Tr a v e l & To u r i s m M A R C H 1 2 - 1 7 Campaign T P - - PowerPoint PPT Presentation

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Tr a v e l & To u r i s m M A R C H 1 2 - 1 7 Campaign T P - - PowerPoint PPT Presentation

May 08, 2023 365 likes •557 views

Tr a v e l & To u r i s m M A R C H 1 2 - 1 7 Campaign T P C S A W G R A S S 2 0 1 8 Recap THE PLAYERS 2018 Overall Recap 2 THE PLAYERS 2018 Marketing Recap 3 THE PLAYERS 2018 Marketing Recap 4 Duval County STR Report 5 THE

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SLIDE 1

M A R C H 1 2 - 1 7 T P C S A W G R A S S

Tr a v e l & To u r i s m Campaign 2 0 1 8 Recap

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SLIDE 2

THE PLAYERS 2018 Overall Recap

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SLIDE 3

THE PLAYERS 2018 Marketing Recap

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SLIDE 4

THE PLAYERS 2018 Marketing Recap

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SLIDE 5

Duval County STR Report

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SLIDE 6
  • Overall National PR Value:

$96.4 Million

  • THE PLAYERS hosted

familiarization trips (FAM) leading up to, and during, the event to promote the region as well at the tournament

THE PLAYERS 2018 PR Recap

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PLAYERS TRIBUNE THRILLES T

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SLIDE 7
  • AOL, Billboard, The Chive & New York

Times

THE PLAYERS 2018 PR Recap

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AO L NYT BILLBOA RD THE CHIVE

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SLIDE 8

THE PLAYERS 2018 Duval County Broadcast Footage

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SLIDE 9

THE PLAYERS 2018 Duval County Broadcast Footage

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SLIDE 10

Tr avel & Tourism Campaign 2019 Duval County TDC Proposal

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SLIDE 11

THE PLAYERS 2019 Application Request Overview

  • Tournament Broadcast
  • THE PLAYERS will work with

Golf Channel/NBC and Visit Jacksonville to create vibrant broadcast footage that showcases what the Jacksonville has to offer

  • THE PLAYERS will continue to

provide Golf Channel/NBC talking points about Jacksonville

  • Public Relations
  • THE PLAYERS, with partnership

with two PR agencies, will bring media from the target markets to visit Jacksonville before, and during, the tournament

  • THE PLAYERS will work

closely with Visit Jacksonville to showcase the city

  • Dollars spent in the campaign

will drive the audience to

  • Funding
  • $250,000
  • Use of Funds
  • National marketing to be used
  • utside the 5-county area in

select target markets

  • Media Mix:
  • Television
  • Digital
  • Public Relations
  • Marketing
  • Out-of-Market Advertising Launch:
  • International marketing began

in October – Clicks are up 150%

  • A travel & tourism television

spot ran during the TOUR Championship in September

  • National campaign will launch
  • n 1/7/18

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SLIDE 12

Tr avel & Tourism Campaign 2019 Appendix

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SLIDE 13

THE PLAYERS 2019 Target Markets

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SLIDE 14

THE PLAYERS 2019 Marketing Mix

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All advertising will push customers to the Plan Your Visit page (THEPLAYERS.com/travel) which highlights Jacksonville

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SLIDE 15

THE PLAYERS 2019 Target Demographic 1

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THE PLAYERS 2018 Target Demographic 2

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THE PLAYERS 2019 Target Demographic 3

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THE PLAYERS 2019 Travel & Tourism TV Spot

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  • Launched during the TOUR Championship in Atlanta
  • Drives the audience to THEPLAYERS.com/travel which highlights

Jacksonville and the region