SLIDE 1
HCNW 2019 Fall Conference – Presented by: Patrick Holmes and Kelsey Huwaldt, MBA
2
Patrick Holmes
Associate director of strategic communications
Transforming internal communications at OHSU HCNW 2019 Fall - - PowerPoint PPT Presentation
Transforming internal communications at OHSU HCNW 2019 Fall - - PowerPoint PPT Presentation
Transforming internal communications at OHSU HCNW 2019 Fall Conference Presented by: Patrick Holmes and Kelsey Huwaldt, MBA Patrick Holmes Associate director of strategic communications 2 Kelsey Huwaldt, MBA Senior internal communications
SLIDE 2
SLIDE 3
3
Kelsey Huwaldt, MBA
Senior internal communications specialist
SLIDE 4
Background
SLIDE 5
5
Communications audit
- Too many emails, not enough information.
- Lots of duplication.
- Too many channels.
- Need for targeted communications.
SLIDE 6
6
Action
- Blog consolidation.
- Shift from subject-based channels to audience-based
channels.
SLIDE 7
Challenges persist
SLIDE 8
Audience-based channels assume you wear one hat…
SLIDE 9
…but individuals at OHSU wear many hats.
SLIDE 10
10
Opportunity
- Improve communication effectiveness.
- Reduce redundancy and increase relevance.
- Increase faculty/staff/student engagement.
- Improve productivity.
SLIDE 11
Time is $$$
- Saving just 5 minutes a week per employee would result
in 66,650 hours, which translates to a $2.8 million annually.
SLIDE 12
12
Duplication Filler Timing
Content challenges
SLIDE 13
With so much information coming at them …employees are simply filtering out anything they don’t feel is personally relevant to them.
— Denise Cox, Newsweaver
Too much noise impedes attention
SLIDE 14
New solution
SLIDE 15
SLIDE 16
16
Smart phones are now a viable delivery mechanism
- 77 percent of Americans own a smartphone.
- The average adult checks their phone 132 times per day and spends
3:15 hours on their device (without voice).
- 80 percent of workers keep a smartphone in view throughout the
day.
SLIDE 17
17
Mobile-first internal communications and engagement platform
- Content is tagged to deliver relevant information to
individuals.
- Duplication of content is virtually eliminated.
- Content is housed in one searchable resource.
- Real-time delivery enables higher engagement.
SLIDE 18
18
Added value
- Allows both required content and user-selected
content.
- Empowers social sharing for appropriate items.
- Allows redelivery of actionable content to those who
haven’t responded.
SLIDE 19
+ +
Web Mobile App Email
SLIDE 20
20
Other features
- Push notifications
– Important announcements – Emergent alerts
- Pin stories to top of feed
- Retargeting
- Engagement analytics
- Branded for OHSU
SLIDE 21
Rollout
SLIDE 22
22
Pre-launch
- Teaser videos (intranet and digital signage)
- Posters
- Flyers
- Blog messages
- Road show
- Intranet takeover
SLIDE 23
SLIDE 24
24
Launch
- Launch video
- Email message
- Intranet takeover
- Tabling (socks!)
SLIDE 25
SLIDE 26
26
Post-launch
- Tips and Tricks videos
- Refinement
- New user onboarding
SLIDE 27
SLIDE 28
Results
SLIDE 29
19,823 active users 4,703 with mobile access 441,804 post views
SLIDE 30
17,016 post likes 5,231 comments 18,032 comment likes
SLIDE 31
31
Total comments, year over year
SLIDE 32
32
Comments in past year
6.7% of all employees have commented
SLIDE 33
Lessons learned
SLIDE 34
34
Lessons learned
- Know your KPI.
SLIDE 35
35
Views
- Many posts don’t need
a click.
SLIDE 36
36
Active Users
- Anyone who has logged in to the platform in the past 30
days.
- A much better data point.
SLIDE 37
37
Lessons learned
- Know your KPI.
- Provide the guideposts.
SLIDE 38
38
Twice weekly digests
- Curate the key stories.
- Monday, what you need
to know.
- Friday, news to connect
you.
SLIDE 39
39
Lessons learned
- Know your KPI.
- Provide the guideposts.
- Make it the new normal.
SLIDE 40
40
New users are new adopters
- 840 new members in past 30 days.
– 839 active in past 30 days. – 41 downloaded mobile app.
SLIDE 41