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Corporate Presentation
July 2018
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Introduction
- AMBER Consulting is an independent firm established in 2006 that offers a
comprehensive range of hospitality, business strategy and mixed-use consulting services
- Our International market knowledge and extensive scope of professional expertise
made us recognized consulting specialists in the region
- We provide a wide range of highly qualified hospitality, restaurant, hotel, resort and
mixed-use real estate consultancy expertise and help our clients to create unique upscale signature destinations
- We are advisory experts providing our clients with tools to reach success at every
phase of a process – from inception to the project execution
- We also offer advisory services related to public sector initiatives within the tourism
sector
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Our services: Feasibility Study
We help our clients develop their ideas and we support them in building their concepts while ensuring they are profitable
FEASABILITY STUDY
− Area and site analysis − Competitive analysis supply − Demand analysis
− Space allocation − Facility programming − Target segment / pricing strategy − Concept driving forces
− Financial estimates − Financial modeling
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Our services: Due Diligence
We assess our client’s businesses holistically to ensure they maximize their profits and operational excellence
DUE DILIGENCE
Market Study Review − Target market − Competition Concept Review and Enhancement − Positioning, market penetration − Competitive advantages Hospitality Operational Review − Front and back of house − Flow of circulation Architectural Engineering Review − Kitchen equipment and layouts − Back bone assessment Financial and KPI Auditing and Review − Assumption review and analysis − Financial indicators analysis
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Our services: Technical Assistance
We provide expertise and knowledge to support our clients in the development
TECHNICAL ASSISTANCE
- Design and Layout Recommendations
- Financial model update
- Value architecture and engineering
- Mechanical and electrical review
- FF&E specifications review
- Food facility layout and equipment
- Marketing and communication
- Investment Budget Review & Assessment
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Our services: Pre Opening Assistance
We provide support to our clients at every step of their projects, including the critical pre opening phase
PRE OPENING ASSISTANCE
- Operating plan and budget
- Personnel services
− Recruiting − Training
- Management processes
- Menu planning and development
- Sales, marketing and advertising
- Permits
- Contracts for services
- Commissioning
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Our services: Masterplan Assistance
We leverage our expertise in hospitality to contribute to the elaboration of projects masterplans
MASTERPLAN ASSISTANCE
− Hospitality projects − Mixed Use Real Estate projects
- Pre-concept Development
- Pre-financial Simulation
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Our services: Operator Selection and Contract Negotiation
We help hotel owners and developers to find the most suitable operator for their property and we support them in negotiating their contracts
OPERATOR SELECTION AND CONTRACT NEGOTIATION
- International Operator Research
- LOI / MOU Negotiation
- Management Contract Negotiation:
− Operating Service Agreement (OSA) − System License Agreement (SLA) − Design Review Agreement (DRA) − Centralized Service Agreement (CSA)
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Our services: Strategic Advisory
We thrive to offer our client any type of service they would require in order to strengthen and develop their corporate strategy
STRATEGIC ADVISORY
- Operational Assessment & Review
- Restructuring
- Financial Analysis
- Brand development
- Strategic Development Planning
- Image & Brand Marketing Advisory
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Our services: Franchise
We assist clients in transforming their brand into a franchise business (outgoing)
- r by getting the best Franchise to penetrate a specific market (incoming)
FRANCHISE
- Select the suitable brand
- Identify the best market
penetration strategy
plan
agreement
- Advise investor during pre
- pening and post opening
- Enhance the internal
systems in preparation to Franchise
- Develop the SOP’s
- Develop a franchise
