Visit Essex Lisa Bone Strategic Tourism Manager
Visitessex.com Winner of two digital awards
£ £ £ £ £ £ £1 million £ external funding £ £ £ £ £ £ £ £
Launch of Friendly Invasions campaign at Duxford
Attended four Group Travel Shows
50 million trips made to Essex Up 3% on previous year
Tourism worth £3 billion to the Essex economy
1.1 Million unique users to the website
16% 100%
New partnerships formed
Five funding applications approved
Two investor events
New membership scheme
Over £100,000 PR AVE
New board and Chairman
Campaigns 2016-17 2017-18 2018-19 2019-20 Live Local Love Local Coastal (inc. Passport to coast) Mayflower Friendly Invasions Food and drink (inc. Gardens and gourmet) Radical Essex Snapping the stiletto/The story of Essex Rural
The Friendly Invasion - Familiarisation trip - Itineraries - Video - Website
Mayflower • Feasibility study • Website and social • Events - Illuminate media • Exhibitions • Itineraries • Films and • Press and fam trips photography • PR
Passport to the coast • www.coastalpass.com • Case studies • Pass/itineraries • Ambassadors • Promotion • Guide to the Dutch market • Press and fam trips
Gardens and Gourmet • Visitor pass • Trade shows • website • Digital consumer campaign and PR • Video- digital guide • Marketing collateral • Explore GB fam trip
Food and drink - Food and drink show - Food and drink awards - Foodie short breaks - Wine region - Press and PR - Digital marketing
• Peculiar people exhibition • Architecture weekend • Radical Essex beach hut • Publication • Press coverage • Website
PROFIT - DNA - Big data dashboard - Consumer research - Toolkit - Training
• 6,882 entries • Heart radio • Newspaper supplements • Postcards • Social media and newsletters • PR to local press • Photoshoot • Targeted advertising on buses, train stations, mags
Live Local Love Local • The Essex pass • Offer of the month • Press supplements • Digital presence • BBC Essex • PR (local columns) • Essex food & drink show, Tendring show, Local destinations
PR • National, local, group travel, MICE, digital • Visit England - Literary heroes, • Weekly columns • Press trips • Press event in October • Media pack
PR themes • April Bucket( & spade) list of little known beaches • May Essex Outdoors • June Family fun • July Rainy day activities Essex ‘beyond Towie ’ • August • Sept Fall in Love with Essex • October Essex Hidden Treasures • November Shopping • December Essex Essentials 2018
What’s needed from you for PR • PR newsletters • Add Carol.jolly@essex.gov.uk to contacts • Provide us with updates on what’s new, anniversaries, awards, events. • Provide images • Provide content for weekly columns and Visit England articles • Provide relevant content for themed press releases • Attend our Press event in October
www.visitessex.com • Won two awards • 1.1million unique users • Advertising • Blog • Newsletter Desktop Mobile 31% Tablet 47% 22%
Social media • Include members updates/ events • Reflect that months press release(s) • Will promote calendar events e.g. mothers day, valentines day etc. • Twitter will follow daily trending themes • Facebook will follow: - Monday moments » Taste Tuesday » Wednesday walks » Throwback Thursday » Friday Fact • • • • • • –
How to support digital activity • Please update you information and add events • Provide us with videos and imagery • Advertising • Follow us on social media platforms • Provide us with information for social media, blogs, newsletters • Provide competition prizes for social media • Ensure you have reciprical links to our website • Add Visit Essex logo to Email signatures, websites, newsletters etc.
Group Travel • Familiarisation trips (April, June, sept) • Excursions, Go travel show, Kirbys, Essex Houses and Gardens • E-newsletters • Website • Press and PR
Marketing opportunities • Visitor map • Third party promotions • Joint promotion with neighbouring counties • Customer service tourism award
Visit England • VisitBritain : Market the nations and regions of Britain overseas to drive growth in international leisure and business tourism. • VisitEngland : A focus on building world-class products, supported by distribution and marketing.
Visit England
Get involved in #OMGB 2017 - Amazing moments could involve classic sporting events, afternoon tea, famous landmarks and monuments, an unbelievable view •Ask yourself: is your moment worth shouting about? •Upload your image to Instagram, Twitter or Facebook, and add #OMGB •Encourage your visitors and guests to create and share their own moments
Sources of information • Training courses • Visit Essex newsletters • Members section of website • Visit England newsletters and website • Member events • Participate in research • Members survey • Use our image library and destination text
What’s new in 2017 • Big Weekend • Gardens and gourmet pass • Visitor map • Partnerships • Tourism award • Visitor economy prospectus – SELEP • Business plan • Press event
The Visit Essex team • Lisa Bone, Tourism Manager • Correne Allcorn, Tourism Officer • Carol Jolly, Marketing and PR Manager • Louise Treen, Campaigns Officer • Andrew Poulton, Partnerships Manager
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