W HO ARE WE TALKING TO ? 3 K EY A UDIENCES A DULT L EARNERS C URRENT - - PowerPoint PPT Presentation

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W HO ARE WE TALKING TO ? 3 K EY A UDIENCES A DULT L EARNERS C URRENT - - PowerPoint PPT Presentation

Aug 17, 2022 35 likes •377 views

S CHOOL FOR A DVANCED R ESEARCH C ONTENT STRATEGY AND MESSAGING REPORT M EREDITH S CHWEITZER D IRECTOR OF P UBLIC P ROGRAMS AND C OMMUNICATIONS F EBRUARY 29, 2020 1 S CHOOL FOR A DVANCED R ESEARCH W HO ARE WE TALKING TO ? W HAT ARE WE SAYING TO

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SCHOOL FOR ADVANCED RESEARCH

CONTENT STRATEGY AND MESSAGING REPORT

MEREDITH SCHWEITZER DIRECTOR OF PUBLIC PROGRAMS AND COMMUNICATIONS FEBRUARY 29, 2020

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SCHOOL FOR ADVANCED RESEARCH

WHO ARE WE TALKING TO? WHAT ARE WE SAYING TO THESE AUDIENCES? WHERE AND HOW ARE WE SAYING IT?

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SCHOOL FOR ADVANCED RESEARCH WHO ARE WE TALKING TO?

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ADULT LEARNERS CULTURAL TOURISTS NATIVE AMERICAN COMMUNITIES CURRENT SCHOLARS/ARTISTS (INCLUDES PROSPECTIVE APPLICANTS,

ON CAMPUS RESIDENTS, AND ALUMNI)

MUSEUM/CULTURAL INSTITUTION PROFESSIONALS DONORS

KEY AUDIENCES

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SCHOOL FOR ADVANCED RESEARCH WHAT ARE WE SAYING TO

THESE AUDIENCES?

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KEY MESSAGES / ESTABLISHED WITH 66+CO IN 2018

Impact: SAR has a long, distinguished history as one of the most influential anthropological institutions in the U.S.

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KEY MESSAGES / ESTABLISHED WITH 66+CO IN 2018

Environment: SAR provides a dynamic, immersive, and creative learning environment.

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KEY MESSAGES / ESTABLISHED WITH 66+CO IN 2018

Programs: SAR’s scholar and artist programs, fellowships, seminars, and awards are among the most prestigious in the fields of anthropology, social sciences, humanities, and art.

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KEY MESSAGES / ESTABLISHED WITH 66+CO IN 2018

Resources: SAR provides important cultural, educational, and community resources.

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SAR’s unique learning environment is designed to inspire intellectual risk-taking and unleash creativity in order to advance scholarly, artistic, and community-based inquiry that fosters our understanding of humankind.

UNIQUEVALUE PROPOSITION / ESTABLISHED WITH 66+CO IN 2018

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SCHOOL FOR ADVANCED RESEARCH WHERE AND HOW ARE WE SAYING IT?

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KEY OUTLETS

Earned Media Owned Media Paid Media

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SAR website Homepage Blog News Content pages SAR E-mail communications Monthly E-News Targeted E-Blasts to segmented lists SAR social media Facebook T witter Instagram YouTube LinkedIn Print SAR Now Annual Report Event & other mailings

KEY OUTLETS – CURRENT – OWNED MEDIA

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KEY OUTLETS – CURRENT – EARNED MEDIA

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KEY OUTLETS – CURRENT – PAID MEDIA

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