Prepared by Investor Relations Department VGI Global Media Plc
VGI Global Media PCL
VGI Group General Presentation
November 2018
VGI Global Media PCL VGI Group General Presentation November 2018 - - PowerPoint PPT Presentation
VGI Global Media PCL VGI Group General Presentation November 2018 Prepared by Investor Relations Department VGI Global Media Plc Disclaimer Investment involves risk. Prospective should understand the characteristics of Securities and study
Prepared by Investor Relations Department VGI Global Media Plc
November 2018
Prepared by Investor Relations Department VGI Global Media Plc
2
Investment involves risk. Prospective should understand the characteristics of Securities and study information about VGI Global Media Public Company Limited (“VGI” or the “Company”) before making a decision to invest in Securities. This Presentation is not intended to provide the basis for any investment decision, nor to substitute your own analysis and investigation, and should not be considered as a recommendation to any recipient of this Presentation. Some statements made in this presentation are forward-looking statements, which are subject to various risks and uncertainties. These include statements with respect to the Company’s corporate plans, strategies and beliefs and other statement that are not historical facts. These statement can be identified by the use of forward-looking terminology such as “may”, “will”, “expect” , “intend”, “estimate”, “continue”, “plan” or other similar words. The statements are based on the assumptions and beliefs of the Company’s management in light of the information currently available to the Company. These assumptions involve risks and uncertainties which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Nothing in this Presentation is, or should be, relied
Prepared by Investor Relations Department VGI Global Media Plc
3 Section 1 Company at a Glance 4 Section 2 Strategic Direction 8 Section 3 Focus on Fast-Growing Industry: Media and E-Commerce 12 Section 4 Business Profile by Segment and Potential Upsides Section 4.1 Advertising 15 Section 4.2 Payment 25 Section 4.3 Logistics 27 Section 5 O2O Showcases 30 Section 6 2017/18 Financial Performance 35 Section 7 2Q 2018/19 Financial in More Detail & Business Update 37 Appendices
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Section 1: Company at a Glance Leading in a strong industry with diversified world-class assets
inventory on hand
than 4mn rewards members
1,000,000 parcels daily Exclusive market positions
AIS and Rabbit Group, directly connecting to 18mn users Solid growth prospects
through relationship with BTS
Express and Rabbit Group Largest and most profitable media company
THB 64,603m (USD 1,951m).
five most profitable OOH media companies in Asia, generating THB 3,936m in total sales revenue with a superior profit margin of 21.5%.
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Section 1: Company at a Glance
1BTS refers to Bangkok Mass Transit System Plc. 2POV refers to Point of View Media Group Co. Ltd. 3MACO refers to Master Ad Plc. 4Aero Media refers to Aero Media Group Co. Ltd. 5Demo Power refers to Demo Power (Thailand) Co. Ltd. 6Bangkok Smartcard System Co. Ltd. and BSS Holdings Co. Ltd.
1990s: Keeree Kanjanapas founded the BTS1, operator of BTS SkyTrain 1998: His son as business successor, Kavin Kanjanapas then invented the new concept and business model of BTS SkyTrain financed by advertising, laying the foundations for the company’s future success. VGI Global Media (“VGI”) was born. 1999: The BTS Skytrain system was officially opened. VGI was granted the exclusive right from BTS to manage the advertising spaces and commercial areas on all BTS network which will be expired in December 2029.
1990s - 1999 BEGINNINGS
THE NO.1 OOH NATIONWIDE MEDIA REAL ESTATE AGENT
2012: Become a publicly traded company on the SET 2013 – 2014: Included as a constituent member of SET 100 and SET 50 2015:
network coverage and overseas expansion.
to end-consumer nationwide. 2016:
Platform in Thailand
2012 – 2016 TRANSFORMING TO THE O2O SOLUTIONS
2017: Acquired 90% in Rabbit Group6 – the leading digital solutions. 2018: Successfully acquired 23% in Kerry Express (Thailand) – the leading parcel delivery services in Thailand.
2017 - Present EXPANSION
2003-2010: Entered into the Modern Trade media business at Tesco Lotus and Big C. 2009: Acquired 100% of POV2, the leading Office media in Bangkok CBD. 2010: Acquired the right to manage advertising on the BRT bus system
2003 – 2010
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1,033 755 412 741 2.7% 2.7% 1.2% 1.2%
2014/15 2015/16 2016/17 2017/18
Dividend (THB mn) Dividend Yield (%)
(THB) (THB mn)
SHAREHOLDING STRUCTURE (as of November 2018) DIVIDEND INFORMATION
Note:
the relevant dividend.
SHARE PRICE MOVEMENT (as of 16 November 2018) SHARE INFORMATION (as of 31 October 2018)
Section 1: Company at a Glance Stock code VGI Outstanding shares (mn shares) 8,556.7 Market capitalisation (THB mn) 64,602.9 Market capitalisation (USD mn) 1,951.2 Average daily traded value (THB mn)* 84.7 Average daily traded value (USD mn)* 2.6
*Last 12 months average daily traded value
Kanjanapas Family BTSG’s Minorities 45.0% 0.5% 28.7% 25.7% 0.1% 41.0% 59.0% 97.5% BTSG Public BTSC Kanjanapas Family VGI 0.6%
7.85 200 400 600 800 1,000 1,200 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0
VGI TURNOVER (RHS) SET Index (rebased) VGI TB
ADTV = THB 128mn
Payout Ratio: 2014/15 123% 2015/16 85% 2016/17 62% 2017/18 87% Dividend Policy: Not less than 50% of net profit
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7 Section 1 Company at a Glance 4 Section 2 Strategic Direction 8 Section 3 Focus on Fast-Growing Industry: Media and E-Commerce 12 Section 4 Business Profile by Segment and Potential Upsides Section 4.1 Advertising 15 Section 4.2 Payment 25 Section 4.3 Logistics 27 Section 5 O2O Showcases 30 Section 6 2017/18 Financial Performance 35 Section 7 2Q 2018/19 Financial in More Detail & Business Update 37 Appendices
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ADVERTISING PAYMENT LOGISTICS
Transit & Office Outdoor Airport Activation Offline & Online Payment Market Place Micro Loan Smart Delivery
8 THB 7,000mn media capacity 4mn rewards members 1,000,000+ parcels/ day O2O SOLUTIONS
Conversion Engagement Awareness
USERBASE DATA
Section 2: Strategic Direction
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FUNDAMENTAL PLATFORM SOLUTIONS
VALUES GROWTH INNOVATION ADVERTISING PAYMENT LOGISTICS DATA OFFLINE TO ONLINE ADVERTISING Apart from the organic growth, we will increase our digital inventories by 40% in
by applying
programmatic technology LOGISTICS Triple the delivery and activation capacity, it will allow us to have 2mn daily interaction with consumers. PAYMENT We aim to expand our rewards members from 4mn to 10mn members and expand
within the next 3 years.
