Tr a v e l & To u r i s m M A R C H 1 2 - 1 7 Campaign T P - PowerPoint PPT Presentation

Tr a v e l & To u r i s m M A R C H 1 2 - 1 7 Campaign T P C S A W G R A S S 2 0 1 8 Recap

THE PLAYERS 2018 Overall Recap 2

THE PLAYERS 2018 Marketing Recap 3

THE PLAYERS 2018 Marketing Recap 4

Duval County STR Report 5

THE PLAYERS 2018 PR Recap • Overall National PR Value: $96.4 Million • THE PLAYERS hosted familiarization trips (FAM) leading up to, and during, the event to promote the region as well at the tournament PLAYERS TRIBUNE THRILLES T 6

THE PLAYERS 2018 PR Recap • AOL, Billboard, The Chive & New York BILLBOA RD Times AO THE L CHIVE NYT 7

THE PLAYERS 2018 Duval County Broadcast Footage 8

THE PLAYERS 2018 Duval County Broadcast Footage 9

Tr avel & Tourism Campaign 2019 Duval County TDC Proposal

THE PLAYERS 2019 Application Request Overview • • Funding Tournament Broadcast • • $250,000 THE PLAYERS will work with Golf Channel/NBC and Visit • Use of Funds Jacksonville to create • National marketing to be used vibrant broadcast footage outside the 5-county area in that showcases what the select target markets Jacksonville has to offer • THE PLAYERS will continue to • Media Mix: provide Golf Channel/NBC • Television talking points about • Digital Jacksonville • Public Relations • • Marketing Public Relations • THE PLAYERS, with partnership • Out-of-Market Advertising Launch: with two PR agencies, will • International marketing began bring media from the target in October – Clicks are up 150% markets to visit Jacksonville • A travel & tourism television before, and during, the spot ran during the TOUR tournament • Championship in September THE PLAYERS will work • National campaign will launch closely with Visit on 1/7/18 Jacksonville to showcase the city 11 • Dollars spent in the campaign will drive the audience to

Tr avel & Tourism Campaign 2019 Appendix

THE PLAYERS 2019 Target Markets 13

THE PLAYERS 2019 Marketing Mix All advertising will push customers to the Plan Your Visit page (THEPLAYERS.com/travel) which highlights Jacksonville 14

THE PLAYERS 2019 Target Demographic 1 15

THE PLAYERS 2018 Target Demographic 2 16

THE PLAYERS 2019 Target Demographic 3 17

THE PLAYERS 2019 Travel & Tourism TV Spot • Launched during the TOUR Championship in Atlanta • Drives the audience to THEPLAYERS.com/travel which highlights Jacksonville and the region 18