w e b a g e n c y CONTENTS COMPANY - PDF document

w e b a g e n c y

CONTENTS COMPANY PROFILE...............................3 KNOW HOW............................................4 SOME OF OUR CLIENTS.......................5 HOW WE WORK.....................................6 WEB MARKETING...................................7 SEO CONSULTING..................................8 WEB DESIGN............................................9 CONTACTS..............................................10 company presentation - page 2

COMPANY PROFILE We are a communications agency based in Rome, formed by a close-knit team of professionals specialized in many fields of digital communication. Each one of us represents an essential resource for our creativity process and we all collaborate actively to the business’s success. What drives us are the desire to shape ideas and to face the daily challenges that come along when working in a web-related field and our ambition to help our customers developing innovative projects with an impeccable attention to details. Our goal is to develop com- munication strategies that are original and exclusive for the reference market. Besides our avatar “APP”, what brings us together and makes us good is our constant close attention to the needs and objectives of our customers. Our client’s satisfaction is our final goal, which we pursue with passion and determination. company presentation - page 3

KNOW HOW Along with passion and determination, we possess high qualified skills that are mandatory to implement the most adequate marketing strategies and communication. After an accurate analysis of the reference market, we adapt them to any different project. Thanks to our holistic knowledge of the world wide web and its tools and thanks to the cohesion of our knowledge and skills – such as planning, web design, web marketing, SEO and SEM - we work to turn your objectives into practical, measurable and, above all, efficient actions. company presentation - page 4

SOME OF OUR CLIENTS C AUSE S ANITARIE Avv. Federico D’Andrea company presentation - page 5

HOW WE WORK Our work begins with an in-depth analysis of our client’s core business, objectives, brand identity and reference market aimed to identify the best communication opportunities for your area of interest. This is followed by fruitful brainstorming sessions to find the best solution along with the most appealing and effective creativity. The turning point is represented by the planning phase where we decide how to convert everything into action. During this phase, we give a lot of em- phasis to our customer’s needs to plan a suitable path, to establish the next steps and to decide upon the timing for completion. From now on, following the steps we planned, the project starts to come to life. We begin by creating a unique graphic design and communication style. Then we move on to the development phase and we go all the way through the implementation of SEO, Copywriting and Digital Advertising strategies. Whether it’s a wide-ranging project or a single activity, such as a social media marketing campaigns, the management of a business reputation, the development of a web responsive website or mobile applications, our work is always followed by a constant monitoring aimed to improvement. company presentation - pagina 1 company presentation - page 6

WEB MARKETING COMPANY PROFILE We communicate your ideas We work in the Web Marketing industry, defining suitable strategies to communicate a brand in the best possible way in order to achieve a high positive exposure that can guarantee the reach of new clients and the business growth. To this end, we offer original solutions each of which is based on the consumer’s behavior and market analysis. Thanks to our deep knowledge of all the activities related to the digital communication, we implement combined actions of Content Marke- ting, Brand Management and Reputation Management while taking advantage of the synergy they create. All this allows us to achieve any previously chosen goal such as increasing website traffic or customer loyalty. We support these actions by placing them side by side with Social Media Marketing initiatives that can range from the brand visibility management on social networks to the implementation of Digital Advertising campaigns (Adwords, Facebook Ads and DEM campaigns). company presentation - page 7

SEO CONSULTING We place your ideas Our Agency carries on, thanks to focused actions, Search Engine Optimization (SEO) activities to improve your website’s organic ranking on the SERP . Specifically, we analyze the users’ research intentions and queries; we create a keyword map and we organize the content’s architecture following content clustering, consistency and internal linking parameters and we optimize the website structure by acting on its html code and meta tag levels; we set up an editorial plan which involves the creation and publishing of user friendly content optimized for search engines. We conduct off-site SEO actions such as link building activities, blogging and SEO social strategies. Through a symbiotic combination of all these actions, a website can gain visibility and obtain a great increase in traffic. company presentation - pagina 1 company presentation - page 8

WEB DESIGN We fulfill your ideas We realize advanced communication solutions, such as institutional websites, e-commerce platforms, web applications, mobile applications, well-structured landing pages and blogs which are all customized with an ad hoc creativity on the needs of the business. We design every project by studying and planning the User Experience to ensure that the platform usability is maximized and that the user is guided to the previously chosen goal. Moreover, we realize the User Interface to be functional and engaging. Through the synergy of our web development, mobile development and graphic design skills, we follow our client’s project from the planning, through the development phase and all the way to the creation of a visual communication able to engage the user and to strengthen the brand identity. company presentation - pagina 1 company presentation - pagina 9

CONTACTS APP Web Agency Srl Via Fedele Lampertico, 7, 00191, Roma Tel: (+39) 0636300401 E-Mail: info@appwebagency.it Website: appwebagency.it company presentation - pagina 1 company presentation - page 10