TRAINING BOOK As we were creating the brand, our first aim was it - PowerPoint PPT Presentation

all eyes on you TRAINING BOOK

As we were creating the brand, our first aim was it to be a wholly different brand. With its packaging, formula and sales plan, we aimed to achieve what is never achieved in Turkey. At first, we though we will have a hard time. What should we do about the brand. How could we surprise the consumers and differentiate our brand. And we did just all those! Today, we stand in the beginning of a true success story. Together, we are getting ready to launch a cosmetics brand, born in Turkey, going on Global! all eyes on you

all eyes on you BRAND IDENTITY Alive Modern European Colourful High and Cool quality aesthetic Researcher Economic Reliable Wide Creative and product Innovative dynamic range

all eyes on you CONSUMER PROFILE Woman Between ages of 15-65 Who follows the fashion closely and adapts to herself Innovative Self-confident Place emphasis on quality

all eyes on you the SKIN the EYES the LIPS the NAILS

SKIN the all eyes on you

FOUNDATION the SKIN all eyes on you DETOX AND PROTECT SPF15 FOUNDATION SWEET ALMOND OIL YEAST EXTRACT VITAMIN E It has anti-aging effect with Vitamin E and Sweet Almond Oil in its • content. Moss extract protects skin against sun lights, stress, air pollution etc. that are called as free radicals and cannot be intervened from outside and tries to prevent their harmful effects. Its lasting effect all day long and balancing of skin tone ensures natural appearance in addition to its high protection effect. • It has 8 colour options. • It is suitable for all skin types. • Does not contain paraben. • Suitable for all skin types. • Does not contaminate to clothes thanks to its quick drying property. • Concealer and silky tissue. • It has been tested dermatologically

FOUNDATION the SKIN all eyes on you DETOX AND PROTECT SPF15 The common feature of sweet almond oil, yeast extract and Vitamin E that they FOUNDATION protect skin against free radicals. As Detox &Protect Foundation contains all these 3 SWEET ALMOND OIL active agents; it gives very good results in YEAST EXTRACT make-up as well as it acts as a shield for VITAMIN E the skin. ACTIVE INGREDIENTS Sweet Almond Oil; Yeast Extract; Vitamin E; Sweet almond oil, which is rich in It is a powerful antioxidant. It It is the most powerful ingredients such as Vitamin E and helps protection of skin known antioxidant. It minerals, has anti-aging effect as well as against factors such as functions as a shield that antioxidant feature. It moisturizes the sun lights, stress and air protects skin against free skin, eliminates roughness and gives pollution that are called as radicals. softness. It helps reduction of wrinkles free radicals that cannot and sensitivity on skin. be prevented from outside.

FOUNDATION the SKIN all eyes on you MATTIFYING EXTREME SPF15 WEAR FOUNDATION SPIRAEA EXTRACT CEDAR WOOD OIL Cedar wood oil in its content helps prevention of formation of acne • and pimples especially on oily skins. • Spirea extract, by protecting the skin surface, prevents formation of oil on skin. • Its lasting effect all day long and balancing of skin tone ensures natural appearance in addition to its high protection effect. • It has a concealing and silky tissue. It does not contain Paraben. • It has been tested dermatologically • It has 8 colour options. It is suitable for oily skin types. • Suitable for oily skin types. • Does not contaminate to clothes thanks to its quick drying • property. • Concealer and silky tissue.

FOUNDATION the SKIN all eyes on you MATTIFYING EXTREME SPF15 While cedar wood oil and Spiraea extract in its content help reducing of WEAR FOUNDATION sebum production, it ensures concealing and lasting feature as SPIRAEA EXTRACT expected from a foundation cream all day CEDAR WOOD OIL long, by giving smooth and matt appearance to skin. ACTIVE INGREDIENTS Cedar Wood Oil; Spiraea Extract; Prevents formation of acne and The most important feature of pimples, especially on oily skins. spiraea extract, also known in Contains many vitamins like Vitamin E, various names like meadow queen, Vitamin A and Vitamin B useful for the that it helps smoothening of skin skin. and elimination of pimples. It prevents oil formation by protecting the surface of skin and helps smoothening of skin surface.