CONNECTOR
Section 2: Strategic Direction
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10 Revenue of THB 10bn in 2020/21 +35% 3-year CAGR Net profit of THB 2bn in 2020/21 +30% 3-year CAGR
AD
Advertising +40% digital screens Payment 10mn rewards members User base data 40mn data points with depth and more dimension for targeting and media planning Logistics 2mn daily interaction
Section 2: Strategic Direction
OPERATION TARGET FINANCIAL TARGET
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11 Section 1 Company at a Glance 4 Section 2 Strategic Direction 8 Section 3 Focus on Fast-Growing Industry: Media and E-Commerce 12 Section 4 Business Profile by Segment and Potential Upsides Section 4.1 Advertising 15 Section 4.2 Payment 25 Section 4.3 Logistics 27 Section 5 O2O Showcases 30 Section 6 2017/18 Financial Performance 35 Section 7 2Q 2018/19 Financial in More Detail & Business Update 37 Appendices
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Section 3: Focus on Fast-Growing Industry: Media and E-Commerce
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Rising in infrastructure, urbanisation and increasing number of people who spend time outdoor were driven the growth of Thailand OOH Media.
VGI GROUP’S FOCUS
under management
coverage and overseas expansion
Yangon airport in Myanmar
more data-driven, hence, creating O2O Solutions.
9.9% 18.3% 34.8% In-store Traditional media** Analogue TV Total industry Cinema OOH Online Digital*
ADVERTISING MARKET 5 YRS CAGR (2012/13 – 2017/18)
The accelerated growth of online, digital and OOH media fueled by migration to mobile devices and increased consumer media exposure as people spend more time out of home.
* Digital adspend based on December year-end reported by DAAT ** traditional media includes Radio, Newspapers, Magazines
VGI’s Focus
* Online adspend includes banner ad on 50 websites and 10 mobile sites ** based on December year-end Source: The Nielsen (Thailand) Co., Ltd. and Digital Advertising Association Thailand (DAAT)
5 YRS HISTORICAL ADVERTISING SPENDING (THB bn)
2013/14 2014/15 2015/16 2016/17 2017/18
TV Traditional media OOH media Cinema Online* Digital adspend (DAAT)** Coup d’etat Shutdown BKK
113bn 62.3% 23.3% 9.0% 4.7% 0.8% 107bn 65.7% 16.0% 11.3% 5.5% 1.6% 120bn 1.0% 68.5% 18.0% 8.0% 4.4% 121bn 0.8% 68.0% 19.4% 3.7% 8.1%
Mourning effect
4bn 6bn 8bn 9bn 100bn 64.8% 13.4% 13.3% 7.0% 1.5% 12bn 56.0% 44.0% 43.6% 28.4% 24.7% 22.9% 15.4%
Focus Media VGI Lamar Outfront media APG Stroeer JCDecaux
ONE OF THE MOST HIGHEST EBITDA MARGIN MEDIA COMPANY
The top 3 profitable OOH media company globally.
Source: Bloomberg Remark:
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THAILAND E-COMMERCE MARKET SIZE (THB tn) E-COMMERCE PENETRATION
Thailand’s e-Commerce market is still immature, hence fast growth in e- Commerce and demand for logistics are expected.
THAILAND HAS A LOW E-PAYMENT USAGE PER CAPITA 150 E-PAYMENT TRANSACTIONS PER CAPITA IN 2020
E-commerce’s penetration to retail sales in Thailand is still relatively immature, exponential room to grow 17 21 26 31 35 39 49 150
2010 2011 2012 2013 2014 2015 2016 2020E
9x increased
United Kingdom 314 Singapore 716 Malaysia 82 South Korea 413
Thailand
49
Source: Payment Systems Report (2016), Bank of Thailand Source: Electronic Transaction Development Agency Source: Payment Systems Report (2016), Bank of Thailand Source: Statista
Sweden 420
13
Section 3: Focus on Fast-Growing Industry: Media and E-Commerce
0.31 2.81
2007 2017
+900%
3.1% 7.4% 9.0% 16.0% 19.1% 23.1%
Thailand Japan US South Korea UK China
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14 Section 1 Company at a Glance 4 Section 2 Strategic Direction 8 Section 3 Focus on Fast-Growing Industry: Media and E-Commerce 12 Section 4 Business Profile by Segment and Potential Upsides Section 4.1 Advertising 15 Section 4.2 Payment 25 Section 4.3 Logistics 27 Section 5 O2O Showcases 30 Section 6 2017/18 Financial Performance 35 Section 7 2Q 2018/19 Financial in More Detail & Business Update 37 Appendices
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30 stations/208 carriages Static Media > 4,000 displays Digital Media >2,000 screens Viewer reach >740,000 people/day Merchandising space > 8,000sqm.
TRANSIT MEDIA PROFILE OUR PRODUCTS
network: RIGHTS & NETWORK
18 May 2012 – 4 Dec 2029
6 May 2015 – 4 Dec 2029 EFFECTIVE PERIOD
5% every 5 years)
CONCESSION FEE (PAYABLE TO BTSC & BMA)
that BTS secures post 2029
8 YRS RS CAGR: R: +12. 2.4% 4%
KEY FINANCIAL HIGHLIGHTS
Despite frequent interruptions, ridership growth drives continuous revenue growth of BTS-related media.
