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Trevor Brennan How To Succeed In Virtual Fitness And Why It Matters - PowerPoint PPT Presentation

Dec 24, 2022 •568 likes •942 views

Trevor Brennan How To Succeed In Virtual Fitness And Why It Matters H O W T O S U C C E E D I N V I R T U A L F I T N E S S & W H Y I T M A T T E R S E X P L O R E T H E C H A L L E N G E S & O P P O R T U N I T I E S D E M

  1. Trevor Brennan How To Succeed In Virtual Fitness And Why It Matters

  2. H O W T O S U C C E E D I N V I R T U A L F I T N E S S & W H Y I T M A T T E R S

  3. E X P L O R E T H E C H A L L E N G E S & O P P O R T U N I T I E S D E M O N S T R A T E E X P L O R E T H E I N T H E F I T N E S S T H E G R O W T H O F O P P O R T U N I T Y I N I N D U S T R Y T O D A Y V I R T U A L F I T N E S S Y O U R C L U B S E S S I O N P U R P O S E

  4. L E T ’ S L O O K A T T H E S T A T E O F T H E F I T N E S S M A R K E T F I T N E S S

  5. F I T N E S S H A S N E V E R B E E N B I G G E R 7 9 % 6 1 % 6 9 % O F T H E O F R E G U L A R O F E X E R C I S E R S W H O P O P U L A T I O N O V E R A R E N ’ T D O I N G E X E R C I S E R S A R E T H E A G E O F 1 8 C U R R E N T L Y D O I N G G Y M - T Y P E E X E R C I S E G Y M - T Y P E A C T I V I T I E S W O U L D R E G U L A R L Y O R A C T I V I T I E S C O N S I D E R I T W O U L D L I K E T O

  6. M I L L E N N I A L S & G E N E R A T I O N Z P E O P L E A R E A G E D M O V I N G A W A Y F R O M 6 0 0 M B E T W E E N 1 5 - 3 5 I N F U L L S E R V I C E A F R I C A C L U B S , W H I C H A R E L O S I N G M A R K E T S H A R E T O M I C R O - G Y M S S T A Y U P D A T E D O N 4 2 % B R A N D S T H R O U G H D E S P I T E H I G H S O C I A L M E D I A F E E S , S I N G L E A C T I V I T Y B O U T I Q U E S A R E N O W 2 2 N D N D M O S T M O S T S H A R E B A D P O P U L A R V E N U E . 5 5 % E X P E R I E N C E S W I T H T Y P I C A L C L U B S A R E T H E I R N E T W O R K S A G E I N G A V E R A G E A G E O F W I L L B E H A L F O F C U S T O M E R S I N 5 0 % G L O B A L W O R K F O R C E T Y P I C A L F I T N E S S B Y 2 0 2 0 C L U B S I S 4 0 . 7 4 0 . 7 Y E A R S O L D * *IHRSA 2015

  7. D I S R U P T I V E F I T N E S S T R E N D S C O N S U M E R S H A V E M O R E C H O I C E T H A N E V E R B E F O R E M O R E M O T I V A T I N G , V I R T U A L F I T N E S S A P P S & O N L I N E / A T H O M E A L T E R N A T I V E S E X E R C I S E W E A R A B L E S S O L U T I O N S T O T R A D I T I O N A L F I T N E S S F A C I L I T I E S

  8. W H AT I S N ’ T W H A T I S N ’ T C H A N G I N G I N T H E W O R L D O F F I T N E S S ?

  9. C H A N G I N G C H A N G I N G S O C I A L N O R M S T Y P I C A L FA C I L I T I E S L O S E % 5 0 % O F T H E I R M E M B E R S H I P E V E R Y Y E A R E V E R Y Y E A R

  10. M O T I V A T E M O T I V A T E Y O U R M E M B E R S T H I S I S T H E B I G G E S T V A L U E Y O U C A N O F F E R M E M B E R S A N D I S W H Y T H E Y C O M E T O Y O U S U P P O R T K E E P T H E M H E L P T H E M T H E I R L O V E L O V E O N T R A C K S E E R E S U L T S O F E X E R C I S E T R A C K R E S U L T S

