Using to Promote Your Business Paige Johnson Paige - - PowerPoint PPT Presentation

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Using to Promote Your Business Paige Johnson Paige - - PowerPoint PPT Presentation

Aug 04, 2023 152 likes •609 views

Using to Promote Your Business Paige Johnson Paige Johnson paige@insightsvt.com Facebook.com/InsightsLLC Insightsvt.com Agenda Importance/Examples of Google Search Basic SEO Online Moments that Matter Google Maps

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Using to Promote Your Business

Paige Johnson

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Paige Johnson

paige@insightsvt.com Facebook.com/InsightsLLC Insightsvt.com

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Agenda

§ Importance/Examples of Google Search § Basic SEO § Online Moments that Matter § Google Maps § Google My Business § Pay to Play? § Google Analytics

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IT’S IMPORTANT TO BE FOUND ONLINE

  • f consumers use the web to

find local goods and services.

98%

Be Found On Google

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HOW GOOGLE SEARCH WORKS: SEARCH QUERY

This is the search query.

Be Found On Google

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SLIDE 6 These are organic search results.

HOW GOOGLE SEARCH WORKS: Organic Results

Be Found On Google

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SLIDE 7 These are ads.

HOW GOOGLE SEARCH WORKS: PAID ADS

Be Found On Google

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Be Found On Google

Content is key Be engaging. Use important keywords. Keep up-to-date. Use Google Search Console: www.google.com/webmasters Get data, tools and diagnostics for a healthy, Google-friendly website.

SEARCH ENGINE OPTIMIZATION (SEO)

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Be Found On Google

TIPS FOR PROMOTING YOUR WEBSITE

  • Use email for efficient,

inexpensive communication.

  • Promote your site on receipts

and other print materials.

  • Ask happy customers to

write online reviews.

  • Give people a reason to return to your site.
  • Use social media to develop

relationships with fans.

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Be Found On Google

REACH CUSTOMERS SEARCHING FROM MULTIPLE DEVICES

Most people use a variety of devices: computer, smartphone, tablet, and TV. Your website should work on all of them. Mobile website tips

  • Be “touch-friendly.”
  • Use easy-to-read fonts.
  • Write clear, concise content.

Mobile-Friendly Test: www.google.com/webmasters/tools/mobile-friendly

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Mobile Friendly Example #1

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HOW BRANDS WIN IN MOMENTS THAT MATTER

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How Brands Win in Moments That Matter

RISE OF THE MOBILE

We check our phones 150 times each day. We spend 177 minutes on

  • ur phones each day

Each mobile session lasts 70 seconds.

150 17 70

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How Brands Win in Moments That Matter

STRATEGY #1: BE THERE

Google helps businesses lead people from the moment of looking to the moment of clicking, calling, or buying.

– I-Want-To-Know – I-Want-To-Go – I-Want-To-Do – I-Want-To-Buy

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How Brands Win in Moments That Matter

STRATEGY #2: BE USEFUL

  • f smartphone users purchased from a company
  • r brand other than the one they intended to because the

information provided was useful.

  • f consumers say that regularly getting useful information

from an advertiser is the most important attribute when selecting a brand.

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How Brands Win in Moments That Matter

STRATEGY #3: BE QUICK

Consumers want it now

  • 40% of shoppers will wait no more than three seconds

before abandoning a retail or travel site.

  • More than 1/3 are always in a hurry searching for a

local business on their smartphone.

  • The PageSpeed Insights tool measures speed:

developers.google.com/speed/pagespeed/insights/

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GET FOUND ON GOOGLE SEARCH AND MAPS

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Get Found on Google Search and Maps

CONNECT WITH CUSTOMERS WHEN THEY SEARCH ON GOOGLE

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Get Found on Google Search and Maps

GOOGLE MY BUSINESS WORKS ACROSS DEVICES

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GET YOUR BUSINESS ON GOOGLE FOR FREE

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Get Your Business on Google For Free

STEP 1: SEARCH FOR YOUR BUSINESS

www.gybo.com/business

Click “Find Out” to see if your business appears
  • n Google Search and
Maps.
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IS YOUR BUSINESS INFO COMPLETE?