889 934 1,143 1,422 1,679 1,805 1,793 1,865 2,262
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18
coup d’etat Shutd tdown BKK floods ds Re Red shirt rt Yellow shirt rt
Section 4.1: Advertising 2017/18 Revenue Contribution
Transit media revenue (THB mn)
57.5%
Morning ning Period Ro Royal cremation
Prepared by Investor Relations Department VGI Global Media Plc ROUTE DISTANCE
STATION OPERATING
DARK GREEN MO CHIT 17.0 17 DEC-99 (CORE) – ON NUT LIGHT GREEN NATIONAL STADIUM 6.5 6 DEC-99 (CORE) – SAPHAN TAKSIN LIGHT GREEN SAPHAN TAKSIN 2.2 2 MAY-09 (EXTENSION) – WONGWIAN YAI DARK GREEN ON NUT – BEARING 5.3 5 AUG-11 (EXTENSION) LIGHT GREEN WONGWIAN YAI 5.3 3 DEC-13 (EXTENSION) – BANG WA DARK GREEN (EXTENSION) BEARING – SAMRONG 1.8 1 APR-17
EXISTING LINES AS OF 2017/18 EXISTING LINES BY OPERATOR
BANG YAI – TAO POON 23.0km
14.0km MO CHIT – SAM RONG 24.1km PHAYATHAI – SVB 28.5km TAO POON– HUA LAMPHONG 21.2km
ROUTE DISTANCE
STATION OPERATING
BLUE BANG SUE – TAO POON 21.2 19
JUL-04
PURPLE BANG YAI – TAO POON 23.0 16
AUG-16 ROUTE DISTANCE
STATION OPERATING
AIRPORT LINK (RED LINE) PHAYATHAI – SUVARNABHUMI 28.5 8 AUG-10
16 35 35 8 38.1 44.2 28.5
TOTAL DISTANCE: 110.8KM
743,223 378,167 70,000
BTS BEM SRT
TOTAL AVG. WEEKDAY RIDERSHIP: 1,191,390 TOTAL STATION: 78
Source: BTSC, BEM and State Railway of Thailand (SRT)
Section 4.1: Advertising
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137.3 125.4 113 67 ADDITIONAL LINES IN 2021/22 FUTURE LINES IN 2021/22
BTS’S FOCUS ROUTE DISTANCE NO. OF STATION OPERATING
GREEN (SOUTHERN) BEARING
12.6 9 2018 GREEN (NORTHERN) MO CHIT – SAPHAN MAI – KHU KHOT 18.2 16 2020 PINK KHAE RAI – PAK GRED – MIN BURI 34.5 30 2021 YELLOW LAD PRAO – SAM RONG 30.4 23 2021 GREEN (WESTERN) BANG WA
7.0 6 2022 LRT BANG NA - SUVARNABHUMI 18.3 14 2022 GREY (I) WATCHARAPHON – THONG LO 16.3 15 2022
OTHER ROUTE DISTANCE NO. OF STATION OPERATING
BLUE HUA LAMPHONG
14.0 11 2020 BLUE BANG SUE - THA PRA 13.0 9 2020 BLUE BANG KHAE – BHUDHAMONTHON 4 8.0 4 2021 DARK RED BANG SUE - RANGSIT 26.3 8 2021 DARK RED BANG SUE – HUA LUM HONG 6.5 5 2020 LIGHT RED BANG SUE – PHAYATHAI – MAKKASAN – HUAMAK 19.0 9 2020 LIGHT RED BANG SUE – TALING CHAN 15.0 4 2021 PURPLE (SOUTHERN) TAO POON – RAT BURANA 23.6 17 2022
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TOTAL DISTANCE: 262.7KM TOTAL STATION: 180
BEARING – SAMUT PRAKARN 12.6km MO CHIT – SAPHAN MAI – KHU KHOT 18.2km WATCHARAPHON – THONG LO 16.3km LAD PRAO – SAM RONG 30.4km BANG NA – SUVARNABHUMI 18.3Km KHAE RAI – MIN BURI 34.5km
BANG WA
7.0km
Source: MRTA & Systra MVA (Thailand) Note: Pink, Yellow, Grey and LRT’s ridership is based on Systra MVA Secured by BTSC Under negotiation
BTS Other
Section 4.1: Advertising
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18 TOTAL OF 836 TRAINS CAPACITY TOTAL OF 147 STATIONS CAPACITY
2017/18 2022/23 E CORE + EXTENSION 208 236 GREEN (SOUTHERN) NONE 60 GREEN (NORTHERN) NONE 84 PINK NONE 168 YELLOW NONE 120 GREEN (WESTERN) NONE 32 LRT NONE 64 GREY (PHASE I) NONE 72 TOTAL 208 836 2017/18 2022/23 E CORE + EXTENSION 30 34 GREEN (SOUTHERN) NONE 9 GREEN (NORTHERN) NONE 16 PINK NONE 30 YELLOW NONE 23 GREEN (WESTERN) NONE 6 LRT NONE 14 GREY (PHASE I) NONE 15 TOTAL 30 147
4.0X EXPECTED INCREASE IN BTS TRAIN CAPACITY 4.9X EXPECTED INCREASE IN BTS STATION CAPACITY
208 236 296 380 668 836
100 200 300 400 500 600 700 800 900
17/18 (A) 18/19 (E) 19/20 (E) 20/21 (E) 21/22 (E) 22/23 (E)
Secured 668 carriages Under Negotiation 168 carriages
+4.0x
30 30 43 59 112 147
20 40 60 80 100 120 140 160
17/18 (A) 18/19 (E) 19/20 (E) 20/21 (E) 21/22 (E) 22/23 (E)
Secured 108 stations Under Negotiation 39 stations
+4.9x
Current Green South Green North Pink Yellow LRT Grey (Phase I) Green West
Section 4.1: Advertising
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636 732 725 622 694 735 932
2011 2012 2013 2014 2015 2016 2017
19 MACO’S PRODUCTS
INTERNATIONAL NETWORK INVESTMENT & ACCOUNTING METHOD
OUTDOOR MEDIA PROFILE KEY FINANCIAL HIGHLIGHT
Investment: 31.7% in Master Ad Plc (MACO; a listed in SET) Accounting Method: Consolidation
MACO’s revenue (THB mn)
DOMESTIC NETWORK 2017/18 Revenue Contribution 24.3%
BKK & Vicinities 250 panels Nationwide 975 panels CBD LED 35 screens LCD screen 250 screens Street furniture 494 panels under 23 BTS Sky Train stations, 19 major flyovers bridges
MRT SBK line 10 years in Malaysia KLIA terminal 1&2 10 years in Malaysia MRT North-South line 20 years in Indonesia
Section 4.1: Advertising
