Understanding and Managing Cultural Differences (Comparing and - PowerPoint PPT Presentation

Understanding and Managing Cultural Differences (Comparing and Contrasting India and Europe ) 1

The need for India and Europe to understand each other better FDI in India 1) Mauritius - 42% 2) Singapore – 9% 3) The US – 9% 4) The UK 5% 5) Netherlands -4% 6) Japan - 4% 7) Cyprus - 4% 8) Germany - 2% 9) France - 2% 10) UAE – 1% 2

India: more difficult to size up than France and Western Europe 3

Is there anything common to all Indians? Ageing of West European/French population and “ Youthening ” of India. In India: 65 to 70% below the age of 35. 50% below the age of 25. In contrast with the Licence Raj… 6

Mindsets & ways of Communication India and Europe (verbal & non-verbal) -Both are rather elitist (schools, residence) -Both are High Context (vs Low Context Dutch, Scandinavians etc) -Both love to talk. But why, how, when? Why do some European cultures speak? -Theory vs Practice -Cartesian vs Intuitive and holistic 9

Mindsets & ways of Communication India and France plus Europe -Both are rather elitist (schools, residence) -Both are High Context (vs. Low Context Dutch, Scandinavians etc) -Both love to talk. Why do some European cultures talk in the first place? -But why and how? -Theory vs. Practice (Deductive vs. Inductive) 10 -Cartesian vs. Intuitive and Holistic

Mindsets & ways of Communication India and Europe (verbal & non-verbal) -Both are rather elitist (schools, residence) -Both are High Context (vs Low Context Dutch, Scandinavians etc) -Both love to talk. But why, how, when? -Theory vs Practice -Cartesian vs Intuitive and holistic 12

High Context & Low Context communication In high-context cultures the message is around the message In low-context cultures, the message itself means everything. HC cultures place great importance on ambience, decorum, the relative status of the participants in a communication and the manner of message delivery. 13

Figure 2.3 High / Low Context by Culture. Beginning from the top with High Context cultures: Japanese (highest) Chinese Arab Greek Mexican (India-placed here by me) Spanish � Italian French French Canadian English English Canadian American Scandinavian German German-Swiss Low Context � Source: Copeland and Griggs (1985, p. 107) 14

Conclusion 18

Hierarchy G. Hofsted vs Philippe Iribarne French- La Logique de l’Honneur de Ph d’Iribarne Indian- Homo Hierarchicus? 20

Figure 2.3 High Power Distance / Low Power Distance by Culture. Beginning with highest Power Distance cultures at the top: Taken from Cultures Consequences by G.Hofstede, Sage, 1982, p. 77 Philippines 94Germany (F.R.) 35 Great Britain 35 India 77 Brazil 69 Switzerland 34 Hong Kong 68 Finland 33 Norway/Sweden 31 France 68 Columbia 67 Ireland 28 Greece 60 Denmark 18 Spain 57 Israel 13 Pakistan 55 Austria 11 Japan 54 Italy 50 South Africa 49 USA 40 Canada 39 Netherlands 38 Australia 36 21

PARADOX 1 Indira Gandhi’s son Rajiv Prime Minister R. Gandhi & wife Nehru’s daughter Gandhi Nehru and spiritual Sonia Gandhi Indira Gandhi leader Mahatma Gandhi Prime Minister Nehru Narasimha Rao Narasimha Rao Current PM Manmohan Singh 24

Understanding and Managing Cultural Differences (Comparing and - PowerPoint PPT Presentation

Understanding and Managing Cultural Differences (Comparing and Contrasting India and Europe ) 1 The need for India and Europe to understand each other better FDI in India 1) Mauritius - 42% 2) Singapore 9% 3) The US 9% 4) The UK

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