UDIA Delivering the missing middle 17 October 2019 About Cedar - - PowerPoint PPT Presentation
UDIA Delivering the missing middle 17 October 2019 About Cedar - - PowerPoint PPT Presentation
UDIA Delivering the missing middle 17 October 2019 About Cedar Woods: Purpose & Vision Purpose Geography To create long term value for our shareholders through the development of vibrant communities Vision To be the best Australian
About Cedar Woods: Purpose & Vision
Geography Price Point
Purpose
To create long term value for our shareholders through the development of vibrant communities
Vision
To be the best Australian property company known for performance & quality
About Cedar Woods: Our Strategy
To grow & develop our national project portfolio, diversified by geography, product type & price point, so that it continues to hold broad customer appeal & performs well in a range of market conditions.
Geography Price Point
Our Portfolio: Summary
Price Point
9,600+ lots / dwellings / units 4 states - VIC, WA, SA, QLD Land estates, townhouses,
apartments & commercial projects
One third, are townhouses or
apartments (3000)
34 developments High amenity locations & often
next to train stations
Projects positioned as quality
developments within their respective markets
Fletcher’s Slip, SA
Our Portfolio: Our Built Form Credentials
Price Point
Fletcher’s Slip
Project State
- No. of
Dwellings Dwelling Type Glenside SA 1,000 Townhouses/Apts Fletcher’s Slip SA 500 Townhouses/Apts Aria WA 33 Apartments Nautilus WA 66 Apartments The Jetty WA 16 Apartments Waterline WA 19 Apartments Realm VIC 78 Townhouses Banbury Village VIC 430 Townhouses/Apts St A VIC 250 + Townhouses/Apts Jackson Green VIC 450 Townhouses/Apts Williams Landing VIC 600 + Townhouses/Apts Wooloowin VIC 179 Townhouses/Apts
Newton, VIC St A, VIC Banbury Village, VIC Lincoln, VIC Nautilus, WA Jackson Green, VIC
Case Study: Glenside, SA
Geography
17ha, 3km from CBD Purchased from State High end inner eastern
suburbs
Picturesque setting -
amongst heritage buildings & mature trees
Largest single townhouse /
apt project in Adelaide
$25.8m; 1000 dwellings
Glenside: Site Photos
Geography Price Point
Glenside: Masterplan
Geography Price Point
1000 dwellings 220 townhouses 780 apartments - 2
buildings
8 to 10 yr project life 29.5% open space 4,000 enquiries pre
launch
Glenside Townhouses
Glenside Townhouses
Glenside's Botanica Apartments
Glenside: Buyer Profiles
Geography
Buyer Profile % Motivation
First home buyer 23%
Grew up in area; can't afford traditional home; want to
- wn not rent.
Investor 15%
Seeking high performing, blue-chip location with strong rental demand.
Downsizer 39%
Suburb that's familiar to them; new & smaller product.
Upgrader 23%
New & low maintenance.
Case Study: Jackson Green, VIC
Geography
6.5 ha Former
pharmaceuticals manufacturing site
Paid $25m 20km from
Melbourne CBD
Close to 2 train
stations
Close to
university & hospital
Jackson Green: Masterplan
Geography
551 dwellings Overall density of 88 / ha 151 townhouses 400 apartments Townhouses achieve a 6.5
star energy rating
Apartments achieving
around 7 star energy rating
Shortlisted for Excellence
Awards
Jackson Green Townhouses
Jackson Green Townhouses
Jackson Green Apartments
Jackson Green Apartments
Jackson Green: Buyer Profiles
Geography
Buyer Profile % Motivation First home buyer 29% Motivated to own their own property Investor 52% High rental demand due to university & hospital Downsizer 3% Familiar suburb & to purchase new Upgrader 16% Better quality housing, closer to city
Perth: Context & Opportunities
Geography
Fewer regenerating
industrial areas than bigger cities
Government disposals Market Led Proposals
(MLP)
Infrastructure Demographic shift -
increased single person households
Perth: Context of the opportunity
Geography
State/Territory % of all apartments in Australia % of all occupied private dwellings in state
New South Wales 47.2 20.7 Victoria 22.8 12.3 Queensland 17.4 11.8 South Australia 3.8 6.8 Western Australia 4.7 6.1 Tasmania 1.0 6.0
Source: ABS