Strategic Management 20th February 2018 1 Who ? Massimo Solbiati - - PowerPoint PPT Presentation

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Strategic Management 20th February 2018 1 Who ? Massimo Solbiati - - PowerPoint PPT Presentation

Nov 13, 2023 298 likes •545 views

Strategic Management 20th February 2018 1 Who ? Massimo Solbiati Business and Management School at LIUC Universit Cattaneo. He graduated at Bocconi University in Milan, where he also taught. From 1993 to 2015 he teaches Planning and

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Strategic Management

20th February 2018

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Who ?

Massimo Solbiati – Business and Management School at LIUC Università Cattaneo. He graduated at Bocconi University in Milan, where he also taught. From 1993 to 2015 he teaches Planning and Control at LIUC, and management in several course in executive education. From 1982 to 1993 he worked in an industrial company covering, at the end, leading positions. From 1993 he works as professional consultant specialized in strategy, organization, planning and

  • control. He is chartered accountant.

He is author of numerous financial and business economics publications. msolbiati@liuc.it and massimosolbiati@codasolbiati.com

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Who ?

Michael Keller - Center for Competitiveness, University of Fribourg, Switzerland - is a Teaching Fellow at the Chair

  • f Economics and Social Policy at the University of

Fribourg and Assistant Editor of Competitiveness

  • Review. His main area of interest rest in the field of:

Competitiveness, Clusters, Innovation. michael.keller@hefr.ch and michael.kaspar.keller@gmail.com

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What ?

Identifying current corporate and business strategy Evaluating current results (the effects of choices) Internal and external analysis Formulating a new strategy Implementing the new strategy

The Evaluation of the Entrepreneurial Formula

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  • Tuesday 2-6 pm, (but flexible only if necessary)
  • The classroom is flexible: please, check the LIUC

schedule

  • Virtual room for course materials on MyLIUC

(slides)

  • Virtual room for course materials on Dropbox

(articles, case history).

When and Where ?

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How ?

  • Lectures + case discussions
  • Testimonials: entrepreneurs and managers
  • Group Work (on a company case) +

Presentation

– "Tell me, and I will forget. Show me, and I may

  • remember. Involve me, and I will understand."

Confucius, 450 b.C.

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How ?

  • Some case studies and testimonials

ALFREDO GRASSI www.grassi.it LEONARDO HELICOPTERS www.leonardocompany.com RANCILIO GROUP www.ranciliogroup.com DOVEVIVO www.dovevivo.it

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The calendar

Strategic Management CALENDAR 2018 week Tuesday 2 pm - 6 pm * Contents Lectures 8 20 February 2018 4,00 Strategy, Strategic Planning, Strategic Performance. The Entrepreneurial Formula. The link between business strategy,

  • perations, decisions and performance.

Massimo Solbiati 9 27 February 2018 4,00 Strategy and competitiveness: history and concepts, external enviroment, internal organization. Team project Michael Keller 10 06 March 2018 4,00 Defining strategic actions: business level strategies. Team project Michael Keller 11 13 March 2018 4,00 Defining strategic actions:corporate level strategies, international strategies. Defining strategic actions/implementations of strategic action. Team project Michael Keller 12 20 March 2018 6,00 Intermediate work group presentations. Michael Keller 13 27 March 2018 4,00 Strategic management in family business: growth strategy and social responsability. How measuring strategy's performance - real case (testimonial). Team project Massimo Solbiati 14 03 April 2018 15 10 April 2018 4,00 Stratecic Management in a high tech company: strategic planning and the drivers of innovation. How measuring strategy's performance - real case (testimonial). Team project Massimo Solbiati 16 17 April 2018 4,00 Strategy of internationalization. Measuring strategy's performance - a real case (testimonial). Team project Massimo Solbiati 17 24 April 2018 4,00 Strategy and business model evolution. measuring strategy's performance - a real case (testimonial). Team project Massimo Solbiati 18 01 May 2018 19 08 May 2018 6,00 Final Work Group Presentations Massimo Solbiati 20 15 May 2018 21 22 May 2018 4,00 Written Exam only for Attending Students Massimo Solbiati e Michael Keller 48,00 * 20 March 2018 - 1 pm - 7 pm intermediate work group presentations * 8 May 2018 - 1 pm - 7 pm intermediate work group presentations

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Examination

Attendees (Attendance will be taken by signature, minimum attendance 70%) The Exam for attendees is

  • 40% Written Team Project (GROUP WORK):

– Intermediate part to be delivered on March 18 and presented on March 20 (one opportunity): 20%. – Final part to be delivered on May 6 and presented on May 8 (one

  • pportunity): 20%.
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Examination

Attendees (Attendance will be taken by signature, minimum attendance 70%) The Exam for attendees is

  • 60% Written EXAM (multiple choice questions + 2 open

questions) on course notes and didactic materials:

– Vittorio Coda (2010). "Entrepreneural values and Strategic

  • Management. Essays in Management Theory" - chapter 3.

