SLIDE 1
Reuters Institute for the Study of Journalism MMX
Reuters Institute for the Study of Journalism MMX
#UK election, mainstream media and the role of the internet MMX - - PowerPoint PPT Presentation
#UK election, mainstream media and the role of the internet MMX - - PowerPoint PPT Presentation
#UK election, mainstream media and the role of the internet MMX Reuters Institute for the Study of Journalism TV debates MMX Reuters Institute for the Study of Journalism TV debates MMX Reuters Institute for the Study of
SLIDE 2
SLIDE 3
Reuters Institute for the Study of Journalism MMX
TV debates
SLIDE 4
Reuters Institute for the Study of Journalism MMX
Twitter and mainstream media
SLIDE 5
Reuters Institute for the Study of Journalism MMX
TV debates
SLIDE 6
Reuters Institute for the Study of Journalism MMX
Twitter and the media elites
“This was entirely different .... previously you’d have to wait for the morning papers to see what everyone else was saying – now I’m reading what people are saying and writing in real time.” Jon Sopel: BBC presenter
SLIDE 7
Reuters Institute for the Study of Journalism MMX
Twitter and the media elites
“It has great immediacy ...the way it forces people to condense their views into 140 characters is quite brilliant. It forces people to cut right to the chase. It is a fantastic journalistic tool”
Edward Roussel, Digital Editor Telegraph
SLIDE 8
Reuters Institute for the Study of Journalism MMX
Twitter and politics
SLIDE 9
Reuters Institute for the Study of Journalism MMX
Twitter and politics
SLIDE 10
Reuters Institute for the Study of Journalism MMX
Crowdsourcing the cuts
SLIDE 11
Reuters Institute for the Study of Journalism MMX
Crowdsourcing the cuts
SLIDE 12
Reuters Institute for the Study of Journalism MMX
Twitter and election night
SLIDE 13
Reuters Institute for the Study of Journalism MMX
Twitter and election night
SLIDE 14
Reuters Institute for the Study of Journalism MMX
Twitter and election night
SLIDE 15
Reuters Institute for the Study of Journalism MMX
You Tube and Twitter
SLIDE 16
Reuters Institute for the Study of Journalism MMX
Twitter implications
- Real time news wire –
- this is where stories are breaking
- mainstream media now validate news
- Quickening news cycle
- dilemmas for editors and politicians
- better labelling - can’t carry on as if nothing happening
- Importance of the backchannel
- need to engage and listen and respond
SLIDE 17
Reuters Institute for the Study of Journalism MMX
Impact of Facebook
- Millions of new political conversations
- Vibrant polls - 500,000 for single event
- 1.8m told friends they had voted
- Thousands of political groups
- Increased voter registration
SLIDE 18
Reuters Institute for the Study of Journalism MMX
Turnout and engagement
- Overall turnout: + 4%
- 18-24 turnout : +7% (MORI), +15% (BES)
- 81% of 18-24s felt engaged (Orange/YouGov)
SLIDE 19
Reuters Institute for the Study of Journalism MMX
Digital natives – changing media consumption
- Internet was primary source of election news
- Didn’t buy newspapers, but did rely on mainstream media
- Typically used multiple news sources and multimedia
- Prepared to go directly to source material
- Used full range of social functionality (protest, share, read)
SLIDE 20
Reuters Institute for the Study of Journalism MMX
Digital natives – changing media consumption
SLIDE 21
Reuters Institute for the Study of Journalism MMX
Digital natives: Verbatims
“I like to have a well rounded understanding. This means I use a lot of other sources for information e.g. party websites.” “I messaged the local Tory candidate to tell him he didn’t have my vote.” “I didn’t organise an event, but my friend made a Facebook event for an election night gathering, to watch the results together.” “Sharing different pieces of information and articles we had read via social media gave me a better understanding of the parties and their policies”
SLIDE 22
Reuters Institute for the Study of Journalism MMX
Political parties use of social media
SLIDE 23
Reuters Institute for the Study of Journalism MMX
Political parties use of social media
SLIDE 24
Reuters Institute for the Study of Journalism MMX
Political parties: downstream referrals
SLIDE 25
Reuters Institute for the Study of Journalism MMX
Labour: targeting activists
- 60,000 contacts via
virtual phone bank
- Increased day to day
contacts by 3x
- 450,000 contacts a
week
SLIDE 26
Reuters Institute for the Study of Journalism MMX
Lib-Dems: capturing the social wave
SLIDE 27
Reuters Institute for the Study of Journalism MMX
The fifth estate: openness and transparency
SLIDE 28
Reuters Institute for the Study of Journalism MMX
The fifth estate: openness and transparency
“We announced new posters in Twitter and Facebook and that triggered a growth in visitors to those
- platforms. It’s essentially what
enabled us to contest a £500,000 Tory advertising campaign at zero cost” Clifford Singer: Founder mydavidcameron.com
SLIDE 29
Reuters Institute for the Study of Journalism MMX
The fifth estate: openness and transparency
‘These spent shells of the campaign were never meant to be seen
- nline. We’ve left our cameras running, and(now) we can show the
newsreel of the ground war’ Julian Todd, thestraightchoice.org
SLIDE 30
Reuters Institute for the Study of Journalism MMX
Making politics more open
SLIDE 31
Reuters Institute for the Study of Journalism MMX
Vote Match: openness and transparency
Vote Match is designed to try and help the genuinely undecided ‘punter’ make an informed decision on who to trust with their vote . . . Vote Match provides a quick and easy way to research the runners and riders. Peter Facey Director Unlock Democracy
SLIDE 32
Reuters Institute for the Study of Journalism MMX
Vote Match: openness and transparency
- 1 million surveys
completed
- Over half in last days of
campaign
- half from 18-24 year olds
SLIDE 33
Reuters Institute for the Study of Journalism MMX