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20 Existing Network Target 2018 LED SCREEN IN UPCOUNTRY (HATYAI PROVINCE) MEDIA IN MALAYSIA KEY GROWTH AND DEVELOPMENT
2.INTERNATIONAL MARKET EXPANSION Invest in additional potential companies in Malaysia within 2018 by establishing a strategic alliance with a strong local partners. Outdoor : 10 panels Transit : 2 MRT line Airport : 3 terminals Expand media coverage in Malaysia and Indonesia 3.STRATEGIC PARTNERSHIP Strengthen alliance and partnership network to build our competitive advantage 1-2 additional M&A
After combined with Multi Sign & Comass, MACO now have 30% market share in
1.DIGITISATION
To convert static media to digital media in potential areas in order to reach customers’ need and gain more interaction with audiences. 100% static To have 50 digital screens in our portfolio 21 screens In 2017 50 screens In 2018 4.ADAPTIVE MEDIA
CAMPAIGN Create value added media through Rabbit’s
data driven Multi-platform Big Data MACO VGI Multi Sign Co-Mass RABBIT Transad Roctec Section 4.1: Advertising
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177 office buildings Digital Media 1,374 screens Viewer reach >500,000 people/day
21 OFFICE BUILDING AND RESIDENTIAL MEDIA PROFILE OUR PRODUCTS
throughout Bangkok CBD:- RIGHTS & NETWORK
3-5 years
3 years LENGTH OF CONTRACT
Revenue sharing & fixed rates
Revenue sharing CONCESSION FEE
KEY FINANCIAL HIGHLIGHTS
314 residential buildings Digital Media 754 screens Viewer reach >220,000 people/day 19 76 79 145 149 163 201 227 238
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18
RE REVENUE CAGR R (8 YRS RS) : 3 37. 7.2% 2%
VGI bundled office building networks and sold in package. The sale strategy has proven to be successful as evidence in historical revenue record. 2017/18 Revenue Contribution 8.6% Section 4.1: Advertising
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100 150 200 250
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018F 2019F 2020F CBD ('000 sq.m.) Non CBD ('000 sq.m.)
22 NEW OFFICE SUPPLY IN BANGKOK
Expected of 583,700 sq.m. new office supply during 2018 – 2020
TO DOMINATE OFFICE BUILDING MARKET IN BANGKOK
Our network is currently concentrated in CBD
WELL-POSITIONED TO SECURE PARTNER’S REMAINING CONDO.
Expand the media coverage through all partner’s condominiums comprising of LPN, AP and Grand U as well as new partners
CAPTURING ALL CONSUMER PROFILE INCOME AND GEOGRAPHIC
Expand our viewer based by tapping into Grade C and upcountry market
Office Building Residential TO BE CAPTURED
VGI’s office building network Bangkok CBD Potential
buildings
50% 50% Total 439 Buildings
ARTISTA’s network
Source: Artista Media
583,700 sq.m.
Source: CB Richard Ellis (Thailand) Co., Ltd.
Section 4.1: Advertising
Prepared by Investor Relations Department VGI Global Media Plc 39 42 45 49 50 43 49 57 61 75 98 122 137 148
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Strong growth is expected mainly driven by an increasing in air traffic which will directly facilitating Aero Media’s performance.
HISTORICAL NUMBER OF PASSGENGERS
Source: Airport of Thailand PLC and Department of Airport, Thailand
AERO MEDIA’S PRODUCTS AVIATION MEDIA PROFILE
15 airports Digital Media 361 LEDs screens Static Media 57 jet bridges 2,500 trolleys 77 billboards Media on plane 31 planes of Thai Lion Air 15 planes of Air Asia 20 planes of Nok Air 4 planes of Nok Scoot Air Website management All websites of AOT airports
RIGHTS & NETWORK
and 1 airport in Myanmar INVESTMENT & ACCOUNTING METHOD Investment: 30.0% in Aero Media Group Co., Ltd Accounting Method: Equity sharing
LENGTH OF CONTRACT
13Y 3YRS S CAGR: R: 10.7%
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Section 4.1: Advertising
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24 ACTIVATION MEDIA PROFILE
RIGHT AND NETWORK
thousands of locations nationwide. INVESTMENT & ACCOUNTING METHOD Investment: 40.0% in Demo Power (Thailand) Accounting Method: Equity sharing
DEMO POWER SERVICES, PARTNERS AND BRANDS
Non-exclusivity location: > 650 stores Exclusivity locations: > 360 stores
>1,000 stores Audience interaction >40mn people/ year Consumer journey Retail (Supermarkets & Hypermarkets) Transit (BTS & MRT) Work (Offices, Factories and Exhibitions) Leisure (Malls & Cinemas)
Demo Power is the largest trial and demonstration service company in Thailand, covering a nationwide network with more than 10 years experience in demonstration business.