  11. >1 0 M O T I V A T E D M E M B E R S S T A Y L O N G E R Y E A R S 6 – 9 Y E A R S M O T I V A T E D M O T I V A T E D M E M B E R S C O M E M O R E O F T E N – M E M B E R S 2 – 5 W H O C O M E M O R E O F T E N Y E A R S S T A Y W I T H Y O U F O R L O N G E R S T A Y W I T H Y O U F O R L O N G E R < 1 Y E A R B E S T P R A C T I C E : 2 V I S I T S A W E E K 2 V I S I T S A W E E K M E M B E R S W H O A T T E N D 1 . 3 5 T I M E S A T T E N D 2 T I M E S 1.5 2.0 2.2 2.4 A W E E K O N A V E R A G E S T A Y 2 - 5 Y E A R S AVERAGE HEALTH-CLUB VISITS PER WEEK BY TENURE *IHRSA Member Retention Report 2013

  12. M A K E F R E Q U E N C Y A K E Y M E T R I C F R E Q U E N C Y

  13. W H Y G R O U P E X E R C I S E W H Y

  14. G R O U P E X E R C I S E R S G R O U P E X E R C I S E R S A T T E N D M O R E M E M B E R S W H O AT T E N D G X U S E T H E I R FA C I L I T Y 3 T I M E S P E R W E E K O N AV E R A G E

  15. G R O U P E X E R C I S E T H E S T A T S 1 2 W H E N A S K E D W H A T I S T H E S I N G L E M A I N S I N G L E M A I N R E A S O N F O R W H Y R E A S O N P E O P L E A T T E N D T H E I R C U R R E N T F I T N E S S F A C I L I T Y , T H E Y L O C A T I O N G R E A T E X E R C I S E R A N K E D : C L A S S E S

  16. G R O U P E X E R C I S E T H E S T A T S G R E A T E X E R C I S E G R E A T E X E R C I S E C L A S S E S C L A S S E S R E P R E S E N T S T H E L A R G E S T C O N T R O L L A B L E F A C T O R F O R O P E R A T O R S T O D R I V E M O R E P E O P L E I N T O F A C I L I T I E S .

  17. G R O U P E X E R C I S E R S A R E M O R E L O Y A L 2 6 % 6 / 1 0 4 6 % O F G R O U P M E M B E R S E X E R C I S E U S E R S S T A T E T H A T T H E A R E L I K E L Y T O G R O U P N U M B E R O F G R O U P C A N C E L T H E I R E X E R C I S E R S E X E R C I S E M E M B E R S H I P O R A R E 2 6 % L E S S C L A S S E S T H E I R S T O P A T T E N D I N G L I K E L Y T O G Y M O F F E R S H A S T H E I R G Y M I F C A N C E L T H E I R I N F L U E N C E D T H E I R P R E F E R R E D M E M B E R S H I P T H E I R D E C I S I O N C L A S S W A S T O J O I N T H E G Y M C A N C E L L E D .

  18. D I S R U P T I V E F I T N E S S T R E N D S H O W C A N G R O U P F I T N E S S H E L P U S T O C O M P E T E A G A I N S T T H E S E T H R E A T S ? M O R E O N L I N E / A T H O M E M O T I V A T I N G , S O L U T I O N S L O W P R I C E A L T E R N A T I V E S ( A P P S – V I R T U A L E G . D I S R U P T I O N T O T R A D I T I O N A L E X E R C I S E N I K E T R A I N I N G ( B U D G E T C L U B S ) F I T N E S S C L U B , L E S M I L L S F A C I L I T I E S O N D E M A N D ) ( B O U T I Q U E S )

  19. S O L U T I O N S Q U A L I T Y G R O U P F U L L T I M E T A B L E S Q U A L I T Y G R O U P F I T N E S S P R O V I D E S + S O C I A L F I T N E S S D E F E N D S D I F F E R E N T I A T I O N I N T E R A C T I O N A G A I N S T F R O M L O W T R U M P S B O U T I Q U E S C O S T C L U B S O N L I N E / A T H O M E

