THEODOROS DIMITRIOU LEWIS M. CHAPMAN RUEY S. FOONG WILLIAM C. - - PowerPoint PPT Presentation

THEODOROS DIMITRIOU LEWIS M. CHAPMAN RUEY S. FOONG WILLIAM C. GLOVER

Introduction

• Our team is called Eurekanation based from

the ideas;

• Archimedes the great engineer/

mathematician and physicist

• Product Innovation pushing the boundary of

what is possible!

Idea

• First idea we came up with was the universal

hamster charger

• Not a viable product
• The Final Idea – Handbag Lighting Idea

Customer needs

5 15% 5 15% 11 32% 13 38%

How much would you pay for an item like this?

£0-£0.99 £1-£1.99 £2-£4.99 More than £5

19 56% 15 44%

Would you be interested in buying such a product as this idea?

Yes No

What does our analysis show?!!

• There is a market for our product
• There is no product like ours on the market
• People are willing to pay more than £5

Why this particular design?

• Group decision to opt for this design for its

looks and ease of handling

• Feedback from collaborating with other groups

indicated this was most popular design

Evolution

Final Design Concept

Parameter Value Dimensions D 80 mm x 20 mm, 105 mm at tip Weight 82 gram (as calculated by Solidworks) Battery Type Button Cell Battery Battery No. CR 1225 Length of LED stripe 80 cm fully stretched Colours 1 Transparent Cover and 1 Coloured (Red, Yellow, Blue, Green) Cost Not fully defined yet, but not more than £10

Easy Removal Cover Button Cell Battery Electronic Circuit board LED Flexible Stripe Auto-Off-On Switch

Interchangeable Colored Covers

Interchangeable Colored Covers

The ratchet mechanism on the back side of the product and the retract button (Cover in transparent view) Groove for attaching you Keyring

Other competitors

• Small torches

£6.00 £7.00 £10 £20

Any Questions? Visit us on www.eurekanation.wordpress.com