UPSIDE: ADDITIONAL CONSUMER INTERACTION (PEOPLE/DAY)
Potential expansion on VGI’s existing network both commercial space on BTS stations and office buildings
>110,000 >100,000 >740,000 >800,000
Demo Power Demo Power + Upside from VGI
15.0X increased BTS Office Building Demo Power
>1,600,000 Section 4.1: Advertising
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25 OFFLINE PAYMENT: RABBIT CARD
INVESTMENT & ACCOUNTING METHOD Investment: 90.0% in Bangkok Smart Card System (BSS) Accounting Method: Consolidation
PAYMENT PRODUCTS
A contactless smart card to make electronic payments across Bangkok’s mass transit network and participating brick-and-mortar merchants. A mobile e-wallet solution embedded in the leading chat messenger application.
Current 2020 Rabbit Cards 9.8mn >15.0mn Retailer Points > 6,400 >10,000 Current 2020 Line Users 45.0mn >55.0mn Rabbit Line Pay Users 4.5mn >10.0mn Online Merchants > 1,000 >1,500
CURRENT VS FUTURE’S RIGHT AND NETWORK
ONLINE PAYMENT: RABBIT LINE PAY
INVESTMENT & ACCOUNTING METHOD Investment: 24.0% in Rabbit Line Pay1 Accounting Method: Equity sharing CURRENT VS FUTURE’S RIGHT AND NETWORK
1 The JV between Rabbit Pay System 50% and other 50% held by 1) 24.99% held by LINE Biz+ Pte. Ltd. 2) 25.01% held by LINE Company (Thailand)
Section 4.2: Payment
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26 ONLINE INSURANCE BROKER SERVICE PRODUCTS
Insurance aggregator services on Rabbit Finance website and also a licensed broker for insurance products. INVESTMENT & ACCOUNTING METHOD Investment: 27% in Rabbit Internet (RI) Accounting Method: Consolidation1
1 BSSH can consolidate RI financial performance as they invested 25% in equity and 30% in convertible loan.
CURRENT VS FUTURE’S SERVICE AND NETWORK
and Travel insurance
MICRO LOAN THROUGH THE JOINT VENTURE WITH AEON
INVESTMENT & ACCOUNTING METHOD Investment: 46% in ATS Accounting Method: Equity sharing CURRENT VS FUTURE’S SERVICE AND NETWORK
Insurance companies in-services Current 2020 Outstanding Loan >THB 1,529mn >THB 4,000mn
Section 4.2: Payment
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DELIVERY SERVICES PORTFOLIO SERVICES PRODUCTS
INVESTMENT & ACCOUNTING METHOD Investment: 23% in Kerry Express Accounting Method: Equity Sharing SERVICES CHANNEL Kerry is the No. 1 parcel delivery services in Thailand, delivering more than 1,000,000 parcels per day and has more than 4,000 retail service points nationwide. B2B delivering parcels from company to various places such as financial institutions, law firm, retail shops and etc. B2C delivering parcels from e-market place to the individual shoppers C2C delivering letters and parcels from online retailers to individual consumers
NETWORK Section 4.3: Logistics
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2012 8,000 packages shipped per day 30DCs in Thailand Employed 200 people 2013 15,000 packages shipped per day 56DCs in Thailand Employed 300 people First parcel shop in Asok 2014 29,000 packages shipped per day 80DCs in Thailand Employed 400 people 10 parcel shops in Bangkok 2016 150,000 packages shipped per day 230DCs in Thailand Employed 2,500 people 90 parcel shops in Bangkok, Central and East 2018 1,000,000 packages shipped per day 900DCs in Thailand Employed 16,000 people 700 parcel shops in Bangkok, Central and East 4,000 retail service points nationwide Section 4.3: Logistics 2015 75,000 packages shipped per day 200DCs in Thailand Employed 1,400 people 35 parcel shops in Bangkok
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29 Section 1 Company at a Glance 4 Section 2 Strategic Direction 8 Section 3 Focus on Fast-Growing Industry: Media and E-Commerce 12 Section 4 Business Profile by Segment and Potential Upsides Section 4.1 Advertising 15 Section 4.2 Payment 25 Section 4.3 Logistics 27 Section 5 O2O Showcases 30 Section 6 2017/18 Financial Performance 34 Section 7 2Q 2018/19 Financial in More Detail & Business Update 36 Appendices
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Walking pass by McDonald’s Advertising Out-of-Home and Online media syncronisation McDonald's Promotion on Billboard Besides BTS, we have other OOH media to reach wider audience McDonald’s Promotion on Facebook Our big data enables the target audiences to see the same advertisement both OOH and Online Being notified McDonald's Promotion via LINE Directly push to LINE Official Account users nearby the brand’s beacon. Grabbing Meal at the shop on BTS station, Paying by Rabbit LINE Pay. Payment made easy by Rabbit LINE Pay. Going to work via BTS Get behavioral data from Rabbit Card. Section 5: O2O Showcases
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31 Objective:
Communication channels:
Rabbit Data Target audience:
Results: STATION SPONSORSHIP CAMPAIGN 5,000 - 10,000 leads per month 1,100 Citi credit card registered in 2 months Highest conversion rate among all lead gen providers
Section 5: O2O Showcases
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32 Objective:
Communication channels:
Target audience:
Results after 21 days campaign: OFFLINE-TO-ONLINE (O2O) CAMPAIGN Delivered 1,500 leads Achieved 12,000 clicks O2O conversion rate 12.9%
Section 5: O2O Showcases
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Retarget high prospect customers online Locate the right target audience and drive product awareness with 100% viewability Encourage trial at the perfect at home environment Obtain product user feedback for actionable marketing insights (3-5% of conversion rate vs. 0.5% of market rate)
SMART SAMPLING THROUGH KERRY EXPRESS
Delivering more than 110,000 smart samplings since its soft launch in end of August 2018.
