Upcoming events Apr. 10 - GDPR: Are your marketing efforts in - - PowerPoint PPT Presentation

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Upcoming events Apr. 10 - GDPR: Are your marketing efforts in - - PowerPoint PPT Presentation

Dec 30, 2023 309 likes •709 views

Upcoming events Apr. 10 - GDPR: Are your marketing efforts in compliance? Apr. 30 - Local SEO: Proven tactics to help you rank Sept. 12 - 2018 Moving Marketing Forward Conference GUERILLA RESEARCH Create a Better User Experience with Just

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Upcoming events

  • Apr. 10 - GDPR: Are your marketing

efforts in compliance?

  • Apr. 30 - Local SEO: Proven tactics

to help you rank

  • Sept. 12 -

2018 Moving Marketing Forward Conference

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GUERILLA RESEARCH

Create a Better User Experience with Just 3 Customer Interviews

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HELLO!

I’m Jess Jones

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GUERILLA

RESEARCH WHAT IS

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WHAT IS UX?

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WHAT DO YOU WANT TO KNOW?

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YOUR TURN

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DEFINE YOUR GOALS

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MAKE A PLAN AND STICK TO IT

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WHO ARE YOU GOING TO ASK?

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YOUR TURN

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YOU ARE NOT THE USER

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GET OUT AND ABOUT

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TIMING IS EVERYTHING

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WHAT ARE YOU GOING TO ASK?

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YOUR TURN

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“THE FIRST RULE OF USER RESEARCH: NEVER ASK ANYONE WHAT THEY WANT.”

— Erika Hall, Just Enough Research

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DON’T MAKE THEM DO THIS

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DON’T LEAD THEM

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THEY CAN’T PREDICT THE FUTURE

http://cogdogblog.com/2017/06/those-flying-cars/
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“WHAT DO YOU LIKE ABOUT...?” “DOESN’T THIS FRUSTRATE YOU?” “DON’T YOU THINK…?” “WOULD YOU USE THIS?”

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“TELL ME ABOUT A TYPICAL...” “IN AN IDEAL WORLD, HOW...?” “HOW DOES THIS MAKE YOU FEEL?” “WHAT ARE YOU TRYING TO DO?”

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HOW ARE YOU GOING TO ASK?

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YOUR TURN

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SHOW THEM THE MONEY

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DON’T BE AWKWAR D

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TAKE IT EASY

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MIND THEIR BAGGAGE

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NEVER, EVER EXPLAIN

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DIG DEEPER

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“TELL ME MORE.” “MM-HMM.” “WHAT DO YOU MEAN BY…?” “HOW DO YOU THINK…?”

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WHAT DID YOU LEARN?

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THIS IS NOT SCIENCE

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FIND THEMES

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KEEP GOING

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SURVEYS

They seem a lot easier...

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THANKS!

Any questions?

You can reach out at jjones770@gmail.com or on LinkedIn (search Jess Jones).