TOWN COUNCIL PRESENTATION Presented by Hannah Wright - - PowerPoint PPT Presentation
SOUTHWOLD COASTAL COMMUNITY TEAM TOWN COUNCIL PRESENTATION Presented by Hannah Wright Tuesday 26th May 2020
SOUTHWOLD COASTAL COMMUNITY TEAM Presented by Hannah Wright Tuesday 26th May 2020
Presentation Outline
TURNING CHALLENGES INTO SUCCESSES
Our Challenges Now Our Future Challenges What We Can Work On Our Focus High Street Sentiment Our Current Achievemenets Project Outlines Business Events Heritage Our Process Project Launches Our Current Objectives - June
Our Challenges Now
Tourist Dependent Community Facilities Future Environmental Issues Property Values & Secondary Homes Population Decline COVID-19
Our Challenges in the Future
Future Funding
Social Distancing
Future COVID-19 Outbreaks Future Environmental Issues
Local Economy High Street Existence Coastal Erosion Renewable Resources UK Shared Prosperity Fund Oil Reliance
BUSINESS
Encourage businesses to support each other through best practise sharing and working cohesively on initiatives that strengthen the success of Southwold's High Street and the town's wider economic community through COVID.
TOURISTS
Capitalise on the tourist economy via effective COVID- sensitive activations that attract a wider visitor demographic and extend visitor rates outside of the traditional tourist season, ensuring the town can thrive and defeat all COVID issues.
COMMUNITY
Embrace Southwold's heritage, promoting it's cultural & historical assets through activities that increase community engagement, ecourage positive wellbeing post COVID and provide the community with a sustainable future.
What We Can Work On
BUILDING A SUSTAINABLE BUSINESS MODEL INCLUSIVE EVENTS CALENDAR CELEBRATING THE TOWN'S HERITAGE
Encourage greater connectivity between local high street traders Build a visually impactful website to promote Southwold and its businesses Promote the work / life balance Southwold has to offer everyone Work with all Southwold committees to create a COVID friendly events programme Promote the core themes of well-being that fit within a post COVID framework Introduce unique experiences that support the local businesses and community Introduce initatives that embrace the town's heritage and natural beauty Produce illustrative marketing collateral that attracts a wider audience Develop campaigns promoting Southwold as the destination of choice post COVID
Our Focus
SUPPORT US
Majority of the businesses felt more consultation regarding activities implemented by the Town Council was required. 80% of the companies firmly believed that a road closure due to COVID would have a dramatically negative impact
Additional funding to support their businesses through COVID was requested. Town Council to work with private landlords to support the local businesses.
HIGH STREET
Every business is concerned about the economic state of the high street post COVID. All businesses expressed their worries about the number of shop closures and the detrimental effect this will have on the town. Businesses are worried that they would be unable to sustain their business by 2021 if visitor rates do not increase soon. Need to address hospitality industry COVID issues such as customer seating in cafes and pubs.
TOWN MANAGER
"Lots of good ideas." Mumfords. "Seems like you are achieving an awful lot in a very short time for which we are really appreciative." High Tide. "Thank you for setting this up and getting us all involved..it's so helpful to hear the views and circumstances of the other business owners – we are all in the same boat and need to keep positive and look forward during this difficult time." Southwold Gallery. It is a ridiculous idea and it will not work." John Bennett Architects.
The High Street Sentiment
Our Current Achievements 2020
60% OF BUSINESSES CONTACTED* STRONG ENGAGEMENT WITH BUSINESSES
10 x businesses - 6th May 31 x businesses - 21st May 2 x Zoom calls Dedicated 60 mins call with each business
COVID RECOVERY PLAN* TOWN TEAM UPDATES
44 x businesses - 1st May 71 x businesses - 21st May Weekly Team Updates
UK WIDE BEST PRACTISE SHARING
Regular contact with other Town Managers
AHEAD OF THE GAME...
ShopSouthwold.co.uk website One way system implemented
EVENTS PROGRAMME POST COVID
Agile initiatives that support the High Street
*Refer to Current Objectives - June for further information
Build a Sustainable Economy for Southwold
BUSINESS PARTNERSHIP
Encourage greater connectivity between local high street traders and businesses, please see shopsouthwold A structured and supportive business partnership that unites local companies and encourages cross pollination, generates increased business opportunities for traders and helps the local economy to grow and prosper.
DIGITAL PRESENCE
Build a visually impactful website to promote Southwold and its businesses, please click to see Falmouth website. The creation of an engaging, visually impactful website that will serve as the destination for all other forms of advertising, public relations and social media is fundamental to promoting Southwold.
WORK / LIFE BALANCE
Promote the work/life balance Southwold has to offer everyone post COVID. Creative PR and marketing campaigns to promote remote working to the future generations who consider remote working one of the most desirable employee benefits and fundamental to a good healthy lifestyle.
