UNLOCKING THE VALUE OF DATA THROUGH DATA SOURCES, CUSTOMER - PowerPoint PPT Presentation

UNLOCKING THE VALUE OF DATA THROUGH DATA SOURCES, CUSTOMER ATTRIBUTES & TRAINING MATTHEW PETERS

JENNY CREDIT CARD PROSPECT

JENNY CREDIT CARD PROSPECT

JENNY CREDIT CARD PROSPECT

JENNY CREDIT CARD PROSPECT

JENNY CREDIT CARD PROSPECT

JENNY CREDIT CARD PROSPECT

JENNY CREDIT CARD PROSPECT

JENNY CREDIT CARD PROSPECT

JENNY CREDIT CARD PROSPECT

JENNY CREDIT CARD PROSPECT NAB 13 22 65

INTEGRATE YOUR CUSTOMER DATA WITH YOUR DIGITAL MARKETING TOOLS

Good Data in Act Enable Good your Data out people

CUSTOMER DATA (DATA SOURCES) - BRING GOOD DATA IN THIRD PARTY DATA - CUSTOMER ATTRIBUTES (CRS) - DIGITAL BEHAVIOR -

TAKE GOOD DATA OUT LIVE STREAM (FIRE HOSE) - DATA WAREHOUSE - DATA FEED -

ENABLE YOUR TEAM ACCESS, KNOWLEDGE, DEBUGGING TOOLS & PROCESS

BUILD THE TALENT COMMUNITY Analytics Specialists & Facilitators Expert Users Advanced Users Everyday Users

BE ENGAGING EVEN AN INVITE CAN CREATE ENTHUSIASM

MAKE DATA ACTIVATION EASY

BEFORE: 3-4 WEEKS TO ACTIVATE NOW: NOW: NOW: NOW: LESS THAN AN HOUR

THE KEY MESSAGES THE GOOD BITS Take good data out Bring good data in Teach your people truly understand the data Build the community and …and USE IT …and USE IT support network

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