Using Text Messaging to Meet Non-Traditional Students Where They - - PowerPoint PPT Presentation

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Using Text Messaging to Meet Non-Traditional Students Where They - - PowerPoint PPT Presentation

Using Text Messaging to Meet Non-Traditional Students Where They Are TUESDAY, JULY 9, 2019 AMBER RICH, Ed.D. Director of Client Development, Mongoose, former Director of Transfer Admissions & Assistant Director of Graduate & Online


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Using Text Messaging to Meet Non-Traditional Students Where They Are

TUESDAY, JULY 9, 2019

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AMBER RICH, Ed.D. Director of Client Development, Mongoose, former Director of Transfer Admissions & Assistant Director of Graduate & Online Admissions Amber@MongooseResearch.com Text: (716) 442-3052

Introductions

NICOLE WINGET J.D. Director, Campbell University Fort Bragg & Pope Campus winget@campbell.edu Text: (910) 479-4883

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Non-traditional and

  • nline students want to

progress faster, they require flexibility, and they often handle tasks independently.

> Frame Non-Traditional Students > Understanding Their Obstacles > Meeting Them Where They Are > Brainstorm & Share > Other Opportunities

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There Is No Box

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> There is no box. Every student is different, therefore your approach should be multi-faceted and carefully crafted. Use emails to set up phone calls. Use texts to follow-up emails.

“There is no box.”

  • Murray E. Baskerville,

Stevenson University of Graduate and Professional Studies

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> Non-traditional student doesn’t necessarily= older student. > In fact, more schools are offering online courses, and more, younger, tech-savvy students are filling the ranks.

The scope

  • f students

is changing.

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THEY’RE NOT WHO YOU THINK THEY ARE

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So, Who Are They?

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Juggling many responsibilities

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Independent

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Pressed for time

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Require flexibility

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Are in a balancing act

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Need help reaching the finish line

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What do your students look like?

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Text Amber (716) 442-3052

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Joe

  • 26 years old
  • Military
  • Married with two

children

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Hello Joe, this is Stephanie from UVA. Congratulations on your acceptance into our structural engineering program! Is there a good day/time this week for us to chat about next steps?

JOE

Hello Joe, this is Stephanie from UVA. Congratulations on your acceptance into

  • ur structural engineering program! Is there a good day/time this week for us to

chat about next steps? Hello Joe, Orientation for your program will be held on Friday, July 27 at 2 p.m. The event is family-friendly. Can you please let me know if you will be attending? Hello Joe, this is a reminder that you registered for Orientation on Friday, July 27 at 2 p.m. We can’t wait to see you there. (insert parking map) Hello Joe, it was great meeting you and your family at Orientation. As our thank you, please find a gift card to the bookstore that you can use. Any questions about registration? Hello Joe, Do you intend on using GoArmyEd for your fall courses? If yes, here is the form that you need to fill out (insert form here). Hello Joe, Did you get my email regarding your fall schedule? Stephanie Hello Joe, classes begin tomorrow. I’m sure you are very excited! Please enjoy this free coffee in our student center on us. Should you need anything tomorrow, my office is in building 2A. Go Cavaliers!

Hello Robert, Did you intend on using GoArmyEd TA for your Fall II courses? - Kim, CU Online

Hi Joe, Orientation for your program will be held on Friday, July 27 at 2 p.m. The event is family-friendly. Can you please let me know if you will be attending? Joe, Do you intend on using GoArmyEd for your fall courses? If yes, here is the form that you need to fill out (insert form name here). Hey Joe, it was great meeting you and your family at Orientation. As our thank you, please find a gift card to the bookstore that you can use. Any questions about registration?

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Jessica

  • 32 years old
  • Finance degree
  • In management, but

has hit “glass ceiling”

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JESSICA

Hi Jessica, this is Amber from UVM. I wanted to be the first to congratulate your into our online finance degree! Go Catamounts Hey Jessica, can you please schedule a call with me (insert link) so that we can review your educational plan for the fall semester? I look forward to speaking with you! Hello Jessica, classes start tomorrow. I see that you have logged into the

  • portal. Do you have any questions that

I can assist you with? Good luck in your fall semester! Jessica, I am just checking in with you mid-semester to see, have you considered which courses you will register for next semester? Here is a link to register. (insert link)

Hello Jessica, this is Amber from UVM. I wanted to be the first to congratulate your into our online finance degree! Go Catamounts Hello Jessica, can you please schedule a call with me (link inserted) so that we can review your educational plan for the fall semester? I look forward to speaking with you! Hello Jessica, I wanted to let you know about Pathways, our online learning center for after-hours tutoring & advising. Have you seen an email yet from them? Hello Jessica, do you know about our careers to credit program? You can earn credit for work experience if you fill out the following paperwork and work with your advisor to create a final project that highlights what you learned. You can find info. About it here. Hello Jessica, classes start tomorrow. I see that you have logged into the portal. Do you have any questions that I can assist you with? Good luck in your fall semester! Hello Jessica, I am just checking in with you mid-semester to see, have you considered which courses you will register for next semester? Here is a link to register.

