trafford park masterplan #1 - the baseline John Steward Chair of - - PowerPoint PPT Presentation

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trafford park masterplan #1 - the baseline John Steward Chair of - - PowerPoint PPT Presentation

Apr 06, 2023 536 likes •1.73k views

trafford park masterplan #1 - the baseline John Steward Chair of TEA Place Group baker trafford park masterplan #1 - the baseline charlie baker Vision and Strategic Framework Policy Context and Baseline and Market Conditions

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trafford park masterplan #1 - the baseline

John Steward Chair of TEA Place Group baker

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trafford park masterplan #1 - the baseline

charlie baker

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Vision and Strategic Framework

  • Policy Context and Baseline and Market

Conditions

  • Case Studies - lessons for Trafford
  • Workshops – business, developers and the

public sector

  • Vision and Strategic Objectives
  • Spatial framework
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Strategic Policy Linkages

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Large and Medium Sized Companies

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Significant change over the last 15 years

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Change will continue . . .with implications for modernisation

E mployment Forecas ting Applied to Trafford Park K ey S ector 2006

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Other Initiatives

  • Strong regional competition, especially for high quality

inward investment

  • NWDA promoting a number of regional priority sites
  • Trafford Park well located, attractive to some types of

businesses, and competitively priced

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Other Industrial Parks

  • Similar history and trajectory, with retail and distribution

more important

  • Strong commitment to retaining industrial base
  • Efforts going in to modernisation and re-modelling, with

enhanced management arrangements

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International Comparators

  • Have the advantage of a fresh start/blank canvas
  • Focussed on international and high tech/knowledge

based investment

  • Strong focus on branding and marketing
  • Often use niche districts and quarters within a wider

wrapper

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Stakeholders

  • Businesses like the Park, but concerns about congestion
  • Developers committed to Park, but recognise the

complexity of securing change

  • Park does what it does, quite successfully
  • Developer and stakeholders interested in developing

new opportunities

  • Transport seen as a constraint
  • Very positive support for new developments
  • Concerns about policy limitations and view of

neighbouring authorities

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SWOC

  • Strengths

– Part of regional centre and urban core of fastest growing sub-region in the UK – Performs well in distribution, manufacturing, wholesale and retail compared to UK averages. – Proximity to city centre and airport

  • Weaknesses

– Over reliance on medium to large sized businesses – Little sector diversity and over reliance on declining industries. – Lack of commercial office space – Absence of shops and services for employees.

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SWOC

  • Opportunities

– Predicted growth in the business services sectors. – Proximity to Mediacity:UK and city centre – Capitalising on the predicted growth in distribution in Greater Manchester – large sub-regional labour market

  • Challenges

– Repositioning park to offset decline in manufacturing – Increasing competition from other high spec business locations – Preference of growth sectors for urban/city centre locations

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and the place?

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gateways

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major highways

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wide open spaces?

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landmark developments

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light industrial

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industrial

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industrial processing + hazardous materials

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  • ffice
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retail + leisure

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v

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but there’s enormous further potential...

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§

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5 Objectives

To continually adapt the Park in a planned manner through the promotion of quarters/districts which meet the demand of modern businesses from a diverse range of sectors.

"Trafford Park, the North West's Premier Business Park, providing the region's businesses and new investors from knowledge based, industrial and leisure sectors with the opportunity to locate in a suitable and sustainable location at the heart of one of E urope’s leading City R egions”

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5 Objectives

To provide a transport infrastructure which increases accessibility to, and navigation in, the Park.

"Trafford Park, the North West's Premier Business Park, providing the region's businesses and new investors from knowledge based, industrial and leisure sectors with the opportunity to locate in a suitable and sustainable location at the heart of one of E urope’s leading City R egions”

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5 Objectives

To ensure that utilities and other business critical infrastructure is competitive with the premier business locations nationally and internationally.

"Trafford Park, the North West's Premier Business Park, providing the region's businesses and new investors from knowledge based, industrial and leisure sectors with the opportunity to locate in a suitable and sustainable location at the heart of one of E urope’s leading City R egions”

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5 Objectives

To maintain high levels of new investment in Trafford park through strong branding and marketing which promotes the Park and the Regional Centre as a leading location for inward investment

"Trafford Park, the North West's Premier Business Park, providing the region's businesses and new investors from knowledge based, industrial and leisure sectors with the opportunity to locate in a suitable and sustainable location at the heart of one of E urope’s leading City R egions”

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5 Objectives

To provide supporting actions which help existing and new companies to improve their competitiveness.

"Trafford Park, the North West's Premier Business Park, providing the region's businesses and new investors from knowledge based, industrial and leisure sectors with the opportunity to locate in a suitable and sustainable location at the heart of one of E urope’s leading City R egions”

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Underlying principles

  • S us tainability: which will be at the heart of all new

proposals

  • Public/private partners hips : with a recognition than

new investment needs to be private sector led, with the public sector helping to create the conditions for reinvestment and new investment; and

  • E conomic contribution: maximising the Park’s

contribution to the City Region and Regional Economic Strategy, linking new development to priority sectors and

  • ther region wide economic objectives
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Spatial Framework

  • To outline informal zones to help direct future

private sector investment, helping to re-shape the park in the medium term

  • To identify priority areas for intervention and

set a future work programme

  • To help prioritise transport, infrastructure and

investment in incubation, office and residential investment

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Trafford Rectangle

  • Continuing development of retail and related

distribution

  • Other leisure related developments
  • New investment in office developments
  • Residential development, including both sides
  • f the canal
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Trafford Wharfside

  • Major, medium term and regionally significant

investment opportunity

  • Very high quality, mixed use development
  • Links to Salford Quays and Mediacity:UK, with

focus on office based development and proximity to City Centre

  • Leisure and tourism opportunities linked to

sports

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Trafford Park Core

  • Distribution – promoting new investment into

distribution zone, strengthening links to rail infrastructure

  • Village – potential for smaller business and

incubation facilities; potential for low cost space for smaller companies

  • Environmental Management – potential for

important uses linked to waste management requirements

  • Hub – potential to scope out major high quality

locations for higher end industrial users

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Other Priorities

  • Strengthening public transport
  • Improving legibility, movement, lay out
  • Future proofing economic infrastructure
  • Refreshing marketing and promotion
  • Co-ordinating dedicated business, employability and

workforce development and recruitment support

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Improving public transport

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Straightforward highway hierarchy

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Next Steps

  • Discussions with key funding partners and

resource identification for Phase 2 of commission.

  • Identify actual work - full masterplan vs

strategic intervention opportunities

  • Commission work
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