UGANDA NATIONAL HAND WASHING CAMPAIGN Harriet Nattabi WSP/ Uganda - - PowerPoint PPT Presentation

UGANDA NATIONAL HAND WASHING CAMPAIGN

Harriet Nattabi WSP/ Uganda

Session: Communication and Advocacy

Title: Uganda National Hand Washing Campaign

Presenter: Harriet Nattabi; Water and Sanitation Program (WSP) Email : hnattabi@worldbank.org

Overview

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

Summary

• The Government of Uganda has mainstreamed the Hand

Washing with Soap campaign in all districts in the country. This is the power of behaviour change communication.

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

Development Process

Formative Research and Immersion

• Triggers and

Barriers

• Communicati
• n Channels
• Insight
• Agency Brief

Development of Communication materials

• Identification
• f big idea
• Field Testing
• f ideas and

materials. Implementation

• Awaken
• Inspire
• Empower
• Amplify
• Sustain

INSIGHT Mothers do a lot for their families but they are not recognized or appreciated

Communication Strategy (Phasing)

Awaken

Awaken with stuff they don’t know Channels

• 1. Community Leaders

and Community groups Sensitisation so as to inform the comm

• members. Including men

in these groups, religious groups, social norms.

• 2. Mass Media : Local

FM radio Airing radio spots, talk shows, share research information

• 3. Print Media –

Newspapers

Inspire

Get them motivated and explain their role Channels

• 1. Radio

Talk Shows

• 2. Face-To-Face

Women Groups Video -TV Community drama in schools

• 3. Radio

Drama adverts/skits

Empower

Provide Solutions and get them doing it Channels

• 1. Radio

Community Radio

• 2. Print materials

IEC, Brochures, leaflets, teaching pack

• 3. Face to Face

Hand Washing Ambassadors

• Community groups
• Schools
• Person to person

(word of mouth)

Amplify

Tell others Channels

• 1. Face-to-Face –

Handwashing Ambassadors

• Women Groups
• Village meetings
• Religious meetings
• Person to person
• 2. Radio

Adverts, Talk shows, Call ins and DJ mentions

• 3. Press
• 4. School Children

Classroom calendars, Teaching Aids for teachers, Tell your neighbour

Sustain

Make sure they continue when we leave the area Channels

• 1. Stakeholders

Village Health Teams

• 2. Soap Making
• 3. Dissemination of

B.O.Ps

• 4. Mainstreaming HW in

district budget.

• 5. Including indicator in

district performance benchmarking.

• 6. Events

Annual handwashing event / day Other Builds : Build the Hand washing brand acceptable to all stakeholders Include hand washing in the definition of improved sanitation. NGOs mainstream hand washing as part of their work through UWASNET.

Key Results

5 10 15 20 25 30 35 2007 2012 HW After Toilet Use HW After Cleaning Baby HW Before Feeding Baby

National Average

Key results contd;

Detailed results of 2012

5 10 15 20 25 30 35 40 After the Toilet After Cleaning the Baby Before Feeding National average Intervention area Control area

Main Challenges and Solutions

• Trivialization of HW by leaders

– Advocacy and use of champions

• Lack of funds to implement at scale

– Building Partnerships to fundraise.

• Absence of appropriate technology.

– Promotion of tippy taps

• Monitoring – Hand Washing is a private behavior

– Use of proxy indicators and structured observations.

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

Key Success Factors

• The Consumer research helps to identify triggers for

behaviour change.

• The Technical Assistance from Unilever.
• The Ministry needs to consider implementation at scale from

the start.

• The Campaign was effectively implemented for two years .

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

Next Steps

“Men desire to be seen as People of good standing in society especially by visitors”

• Hand washing is now part of a larger sanitation campaign.

hnattabi@worldbank.org +256 41 4302266

THANKS