Attitudes Toward Characteristics of Common Stocks A Summary Presentation Haskel Benishay, Northwestern University*
I.
Introduction and Summary This study examines empirically the determinants of the rate of return on common stocks for seven cross sections
- f 111 common stocks for the years 1958-
1964 in a multiple regression analysis. Theoretically, the common stock rate of return under investigation is the ratio
- f the expected income associated with
a particular equity to the market value
- f that equity.
This rate is empiri- cally represented by a ratio of a weight-
ed average of past annual earnings to
current market value of the equity. The empirical rate of return is bypothesized to be a function of two groups of variables: a corrective group and an explanatory one.
(1) The correc-
tive variables are employed to attenuate errors involved in the measurement of the empirical representation of expected income in the numerator of the rate of return.
(2) The explanatory variables
are presumed to represent factors which exert a real influence on the relative desirability of stocks. They are em- ployed to provide an explanation of the rate of return based on preferences and aversions of people in the market to various attributes of common stocks. The variables employed within the two groups are: Corrective:
- Trend(growth) in the mar-
ket value of equity.
- The pay
- out ratio or the
ratio of dividends to earnings. Explanatory:
- The stability of the in-
come (earnings) stream.
- The stability of equity
value (price stability.
- The size of the firm.
- The debt
- equity ratio.
- The skewness of the dis-
tribution of equity values.
- The relation between
the market value of equity and a market stock index which may be thought of as the "conformity" of the mar- ket value of the equity
- f a firm to the index
- f the values of the
equities of the market as a whole. All but the last two variables were employed in an earlier empirical study of cross section data for the years 1954
- 1957 [1].
The earlier study
and a later discussion associated with some of its controversial aspects [2,8] provided a benchmark from
which this
study was launched. A controversial re- sult of the earlier study was a regres- sion finding of a market preference for the variability of common stock equi- ties. It was a result fortified by con- sistency in the various regressions rather than a high level of significance
in each one regression separately.
In this study one of the major interests was whether a preference for variability will persist in new data and with the inclusion in the regressions of addi- tional relevant variables. Another ma- jor interest, whetted in recent years by work on portfolio selection [4,10,11,15] was the response of the market to the conformity (non- conformity) of equity market value to the market index. To satisfy the first interest a measure of the skewness (third moment)
- f the equity distribution is added on-
to the explanatory variables. To sat- isfy the second an additional dimension is incorporated into the study via the inclusion of a conformity measure rep- resented by the coefficient of the linear relation between the firm's equity market value and the value of Standard and Poor's 425 stock index.
*
The author is a professor of managerial economics at Northwestern University. Len Wiltberger helped in the collection of data and William Melberg assisted in data processing. Responsibility for errors is, of course, mine.
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