THX Token lifecycle - a customer journey
THX DAICO
The goal of any online community differs. Intranets are meant to connect employees and share knowledge from a company. Support communities exist to help customers with their burning questions and in forums personal help is offered to those in need. What makes these communities equal is their need for useful engagement between its members and the recognition of outstanding member behaviour. Current reward systems offer points or badges with gamification. That is great, unless you want to do something with those points in the real world or when you want to show your expert authority in a new community you join.