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Welcome
TIMES HAVE CHANGED LETS DEVELOP A PLAN -The Importance of Adapt - - PowerPoint PPT Presentation
TIMES HAVE CHANGED LETS DEVELOP A PLAN -The Importance of Adapt - - PowerPoint PPT Presentation
Welcome Immigration Crusaders!!! TIMES HAVE CHANGED LETS DEVELOP A PLAN -The Importance of Adapt & Change -The Social Media Revolution -New Media VS Old Media -The Worm vs The Octopus The Value Ladder -Multi-Services Value
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TIMES HAVE CHANGED… LET’S DEVELOP A PLAN
- The Importance of Adapt & Change
- The Social Media Revolution
- New Media VS Old Media
- The Worm vs The Octopus
The Value Ladder
- Multi-Services Value Ladder
- The Customer Journey
- The 8 Core Disciplines of Modern Digital Marketing
- Understanding the Customer Journey
- The Problem - The Solution
- Email Marketing Tutorial
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REMEMBER THESE GUYS?
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THEY THOUGHT “FILM” WOULD LAST FOREVER…
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FAST FORWARD… HOW MANY DIGITAL CAMERAS DO YOU SEE THESE DAYS ?
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TIMES CHANGE. WE MUST AS WELL.
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REMEMBER THE GOOD OLD DAYS… OUR FAVORITE NEIGHBORHOOD VIDEO STORE
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AND THEN “THESE GUYS” CAME ALONG
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HAPPY TIMES!!!
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OUT WITH THE OLD, IN WITH THE NEW.
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DO YOU KNOW THIS MAN?
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REED HASTING - FOUNDER - NETFLIX MAY NOT RECOGNIZE THE FACE, BUT YOU DEFINITELY KNOW THE COMPANY!
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A SO THE STORY GOES…
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The Tax Preparation Industry
Who are the Wolves that want to Eat your Lunch?
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How do We Compete Against the BIG BOYS?
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We Need to Outsmart them by using all of the Tools and Resources that are Available in Todays Marketplace.
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OLD MEDIA VS NEW MEDIA
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The WORM vs. THE OCTOPUS
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WORM Marketing
Referrals - Direct Mail
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OCTOPUS Marketing
Postcards & Direct Mail Yelp Google Search Telephone Calls Office Signage Facebook You Tube Referrals Referral Partners Email Marketing
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BEFORE
Customer List: 45,000 New subscribers: 0 Emails monthly: 15,000
I transformed my business within 5 years with no formal training. YOU CAN TOO! Faster, Easier and with Less $$$ Invested!
AFTER
Customer List: 800,000 New subscribers: 500 Mo Emails monthly: 1.8 million
www.infinityschools.com
CASE STUDY
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VALUE LADDER
THE
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THE VALUE LADDER
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- 1. WHO ARE THEY?
- 2. WHERE CAN YOU FIND THEM?
- 3. WHAT BAIT WILL YOU USE TO ATTRACT THEM
- 4. WHAT RESULT WILL YOU GIVE THEM?
IDEAL CLIENTS = Those clients that will walk up your Value Ladder
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The Importance of Developing a Multi-Services Business Model
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Sample Multi-Services Business Lines
Tax
Individual Return Identity Theft Protection Business Entity Set-Up Audit Protection Tax Resolution Credit Repair Bank Loans Business/Corporate Return Bookkeeping Payroll Services Tax and/or Audit Representation Tax Prep Training Classes Business Consulting
IDP
Citizenship Classes Fingerprinting Background Checks Translation Services Green Card Replacement Citizenship DACA Renewal Family Petition Adjustment of Status Unlawful Presence Waiver
Insurance
Travel Insurance - Mexico Health Life Commercial
Investments
Annuity IRA Wills Trusts Mutual Fund Estate Planning
Consulting
Business Creation Brand Development Automation Strategy Social Media Set-Up & Management Facebook Ad Set-Up & Management Value Ladder Creation Consulting Mastermind Group
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VALUE PRICE $
Individual Tax Preparation
$$$$$
$200
Business Tax Preparation
$500
Life Insurance $800 Investments Financial Planning Estate Planning
$3500
Consulting $5000
Ideal Client
Business Entity Formation Immigration Services - Green Card Package
Multi-Services Value Ladder
LEAD MAGNET (BAIT) FREE OFFER
$600
Identity Theft Protection $100 Commercial Insurance $1200
$1800
Immigration Services - Provisional Waiver $3000 Credit Repair $600
Ideal Client
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The Importance of Continuing Increase your Qualifications & Expertise
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Are you licensed as an Enrolled Agent?
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Are you licensed as an Insurance Professional ?
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- LIFE & HEALTH LICENSE
- PROPERTY & CASUALTY
- ENROLLED AGENT
CONTINUING EDUCATION PRE-LICENSE TRAINING
- INSURANCE
- TAX PREPARATION
- ENROLLED AGENTS
www.infinityschools.com
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If marketing and sales have changed, shouldn’t your marketing and sales STRATEGIES change reflect those changes?
QUESTION
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YOU MUST LEARN HOW TO CREATE AND MASTER THE CUSTOMER JOURNEY FOR YOUR INDUSTRY AND BUSINESS
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PROBLEM:
I DON’T HAVE THE KNOWLEDGE OR SKILLS
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Hire an Expert or Commit To Training YOURSELF and YOUR TEAM
SOLUTION:
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BAD NEWS:
GOOD MARKETERS DON’T COME CHEAP…
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HIRE A PROFESSIONAL $300-$500 monthly $2500 Initial Ad Spend $400-$800 monthly
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ALTERNATIVES… TRAIN YOURSELF TRAIN YOUR TEAM
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BOOKS & AUDIO BOOKS
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BOOKS & AUDIO BOOKS
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Immigration Consultant Website & Social Media Examples
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Top Items
1.Website 2.Developing Awareness 3.Lead Capture 4.Lead Follow-Up 5.Email Marketing 6.- Phone Calls 7.Facebook Storytelling 8.Local Listings Domination - Google & Yelp 9.Facebook Advertising - (Once technique is understood)
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Article, Ad, Video, FB Post, Coupon Something of interest and bring them to your website! Give them more - one that will give a reason to provide you with their email address Give them a reason to set up a call or appointment Provide them great value!!! And they become customers who will use you for multiple services Provide online reviews or even video testimonial about your services!!! They will tell their friends about your services
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ONLINE TRAINING COURSES
CONVERSION FUNNELS CONTENT MARKETING CUSTOMER ACQUISITION EMAIL MARKETING DATA & ANALYTICS SOCIAL MEDIA SEARCH MARKETING TESTING & OPTIMIZATION
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WWW.DIGITALMARKETER.COM
FREE 14 DAY TRIAL
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YOUR COMPETITION IS BEGINNING TO LEARN IMPLEMENT THESE SKILLS.
Don’t let them beat you. It’s time to invest in yourself, in your business and in your team.
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EMAIL MARKETING SET-UP WWW.MAILCHIMP.COM