Transcreation What is Transcreation? Translation + Creation 6 Ways - - PowerPoint PPT Presentation

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Feb 06, 2023 370 likes •543 views

Transcreation What is Transcreation? Translation + Creation 6 Ways Transcreation is different than Translation 1. Specialists Are Writers 2. Starts with a Creative Brief 3. Billed by the Hour 4. Results in New Messaging 5. Creative,

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Transcreation

SLIDE 2

What is Transcreation?

Translation + Creation

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6 Ways Transcreation is different than Translation

1. Specialists Are Writers
2. Starts with a Creative Brief
3. Billed by the Hour
4. Results in New Messaging
5. Creative, Marketing-Focused Copy
6. Involves Advising on Look and Feel

SLIDE 4

Main Concepts

Words
Ideas
Visuals
Connotation

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How is it Used?

Idioms
Taglines
General Branding Materials
Humor
Colloquialisms
Wordplay

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Examples

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Best Practices

Be very clear about your creative concept

and desired outcome for your audience

Always make sure transcreation writer

has strong understanding of culture and language

Use writers, not just translators
Understand cultural taboos

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Trancreation Trends & Cost

Only 4% percent of the language industry

in 2016

30 percent of Language Service

Providers offer the service

Source: Common Sense Advisory

Time, Coordination, Money

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