Update your business info. Verify your business info. Add your business info.

Get Your Business on Google For Free

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Get Your Business on Google For Free

STEP 2: SELECT YOUR BUSINESS OR ADD IT

See your business in the list? Click to continue. Don’t see your business? Click “Let me enter the full business details.”
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Get Your Business on Google For Free

STEP 3: ENTER YOUR BUSINESS DETAILS

Can’t find the perfect category? Pick something close.
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Get Your Business on Google For Free

DO YOU WORK FROM HOME?

Keep your residential address private.

Check this box if your business serves customers at their
  • locations. Then, set up a service
area.
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Get Your Business on Google For Free

STEP 4: CONFIRM YOUR BUSINESS

Agree to the Terms of
  • Service. Then, click
“Continue.”
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Get Your Business on Google For Free

STEP 5: VERIFY YOUR BUSINESS

Click “Mail me my code.”
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Get Your Business on Google For Free

REQUEST A PIN

Your PIN should arrive in about a week.

Click “Send postcard.” Click “Continue” to visit Google My Business.
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Get Your Business on Google For Free

WHEN YOUR PIN ARRIVES

Sign in: www.google.com/business

Sign in here.
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Get Your Business on Google For Free

ENTER YOUR PIN

Click “Enter code.”
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Get Your Business on Google For Free

COMPLETE VERIFICATION

Enter your PIN, then click “Submit.”
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TAKE A TOUR OF GOOGLE MY BUSINESS

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Take A Tour of Google My Business

COMPLETE YOUR BUSINESS PROFILE

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Take A Tour of Google My Business

EDIT BUSINESS INFORMATION

Remember to save changes. Click pencil icons to edit.
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Take A Tour of Google My Business

MANAGE BUSINESS PHOTOS

Click pencil icons to change & delete Click to add photos.

You can only delete photos you add. Photos added by guests that you wish to remove have to be flagged. You will have to cite why you want it removed before Google will approve.

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Take A Tour of Google My Business

ACCESS MORE TOOLS FROM THE DASHBOARD

Share updates on Google+. Advertise your business on Google. See how people interact with your info on Google. Read and respond to reviews.
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Take A Tour of Google My Business

ADD USERS TO HELP

Invite users here. Choose Users. Choose their access level.
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Take A Tour of Google My Business

MAKE UPDATES ON THE GO WITH THE MOBILE APP

Download the free app for Android or iOS.

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To Pay or Not to Pay

HOW ADS WORK ON GOOGLE

1 2 3 4

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PAID SEARCH ENGINE MARKETING (SEM)

Pay-Per-Click (PPC) model

  • Be seen by customers when they search Google for things you offer.
  • Only pay when they click to visit your website or call.

To Pay or Not to Pay

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1.Ad text 2 2.Search phrases 3.Select your audience 4.Set your budget

To Pay or Not to Pay

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Get Unique Insights

WHAT IS GOOGLE ANALYTICS?

  • A free, powerful web analytics tool
  • Provides reports showing how visitors found your website, and

what they did when they got there

  • Measures the effectiveness of your online and offline marketing

campaigns www.google.com/analytics

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Get Unique Insights

  • How does this impact

my bottom line?

  • Where can the website

be improved?

  • Is my content effective?
  • Where do visitors

come from?

  • Where do visitors abandon

the shopping cart?

WHAT ANSWERS CAN GOOGLE ANALYTICS PROVIDE?

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Review

§ Importance/Examples of Google Search § Basic SEO § Online Moments that Matter § Google Maps § Google My Business § Pay to Play? § Google Analytics

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Resources

Let’s Put Our Cities on the Map Program www.gybo.com Micro-Moments Guide www.thinkwithgoogle.com/collections/micromoments-guide.html Google Economic Impact Report www.google.com/economicimpact PageSpeed Insights Tool developers.google.com/speed/pagespeed/insights Mobile-Friendly Test www.google.com/webmasters/tools/mobile-friendly