touris ism m enti titie ies, , contr trib ibuted d to

• th

the e su success s of f her r career. .

FESTURIS provides the ideal climate for the realization of business and partnerships that generate solid results throughout the year. In 2016, Marina Barros, was awarded and honored for her dedication, partnership and influence on tourism in the last 50 years.

AWARDS

The Federasul Congress is the great meeting of business leaders of Rio Grande do

• Sul. Between 7 and 8 July of 2017, the event brought together influent companies

in a few lectures and HKTDC could not fail to be present at this renowned meeting. The Hong Kong Development Council, as well as Marina Barros, have been honored by the partnership in recent years.

TEAM

Rodrigo Barros Pinheiro Communications Director Languages: Fluent in Portuguese, Spanish and English * Graduated in Marketing from Grossman College in San Diego. In Brazil, he has 2 majors: Tourism, from Faculdade da Cidade Univercidade and Journalism from Facha – Faculdade Integradas Helio Alonso, both in Rio de Janeiro. * Served as the Account Executive for several DMOs. He started his carrier in the tourism field at the age of 18 in his family business (Doubleem Marketing and events). * Back to Brazil in 2017 to guarantee the continuation of the enterprise which he is also a partner. His background and international experience of Florida and California is very useful to create awareness of any destinations in the Brazilian market. He has garnished long and lasting relationships with the media in the market.

Cauê Borini Castro Tourism Sr. Account Executive Languages: Fluent in Portuguese, Spanish and English * Graduate of the Universidade Presbiteriana Mackenzie in São Paulo with a B.A. Advertising and Marketing and he also studies at SEDA (Skills & Enterprise Development Academy) in Dublin, Ireland. * Cauê has been with Destination Network for 4 years and handles the day to day tourism activities such as sales calls, presentations and tradeshows. He is known for his friendly and knowledgeable demeanor and thus enjoys showcasing destinations to the fams he escorts.

TEAM

Veronica Zumarraga Montaño Associate Languages: Fluent in Portuguese, English, Spanish, French and Italian. * Skills: 28 years of experience with the International Travel Industry. Her career in the Tourism Industry started in Ecuador, at a Wholesaler Company, where she served for 10 years. Also, served as Visit USA Committee chair person and worked at Miami CVB for four years. * In 2019, she became an associate of MBDoubleem Marketing and Events based in Quito covering for South America: Argentina, Ecuador, Peru, Chile, Colombia, Uruguay and Bolivia; for Central America & Caribe: Mexico, Panama, Costa Rica and Dominican Republic.

GFLL L GENERAL L ACT CTIVITIES S (Brazil)

EDUCATIONAL FAMS - TOTAL OF 19

2014 2015 2016 2017 2018 2019 Apr - Pre LaCita Aug – Azul Viagens Aug – Azul Viagens Apr – A.A. Rio May – Avianca Media FAM Aprl – GOL Airlines Aug – Pre LaCita Sep – ABRACORP MICE Jun – A.A. Northeast May – Azul Viagens May - Agaxtur Oct – Azul viagens Nov – Azul viagens Aug – pre Lacita FAM Sep – Pos LaCita Nov – Azul Viagens Oct – Azul Viagens Nov – TREND T.O Oct – Orinter T.O Nov – Schultz T.O

Photos

EVENTS/TRADE SHOWS – TOTAL OF 28

2015 2016 2017 2018 2019 Jan – Mundo Agaxtur Feb – Nice Via Apia Breakfast Jun – LGBTQ Forum Brazil Apr – Schultz Annual Convention March – BRAZTOA Encounter (2 cities) Jan – Encontro Ancoradouro Mar – BRAZTOA Meeting Rio Sep – Hiper Feirao Flytour Santos Aug – TBN Ricardo Lopes April

• Schultz

Annual Convention Aug – Nhoque da Fortuna Nice Via Apia Apr – Encontro Ancoradouro Oct – Hiper Feirao Flytour Campinas Oct – Festival de Turismo JPA Sep – Festuris Gramado May – BNT Mercosul Oct – Encontro USA Orinter Nov – Festuris Gramado Oct – Work Master Turismo Jun – TBN Ricardo Lopes Nov – Festuris Gramado Nov – US Day Azul Viagens Oct – Festival de Turismo JPA Dec – BRAZTOA Annual Meeting Oct – Adventure Sports Fair Dec – Azul inaugural flight BEL/FLL Nov – Festuris Gramado Nov – Experiencia BRAZTOA BSB

Events/Trade Shows

TRAININGS/ROADSHOWS – TOTAL OF 23

2014 2015 2016 2017 2018 2019 October – Rio Sales Calls August – Rio Sales Calls February – Training session ABAV/SC March – VF Training sessions(2cities) February – VF North Roadshow(4 cities) February – VF Capital Cities Roadshow(3 cities) October – Training CVC Rio August – Travel Ace Training May – Training session ABAV/PR March – Rio Sales calls April – Azul Viagens Roadshow March – TREND T.O South Roadshow (3 cities) September – Soft Travel Campinas June – Training session Master April – BRAND USA Roadshow April – BRAND USA Roadshow March – FLOT T.O Roadshow September – Flot Roadshow(3 cities) July – Roadshow CVC + VF Co-op October – Rio Sales Calls May – VF Uptown country Roadshow November – BRAZTOA Roadshow July – New Age Training Session

Training/Road shows

Marketing Plan 2019 – List of Trade Shows

Brazil: * 3º FIMTUR Business * Luxury Tourism Forum * WTM * Festuris Gramado * Commercial encounter BRAZTOA South and Central America: * Fite - Argentina * Visit USA - Uruguay * US Embassy Trade Show - Chile * Visit USA - Peru * Sales mission – Ecuador * Sales mission – Colombia * Visit USA – Panama and Costa Rica * Sales mission – Honduras Note: Please refer to Proposed marketing plan Page 10

Questionnaire

• 1. Is your firm currently representing any Cruise Lines or Airlines, Seaports or

Airports; or have in the past? A: No, never.

• 2. How do you weight the importance, using just rough percentages, between

promotion, sales, marketing and public relations? How do you budget your time for best results? A: PROMOTIONS(25%) - SALES (25%) – MARKETING(30%) – PUBLIC RELATIONS(20%)

• 3. Is your firm representing any of major competitors? Does your firm represent

Miami-Dade or Palm Beach? A: No

Pric ice e submitted d for r Brazil

• Retainer fee of US$4,000 per month. Total of US$48,000 per year plus US$52,000 for

promotional activities. Grand total of US$100,000.00 yearly.

• Exclusive line for local call only, exclusive internet domain and email address. Monthly

expenses such long distance and international phone calls, business transportation and client entertainment not included.

• All fees/payments advanced on behalf of the client (GFLCVB) will incur applicable country

and city taxes.

Additional l scope e of f work k (R (Representation n and Marketing g for r South h American n and d Cari ribbean countries)

The firm (MBDoubleem) can provide the service in those countries. We need clarifications in reference to the scope of the work in order to suggest an additional retainer fee.