  20. A F F O R D A B L E S C A L A B L E H I G H G A T E W A Y T O F U L L T I M E T A B L E S Q U A L I T Y L I V E C L A S S E S W H Y V I R T U A L F I T N E S S ? V I R T U A L F I T N E S S ? T A R G E T S N E W M A X I M I Z E S S T U D I O D E M O G R A P H I C S U T I L I Z A T I O N

  21. V I R T U A L A L S O H E L P S A C Q U I S I T I O N & R E T E N T I O N 4/10 4/10 M E M B E R S S T A T E F I N D H A V I N G H I G H T H A T T H E V I R T U A L Q U A L I T Y V I R T U A L C L A S S E S O F F E R E D C L A S S E S A V A I L A B L E B Y T H E I R G Y M H A S I N T H E I R G Y M A I N F L U E N C E D T H E I R R E A S O N T O C O N T I N U E C O N T I N U E D E C I S I O N T O J O I N I T T H E I R M E M B E R S H I P T H E I R M E M B E R S H I P D E C I S I O N T O J O I N I T

  22. F L E X I B I L I T Y I S T H E K E Y R E A S O N T O U S E 6 8 . 5 0 % I can do a class whenever suits me I can work out at my own pace There is a big variety of classes to choose from I would like to do live classes – but feel comfortable starting with virtual classes I know what to expect from virtual classes 3 2 . 8 0 % I prefer the standard & quality of a virtual class over live classes 2 2 . 2 0 % 1 4 . 6 0 % 8 . 7 0 % 8 . 3 0 % Wexer Consumer Survey 2016

  23. V I R T U A L G R O U P F I T N E S S T R A I N I N G I S N E C E S S A R Y T O R E M A I N C O M P E T I T I V E M O R E T H A N E V E R , C L U B S A R E D I S C O V E R I N G T H E B E N E F I T S O F G R O U P F I T N E S S : 3 0 0 % 2 X 1 2 , 0 0 0 T H E R E A R E N O W O V E R 1 2 , 0 0 0 C L U B S G L O B A L L Y I N T H E P A S T F E W I T I S F O R E C A S T T H A T O F F E R I N G Y E A R S T H I S W I L L D O U B L E A V I R T U A L S O L U T I O N I T H A S E X P E R I E N C E D W I T H I N T H E N E X T T O S A T I S F Y T H E 3 0 0 % G R O W T H 2 4 M O N T H S C H A N G I N G N E E D S O F M E M B E R S C L U B S N E E D T O B E P A R T O F T H E V I R T U A L M O V E M E N T T O R E M A I N R E L E V A N T

  24. V I R T U A L N U M B E R S A R E B O O M I N G 7 + 1 0 0 % 5 7 % 7 5 % O F R E G U L A R E X E R C I S E R S W H O A T T E N D A N C E A V E R A G E A R E N O T C U R R E N T L Y A T V I R T U A L A T T E N D E E S I N P A R T I C I P A T I N G I N C L A S S E S H A S O F G Y M M E M B E R S A S C H E D U L E D F I T N E S S C L A S S M O R E T H A N W O U L D C O N S I D E R V I R T U A L C L A S S A C T I V I T I E S D O U B L E D E V E R Y T R Y I N G V I R T U A L . I N O V E R 5 0 % ( I N C L U D I N G N O N Y E A R F O R T H E O F T H E C L A S S E S . G Y M U S E R S ) W O U L D P A S T 3 Y E A R S . C O N S I D E R T R Y I N G V I R T U A L .

  25. N O W T H A T V I R T U A L I S B E C O M I N G P R E V A L E N T M O R E P R E V A L E N T I N T H E F I T N E S S S U C C E S S I N D U S T R Y , C O N T I N U E D S U C C E S S F O R C L U B S W I L L L I E I N P R O V I D I N G T H E H I G H E S T Q U A L I T Y H I G H E S T Q U A L I T Y V I R T U A L F I T N E S S O P T I O N S .

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