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Chan

  • 52 years old
  • Father and

grandfather

  • Contractor who

wants to be a teacher

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CHAN

Hello Chan, this is Rebekka from University of Texas. I wanted to congratulate you on your acceptance into

  • ur middle school teaching program!

Hello Chan, this is Rebekka from UT. I’d love to set up a time to speak with you to discuss your fall course

  • fferings. Can you please choose from one of the following times in this link?

Hello Chan, the Registar sent out an important email yesterday. Did you see it? Do you have any questions for me? Hello Chan, I’m glad we were able to connect yesterday. As we discussed, you can fill out your FAFSA here. Our code is: 25678. If you have any questions, Linda from Financial Aid can be texted at (727) 327-9595. Hello Chan, your classes are starting tomorrow. Best of luck to you this semester! If you need anything, my

  • ffice is located in Austin Hall, Room 327.

Hello Chan, this is Rebekka from University of Texas. I wanted to congratulate you on your acceptance into our middle school teaching program! Hi Chan, your classes are starting

  • tomorrow. Best of luck to you this

semester! If you need anything, my office is located in Austin Hall, Room 327. Hey Chan, this is Rebekka from UT. I’d love to set up a time to speak with you to discuss your fall course offerings. Can you please choose from one of the following times in this link? Chan, the Registar sent out an important email yesterday. Did you see it? Do you have any questions for me?

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Cloe

  • 24 years old
  • High school graduate
  • No pressure to attend

college out of high school

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CLOE

Hello Chloe, this is Amber from UVM. I’m so excited to congratulate you on your acceptance into our pre-veterinary program starting this fall! Hello Chloe, can you please fill out this form so that I can see what your availability is for courses this fall semester and I can assist you with your registration? Hello Chloe, It was great meeting with you yesterday. As promised, here is the form you need for your financial aid. If you need any help filling out this form, you may contact Kevin in our Financial Aid Office at (802) 878-9191. Hello Chloe, your advisor sent you an important email about the start of classes on Wednesday, June 27. Have you seen it? Did you have any questions? Hello Chloe, congratulations on a successful first half of your first term. There will be an iced cream social this Friday. Can you make it?

Hi Chloe, this is Amber from UVM. I’m so excited to congratulate you on your acceptance into our pre- veterinary program starting this fall! Hello Chloe, your advisor sent you an important email about the start of classes on Wednesday, June 27. Have you seen it? Did you have any questions? Chloe, can you please fill out this form so that I can see what your availability is for courses this fall semester and I can assist you with your registration?

Hey Chloe, It was great meeting with you yesterday. As promised, here is the form you need for your financial aid. If you need any help filling out this form, you may contact Kevin in our Financial Aid Office at (802) 878-9191.

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> Juggling work and study with family commitments > Balancing finances of school and home > Mastering new forms of technology > Being a first-generation student > Building the self-confidence needed to be successful

What are their

  • bstacles?
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Meeting Them Where They Are

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What can you do to help?

> Promote new classes that might interest current students > Set up career advising sessions to help students realize goals > Invite prospective students to events that will showcase school activities > Encourage your alumni to share success stories

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First Generation Students

> Make them aware of resources (a simple nudge with information goes a long way) > Establish a mentoring program > Send information on financial aid help > Ask students where they are experiencing difficulties

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Your texts...

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Other Opportunities: Build a Community

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> Students can learn from one another > Students are more comfortable sharing their insights > Students feel more like a person than a number

They still need a sense of community

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Examples of information shared in an online community that could help non-traditional students: Open forum discussions between teachers and students Shared calendar of important dates and events Shared lecture notes from current or past classes Easy-to-find class and faculty information Things to consider when starting an online community: Make sure it’s secure. Make sure someone is maintaining it Make it easy to use Make sure you’re using and leveraging data to help students > Open forum discussions between teachers and students > Shared calendar of important dates and events > Shared lecture notes from current or past classes > Easy-to-find class and faculty information

Share relevant, helpful information

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> Make sure it’s secure > Make sure someone is maintaining it > Make it easy to use > Make sure you’re using and leveraging data to help students

Things to consider

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Be mindful and compassionate

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Thank You. Questions?

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MongooseResearch.com/Resources

‐ Texting Across the Enterprise Guide ‐ Texting Policy Template ‐ Texting for a Two-Year School Case Study