Visualising Product-Service Systems applied to Distributed - - PowerPoint PPT Presentation

Visualising Product-Service Systems applied to Distributed Renewable Energy The Energy System Map

Silvia Emili Dr Fabrizio Ceschin Dr David Harrison College of Engineering, Design and Physical Sciences Department of Design

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

Energy-using products Network of providers Renewable energy sources Payments Energy systems Services Customers

PSS applied to DRE

Complex solutions that require a new design approach and new design tools

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Designing PSS applied to DRE

Innovation Map Design Framework and Cards Visualisation and communication tools

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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PSS applied to DRE The Energy System Map

A tool to visualise and communicate new sustainable business models

3 Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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The System Map

Highly Customerised Solutions, Solution-oriented design, production and delivery systems (European Research, GROWTH Programme - Jegou et al., 2004)

A graphic representation of the stakeholders involved in the system and the interactions between them, i.e. the flows of goods, services, information and money. Stakeholders Flows / interactions

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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Development of the visualisation system

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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Individual household Productive activity Public building Community Public and gov entity Mix of customers Financing Installation Training Maintenance & repair Product upgrade Mini kit Individual energy system Charging station Isolated mini grid Connected mini grid Biomass Solar Wind Hydro Human

ENERGY SYSTEMS RENEWABLE ENERGY SOURCES SERVICES NETWORK OF PROVIDERS CUSTOMERS OFFER PAYMENT CHANNELS ENERGY-USING PRODUCTS

Local entrepreneur Micro Finance Institution Public and gov entity National grid supplier Non-Govern- mental Org. Community Local entrepreneur Cooperative Lantern Battery Bulbs & lights Mobile charger TV Radio Fan Computer & IT device Credit payments Fee collection In-kind contribution Cash payment Mobile payments Meter reading Scratch cards / energy codes Private enterprise Pay to purchase Pay to lease

• r rent

Pay per energy consumed Pay per unit

• f satisfaction

Hybrid End-of-life Technology manufacturer Cooling / heating device

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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First application

Describing archetypal models of PSS applied to DRE

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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First application

Describing archetypal models of PSS applied to DRE

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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First application

Describing archetypal models of PSS applied to DRE

Actors Provider represented on the left-hand side, customer on the right Flows Central part, between provider and customer Payment Lower part of the map Ownership Emphasized by color/coding

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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Development of the Energy System Map

Community Public building

National grid supplier

Local entrepreneur

Technology manufacturer

Private enterprise

• 6. community pays fixed

monthly tariff for limited energy

• 4. public buildings pay per energy consumed
• 10. grid supplier pays for

electricity

• 1. enterprise installs connected mini grid and efficient lights that

provides power to public buildings and households

MAIN OFFER BOUNDARY

• 2. provider offers training on operation

and management

• 9. enterprise sell extra

electricity to national grid

• 11. manufacturer provides

product upgrade

• 12. manufacturer provides end-of-life services
• 8. entrerprise provides maintenance & repair
• 5. entrepreneur collects

monthly fees

• 3. entrepreneur collects

public buildings’ readings

• 7. entrepreneur trasfers payments to provider

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Ownership customer provider Flows

Material or service flow Financial flow Information flow Labour performance flow

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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Rules

Community Public building

National grid supplier

Local entrepreneur

Technology manufacturer

Private enterprise

• 6. community pays fixed

monthly tariff for limited energy

• 4. public buildings pay per energy consumed
• 10. grid supplier pays for

electricity

• 1. enterprise installs connected mini grid and efficient lights that

provides power to public buildings and households

MAIN OFFER BOUNDARY

• 2. provider offers training on operation

and management

• 9. enterprise sell extra

electricity to national grid

• 11. manufacturer provides

product upgrade

• 12. manufacturer provides end-of-life services
• 8. entrerprise provides maintenance & repair
• 5. entrepreneur collects

monthly fees

• 3. entrepreneur collects

public buildings’ readings

• 7. entrepreneur trasfers payments to provider

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Ownership customer provider Flows

Material or service flow Financial flow Information flow Labour performance flow

Ownership

The ownership of energy system and energy-using products is clearly shown by a colour-block filling of either the provider (violet) or customer (pink) icons. The products involved are presented with the same colour

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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Rules

Community Public building

National grid supplier

Local entrepreneur

Technology manufacturer

Private enterprise

• 6. community pays fixed

monthly tariff for limited energy

• 4. public buildings pay per energy consumed
• 10. grid supplier pays for

electricity

• 1. enterprise installs connected mini grid and efficient lights that

provides power to public buildings and households

MAIN OFFER BOUNDARY

• 2. provider offers training on operation

and management

• 9. enterprise sell extra

electricity to national grid

• 11. manufacturer provides

product upgrade

• 12. manufacturer provides end-of-life services
• 8. entrerprise provides maintenance & repair
• 5. entrepreneur collects

monthly fees

• 3. entrepreneur collects

public buildings’ readings

• 7. entrepreneur trasfers payments to provider

+

Ownership customer provider Flows

Material or service flow Financial flow Information flow Labour performance flow

Flows Each interaction is represented with a characterising flow which define the type of action (e.g. service provided, payment) and indicates who performs it. Flows have numbers to facilitate the reading process

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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Rules

Community Public building

National grid supplier

Local entrepreneur

Technology manufacturer

Private enterprise

• 6. community pays fixed

monthly tariff for limited energy

• 4. public buildings pay per energy consumed
• 10. grid supplier pays for

electricity

• 1. enterprise installs connected mini grid and efficient lights that

provides power to public buildings and households

MAIN OFFER BOUNDARY

• 2. provider offers training on operation

and management

• 9. enterprise sell extra

electricity to national grid

• 11. manufacturer provides

product upgrade

• 12. manufacturer provides end-of-life services
• 8. entrerprise provides maintenance & repair
• 5. entrepreneur collects

monthly fees

• 3. entrepreneur collects

public buildings’ readings

• 7. entrepreneur trasfers payments to provider

+

Ownership customer provider Flows

Material or service flow Financial flow Information flow Labour performance flow

Offer boundary The main offer is included within the offer boundary, clarifying that secondary stakeholders and interactions may be included or detailed but they can be represented with smaller icons

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

41 Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: a strategic design tool

Testing activities

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Testing the clarity and ease of use

case case case case case

1) 2)

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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Application 1:

“the system map gives you a visual picture of how the case study looks like. It gives you an overview

• f the whole business model”

“Helped refine and define interrelationships between actors in a simple way” “I can more clearly understand the important relationship and interrelationships between key stakeholders, products and services, value proposition and the customers” Visualise and communicate case studies of PSS applied to DRE in a clear and effective way

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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Applications 2:

Design and detail new concepts of PSS applied to DRE

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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Application 2:

“using the system map you are able to put together concepts or ideas that might be elusive during the brainstorming session” “the system map is a great deal on clarification of the concept” “enables all actors to be given a role with clear relationships” Design and detail new concepts of PSS applied to DRE

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map

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Next steps

• The visualisation system of PSS and DRE models and the Energy

System Map will be applied in further testing activities in Nairobi and Gaborone.

• A refined version will be digitally available.

Emili, Ceschin, Harrison Brunel University London Visualising PSS applied to DRE: the Energy System Map