Visit Essex Lisa Bone 2018 Highlights Growth in the value of - - PowerPoint PPT Presentation

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Feb 12, 2023 227 likes •466 views

Visit Essex Lisa Bone 2018 Highlights Growth in the value of tourism by 7% New visitor map New Essex group show Overnight familiarisation trip Essex Hospitality Association Two funding applications New

SLIDE 1

Visit Essex

Lisa Bone

SLIDE 2

2018 Highlights

Growth in the value of tourism by 7%
New visitor map
New Essex group show
Overnight familiarisation trip
Essex Hospitality Association
Two funding applications
New Facebook members page
Growth in Facebook and instagram
Successful training courses
Growth in the Essex Big Weekend
Participation in 4 international marketing campaigns

SLIDE 3

Marketing

Award winning website
New digital and social media strategies
Campaigns
Press and PR
Group travel
Local marketing
Visitor map
3rd party promotions e.g. 2 for 1 offers with railways
Creation of itineraries

SLIDE 4

Current projects

SLIDE 5

US Connections

Faith and religion
D-Day & Special relationship
Ancestral
Migration and voyages
Itineraries (thematic and

destination)

Guiding expo
Training
Bookable product
Trade distribution
Trade shows
PR and Press trips

SLIDE 6

Mayflower

Trade shows
PR and press trips
Social media
Video
Itineraries and brochure
Engagement with tour
perators
Event and cultural

programme

www.mayflower400uk.org

SLIDE 7

Gourmet Gardens Trail

Website
Itineraries
Video
Trade shows
Travel trade training
Press/familiarisation trips

(Explore GB)

House of Britain
VisitBritain online platform
Partnerships; Abbey UK, E-

Voyage, Expedia, Garden Tours, UK Inbound

Gardens
Accommodation
Open spaces
Food & drink attractions
Restaurants/cafes
Experiences e.g. foraging &

cookery courses

SLIDE 8

England’s Creative Coast

Geocaching
Artists installation
Turner Gallery exhibition
Homestays
Consumer digital platform

(itineraries, listings, itinerary builder, interactive mapping, inspirational content.)

Promotional film
Travel trade training
Trade shows
VisitBritain’s online platform
House of Britain & E-Voyages (fams,

newsletters, brochures)

Domestic marketing

Rail promotions
Press trips
Partnerships (culture trip and Air

bnb)

SLIDE 9

Essex path to prosperity

Trade shows
PR and press trips
Interactive mapping
Themed trails
Itineraries
Training

SLIDE 10

PROFIT

Southend DNA and animation
Big data analysis
Consumer research
Expert panels and co-creation
Masterclasses
Inspiration trips
Think Tank
Closing event, 19 Sept, Clayhill

Vineyard

1:1 Expert Coaching and business

planning

Digital marketing
General marketing
Customer service
Collaboration
Assessing your performance
Brand development
Product development
Business advice e.g. tax

www.profittourism.eu

SLIDE 11

Locals

Big Weekend
East Anglian pass
Shows (food and drink, Tendring)
Days out supplement
BBC Essex
Advertising
Local press
Spirit of Essex festival

SLIDE 12

Travel trade

Essex Group travel show, 8 October, Colchester FC
Excursions, Jan 2020
Familiarisation trips
Press and PR
Targeted approach to large tour operators
VisitBritain trade platform
Essex travel trade guide

SLIDE 13

Domestic

Stay longer in Essex this Summer campaign
PR
Blogger press trips
Imagery
Itineraries
Digital marketing campaign
Autumn “This is Essex” awareness campaign

SLIDE 14

Looking ahead to 2020

Mayflower
Thames path opening
Science and creativity festival
Thames Estuary festival
HMS Beagle

SLIDE 15

Digital Marketing

Award winning website
Advertising/ re-marketing
Photography
Video content
Filmed itineraries
Blogs
Consumer newsletter
Blogger fam trips

SLIDE 16

New Website

Interactive mapping
Enhanced listings
Links to TripAdvisor
Booking function
Advertising opportunities
Itineraries
Simplified layout
VOTEL

SLIDE 17

Social media

COMPETITIONS/ OFFERS/EVENTS/LIVE VIDEOS
Member events and news
Calendar event e.g. fathers day, christmas
Twitter following daily trends
Instagram stories, twitter moments and facebook stories

SLIDE 18

How to support our digital marketing

Update your events on our website and update entry
Ensure you have reciprocal links to our website
Add visit Essex logo/web address to newsletters, email signatures etc.
Provide us with imagery and videos
Advertising
Follow us on social media platforms
Tag us in your social media posts and create shareable content
Provide us with competition prizes
Blog content

SLIDE 19

Member Events

Essex hospitality meeting, Braxted Park

31May

Summer networking event, Essex County Cricket club

26 June

PROFIT closing event, Clayhill Vineyard

19 September

Training

Videography

18 April £55

Event Management

16 May £55

Travel trade

May FOC

Blogging

October TBC

Building a brand

January TBC

Customer Care

November £55

Data interpretation

February £50

Destination training

On request £50

SLIDE 20

What we need from you

Images and videos
Press releases
Respond to PR call outs
Enter tourism award
Read our newsletters
Follow us on social media
Participate in surveys and research
Join our Facebook members group

SLIDE 21

Sources of information

Newsletters
Training courses
Members section of website
Member events
VisitEngland website
Facebook, Visit Essex members page

SLIDE 22

The Team

Lisa Bone Tourism Manager Carol Jolly Marketing Manager Cheryl Owen Membership & Sales Manager Suzanne Rose Digital Marketing Officer Anna Boon Tourism Officer

SLIDE 23