Section 5: O2O Showcases
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34 Section 1 Company at a Glance 4 Section 2 Strategic Direction 8 Section 3 Focus on Fast-Growing Industry: Media and E-Commerce 12 Section 4 Business Profile by Segment and Potential Upsides Section 4.1 Advertising 15 Section 4.2 Payment 25 Section 4.3 Logistics 27 Section 5 O2O Showcases 30 Section 6 2017/18 Financial Performance 35 Section 7 2Q 2018/19 Financial in More Detail & Business Update 37 Appendices
Prepared by Investor Relations Department VGI Global Media Plc
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2014/15 2015/16 (restated)
1
2016/17 2017/18 YoY (%) INCOME STATEMENT (THB mn) Operating Revenue 2,963 2,341 3,052 3,936 29.0% Transit Media 1,805 1,793 1,865 2,262 21.3% Outdoor Media
958 74.3% Office Building & Other Media 189 240 266 338 27.3% Modern Trade Media2 969 50
371 378 1.9% Cost of sales 1,325 881 1,269 1,535 21.0% Gross profit 1,638 1,461 1,783 2,401 34.7% EBITDA 1,225 1,391 1,356 1,691 24.6% Net profit 838 941 826 846 2.4% BALANCE SHEET (THB mn) Total assets 3,286 5,563 7,985 9,617 Total liabilities 1,457 1,728 4,880 3,699 Interest bearing debt 762 446 2,957 1,763 Total shareholders' equity 1,829 3,835 3,105 5,917 CASH FLOW (THB mn) Cash from operating activities 1,070 732 957 1,272 Capital expenditures (521) (207) (311) (549) PER SHARE DATA (THB/ share) Earnings per share 0.1 0.1 0.1 0.1 Dividend per share 0.2 0.1 0.1 0.1 Book value per share 0.3 0.6 0.5 KEY RATIOS Gross profit margin (%) 55.3% 62.4% 58.4% 61.0% EBITDA margin (%) 41.4% 59.4% 44.5% 43.0% Net profit margin (%) 28.3% 40.2% 27.1% 21.5% Debt to equity (times) 0.3x 0.1x 1.0x 0.3x ROA (%) 27.8% 19.1% 12.2% 9.6% ROE (%) 44.3% 31.6% 23.8% 26.9%
Section 6: 2017/18 Financial Performance
1The Company restated 2015/16 financial performance after the consolidation of Rabbit Group under the common control basis. 2The Company terminated the Modern Trade Media business in 4Q 14/15. Therefore, this business unit will no longer generate revenue from 2Q 15/16 onwards.
TRANSIT THB 2,262mn 57.5% 9.6% DIGITAL SERVICES THB 378mn 8.6% OFFICE & OTHER THB 338mn 24.3% OUTDOOR THB 958mn THB 3,936mn
segments and synergies from Offline-to-Online (O2O) solutions.
management especially in Outdoor media and Digital services
higher revenue despite 1) an increase in concession fee of Transit media from 5% to 10% and 2) higher interest expenses.
Prepared by Investor Relations Department VGI Global Media Plc
36 Section 1 Company at a Glance 4 Section 2 Strategic Direction 8 Section 3 Focus on Fast-Growing Industry: Media and E-Commerce 12 Section 4 Business Profile by Segment and Potential Upsides Section 4.1 Advertising 15 Section 4.2 Payment 25 Section 4.3 Logistics 27 Section 5 O2O Showcases 30 Section 6 2017/18 Financial Performance 35 Section 7 2Q 2018/19 Financial in More Detail & Business Update 37 Appendices
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37
Revenue of THB 1,208mn
+23.5% YoY
Offline Payment
9.8mn cards
Online Payment
4.5mn Rabbit LinePay users
Micro Loan Services THB 1,529mn Logistics
>70,000 smart samplings
Profitability
55.5% Gross profit margin 41.5% EBITDA margin 21.5% Net profit margin
Net Profit of THB 260mn
+28.8% YoY
FINANCIAL PERFORMANCE KEY OPERATION METRICS
Office
177 office buildings 1,374 digital screens
Outdoor
2,400 billboards 35 digital billboards
AD Section 7: 2Q 2018/19 Financial in More Detail & Business Update
Prepared by Investor Relations Department VGI Global Media Plc
PROFIT AND LOSS STATEMENT
38
the Out-of-Home media sector and 2) the consolidation of Trans.Ad Group
due to the higher cost structures from Trans.Ad Group
performance as well as the Group’s strategic expansion.
recognition of a share of profit from Kerry Express
1As shown in financial statement, excluding minority interest.
KEY FACTORS
(THB mn) 2Q 2017/18 1Q 2018/19 2Q 2018/19 QoQ (%) YoY (%) Operating revenue 978 1,077 1,208 12.2% 23.5% Cost of sales 387 392 537 37.1% 38.7% Gross profit 591 685 670
13.5% EBITDA 444 507 501
12.9% EBIT 333 384 380
14.1% Interest expenses 25 15 18 18.6%
Taxes 83 82 76
Net Profit1 202 261 260
28.8% Gross profit margin 60.4% 63.6% 55.5% EBITDA margin 45.4% 47.1% 41.5% Net profit margin 20.6% 24.3% 21.5%
Note: Trans.Ad Group comprises of 1) Trans.Ad Solutions Company Limited and 2) Roctec Technology Limited.
