Moving to Social Media Risks & Rewards November 29, 2018 You - - PowerPoint PPT Presentation

Moving to Social Media

Risks & Rewards

November 29, 2018

You May be Wondering…

“What is the value of a regulatory body being on social media?” “If we join social media, are we making

• urselves a target for criticism?”

“Have we missed the boat on social media?”

Social Media & Our Mandate

Have We Missed the Boat?

Objectives

• To build our profile and online relationships with the

public, members, and our stakeholders.

• To garner more feedback in our consultation

process.

• To promote other College-related content:

Communiqué, annual report, policies, etc.

• To provide customer service support in real time.
• To be transparent about our processes.
• To drive traffic to the website, the biggest repository
• f information for members and the public.
• To build trust.

Costs of Not Being on Social Media

The conversation is already happening…without us.

Building Our Social Media Presence

Public & Stakeholders:

• Promoting the use of the public register.
• Posting notices about public consultations and their results.
• Raise public’s understanding of what RPs can do/provide.
• Engaging in conversations with psychotherapy community.

Members:

• Share new resources.
• Reminders about deadlines (e.g. membership renewal, QA) and
• ther obligations (PLI audits, etc.)
• Promote Communiques, upcoming events (town halls,

webinars), etc.

For Example…

CRPO president @andrewbenedetto shares his perspective on the last year of learnings in our NEW Annual Report. [hyperlink] It’s #mentalhealthweek and CRPO is proud to play a role in ensuring excellent mental health care services are available. Congratulations to @HQO for publishing an impressive new resource on [XYZ aspect

• f mental health care system]. [hyperlink]

We are looking forward to the upcoming meeting of other health care regulators being hosted by our colleagues at @osswssw. Here’s a pic of registrar @DebAdams speaking to a capacity crowd at the @AMHO conference this afternoon!

What do Other Colleges Do?

• Live tweet Council meetings
• Informing members around best practices for

social media use

• Set aside budget to target Facebook posts

towards certain demographics

• Communicate to employers
• Run contests to increase followers
• Provide customer service
• Promote publications

Mostly It’s Pretty Quiet

What If It All Goes Sideways?

CRPO’s Position of Strength

• Being late to the party means we have

learnings from other colleges to lean on

• Comms manager has experience handling

tricky social media situations

• Terms of use/commenting policy will be

robust

• CRPO has resources to consistently track,

analyze and manage account & metrics

• Having unhinged people post on our

properties generally won’t reflect poorly on CRPO

Questions / Comments?