– Michael E. Porter (2008). "On Competition". Harvard Business review Book. chapters 1, 2 and 6. – Michael E. Porter and James E. Heppelmann (2015). "How Smart Connected Products are Transforming Competition". Harvard Business Review.

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Examination

Non Attendees

  • Written EXAM with 30 questions (multiple choice

questions + 2 open questions) on didactic materials:

– «Vittorio Coda (2010) Entrepreneural Values and Strategic Management» – Michael E. Porter (2008). "On Competition". Harvard Business review Book. chapters 1, 2, 3, 4, 5, 6, 7, 8. – Michael E. Porter and James E. Heppelmann (2015). "How Smart Connected Products are Transforming Competition". Harvard Business Review.

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Examination

The written EXAM can be taken

 on May 22 (last course session) only for attending

students

 in any other official examination session for attending

students and non attending students (about 8 sessions per year)

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The books

  • Lessons are based on one

chapter: chapter 3 is to be studied

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The books

  • Lessons are based on the

3 chapters: 1, 2, and 6. For attendees we suggest to read these chapter.

  • If you do not attend the

course (i.e. do not deliver a group work) you are called to study the following 8 chapters: 1, 2, 3, 4, 5, 6, 7, 8.

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The article

  • Lessons are based on the

article: Michael E.Porter and James E. Heppelmann. "How Smart Connected Products are Transforming Competition". Harvard Business Review (2014). For attendees we suggest to read this article.

  • If you do not attend the

course (i.e. do not deliver a group work) you are called to study this article.

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Attending the course

  • Learning by attending the course is more effective than

learning through the pages of the book – for several reasons.

  • If you decide to follow the course

– notes are crucial: so, if you skip a lecture, ask for notes from your collegues – flexibility on course schedule is requested – you can’t forget that your written group work has a precise deadline – the teacher will not intervene with the dynamics of the group – developing an integration capability is part of the learning experience.

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Group Work

  • Define a group of 5-6 students (mix

backgrounds!)

  • Teams must be defined as soon as

possible (before February the 27th)

  • Teams’ composition is to be noted in class
  • Choose a company
  • The title of the group project is defined by

the First In First Out policy

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Group Work

Case not available (just discussed) Bershka, Boeing, Bosch Rexroth, Burberry, Carrefour, Citroen, Google, Heineken, H&M, Hershey’s, Just Eat, Kia Motors, L’Oreal, Luxottica, Mark & Spencer, Metro, Michael Kors, Milka, Molson coors, Nestlè, Nokia, SCCI, 7 Eleven, Starbucks, Swatch, Tesla, Unilever, Zara, Walmart, Wolksvagen Group.

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Group Work

Define a group of 5-6 students (mix backgrounds)

  • Teams must be defined as soon as possible

(before February 27th)

  • Teams’ composition is to be noted in class
  • The title of the group project is defined by

the First In First Out policy

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Group Work

  • Look for information on internet and in the library

(electronic first! Data Bases of articles available!)

  • The expected output is a .ppt file (about 10-20 slides) to

be presented in 25 minutes.

  • A paper that explains the slides (use the space under the

slides) The documents are expected to be delivered on March the 18th for the 1st part, and May the 6th for the 2nd part (in order to be considered an attendee). Deliver the document in two forms: paper + .ppt file

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  • 1st part) The output should be structured in six

sections (that mirror most of the phases of the strategic management process)

1. A brief overview of the company 2. Current strategy 3. Current results 4. External analysis 5. Internal analysis 6. Prospect strategy and prospect results

  • More details will be given in class, lesson after

lesson

Group Work

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  • 2nd part) The output should be structured in

six sections (that mirror most of the phases of the entrepreneurial formula analysis)

1. Introduction: Present your company. 2. Analize the entrepreneurial formula (EF). 3. Focalize your analysis on a business. 4. Evaluate the consonance of EF 5.

  • 5. Evaluate the need to innovate the EF

6. Conclusion

  • More details will be given in class, lesson after

lesson

Group Work

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Good luck and good studying !