Track sponsored by AR, VR and Mixed Reality Connecting the Dots - - PowerPoint PPT Presentation

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@BRPConsulting | #BRPCloudXR | @JefNeville

AR, VR and Mixed Reality

Connecting the Dots Between Retailer and Consumer Goals

Jeffrey Neville Senior Vice President and Practice Lead, BRP Consulting

@BRPConsulting | #BRPCloudXR |@JefNeville

XR - What is the difference between VR, AR and MR?

Virtual Reality - a complete three-dimensional immersive experience that gives the user the feeling of being in another place without having been physically there Augmented Reality - an

• verlay of computer-generated

digital information on top of the real world Mixed Reality - combines elements of both AR and VR with real world and digital

• bjects interacting to produce

new environments and visualizations

@BRPConsulting | #BRPCloudXR |@JefNeville

Transporting to a digital world with Virtual Reality

Under Armour used VR viewfinders during store construction so customers could tour the new store before it was built Lowe’s uses VR so customers can visualize how to tile their bathroom, mix paint or other DIT projects Walmart uses VR to make training experiential for all employees

@BRPConsulting | #BRPCloudXR |@JefNeville

Creating a WOW factor with Augmented Reality

Lego created an AR pop-up shop where customers could use Snapchat via their phone as a portal Jack Daniel’s AR Experience app turns the classic black- and-white front label of any Jack Daniel’s Whiskey bottle into a pop-up book, educating consumers about the company and brand Pepsi AR experience transformed a bus shelter display into a window that augmented a giant laser- shooting robot, a fiery asteroid, a manhole with tentacles and more!

@BRPConsulting | #BRPCloudXR |@JefNeville

Removing friction points with Mixed Reality

Uniqlo allowed customers to “try-on” different colors of their jackets in front of the magic mirror even if desired color was not in stock Nike allows customers to use AR voice activation to select pattern and color and the design appears on the sneakers through object tracking Bourjois magic mirror detects what products customers are touching and automatically puts the color on their face allowing them to try multiple

• ptions!

@BRPConsulting | #BRPCloudXR |@JefNeville

Why XR now?

• Consumers are

adopting XR

• Retailers are

beginning to see a business case

• No-Code XR

companies are attracting large investments

lisacharlotterost.de analysis of XR on the Gartner Hype Cycle

2005 2006 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 Augmented Reality Virtual Reality

@BRPConsulting | #BRPCloudXR |@JefNeville

Consumers are Adopting XR

Baby Boomer

(72-54)

Gen X

(53-38)

Millennial

(37-22)

Gen z

(21-18) “Never Heard

• f it”

“Is that my kids Snapchat”

“Duh of Course”

Based on findings from BRP’s 2019 POS/ Customer Engagement Survey and the BRP Consumer Study

“Yes Please” 25% 50%

@BRPConsulting | #BRPCloudXR |@JefNeville

Expectations & Capabilities do not match

• Add value to customer experience
• Remove customer friction points
• Remove internal friction points
• Provide cutting edge brand building
• Learning exercise for new media

Based on findings from BRP’s 2019 POS/ Customer Engagement Survey and the BRP Consumer Study

@BRPConsulting | #BRPCloudXR |@JefNeville

Existing technology constraints are dissolving

• No-code, drag and drop toolset
• Focus on creators and storytellers
• Leverage existing design tools
• Cross platform
• High development costs and time
• Dependency on specialized

technology skills

• Complicated tools and technology

stack

• Support for multiple platforms

required

Yesterday’s XR Delivery Challenges Tomorrow's XR Delivery Vision

@BRPConsulting | #BRPCloudXR |@JefNeville

Takeaways

• Start small, get bigger
• Decide on your customer objective:
• Remove friction
• Surprise and delight
• Learn from others:
• Teaching a new behavior doesn’t

work

• Don’t introduce additional steps to

the process

• Find right form factor
• The time is now to innovate the

customer experience

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