2Q 2018/19 REVENUE CONTRIBUTION TRANSIT THB 535mn 44.3% 24.7% DIGITAL SERVICES THB 299mn 9.0% OFFICE & OTHER THB 109mn 22.0% OUTDOOR THB 266mn THB 1,208mn
Section 7: 2Q 2018/19 Financial in More Detail & Business Update
Prepared by Investor Relations Department VGI Global Media Plc
232 265 291 284 266
2Q 3Q 4Q 1Q 2Q
TRANSIT MEDIA REVENUE (THB mn) OFFICE & OTHER MEDIA REVENUE (THB mn)
39 OUTDOOR MEDIA REVENUE (THB mn) DIGITAL SERVICES REVENUE (THB mn)
+14.4% YoY
87 84 110 80 299
2Q 3Q 4Q 1Q 2Q
+243.6% YoY
576 548 618 620 535
2Q 3Q 4Q 1Q 2Q
2017/18 2018/19
83 81 108 93 109
2Q 3Q 4Q 1Q 2Q
+31.7% YoY
Higher utilisation rate as well as price increases. Driven by the ongoing revenue recognition of 35 digital screens. Driven by the consolidation of Trans.Ad Group by MACO and the increase in project management fees of Rabbit Group. A decline mainly due to expiry O2O contracts (normal budget-end period). Expected normalised booking levels in remaining quarters. 2017/18 2018/19 2017/18 2018/19 2017/18 2018/19 Section 7: 2Q 2018/19 Financial in More Detail & Business Update
Prepared by Investor Relations Department VGI Global Media Plc
40 ASSETS BREAKDOWN (THB mn) CASH FLOW (THB mn) LIABILITY & EQUITY BREAKDOWN (THB mn)
5,927 12,541 3,705 7,582 31 MAR 18 30 SEP 18 37.7% 62.3% Non-current assets Current assets 38.5% 61.5% 20,123 9,632
Actual Target
1H 18/19 FY 18/19 Transit Media 72 300 Office & Others Media 26 100 Total VGI 98 400 Outdoor Media 40 450 Digital Services 23 150 Total VGI, MACO & Rabbit 161 1,000
CAPEX (THB mn)
IB Debt THB 1,763mn THB 1,629mn D/E ratio 0.3x 0.1x
Equity 5,926 16,088 1,658 1,647 2,048 2,388 31 MAR 18 30 SEP 18 Non-current liabilities Current liabilities 61.5% 17.2% 21.3% 79.9% 8.2% 11.9% 20,123 9,632
*After tax and net tax refund (THB -153mn) and interest expense (THB -33mn) **Included translation adjustment of (THB 2.3mn)
757
Beginning cash (Restated) (31/3/2018) CFO CFI CFF Ending cash (30/9/2018)
547* 8,657** (7,329)
CFI CFF
2,632
Cash paid for investment in Kerry Express
Cash received from proceeds from VGI-W1 of THB 8,615mn
Section 7: 2Q 2018/19 Financial in More Detail & Business Update
Prepared by Investor Relations Department VGI Global Media Plc
41 Section 2: Key Business and Strategic TRANS.AD GROUP’S BUSINESS OVERVIEW and STRUCTURE
81.65% 89%
100%
MACO Eye on Ads Trans.Ad Roctec
Multimedia display systems provider Provider of multimedia & communications systems, system integrations and total network infrastructure
Trans.Ad Group
LCD in Stations and Buildings Platform Screen Door Control System & Media Management Passenger Information
LED outdoor
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42
Hong Kong MTR Hong Kong International Airport Singapore SMTR
TRANS.AD GROUP’S KEY CLIENTS Section 2: Key Business and Strategic ENTERPRISE PORTFOLIOS SAMPLE GOVERNMENT AND EDUCATIONAL PORTFOLIOS SAMPLE
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43 Section 2: Key Business and Strategic
Where: Chong Non Si When: 3Q 2018/19
Where: Chong Nonsi, Phrom Phong, Sala Dang and Asok When: 2Q 2019/20 PHASE 1 PHASE 2
Prepared by Investor Relations Department VGI Global Media Plc
So easy! USER INTERFACE – OLD VERSION USER INTERFACE – NEW VERSION Section 2: Key Business and Strategic 44
Prepared by Investor Relations Department VGI Global Media Plc
2.9 3.1 3.2 3.4 3.8 4.2 4.5 5.3
Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Mar-19
45 Rabbit Card circulation reached 9.8mn cards. Nearly achieving its full-year target of 10.5mn cards. Rabbit LinePay serves more than 4.5mn users, an increase of 55.2% in less than 6 months. 9.0 9.1 9.2 9.3 9.4 9.6 9.8 10.5
Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Mar-19
FY Target FY Target Section 2: Key Business and Strategic RABBIT CARD RABBIT LINEPAY
+9.3% +55.2%
partnership with AIS Single e-wallet with BTS and Rabbit Card
Prepared by Investor Relations Department VGI Global Media Plc
46 Section 1 Company at a Glance 4 Section 2 Strategic Direction 8 Section 3 Focus on Fast-Growing Industry: Media and E-Commerce 12 Section 4 Business Profile by Segment and Potential Upsides Section 4.1 Advertising 15 Section 4.2 Payment 25 Section 4.3 Logistics 27 Section 5 O2O Showcases 30 Section 6 2017/18 Financial Performance 35 Section 7 2Q 2018/19 Financial in More Detail & Business Update 37 Appendices
Prepared by Investor Relations Department VGI Global Media Plc
47 BTSG VGI
BTSC
97.5% 25.7% 45.0%
Appendix: Company Structure
Public
29.3%
VGI Advertising Media
100%
888 Media
100%
POV
100%
MACO
30.4%
Aero Media
30%
BSS
90%
BSSH
90%
Demo Power
40%
Group Work VGM
100%
The ICON VGI
25%
Supremo Media PBSB
25% 20% 25%
Kerry Express (Thailand)
23%
As of September 2018
Prepared by Investor Relations Department VGI Global Media Plc
52.2% 10.5% 10.5% 1.8% 20% 49% 30% 80% 51% 49% 49% 33.3% 33.3% 33.3% 51% 51%
48
Rabbit Internet Rabbit Pay System ATS Rabbit Insurance Broker ASK Direct Group
Theory Mavericks Som-O 1984
chayont T. Kerry Logistics (Thailand) AEONTS
Rabbit Line Pay
BTSG BTSC VGI BSS
Bangkok Bank
97.5% 25.7% 90% 90% 10% 10%
BSSH
LINE Biz + Pte LINE Company (Thailand) AIS/ mPay
Appendix: Rabbit’s Company Structure
45.0%
As of September 2018
Prepared by Investor Relations Department VGI Global Media Plc
