University Industry Collaboration Philips perspective Poul de Haan - - PowerPoint PPT Presentation

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October 2014 Philips Intellectual Property & Standards

University – Industry Collaboration Philips perspective

Company Logo Poul de Haan Senior IP Counsel

Poul de Haan

Philips Intellectual Property & Standards October 2014

University Industry collaboration Philips perspective

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October 2014 Philips Intellectual Property & Standards

In summary

• Philips perspective: University – Industry collaborations can be successful
• Important aspects for success
• Important IP aspects

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October 2014 Philips Intellectual Property & Standards 1919 ‘Ideezet’ radio tube 1918 Medical X-ray tube 1939 Rotary heads 1926 Pentode 1971 World's first home VCR 1963 Compact Cassette 1932 Sodium street lamps 1976 NiMH battery 1981 Compact Disc 2008 Lumiramic 2002 Blu-ray 2004 Ambilight TV 1992 Flat detector for cathlabs 1996 High resolution MR 2003 Multi-slice CT 2010 Lumea 2010 Fall Detector 2006 3D displays 2011 iCT Scan 2011 Digital Pathology 2010 LumiMotion 2011 Airfloss

120+ Years of Innovation History Philips has been improving people’s lives through meaningful innovation since 1891

2012 Ingenia

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October 2014 Philips Intellectual Property & Standards

Leadership1 positions in many markets across the globe

Global Cardiovascular X-ray Regional Ultrasound Global Patient Monitoring Global Cardiac Resuscitation Global Lamps Global Male Electric Shaving

Healthcare Lighting Consumer Lifestyle

Global Sleep Therapy Systems Global Garment Care Global Rechargeable Toothbrushes Regional Kitchen Appliances Regional Electric Hair Care Global LED Lamps Global Automotive Lighting Global Professional Luminaires Global High Power LEDs Global Cardiovascular X-ray

1 Global or Regional #1 or #2 position in the market

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October 2014 Philips Intellectual Property & Standards

IP portfolio

IP Needs

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October 2014 Philips Intellectual Property & Standards

IP portfolio management

In-house R&D M&A transaction IP scouting & acquisition Collaborative Research Integrated Intellectual Asset Management Open Innovation

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October 2014 Philips Intellectual Property & Standards

Partnering with other companies

Licensing-in Fiber optic shape sensing & localization technology Hansen Medical & Luna Innovations Senseo coffee machines & pads SaraLee – Douwe Egberts

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October 2014 Philips Intellectual Property & Standards

University collaborations

• Many
• Research on

specific topics

• IP licensing/

acquisition

• Some
• Research on

multiple topics in specific programs

• Few
• Multiple joint

programs with broad scope

• Strong relation

• Image-Controlled Ultrasound-Induced Drug Delivery
• highly interdisciplinary project combining

– chemistry and technology, – diagnosis and therapy

• expertise of

– academic partners, – university hospitals, – small and medium-sized enterprises (SME) and – large industry

• Results

– Targeted anti-cancer drug delivery successfully tested – 8 patent applications – 13 PhD graduates – 44 journal papers, 100+ conference contributions

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October 2014 Philips Intellectual Property & Standards

FP7-NMP SONODRUGS

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October 2014 Philips Intellectual Property & Standards

New Strategic Partnership with TU/e

• Multi-year partnership allows Eindhoven University of

Technology to offer over 70 additional PhD positions

• Philips and TU/e take the lead in digital innovation

for healthcare, lighting and data science:

– Based on clear vision, strategy, roadmaps – From Bottom Up process towards Top Down programming – Involvement from both sides at all levels – Leverage ecosystem and public funding programs – Simplified contractual processes

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October 2014 Philips Intellectual Property & Standards

Managing collaborative projects

• Extensive experience in collaborations

– Philips has been involved for many years in many open innovation projects

• FP7: participated in 140+ projects

– Philips has a sustained high success rate on (EU) funded project proposals

• Important factors contributing to success

– Selecting the right opportunities – Selecting the right partners – Professional support in preparation, during execution, and in after care

• Examples of successful follow-up activities with SMEs

– Suppliers for new products – Co-development partners – Partners for developing new market

• Some instruments work better than others

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October 2014 Philips Intellectual Property & Standards

Philips SME University Participation in collaborative projects Long experience Frequently Occasionally Less experienced Frequently Interest Focus on long term business interest Focus on mid-term / short-term business interests Focus on freedom for future research Decision taking Many stakeholders Quick, few stakeholders Many stakeholders IP risks High awareness, e.g.

• Infringment risks
• Financial risks in

building own portfolio Comparable to Philips

• No Risk (research

exemption)

• No budget to invest in
• wn IP

IP opportunities High awareness of long lifetime of IP and variety

• f possibilities to use IP

Focus on exclusivity vis-à- vis competitors Afraid to miss-out on potential future licensing income

Philips’ perspective - observations

Positions on IP management

• Philips – SME: comparable
• Philips – University: quite different

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October 2014 Philips Intellectual Property & Standards

IP - Keep it simple

• Simple, keeping in mind:

– Long lifetime of IP – Common goal, but potentially diverging long term interests of Philips and its partner(s) – Desired composition future composition

• f Philips IP portfolio (IP Needs)

– Potential future use of IP by Philips

• Many scenarios are possible

example for multi-party collaboration (e.g. FP7 / H2020): – Facilitate

• Collaboration during the project
• Exploitation by consortium partners thereafter

– Ownership

• You own what you create

– Use

• Allow your partners to build on your results

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October 2014 Philips Intellectual Property & Standards

In summary

• Philips perspective: University – Industry collaborations can be successful
• Important aspects for success

– Collaborations have a common goal but are temporary by nature – Select your partners based on what each can bring to a collaboration – Choose the right instruments

• Important IP aspects

– IP has a long lifetime, may survive collaborative projects by many years – Capturing value of IP, first of all means investing and taking (financial) risks – Keep IP arrangements simple