Understanding and Managing Cultural Differences (Comparing and - - PowerPoint PPT Presentation

▶

Feb 20, 2023 336 likes •605 views

Understanding and Managing Cultural Differences (Comparing and Contrasting India and Europe ) 1 The need for India and Europe to understand each other better FDI in India 1) Mauritius - 42% 2) Singapore 9% 3) The US 9% 4) The UK

SLIDE 1

Understanding and Managing Cultural Differences

(Comparing and Contrasting India and Europe)

SLIDE 2

The need for India and Europe to understand each other better FDI in India

1) Mauritius - 42% 2) Singapore – 9% 3) The US – 9% 4) The UK 5% 5) Netherlands -4% 6) Japan - 4% 7) Cyprus - 4% 8) Germany - 2%

9) France - 2%

10) UAE – 1%

SLIDE 3

India: more difficult to size up than France and Western Europe

SLIDE 4

SLIDE 5

SLIDE 6

Is there anything common to all Indians?

Ageing of West European/French population and “Youthening” of India. In India: 65 to 70% below the age of

35. 50% below the age of 25.

In contrast with the Licence Raj…

SLIDE 7

SLIDE 8

SLIDE 9

Mindsets & ways of Communication India and Europe (verbal & non-verbal)

Both are rather elitist (schools,

residence)

Both are High Context (vs Low Context

Dutch, Scandinavians etc)

Both love to talk. But why, how, when?

Why do some European cultures speak?

Theory vs Practice
Cartesian vs Intuitive and holistic

SLIDE 10

Mindsets & ways of Communication India and France plus Europe

Both are rather elitist (schools,

residence)

Both are High Context (vs. Low Context

Dutch, Scandinavians etc)

Both love to talk.

Why do some European cultures talk in the first place?

But why and how?
Theory vs. Practice (Deductive vs.

Inductive)

Cartesian vs. Intuitive and Holistic

SLIDE 11

ne

SLIDE 12

Mindsets & ways of Communication India and Europe (verbal & non-verbal)

Both are rather elitist (schools,

residence)

Both are High Context (vs Low Context

Dutch, Scandinavians etc)

Both love to talk. But why, how, when?
Theory vs Practice
Cartesian vs Intuitive and holistic

SLIDE 13

High Context & Low Context communication

In high-context cultures the message is around the message In low-context cultures, the message itself means everything. HC cultures place great importance on ambience, decorum, the relative status of the participants in a communication and the manner of message delivery.

SLIDE 14

Figure 2.3 High / Low Context by Culture. Beginning from the top with High Context cultures: Japanese (highest) Chinese Arab Greek Mexican (India-placed here by me) SpanishItalian French French Canadian English English Canadian American Scandinavian German German-Swiss Low Context Source: Copeland and Griggs (1985, p. 107)

SLIDE 15

SLIDE 16

SLIDE 17

SLIDE 18

Conclusion

SLIDE 19

SLIDE 20

Hierarchy

G. Hofsted vs Philippe Iribarne

French- La Logique de l’Honneur de Ph d’Iribarne Indian- Homo Hierarchicus?

SLIDE 21

Figure 2.3 High Power Distance / Low Power Distance by Culture. Beginning with highest Power Distance cultures at the top: Taken from Cultures Consequences by G.Hofstede, Sage, 1982, p. 77

Philippines 94Germany (F.R.) 35 India 77 Great Britain 35 Brazil 69 Switzerland 34 Hong Kong 68 Finland 33 France 68 Norway/Sweden 31 Columbia 67 Ireland 28 Greece 60 Denmark 18 Spain 57 Israel 13 Pakistan 55 Austria 11 Japan 54 Italy 50 South Africa 49 USA 40 Canada 39 Netherlands 38 Australia 36

SLIDE 22

SLIDE 23

SLIDE 24

24 Prime Minister Nehru and spiritual leader Mahatma Gandhi Nehru’s daughter Indira Gandhi Prime Minister Nehru Indira Gandhi’s son Rajiv Gandhi

R. Gandhi & wife

Sonia Gandhi

Narasimha Rao Narasimha Rao

Current PM Manmohan Singh

PARADOX 1

SLIDE 25