49 Board of Directors Company Secretary Audit Committee Executive Committee Nomination and Remuneration Committee Internal Audit Office Chief Operating Officer Chief Sales Officer Chief Technology Officer Chief Financial Officer Chief Legal and Compliance Officer Advisory Board Corporate Governance Committee
Appendix: Organisation Structure
Chief Executive Officer
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50
Appendix: Transit Media Products
Prepared by Investor Relations Department VGI Global Media Plc
51
Appendix: Transit Media Products
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52
Appendix: Office & Residential Media Products
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53
Appendix: Outdoor Media Products
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54
Appendix: Aviation Media Products
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55
Appendix: Activation Media Services
Prepared by Investor Relations Department VGI Global Media Plc
56 Outdoor Other Airport Transit Cinema & Retail
Titanium Compass (TCSB) PT Avabanindo Perkasa (AVA) Meru Utama (MUSB) Focus Media (Network) (FMN) Point cast (M) (PCSB) Redberry Outdoors (RBO) Ten Plus Recourses (TPSB) Puncak Berlian (PBSB) Redberry Media (RMSB) Nova Berry (NBSB) AVA: Holds 20-year advertising concession for MRT system in Indonesia (North – South Line) MUSB: Holds 7 years concession for manage advertising space in KL International airport 1 and 2 and Senal Airport PCSB: Operates the media at payment cashiers in major hypermarket stores throughout Malaysia RBO: Operates media on buses in KL and Penang and manage billboards on KAJANG SILK Highway and Duta Ulu-Kelang Expressway PBSB: Investment Holding Company RMSB: Investment Holding Company and MOF License Holder NBSB: No operation at the present MUSB: 354 static panels 3 Aero trains 114 panels of link bridge 158 panels of PBL 285 Digital screen TCSB: 31 MRT stations 58 trains 232 carriages AVA: 13 MRT stations 16 trains 96 carriages
Entity Business/Concession Network
FMN: 2 large LED screens 37 cinema locations 302 cinema halls PCSB: 52 supermarkets 875 screens 80 office buildings RBO: 11 static billboards 918 buses in KL and Penang 14 KTM train stations TPSB: 45 street bunting panels FMN: Operates advertising in 3 cinema chains and digital media business in office building TCSB: Holds 10-year advertising concession in the MRT SBK Line in Malaysia TPSB: Manages digital billboard (E-bunting) in Malaka state, Malaysia Appendix: VGM Business Overview
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PRE-TRANSACTION POST-TRANSACTION VGI VGM PBSB TCSB FMN RBO PCSB MUSB RMSB TPSB NBSB Senandung Sonik Tea FM
75.0% 25.0% 40.0% 83.86% 89.98% 100.0% 74.81% 49.0% 90.0% 100.0% 50.0% 30.0% 30.0% 25.1%
AVA
25.0% 10.0%
MACO
25.0%
*Transit Media in Indonesia
VGI VGM PBSB TCSB FMN RBO PCSB MUSB RMSB TPSB NBSB Senandung Sonik Tea FM
100.0% 25.0% 40.0% 83.86% 89.98% 100.0% 74.81% 49.0% 90.0% 100.0% 50.0% 30.0% 19.0% 11.0%
1 2 3
Appendix: VGM Shareholding Structure
Prepared by Investor Relations Department VGI Global Media Plc
58
Sources: Office of Transport and Traffic Policy and Planning, Bangkok Metropolitan Administration
Appendix: Bangkok Rail Mass Transit Master Plan
51%
49%
48%
46%
17%
6% RAIL MASS TRANSIT MARKET SHARE
Source: OTP, Singapore’s Land Transport Authority, Hong Kong’s Transport Department, MTR Corporation Limited, SMRT Corporation Limited, Japan Statistic Bureau
42.0
39.4
34.9
10.2 RAIL TRACK LENGTH PERVASION (per million population)
Source: United Nations Statistics Division, BTSC, BMCL, MTR Corporation Limited, SMRT Corporation Limited,
cities
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59
SBK Line Operated Line
Appendix: Malaysia Mass Transit Map
Prepared by Investor Relations Department VGI Global Media Plc
60 VGI: CUSTOMER TYPE MACO: CUSTOMER TYPE
77.4% 22.6%
Agency
Direct customer 70.0% 30.0%
VGI: TOP BRAND MACO: TOP BRAND
Appendix: VGI and MACO Top20 Customer Profile
Agency
Direct customer
Prepared by Investor Relations Department VGI Global Media Plc
61 VGI-W1: KEY TERMS & CONDITIONS STOCK DIVIDEND
TICKER VGI-W1 TERMS 4 Years EX-RIGHTS DATE 9 July 2014 ISSUANCE DATE 1 Aug 2014 EXPIRATION DATE 1 Aug 2018 EXERCISE PERIOD Quarterly basis WARRANT PRICE Free ALLOCATION To existing shareholders at the ratio of 4 VGI existing shares : 1 VGI-W1
Up to 1,715,572,328 Units EXERCISE RATIO 1 VGI-W1 to 1 ordinary share of VGI EXERCISE PRICE THB 7.00 Expected maximum proceeds THB 12,011mn Total amount from proceeds THB 6,818mn 1:1 STOCK DIVIDEND (INCREASING CAPITAL)
3,431,975,575 shares Total shares after increasing capital 6,863,978,450 shares STOCK AND CASH DIVIDEND Ratio of stock dividend payment 1 VGI existing share: 1 stock dividend or at rate of THB 0.10 per share Cash dividend payment THB 0.011111111111 per share XD Date 17 Mar 2015 Payment Date 31 Mar 2015 Appendix: Warrant Issuance and Stock Dividend
VGI-W2: KEY TERMS & CONDITIONS
TICKER VGI-W2 TERMS 4 Years EX-RIGHTS DATE 14 Aug 2018 ISSUANCE DATE 11 Sep 2018 EXPIRATION DATE 10 Sep 2018 EXERCISE PERIOD Quarterly basis WARRANT PRICE Free ALLOCATION To existing shareholders at the ratio of 5 VGI existing shares : 1 VGI-W2
1,711,334,815 units EXERCISE RATIO 1 VGI-W2 to 1 ordinary share of VGI EXERCISE PRICE THB 10.00 Expected maximum proceeds THB 17,113mn
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Appendix: Timeline of Upcoming Transit Lines