The Virtual Immunization Communication (VIC) Network is a project of - - PowerPoint PPT Presentation

The Virtual Immunization Communication (VIC) Network is a project of the National Public Health Information Coalition (NPHIC) and the California Immunization Coalition, funded through a cooperative agreement with the Centers for Disease Control and Prevention.

Webinar Objectives

• Introduce tools and resources for National

Immunization Awareness Month (NIAM)

• Identify key messages for NIAM
• Share social media strategies and materials to

complement NIAM campaign messages

.

Start Health - Stay Healthy

National Immunization Awareness Month

A nationwide ‘virtual’ immunization community

• f health educators, public health

communicators and others who promote immunizations.

Is there any way to put a screen shot in here to help people know where / how they can ask a question?

Nancy Erickson

Communications Director Vermont Department of Public Health

TITLE of PRESENATION

National Immunization Awareness Month Campaign Kit

Start Healthy, Stay Healthy

Communication Toolkit

Goal: Promote the importance

• f immunizations across the lifespan

throughout August 2013

July 9, 2013

National Immunization Awareness Month Key Messages

• Vaccines are an important step in protecting against

serious, and sometimes deadly, diseases.

• Vaccines are recommended throughout our lives.
• A strong provider recommendation is one of the best

ways to ensure patients get the vaccinations they need when they need them!

August 2013

Off to College Back to School Not Just for Kids A Healthy Start

Communication Toolkit

www.nphic.org/niam August 4-10 - Young Adults Web Resources August 11-17 - Children/Teens August 18-24 - Adults August 25-31 - Babies/Moms

NPHIC National Public Health Information Coalition CDC National Center for Immunization & Respiratory Diseases

Promote the Importance of Immunizations for Life. Immunizations are one of the top 10 public health accomplishments of the 20th Century. While vaccines have greatly reduced the incidence of many serious infectious diseases, immunization rates for some diseases are not meeting national public health goals. And not everyone realizes that vaccination aren’t just for children – they are needed to stay safe and healthy throughout your lifetime. The Communication Toolkit This toolkit is designed to help you communicate the importance of immunizations during the month – and throughout the year. Here are key facts and messages (including social media messages), sample news releases and articles, suggested events and strategies. It is structured to feature a different population each week:

NIAM Partners

Use the toolkit to design your own promotions. Mix and match, copy

• r adapt the contents to fit the particular news and issues of your own

state, territory, county, city or town.

Get the Full Toolkit More Web Resources

www.nphic.org/niam

Banner

Off to College: Young Adults Age 19-26 Vaccines are not just for children. Vaccines are needed throughout your adult life as well to help you stay healthy. Over time, immunity from childhood diseases may wear off and you may be at risk for new and different diseases. Getting ready for college means making sure you are up to date

• n all doses of all recommended vaccines – both to protect

yourself and to do your part to keep illness from spreading in your community. The Communication Toolkit This toolkit is designed to help you communicate the importance

• f immunizations during the month – and throughout the year.

Here are key facts and messages (including social media messages), sample news releases and articles, suggested events and strategies. It is structured to feature a different population each week:

NIAM Partners

www.nphic.org/niam/college

Use the toolkit to design your own promotions. Mix and match, copy or adapt the contents to fit the particular audiences, news and issues of your own locality or organization. LINK to Easy-to-Read Adult Vaccination Schedule (CDC)

Get the Toolkit More Web Resources

August 4‐10

Young Adults Age 19‐26

Off to College

Communication Toolkit 2013

Key Messages – EXAMPLE: College prep means making sure you’re up to date with your vaccines – not only to protect yourself, but also to protect your friends, classmates, teachers and others around you. Vaccine Information – Facts about flu, Tdap, HPV, shingles, meningococcal disease and vaccine safety. News Release/Drop-In Article – EXAMPLE: Off to College: Even Healthy Young Adults Need Vaccines - Think you outgrew the need for vaccines when you graduated from high school …? Social Media Messages – EXAMPLE: Off to college? What vaccines do you need? Take this quiz: (Link to CDC’s vaccine quiz.) Supporting Resources – EXAMPLE: Link to