presentation
- Develop optimal franchise
agreement
development plan
with potential franchisee
INCOMING OUTGOING
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Our services: Tourism Development
We advise public sector decision makers in developing the most competitive tourism strategy and we support them in improving the tourism sector
TOURISM DEVELOPMENT
− Full Diagnostic − Target Markets Identification − Short Term and Long term Strategy and Vision
- Subsector Development Advisory
- Tourism Product Improvement
- Country / Region Branding
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Our Role is Central
For any dimension of any project, we have a central role in adding value and establishing the link between all parties
Hotels and Resorts Mixed-Use Development Spa / Wellness Residential Serviced Apartments Restaurants / F&B Clusters Beach Clubs Public Sector
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Our Latest Achievements
We focus mainly on the MENA region but we are regularly solicited for projects in more distant locations
Argentina Vancouver, Canada Morocco UK Switzerland Malaysia UAE Iran KSA
Egypt
Lebanon Syria Jordan Slovenia Netherlands
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Selected Achievements (1/6)
Amber Consulting conducted a variety of projects in several locations
Project Location Description Due Diligence and Hospitality Master Plan
Casablanca, Morocco
A 30,000 m2 mixed use project including 2 luxury hotels, Spa, marina and convention center Feasibility Study and Technical Assistance
Ljubljana, Slovenia
A 92-room luxury city boutique hotel with various F&B outlets Feasibility Study & Technical Assistance
Amchit, Lebanon
A luxury Beach Club with 36 high end residential units on 8,000 m2 Feasibility Study and Technical Assistance
Amman, Jordan
A 5-star trendy urban design hotel with 83 rooms Feasibility Study
Damour, Lebanon
5-star beach club with several pools, huts, F&B
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Selected Achievements (2/6)
Amber Consulting conducted a variety of projects in several locations
Project Location Description Full Restructuring
Lebanon - UAE
Full restructuring of a multi concept F&B chain
- perator with head office covering 2 countries
Feasibility Study and Technical Assistance
Dahab South Sinai, Egypt
A 110,000 m2 5-star resort of 250 rooms & suites, F&B outlets, Spa and beach club Hospitality Master Plan
Dobrovnik, Slovenia
A 500,000 m2 life style project, luxury real estate, 3 hotels, and Thermal Spa facilities Feasibility Study and Technical Assistance
Dead Sea, Jordan
A 5-star day beach extended on a surface of 33,000 m2 (O Beach Dead Sea), includes cabanas, 3 pools, wellness Spa and F&B outlets Feasibility Study
Fes, Morrocco
A 250,000 m2 thermal destination, 3 hotels and 4 Thermal Spa facilities and urban fabric upgrade
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Selected Achievements (3/6)
Amber Consulting conducted a variety of projects in several locations
Project Location Description Feasibility Study and Strategic Development
Vancouver, Canada
A City business lounge with an expansion plan in Canada and West Coast of USA Feasibility Study
Beirut, Lebanon
Mixed-use hospitality and real estate project on a surface of 4,000 m2 with a BUA of 85,000 m2 Feasibility Study
Amsterdam, Netherlands
New airport business lounge concept development and board advisory in Schiphol Airport Feasibility Study
Dubai, UAE
New Italian concept to be introduced to the UAE with a first opening in Dubai Strategic Advisory
Beirut, Lebanon
7 outlets diagnostic, recommendation and implementation with a 5 years strategic development plan for a major F&B player
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Selected Achievements (4/6)
Amber Consulting conducted a variety of projects in several locations
Project Location Description Hospitality and Retail Master Plan Development
Beirut, Lebanon
A destination with 6 restaurants, 8 Retails and 2 leisure activities on 5,000 m2 Feasibility Study
Jeddah, Saudi Arabia
A 5-star luxury resort with 83 rooms and a beach club on 100’000 m2 in Obhor Feasibility Study
Batroun, Lebanon
A 5-star resort with thalassotherapy and residential component on a surface of 50,000 m2 Hospitality Master Plan
Tarfaya, Morrocco
A mixed-use lifestyle real estate project over 5,000,000 m2 including 3,500 residential components, 7 hotels, retails, commercial and entertainment Full Restructuring and Cost Cutting
Beirut, Lebanon
Review and restructuring of a luxury café chain with 13 outlets all over Lebanon
