THEODOROS DIMITRIOU LEWIS M. CHAPMAN RUEY S. FOONG WILLIAM C. GLOVER
Introduction • Our team is called Eurekanation based from the ideas; • Archimedes the great engineer/ mathematician and physicist • Product Innovation pushing the boundary of what is possible!
Idea • First idea we came up with was the universal hamster charger • Not a viable product • The Final Idea – Handbag Lighting Idea
Customer needs How much would you pay for an item like this? £0-£0.99 £1-£1.99 5 £2-£4.99 15% 13 5 More than £5 38% 15% Would you be interested in buying 11 such a product as this idea? 32% Yes No 15 19 44% 56%
What does our analysis show?!! • There is a market for our product • There is no product like ours on the market • People are willing to pay more than £5
Why this particular design? • Group decision to opt for this design for its looks and ease of handling • Feedback from collaborating with other groups indicated this was most popular design
Evolution
Final Design Concept Parameter Value Dimensions D 80 mm x 20 mm, 105 mm at tip Weight 82 gram (as calculated by Solidworks) Battery Type Button Cell Battery Battery No. CR 1225 Length of LED 80 cm fully stretched stripe Colours 1 Transparent Cover and 1 Coloured (Red, Yellow, Blue, Green) Cost Not fully defined yet, but not more than £10
Auto-Off-On Switch Electronic Circuit board Easy Removal Cover LED Flexible Stripe Button Cell Battery
Interchangeable Colored Covers
Interchangeable Colored Covers
The ratchet mechanism on the back side of the product and the retract button (Cover in transparent view) Groove for attaching you Keyring
Other competitors • Small torches £7.00 £6.00 £20 £10
Any Questions? Visit us on www.eurekanation.wordpress.com
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