Design an Inclusive Post-COVID Events Programme
MOVIES BY MOONLIGHT
An open-air cinema that both residents and visitors can enjoy whilst supporting the local economy during COVID.. Offering an exciting collection of classic and current films, Southwold's Open Air Cinema is an innovative way to attract people to Southwold under the challenging restrictions of social distancing.
LET'S GO FLY A KITE!
Autumn kite flying weekends that embrace the beautiful
footfall. Reducing stress, boosting creativity, outdoor exercising and mindfulness of your natural surroundings are all key benefits of kite flying. Add COVID's spacial demands and a Southwold kite festival wins hands down or up in this case!
A MONTH OF SUNDAES
Loved by every generation, young or old, Southwold hosts an ice cream sundae competition trail around the town. Never in a month of Sunday's did we think COVID would cause a global lockdown but it did, so now let's play on that with a Month of Sundaes that helps to generate revenue and visitors to explore the town during August.
Promote our Town's Heritage & Attractions
HERITAGE TRAIL
Introduce initiatives that embrace the town's heritage, historial assets and natural surroundings. Heritage trails offer a physical product that encourages interaction between tourists, local businesses and the town, while rehabilitating historic areas which is particularly prevalent now with the impact COVID has caused.
CREATIVE PR CAMPAIGNS
Develop PR campaigns promoting Southwold as the destination of choice post COVID. Strategically create unique stories about Southwold to attract varying tourists demographics to support revenue generation for the local businesses whilst leveraging all the attractions Southwold offers to maximise coverage.
VISITOR EXPERIENCES
Introduce unique experiences that capitalise on the tourist economy and benefit the local community. Southwold can capitalise on visitor presence by offering unique experiences to visitors and holidaymakers who want authentic tours and classes. Each one hosted by local businesses to generate revenue from these experiences.
HERITAGE TRAILS
Archaeology Heritage Tour Historical Southwold Treasure Map Trail Easter Egg Hunt Stunning Coastal Walks The Southwold Environment
UNIQUE EXPERIENCES
Bakery Classes Screen Printing and Pottery Making Boating on the Lake Snooker Sessions Kayaking on the Coast Yoga on the Beach
Distinctive Features of Every Project
COMMUNITY
Tthe core focus for every project will be on the community and ensuring that the townsfolk are both involved, engaged and motivated to support all of the initiatives.
SUSTAINABLE
Every project will be reviewed for its environmental impact on the town's natural surroundings, as well as assessing the longevity of each project for future years.
ACCESSIBLE
Every project will be evaluated for its accessibility to both vistor - in terms of disability and mobility - and to the town in general, ensuring there is minimal impact on traffic congestion.
PROFITABLE
The bottom line to every project will centre on increasing the town's economic prosperity to the benefit of the entire community and future generations.
COVID-19 Inclusive
Proposed Project Launches 2020
MAY
Local Business Partnership Group Regular Town Team Updates Zoom calls for local businesses COVID Recovery Plan (ongoing) Shopsouthwold.co.uk launched Social distancing initiaitves - one way system implemented
JUNE
My Southwold brand soft launch Retail Wrap Map Business Showcase - Retail Window Displays Spatially Socialising in Southwold - Open Spaces initiative All businesses in Southwold connected with and involved in all projects
JULY & AUGUST
Thank You Campaign for residents Sustainably Southwold Pop Up Silent Open Air Cinema Weekends A Month of Sundaes campaign Heritage Trail - Treasure Map Unique Experiences launched to include the promotion local
OCT & NOV
Let's Go Fly a Kite Weekends Heritage Trail - All Hallows (Halloween) Adnams 10k Run Ways with Words Christmas Lights Switch On
DECEMBER
Soft Launch Southwold website Late Night Shopping Weekends Heritage Trail - Where's Rudolf the Reindeer Local Business Awards & Dinner Christmas Day Swim
Our Current Objectives - June 2020
100% OF BUSINESSES CONTACTED NON 'HIGH STREET' BUSINESS SUPPORT
Retail Wrap - Map of businesses in town Business Showcase - Window Displays Retail Initiatives
COVID RECOVERY PLAN TOWN TEAM UPDATES & CALLS
Introduction of industry specific updates Introduction of industry specific zoom calls
UK WIDE BEST PRACTISE SHARING
Continual contact with other Town Managers
MEDIA ENGAGEMENT PLAN
Spatially Socialising in Southwold - Open Spaces Initiative
THANK YOU CAMPAIGN
Thank You Wrap - Southwold Gazette Open Air Cinema Residents Night Thank You Flyer - all Southwold properties
'MY SOUTHWOLD' BRAND DEVELOPMENT
THANK YOU FOR LISTENING