TO PROMOTE OUR TRAILS "Even after 42 years, the general public - PowerPoint PPT Presentation

“WORKING WITH YOUTH & TECHNOLOGY TO PROMOTE OUR TRAILS”

"Even after 42 years, the general public has little or no idea that the National Trails System exists..." -National Trails System Annual Report (FY 2010)

NATIONAL PARK SERVICE CALL TO ACTION (2011) - “Reach new audiences … by transforming the NPS digital experience to offer rich, interactive, up-to-date content from every park and program. Support online and mobile technologies including social media.”

PRESENTATION HIGHLIGHTS • Use technology wisely

PRESENTATION HIGHLIGHTS • Use technology wisely • Designed with solid takeaways

PRESENTATION HIGHLIGHTS • Use technology wisely • Designed with solid takeaways • Focus on the National Trails

MT. KATAHDIN, MAINE

WASHINGTON, DC

SAN ANTONIO, TX

BUCK’S HOME PORT.

1997 WEBSITE EXAMPLES

IN THE LAST 10 YEARS… • Google went public in 2004. • Today, more than 3 billion searches each day on Google.

IN THE LAST 10 YEARS… • Facebook was founded in 2004. • Now it has 1 billion worldwide users.

IN THE LAST 10 YEARS… • Apple began selling iPhones in 2007. • Today, 2 billion people across the world use smartphones.

“We must adapt to thrive . For those who resist the change … Their destiny is to be pushed aside and forgotten. That is the brutal truth.” -Washington Post Executive Editor Martin Baron

SELFIES

PHOTOBOMBS

MEMES

THE AMERICAN DIALECT SOCIETY "WORD OF THE YEAR" • 2009: Tweet – a short, timely message sent on Twitter.com

TWITTER

THE AMERICAN DIALECT SOCIETY "WORD OF THE YEAR" • 2010 App – abbreviated form of the word application, a software program for a computer or mobile phone

THE AMERICAN DIALECT SOCIETY "WORD OF THE YEAR" • 2012 Hashtag – a word or phrase preceded by a hash symbol (#) on Twitter to mark it as a topic

BLOGS

“INDIANA NEEDS A NATIONAL TRAIL!”

IDEAS FOR PROMOTING TRAILS… • Many social networking options

IDEAS FOR PROMOTING TRAILS… • Many social networking options • Meetups – next workshop in track C

IDEAS FOR PROMOTING TRAILS… • Many social networking options • Meetups – next workshop in track C • Contests – videos, photos, writing

GAMES

MORE IDEAS FOR PROMOTING TRAILS… • GPS - Global Positioning System • GIS - Geographic Information Systems • maps • geo-caching

FILM/MEDIA

WEBSITES

WEBSITES

STORYTELLING

E-BOOKS

HANDOUTS! nationaltrailsguide.com/2015

SO HOW DO WE DEAL WITH ALL OF THIS TECHNOLOGY? • Outsmart it.

SO HOW DO WE DEAL WITH ALL OF THIS TECHNOLOGY? • Outsmart it. • Experiment. Keep learning.

SO HOW DO WE DEAL WITH ALL OF THIS TECHNOLOGY? • Outsmart it. • Experiment. Keep learning. • Don’t be afraid to ask.

SO HOW DO WE DEAL WITH ALL OF THIS TECHNOLOGY? • Outsmart it. • Experiment. Keep learning. • Don’t be afraid to ask. • Tech person/intern

SOCIAL MEDIA

MOBILE PHONES

APPS

APPS

WILD CARD

“WORKING WITH YOUTH TO PROMOTE OUR TRAILS”

WORKING WITH YOUTH TO PROMOTE OUR TRAILS • Provide interesting opportunities

WORKING WITH YOUTH TO PROMOTE OUR TRAILS • Provide interesting opportunities • Dynamic and charismatic leader

WORKING WITH YOUTH TO PROMOTE OUR TRAILS • Provide interesting opportunities • Dynamic and charismatic leader • Touch lives by providing meaningful experiences on the national trails

THANK YOU!