THEODOROS DIMITRIOU LEWIS M. CHAPMAN RUEY S. FOONG WILLIAM C. - - PowerPoint PPT Presentation
THEODOROS DIMITRIOU LEWIS M. CHAPMAN RUEY S. FOONG WILLIAM C. - - PowerPoint PPT Presentation
THEODOROS DIMITRIOU LEWIS M. CHAPMAN RUEY S. FOONG WILLIAM C. GLOVER Introduction Our team is called Eurekanation based from the ideas; Archimedes the great engineer/ mathematician and physicist Product Innovation pushing the
Introduction
- Our team is called Eurekanation based from
the ideas;
- Archimedes the great engineer/
mathematician and physicist
- Product Innovation pushing the boundary of
what is possible!
Idea
- First idea we came up with was the universal
hamster charger
- Not a viable product
- The Final Idea – Handbag Lighting Idea
Customer needs
5 15% 5 15% 11 32% 13 38%
How much would you pay for an item like this?
£0-£0.99 £1-£1.99 £2-£4.99 More than £5
19 56% 15 44%
Would you be interested in buying such a product as this idea?
Yes No
What does our analysis show?!!
- There is a market for our product
- There is no product like ours on the market
- People are willing to pay more than £5
Why this particular design?
- Group decision to opt for this design for its
looks and ease of handling
- Feedback from collaborating with other groups
indicated this was most popular design
Evolution
Final Design Concept
Parameter Value Dimensions D 80 mm x 20 mm, 105 mm at tip Weight 82 gram (as calculated by Solidworks) Battery Type Button Cell Battery Battery No. CR 1225 Length of LED stripe 80 cm fully stretched Colours 1 Transparent Cover and 1 Coloured (Red, Yellow, Blue, Green) Cost Not fully defined yet, but not more than £10
Easy Removal Cover Button Cell Battery Electronic Circuit board LED Flexible Stripe Auto-Off-On Switch
Interchangeable Colored Covers
Interchangeable Colored Covers
The ratchet mechanism on the back side of the product and the retract button (Cover in transparent view) Groove for attaching you Keyring
Other competitors
- Small torches
£6.00 £7.00 £10 £20