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Selected Achievements (5/6)
Amber Consulting conducted a variety of projects in several locations
Project Location Description Year Round Hospitality Assistance
Beirut, Lebanon
Yearly hospitality support and strategy for a reputed hospitality operators with various concepts Feasibility Study and Strategic development
London, UK
Luxury city boutique hotel of 92 rooms & suites, 2 F&B outlets and Spa Feasibility Study
Batroun, Lebanon
A mixed-use project with luxury 57 residential units, an exclusive beach club with 16 chalets Feasibility Study and Master Plan development
Kuala Terrenganu, Malaysia
A 2,000,000 m2 mixed-use project including 3 luxury hotels, Spa, residential, leisure components, retail and duty free Feasibility Study
Beirut, Lebanon
A hospitality development on a prime land of 120,000 m2 on the tip of Beirut city
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Selected Achievements (6/6)
Amber Consulting conducted a variety of projects in several locations
Project Location Description Feasibility Study and Technical Assistance
Sareyn, Iran
A 55,000 m2 project including a 230 rooms hotel and serviced apartment building, and a 15,000 m2 thermal spa Operational Audit and Franchise Development
Tehran, Iran
A leading burger chain in Tehran with 6 outlets spread across the city Feasibility Study
Jounieh, Lebanon
A 22,000 m2 F&B cluster project, with a restaurant area, a nightlife area, and a kids area Operational Audit and Franchise Development
Beirut, Lebanon
A 20+ sushi outlet chain looking to expand in the MENA region Tourism Master Plan
Kuala Lumpur, Malaysia
2017 – 2021 Malaysia Tourism master plan review and recommendations
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Selected Achievements – Pictures (1/6)
Amber Consulting conducted a variety of mixed-use projects in several locations
- A 2,000,000 m2 mixed-used project in Malaysia in
cooperation with PDG architects
- Residential & leisure components
- Retail and duty free facilities
- 3 hotels with related outlets and Spa
- A 500,000 m2 lifestyle mixed-used project in Dobrovnik,
Slovenia
- Luxury real estate project
- 3 Hotels with related components
- Thermal Spa’s
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Selected Achievements – Pictures (2/6)
Amber Consulting conducted a variety of mixed-use projects in several locations
- A 30,000 m2 mixed-used project in Casablanca, Morocco
in corporation with Laceco Architects & Engineer
- 2 Luxury Hotels with related outlets & Spa
- Marina
- Convention center
- A 250,000 m2 thermal destination in Fes, Morocco in
cooperation with Galal Mahmoud Architects
- 3 Hotels and related outlets
- 4 Thermal Spa
- Urban fabric upgrade
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Selected Achievements – Pictures (3/6)
Amber Consulting conducted a variety of mixed-use projects in several locations
- A 500,000 m2 mixed-used project in Tangier, Morocco in
corporation with Norman Foster Architect
- Offices
- Commercial
- 3 hotels with related hospitality components
- 5,000,000 m2 mixed-use project in Tarfaya, Morocco in
corporation with Laceco Architects & Engineers
- 3,500 residential components
- Retail, commercial and entertainment
- 7 Hotels with related hospitality components
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Selected Achievements – Pictures (4/6)
Amber Consulting conducted a variety of hotels in several locations
- Luxury city boutique hotel in Ljubljana, Slovenia in
cooperation with Forester Architects UK
- 92 rooms & Suites
- 2 F&B outlets
- Spa
- 5 Star Resort in Dead Sea, Jordan in corporation with
Galal Mahmoud Architects
- 120 rooms & suites
- 4 F&B outlets
- Thermal Spa
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Selected Achievements – Pictures (5/6)
Amber Consulting conducted a variety of beach clubs in several locations
- 33,000 m2, luxury day beach in Dead Sea, Jordan
- Cabanas
- F&B Outlets
- 3 Pools
- Wellness Spa
- A 110,000 m2, 5-star resort in Dahab - South Sinai,
Egypt
- 250 rooms & suites
- F&B Outlets & Spa
- Beach Club
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Selected Achievements – Pictures (6/6)
Amber Consulting conducted a variety of beach clubs in several locations
- 30,000 m2, resort in Damour, Lebanon in corporation with
Galal Mahmoud Architects
- F&B outlets & Spa
- Pools
- Beach club
- Exclusive beach resort in Khaldeh, Lebanon
- 90 Chalets
- Kids Areas
- Banquet Hall
- 5 Pools
- F&B Outlets
- Private beach
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