Unlocking Sustainable Tourism in Wales Creating Sustainable - - PowerPoint PPT Presentation

• Unlocking Sustainable Tourism in Wales
• Creating Sustainable Destinations
• Nick Ashby

Green Key Coordinator Keep Wales Tidy

• Keep Wales Tidy
• Caring for our environment together, now and for the future

At Keep Wales Tidy we:

• Take action to make a positive difference
• Put people at the heart of everything we

do

• Protect our environment for now and

for the future We do all of this for one reason – a beautiful Wales that is cared for and that can be enjoyed by everyone

Keep Wales Tidy background

• Est 1972
• Registered charity
• Board of Trustees
• 55 staff across Wales
• Offices in Cardiff, Milford Haven and

Caernarfon

• Local staff work from home across Wales
• FEE member; Blue Flag, Eco schools, YRE

and Green Key Our vision: ‘A beautiful Wales cared for and enjoyed by everyone’

• Sustainable Tourism
• Source Booking.com 2018
• 87% of global travellers want to travel sustainably but
• nly 39% are able to do this often
• The top reasons travelers give for choosing eco-friendly

accommodation are to help reduce environmental impact (40%), to have a locally relevant experience (34%) and wanting to feel good about an accommodation choice (33%)

• The percentage of travelers who have not considered

eco-friendly stays because they were unaware of their existence continues to decline, resting at 31% in 2018, compared to 39% and 38% in 2017 and 2016 respectively

Unlocking sustainability in the hospitality industry

GREEN KEY

• Hotels and Hostels
• Campsites and Holiday Parks
• Small Accommodations
• Conference Centres
• Restaurants
• Attractions

The leading international eco-label for tourism businesses:

• A non-profit, non-governmental organisation
• Promoting Sustainable Development through Environmental Education worldwide
• An umbrella organisation with one member organisation in each country
• Five Environmental Education Programmes:

GREEN KEY

Foundation for Environmental Education (FEE)

GREEN KEY

1994: Creation of Green Key in Denmark 1998: Adaptation of Green Key in France 2002: Green Key became a FEE programme 2007: Milieubarometer in the Netherlands changed to Green Key 2010: Green Key available for international hotel chains (Rezidor and Starwood) 2014: Green Key entering an agreement with SGS 2016: New criteria recognised by Global Sustainable Tourism Council 2019: More than 3000 awarded establishments in 57 countries

Development of the programme

GREEN KEY

More than 3000 establishments in 57 countries

GREEN KEY

Main advantages of tourism ecolabels

Trustworthiness A proof for customers and partners that a tourism establishment has high sustainability standards. A frame for sustainability Step by step approach to help a tourism establishment achieve its sustainability goals. Cost-savings Saving resources means saving money. Acknowledgement Motivating reward for the whole team involved in achieving the ecolabel. Marketing The ecolabel can be used to market the high sustainability standards of the tourism establishment towards customers and partners.

GREEN KEY

Why join Green Key?

High quality ecolabel with high standards Transparent programme with regular on-site audits and third- party verification. Low-cost ecolabel Run by a non-profit charity. Benefit from 25 years of experience Personal support from the application to award with access to best practice database International widespread ecolabel with national experts 3000+ establishments in 57 countries and 42 national offices. Industry specific programme Developed by the hospitality industry and today managed by an independent charity. Internationally reputation Recognised by UNEP, UNWTO, and Global Sustainable Tourism Council.

GREEN KEY

Green Key Application Process

Register & apply at www.greenkey.org.uk

GREEN KEY

Green Key Criteria

GREEN KEY

Green Key Criteria

GREEN KEY

Green Key Tools

Carbon & Water Calculation Tools: Green Key Toolbox:

GREEN KEY

Green Key International Marketing

Website: Map and News Social Media Newsletter

GREEN KEY

Green Key International Booking Partners

Cadwch Gymru’n Daclus yn gwmni wedi ei gyfyngu trwy warant. Rhif Cwmni: 4011164 Rhif Elusen: 1082058 Rhif TAW: 850 3958 13 Keep Wales Tidy is a Company Limited by Guarantee. Company Registration Number: 4011164 Charity Registration Number: 1082058 VAT Registration Number: 850 3958 13

33-35 Heol yr Eglwys Gadeiriol, Caerdydd, CF11 9HB | 33-35 Cathedral Rd, Cardiff, CF11 9HB 029 2025 6767 keepwalestidy.cymru info@keepwalestidy.cymru

Diolch Nick Ashby

Green Key Coordinator nick.ashby@keepwalestidy.cymru @greenkeywales