FOUNDATION the SKIN all eyes on you LUMINOUS MOISTURIZING SPF15 FOUNDATION MACADAMIA OIL SWEET ALMOND OIL • Sweet Almond oil, rich in Vitamin E, antioxidant and minerals, has anti-aging effect on skin. Thanks to macadamia oil, it helps formation of sebum and moisture balance in normal values. Its lasting effect all day long and balancing of skin tone ensures natural appearance in addition to its high protection effect. • It does not contaminate to clothes thanks to its quick drying feature. • It has a concealing and silky tissue. • It does not contain Paraben. • It has been tested dermatologically. • It has 8 colour options.

FOUNDATION the SKIN all eyes on you LUMINOUS MOISTURIZING Moisturizing Foundation with high SPF15 protection factor that contains almond oil, FOUNDATION rich in powerful antioxidants, and Macadamia oil, rich in important acids. MACADAMIA OIL SWEET ALMOND OIL ACTIVE INGREDIENTS Sweet Almond oil, rich in vitamin E The biggest property of macadamia and minerals, has a characteristic oil is to help prevention the loss of a feature for anti-aging as well as particular acid, which is important anti-oxidant effect. It helps minimizing for the skin and decreases with sensitivity and wrinkles while highly aging. moisturising the skin. Removes This acid is only available in this complication of skin and keeps it soft. oil, which ensures balancing moisture level and controls sebum on the skin.

FOUNDATION the SKIN all eyes on you REJUVENATING SPF15 FOUNDATION RICE PROTEIN ARGAN OIL • Rice protein, rich in anti-aging Vitamin E, helps restructuring of skin cells and reducing of free radical number in skin. Argan oil supports renewal of skin cells and by moisturizing and softening skin, it gives young skin appearance. It is suitable for skin types that need anti-aging care. Its lasting effect all day long and balancing of skin tone ensures natural appearance in addition to its high protection effect. • It does not contaminate to clothes thanks to its quick drying feature. • It has a concealing and silky tissue. • It does not contain Paraben. • It has been tested dermatologically. • It has 8 colour options.

FOUNDATION the SKIN all eyes on you REJUVENATING SPF15 While it protects skin with rice protein and argan oil in its content that support FOUNDATION restructuring of skin, the perfect concealing feature it has in make-up lasts all day long. RICE PROTEIN ARGAN OIL ACTIVE INGREDIENTS Argan oil has a big feature Rice protein has rich content as Vitamin E with anti-aging effect and helps for anti-aging because of containing powerful antioxidants. constructing free radicals in skin and Helps for renewal of skin cells, reconstruction of skin cells. keeps skin moisturized and softer feeling result younger look. By helping of Vitamin E, it fights against free radicals.

FOUNDATION the SKIN all eyes on you SPF15 SUNGLOW FOUNDATION • It provides a natural and healthy glowing tan to your skin with a silky touch. The Vitamin E ingredient helps nourishing the skin. With its 3 different bronze shades, it provides a healthy and sparkling look. • Does not contain paraben. • Dermatologically tested.

POWDER the SKIN all eyes on you LUMINOUS SILK COMPACT POWDER ARGAN OIL Argan oil has anti-aging feature thanks to antioxidants in its • content. It supports renewal of skin cells and by moisturizing and softening skin, it gives young skin appearance. Thanks to Vitamin E, it fights against free radicals. It helps prevention of redness and irritations on skin. It has high concealing feature in single use. • It does not contain Paraben. • It has been tested dermatologically. • It has 8 colour options. • It is suitable for skin types.

POWDER the SKIN all eyes on you While in ensures high concealing, Argan oil LUMINOUS SILK keeps skin moisturized and most COMPACT POWDER importantly, with its anti-aging feature, it protects skin. ARGAN OIL ACTIVE INGREDIENTS • While highly concealing, this product also keeps skin moisturized thanks to argan oil, which provides anti-aging factor and protection for the skin. • Fights against free radicals thanks to Vitamin E ingredient. • Helps prevention of irritations and redness on skin.

POWDER the SKIN all eyes on you TERRACOTTA POWDER MACADAMIA OIL • This product is produced with a special technology, and Palmitoleic acid and Macadamia oil in its content, that protects oil and moisture balance of skin, is very important to reinforce and balance this rate that is lost by skin with aging. • It does not contain Paraben. • It has been tested dermatologically. • It is for all skin types • It has wet and dry use feature that ensures high concealing. • It does not dry skin and ensures deep moisturizing to skin. • It ensures perfect concealing with its special formula. • It can be used for 18 months after it is opened. • It has 4 colour options.