Translating Concepts Into Infographics Mary Singler, MCHES Health - - PowerPoint PPT Presentation

Translating Concepts Into Infographics

Mary Singler, MCHES

Health Promotion Manager Mary.singler@nkyhealth.org

Infographics: Once unique now common

• Not just used for print or web:
• Also used to convey complex ideas

without powerpoint.

Infographics: Used

• Infographics can be costly:
• Infographic to right cost

$870.00

• Can be $500 to $3,000

depending on revisions

• Planning your image makes

the difference in cost

Infographics: Good planning

Infographics: Clarify the message

• Advocacy is not lobbying – Focusing the message

gets everyone – from Public Health Director to coalition member - on the same page.

• Provides the “boilerplate” for press releases, social

media messages, power point slides, talking points, advocacy & marketing plan.

How Not to Do This

Do This Instead

Write Your Story

• Find the Essential Elements:
• Talk through it
• Recruit a diverse group of thinkers
• Write it Down
• Highlight Key Points
• Get Agreement from the Level

Needed

The story…

In Boone County, we value families. Many young people typically work their first jobs in restaurants and other places that serve the

• public. Some workplaces in Florence still allow smoking, leaving

workers exposed to dangerous levels of second-hand smoke during their entire shift. Air quality in smoking venues was 4x worse than the outdoor air quality standard. These young workers are the future of Florence/Boone County. We are

• concerned. Everyone has the right to breathe smoke-free air.

In Boone County, we value families. Many young people typically work their first jobs in restaurants and other places that serve the public. Some workplaces in Florence still allow smoking, leaving workers exposed to dangerous levels of second-hand smoke during their entire shift. Air quality in smoking venues was 4x worse than the outdoor air quality

• standard. These young workers are the future of Florence/Boone
• County. We are concerned. Everyone has the right to breathe

smoke-free air.

Essential Elements of the story…

In Boone County, we value

• families. Many young people

typically work their first jobs in restaurants and other places that serve the public. Some workplaces in Florence still allow smoking, leaving workers exposed to dangerous levels of second- hand smoke during their entire shift. Air quality in smoking venues was 4x worse than the outdoor air quality standard. These young workers are the future of Florence/Boone County. We are concerned. Everyone has the right to breathe smoke-free air.

The Sto The Story ry

More on Developing

Solves or helps a

• n going

problem

Provides useful and practical answers or solutions to everyday questions.

Reframes conventional questions differently

Challenges popular beliefs or the status quo

Provides an unconventional answer to a common question

Practice – 10 mins

• Write your story (individual)

Develop a title ( 2 – 3) http://klock.work Klockwork Infographic Idea Generator

• Determine the key points

The Sets the Stage

http://klock.work Klockwork Infographic Idea Generator

Structures, Types, Templates

A Few Basic Types

Statistical

• A compelling story or

topic.

• Useful data to support

the story.

• Charts, graphs or

illustrations to visualize the data.

A Few Basic Types

Informational

• An established hierarchy.
• Header points, or icons

that introduce steps or parts of a topic.

• Concise body text that

explains each header point

A Few Basic Types

Process

• Use a linear numbered or

bulleted structure that is easy to follow.

• Use icons to anchor each

point or step.

• Clearly label each step using

headers.

• Break down the body text for

each step into bullets as well.

A Few Basic Types Comparision

• A central question you are

trying to answer or a choice you are looking to make.

• Two columns that clearly

differentiate between the two sides.

• Only the most important or

interesting points for each side, since you have limited space

Practice in Groups – 25 mins

• Share your title & story – 10 mins
• Identify a group story and title – 5 mins
• Determine best type of infographic -5 mins
• Lay out story in that format – 15 mins

In House Timesavers

• On Line Software
• $120 - $300 per year – on line software
• Use concept paragraph
• Choose type of infographic before starting
• Statistical
• Informational
• Timeline
• Process
• Geographic
• Comparison
• Intern to play with concepts
• One or two “experts” who really know the software

Other Important Steps

• Limit concepts.
• Use inexpensive on line software to convey

your concept to designer

• The format dictates how much you can say
• 8.5 x 11 printed has the most limitations
• Web based opens possibilities

We know it!

• Less is More:
• Planning saves money
• Show it
• Better than to say it
• Less words
• Use white space

mary.singler@nkyhealth.org 859.363.2083