Tourist Development Council Meetjng Wednesday, December 4, 2019 - - PowerPoint PPT Presentation

12.4.2019

Tourist Development Council Meetjng • Wednesday, December 4, 2019 • 12:00 Noon

Meetjng to Order

12.4.2019

• Pledge to the United States Flag
• Roll Call
• Stafg or TDC Member Additjons or

Deletjons to Agenda

• Approval of Agenda

2

Approval of Minutes

September 17, 2019 Meetjng

12.4.2019

3

Bed Tax

September 2019 vs. September 2018

2019 2018 $$ (+/-) % (+/-)

September

$112,419 $105,617 $7,102 6.74%

2019 Fiscal Year

$1,569,685 $1,606,176 $(36,495)

• 2.27%

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STR

September 2019 vs. September 2018

September 2019 September 2019/September 2018

% Increase or Decrease

Occupancy Rate 59.4% 4.4% Rooms Sold 11.8% ADR

(Average Daily Rate)

$88.49 4.4% REVpar

(Revenue Per Available Room)

$52.60 9.1%

5

STR Fiscal Year

• October 2018
• September 2019

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2019 2019

% Increase or Decrease

Occupancy Rate 63.2 1% Rooms Sold 3% ADR

(Average Daily Rate)

$89.94 2.3% REVpar

(Revenue Per Available Room)

$56.86 3.4%

Financial Reports

Receipt Acknowledgement

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Funding Requests

Columbia County Tourist Development

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InfjnityCon 2020

$2,000

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South Columbia Sports Complex

• Request for TDC Assistance:

$40,000

• County Contributjon: $265,280
• Total Project Budget: $305,280

9.17.2019 10

Flatgield Land Acquisitjon

507.57 Acres

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History

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Sports Marketjng Strategic Plan and Market Analysis

2016–2017

Feasibility Study to determine size, scope, locatjon, and budget for our market.

2018–2019

Bid Process to identjfy propertjes.

June 2019

Request for Qualifjcatjons Criteria

• 1. Be located in Columbia County
• 2. Have a minimum of 75 useable acres.
• Contain no wetlands within the 75 useable acres.
• Contain FEMA Flood Zone Designatjon “X” on the 75 useable acres.
• Have soil suitable for vertjcal building and parking area constructjon.
• Consist of mostly fmat land or lands within the 75 useable acres with an ideal site having no more than a 10-foot

change in elevatjon across the useable acreage.

• 3. Be permit capable for a recreatjonal facility in accordance with Columbia County Land Development

Regulatjons.

• 4. Be adjacent to and be accessed directly from a public arterial road.
• 5. Be within a 4-mile radius of the I-75/US-90 exchange as measured from the point located at

30⁰10’47.7”N and 82⁰41’19.1”W.

• 6. Have access to utjlitjes
• 7. Provide a clear tjtle at closing.

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Daniels Timber Inc. Property 507.57 Acres

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Hunter Brothers’ Property 99.5 Acres

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Distance from I-75/Hwy 90 exit to Daniels Timber Property (2.9 Miles) Distance from I-75/Hwy 90 exit to Hunter Brothers’ Property (2.4 Miles)

History

12.4.2019 17

Sports Marketjng Strategic Plan and Market Analysis

2016–2017

Feasibility Study to determine size, scope, locatjon, and budget for our market.

2018–2019

Bid Process to identjfy propertjes.

June 2019

Approval to enter negotjatjons

August 2019

Request TDC Approval to present to the BOCC to Purchase 507.57 acres

Today: December 4, 2019

Negotjated Contract

12.4.2019

• Price: $2,000,000 ($3,940 per acre)
• TDC will pay ½ of closing costs
• Additjonal appraisal is required per state statute

125.355

• Boundary Survey
• Environmental Assessment

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Recreatjonal Opportunitjes

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Nature trails Hiking and biking trails Indoor recreatjon facility Green space Disc golf Courts for racquet sports Basketball courts Playgrounds Exercise trails Zip lines Cable skiing Possible overnight camping during events

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What’s next?

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MASTERPLAN FUNDRAISING

Negotjated Contract

12.4.2019

• Price: $2,000,000 ($3,940 per acre)
• TDC will pay ½ of closing costs
• Additjonal appraisal is required per state statute

125.355

• Boundary Survey
• Environmental Assessment

22

Events Calendar

1.23.2019

23

Sports Marketjng Update

Year-over-Year Comparison (Pg. 75) B3R Sports – FHSAA Quad Regional Cross-Country Meet (Pg. 76-86) Current Year Sports Calendar (Pg. 87)

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Presented by B3R Sports

How did the team get here?

The FHSAA State series consist of a district meet, a regional meet and the state meet. The district meets the schools within the district meet and decided who will host and where the meet will be held. The regional and state meet is a bidding process where you submit your bid with what regions you would like to host and what amenities you will offer. In April of 2019 B3R Sports Inc bid to host 4 regions and was awarded all 4 by the FHSAA. Each district advanced 10 teams and each region receives two districts making 20 teams for each classification at regionals. Districts also qualifies the top 30 individuals to regionals, if an athletes team was not part of the top 10 teams but they finished in the top 30 they are also advanced to regionals. This year there was a total of 110 teams and 1808 runners at the regional. We estimate the event had 4500 people in attendance.

