Twitter in Mobile Mobile users do more and engage more 73% Mobile - - PowerPoint PPT Presentation

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Jan 28, 2024 103 likes •453 views

TWITTER Twitter in Mobile Mobile users do more and engage more 73% Mobile is the heart of the Twitter 6 @TwitterAdsUK | Confidential http://www.pg.com.tr/procter/index.htm TWITTER DUAL SCREENING @TwitterAdsUK | Confidential

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TWITTER

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SLIDE 6 @TwitterAdsUK | Confidential 6

Mobile users do more and engage more

Twitter in Mobile

Mobile is the heart

f the Twitter

73%

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SLIDE 10 http://www.pg.com.tr/procter/index.htm

SLIDE 11 @TwitterAdsUK | Confidential

TWITTER

DUAL SCREENING

SLIDE 12 @TwitterAdsUK | Confidential

SLIDE 13 @TwitterAdsUK | Confidential

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#THEPRODUC TS

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Promoted Tweets Promoted Accounts Promoted Trends

The Products

Biddable Tendancy Biddable

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MORE THAN 140 CHARACTERS

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Users can easily and securely share their email address with a business without needing to leave Twitter or fill out a cumbersome form.

Lead Gen Card

@TwitterAdsUK

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This card will showcase your mobile app with real - time information pulled from the relevant app store.

App Card

@TwitterAdsUK

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The best way to create and share short, looping videos.

Vine Card

@TwitterAdsUK

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Upload your video with directly via Twitter’s player Edit video title and thumbnail Track percentile views of video in ads interface

Pricing : CPE

Video Card

@TwitterAdsUK

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Upload your video with directly via Twitter’s player Edit video title and thumbnail Track percentile views of video in ads interface

Pricing : CPV

Promoted Video

@TwitterAdsUK

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Easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.

Website Card

@TwitterAdsUK

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Animated GIFs are a fun and creative form of expression

Animated GIFs

@TwitterAdsUK

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TARGETING

MOBILE LOOK-A-LIKES FOLLOWERS KEYWORDS IN SEARCH INTEREST TARGETING GEOGRAPHY

verlay...

KEYWORD IN TIMELINE GENDER

Target users that look like your followers Target your own followers Reach users that search with specific keywords Reach users with certain interests or who are similar to followers of specific accounts

TV CONVERSATION TARGETING

Reach people who engage with certain TV programming

TAILORED AUDIENCES

Reach users with your own data. There is a CRM, Web and Twitter ID approach Reach users that tweet about or engage with specific keywords

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Tailored audiences

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Bring your own audiences to Twitter

People you know People on Twitter We’ll match your audience data with Twitter users, enabling you to reach them

n Twitter mobile and desktop with Promoted Tweets or Promoted Accounts.

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Use multiple data sources for audience creation

Sources: Web approach: Visitors to your website

F A S H I O N S T O R E

CRM approach: Your existing customers Twitter ID approach: Selected Twitter users

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Using Twitter’s website tag

Remarketing

1 tag, 2 uses

Conversion tracking

Build audiences of your recent website visitors and reach them on Twitter mobile and desktop, with Promoted Tweets and Promoted Accounts. Track post-view and post-engagement conversions across multiple conversion paths, including on mobile and across devices.

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PLANNING ON TWITTER

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Everyday Live

Unplanned

Reactive Campaign

Planned Event Always

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#ThankYou

@ilkaytokat