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to Remove the Stigma Around Homelessness www.HelpHopeHome.org - PowerPoint PPT Presentation

Feb 28, 2023 •570 likes •731 views

Public Awareness Campaign to Remove the Stigma Around Homelessness www.HelpHopeHome.org Presenter Merideth Spriggs Chief Kindness Officer www.Caridadcharity.com Toolbox Tool Kit created by Nevada Homeless Alliance for COC partners

  1. Public Awareness Campaign to Remove the Stigma Around Homelessness www.HelpHopeHome.org

  2. Presenter Merideth Spriggs Chief Kindness Officer www.Caridadcharity.com

  4. Toolbox • Tool Kit created by Nevada Homeless Alliance for COC partners • One Page FAQ for each sub population: o General Homelessness Overview o Chronic Homelessness Overview o Ending Veteran Homelessness o Youth Homelessness Overview http://nevadahomelessalliance.org/get-involved/

  7. Endin ing Veteran Homele lessness KCLV-TV Las Vegas City of Las Vegas Television Discusses how to get involved with ending Veteran homelessness https://www.youtube.com/watch?v=_ZzENs3 OfGA FB: HouseVetsNV Twitter: House VetsNV

  8. Dropping Off Clo lothes To Homele less PSA KCLV-TV Las Vegas City of Las Vegas Television Discusses waste created by street donating. https://www.youtube.com/watch?v=IbI2pZg kpJk

  9. Homele less Food PSA KCLV-TV Las Vegas City of Las Vegas Television Discusses dangers of street feeding https://www.youtube.com/watch?v=rweRoH aINTU

  10. Endin ing Homelessness 2016 KCLV-TV Las Vegas City of Las Vegas Television 30 Minute special highlighting • Outreach in the Tunnels • Youth Homelessness • Ending Veteran Homelessness https://www.youtube.com/watch?v=kBGlNE VYtKo

  11. Unified Social Media • Make sure to post 3-4 days minimum per week • Do not post below the fold • Create a hashtag/limit (#HouseVetsNV) • Post at key viewing times • Stay on message • Keep it short (link out to more text) • Share successes • Use photos with people in them • Use live feeds/Snapchat • Centralize on Hootsuite for Free

  12. Relationship wit ith th the Press • Build trusted relationships across all local media • Pick one preferred station/newspaper • Give one story idea a month • Write stories for press https://www.youtube.com/watch?v =eXvCnQYVrrQ

  13. Downtown Zen Monthly Publication of Zappos http://dtzen.com/outreach-life-2

  14. Lessons Learned • Use inclusive language, i.e. “team” “our” • Create a coordinated message • Designate a spokesperson/agency (specialized areas on-call) • Stay on message • Don’t criticize or attack others • Be transparent (share successes & failures) • Flood local press & social media to create your own buzz

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