Tracking the hotel numbers

To try and get as accurate number as possible we had each coach fill out a form with their team name, hotel the team stayed in and how many rooms. We also had volunteers ask parents as they were standing in line if they would fill out a similar form with which team they were there to support and which hotel they stayed in. The results were a total of 447 rooms between the schools and the parents.

St John Paul II Super 8 4 Trinity Prep Holiday Inn & Suites 11 Lincoln Tru 8 Lincoln Park Academy Quality Inn 4 Titusville Comfort Suites 6 South Walton Baymount 7 Mosley Fairfield Inn 1 North Bay Haven Holiday Inn 6 Choctawhachee Comfort Suites 8 Citrus Hampton Inn 8 West Shore Hampton Inn 8 Ponte Vedra Tru 20 Leon Holiday Inn 11 Cocoa Beach Days Inn 5 Satellite Days Inn 14 Fort Walton Beach Hampton Inn 15 Wewahitchka Holiday Inn Express 9 Lake Highland Hilton Tru 9 Port St Joe Fairfield Inn 6 Matanzas Roadway 6 Northview Days Inn 4 Montverde Academy Home 2 Home Suites 7 Franklin County Comfort Suites 6 Washington Econo Lodge 2 Blountstown Quality Inn 8 Florida High Holiday Inn 6 Pace High Econo Lodge 6 Mainland Econo Lodge 4 Pensacola Christian Quality Inn 6 North Florida Christian Days Inn 2 Crystal River Super 8 5 Gulf Breeze Tru 8 Rocky Bayou Christian Ramada Inn 8

• St. Joseph Academy

Comfort Suites 7 Seabreeze Holiday Inn 7 Central (Milton) Comfort Suites 1 Providence Hampton Inn 3 Jay Econo Lodge 4 Bishop Snyder Days Inn 10 Stanton Tru 6 St Johns Country Day Fairfield Inn 8 Pensacola Baymount 7

New Smyrna Beach Holiday Inn 5 Lecanto Holiday Inn 5 Altha Days Inn 4 Malone Baymont 1 Baker Econo Lodge 10 Wakulla Comfort Suites 4 Astronaut Tru 3 Walton Super 8 2 Pensacola Catholic Baymont 6 West Florida Tru 5 Community Christian Best Western 5 Maclay Holiday 8 Paxton Super 8 6 Freeport Super 8 4 Fernandina Beach Hampton Inn 15 Bay Comfort Suites 3 Edgewood Super 8 4 Mount Dora Holiday Inn 6 Chipley Comfort Suites 2 Bolles Fairfield Inn 10

Parents Room Hotel Name # of Rooms Choctaw Comfort Inn 1 Matanzas Rodeway 1 North Bay Haven Holiday Inn 1 North Bay Haven Quality Inn 1 Ponte Vedra Tru 1 North Bay Haven Holiday Inn 1 Ponte Verda Tru 10

• St. Augustine

Super 8 1 Ponte Vedra Tru 1 Seabreeze Baymount 1 Baker Economy Lodge 1 West FL Best Western 1 Pensacola Christian Comfort Suites 1 West Shore Comfort Suites 1 Paxton Super 8 1 Mainland Economy Lodge 5

• St. Johns Country Day

Hilton 2 Space Coast Quality Inn 1 Baker Economy Lodge 1 Baker Economy Lodge 1 Stanton Holiday Inn 1 North Bay Haven Comfort Inn 1 North Bay Haven comfort Inn 1 Choctaw Home 2 Suites 2 Matanzas Rodeway 7 North Bay Haven Fairfield 1 Choctaw comfort suites 1

We also tracked website hits

We placed the Columbia County Sports Commission and Columbia County Tourism logo on both the B3RSports.com homepage and the event page where the information was located for the regional event. The Sports Commission logo was hyperlinked to https://southsidesportscomplex.com/ and the Columbia County Tourism log was linked to https://springsrus.com/ Home Page Event Page

Coaches Comments and social media

Note: Bob Braman is the Head FSU Cross Country/ Track & Field Coach.

Host Schools

Each school received a donation check to their booster club for $1000 for helping out with the 4 regions. This money will help them with their end of the year banquets and new uniforms for next year.

Reimbursement request for heads in beds tax

With some pretty heavy expenses to put on this meet, we at B3R Sports would like to request $4000.00 to help soften some of those expenses. The total cost to put on the event was $16,947.93.

T

• view videos and photos of

this event visit www.b3rsports.com

Sports Events Calendar

1.23.2019 34

Adjournment

Next Meetjng Wednesday, January 15, 2020 IFAS Training Room 971 W Duval Street Lake City FL 32055

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