Upcoming events Apr. 10 - GDPR: Are your marketing efforts in - PowerPoint PPT Presentation

Upcoming events Apr. 10 - GDPR: Are your marketing efforts in compliance? Apr. 30 - Local SEO: Proven tactics to help you rank Sept. 12 - 2018 Moving Marketing Forward Conference

GUERILLA RESEARCH Create a Better User Experience with Just 3 Customer Interviews

HELLO! I’m Jess Jones

WHAT IS GUERILLA RESEARCH

WHAT IS UX?

WHAT DO YOU WANT TO KNOW?

YOUR TURN

DEFINE YOUR GOALS

MAKE A PLAN AND STICK TO IT

WHO ARE YOU GOING TO ASK?

YOUR TURN

YOU ARE NOT THE USER

GET OUT AND ABOUT

TIMING IS EVERYTHING

WHAT ARE YOU GOING TO ASK?

YOUR TURN

“THE FIRST RULE OF USER RESEARCH: NEVER ASK ANYONE WHAT THEY WANT.” — Erika Hall, Just Enough Research

DON’T MAKE THEM DO THIS

DON’T LEAD THEM

THEY CAN’T PREDICT THE FUTURE http://cogdogblog.com/2017/06/those-flying-cars/

“WHAT DO YOU LIKE ABOUT...?” “DON’T YOU THINK…?” “DOESN’T THIS FRUSTRATE YOU?” “WOULD YOU USE THIS?”

“TELL ME ABOUT A TYPICAL...” “HOW DOES THIS MAKE YOU FEEL?” “IN AN IDEAL WORLD, HOW...?” “WHAT ARE YOU TRYING TO DO?”

HOW ARE YOU GOING TO ASK?

YOUR TURN

SHOW THEM THE MONEY

DON’T BE AWKWAR D

TAKE IT EASY

MIND THEIR BAGGAGE

NEVER, EVER EXPLAIN

DIG DEEPER

“TELL ME MORE.” “WHAT DO YOU MEAN BY…?” “MM-HMM.” “HOW DO YOU THINK…?”

WHAT DID YOU LEARN?

THIS IS NOT SCIENCE

FIND THEMES

KEEP GOING

SURVEYS They seem a lot easier...

THANKS! Any questions? You can reach out at jjones770@gmail.com or on LinkedIn (search Jess Jones).