Web Resources

August 11‐17

Children, Preteens, Teens Back to School

Communication Toolkit 2013

Key Messages – EXAMPLE: Preparing for school means gathering supplies and back packs. This is also the perfect time to make sure your children are up to date on their vaccines. News Release/Drop-In Article – EXAMPLE: Do you have a preteen or teen? Leaving their phone at a friend’s house, suddenly needing a ride somewhere … you knew there would be days like

• this. But did you know that you’d also need to take

your preteens and teens to get shots? As they get

• lder …

Social Media Messages – EXAMPLE: Beat the

• rush. Get your children their back-to-school

vaccines now: (LINK to CDC easy-to-read childhood immunization schedule.) Web Links & Resources – EXAMPLE: Link to Adolescent Vaccination fact sheets, animated radar button

Web Resources

August 18‐24

Adults Age 26+ Not Just for Kids

Communication Toolkit 2013

Key Messages – EXAMPLE: Adults need vaccines, too. Getting vaccinated is an important action you can take to protect yourself against serious and sometimes deadly diseases. Vaccine Information – Facts about flu, Tdap, Hep A+B, Shingles, Pneumococcal disease and vaccine safety. News Release/Drop-In Article – EXAMPLE: Health Care Professionals are Key to Boosting Adult Immunizations “Too few adults are taking advantage of the protection vaccines provide…” Social Media Messages – EXAMPLE: Help keep yourself and your family healthy. Find out which vaccines you may need: (CDC’s adult immunization schedule LINK.) Supporting Resources – EXAMPLE: Link to VSI: Vaccine Scene Investigation video (CDC)

Web Resources

August 18‐24

Babies Age 0‐2 & Moms A Healthy Start

Communication Toolkit 2013

Key Messages – EXAMPLE: Vaccines give parents the safe, proven power to protect their children against 14 serious diseases before they turn 2 years old. Pregnancy is a great time to plan for your child’s vaccinations – and to make sure everyone who will be around a newborn to get their Tdap vaccine. Vaccine Information – Spotlight on whooping cough. News Release/Drop-In Article – EXAMPLE: Five Important Reasons to Vaccinate Your Child – You want to do what is best for your children … Social Media Messages – EXAMPLE: Is your baby’s next well visit coming up? Learn tips for maiing shots less stressful: (Link to Tips) Supporting Resources – EXAMPLE: Link to

Web Resources

Web Resources

Banner

images of buttons/banners and instructions for use.

NIAM Partners

www.nphic.org/niam/webresources

Catherine Martin

Director California Immunization Coalition

National Immunization Awareness Month Social Media Strategies

Start Healthy, Stay Healthy

National Immunization Awareness Month August 2013

Social Media Strategies

Share information, messages, and reports through social media sites in order to promote the goals and key messages of National Immunization Awareness Month to the general public, public health community, health care providers and the media.

Objectives

• Promote importance of immunizations across the lifespan
• Maximize earned media opportunities through on‐line

conversations and sharing through social media

• Utilize social media networks to circulate information and

resources to target audiences

• Highlight the campaign, encourage dissemination of

campaign materials

Target Audiences

• Consumer – Public

– Parents of school age children, college students, Pregnant Women / Expectant Parents, Adults

• Healthcare Providers

– Primary Care Physicians, OB/Gyns, College Health Centers, Health Systems and Hospitals, Professional associations, Physician bloggers/ social media influencers

• Media

– Traditional News Media (Health Reporters),Social media mavens/ influencers, Providers on social media, Mommy Bloggers

Off to College August 4-10 Back to School August 11-17 Not Just For Kids August 18-24 A Healthy Start August 25-31

Not Just for Kids: Adults Age 26+ Many adults aren’t convinced they still need protection against vaccine-preventable diseases. But vaccines are not just for kids. Even healthy adults can get seriously ill, and can pass illness

• n to others. Immunizations are especially important for older

adults, and for those with certain chronic conditions such as asthma, COPD, diabetes or heart disease. Some of the vaccines that adults need change as they grow

• lder, and depend on one’s age, occupation, travel, risk factors

and health status. But everyone age 6 and older should get a flu shot every year.

NIAM Partners

The Communication Toolkit This toolkit is designed to help you communicate the importance of immunizations during the month – and throughout the year. Here are key facts and messages (including social media messages), sample news releases and articles, suggested events and strategies. It is structured to feature a different population each week:

www.nphic.org/niam/adults

Use the toolkit to design your own promotions. Mix and match, copy or adapt the contents to fit the particular audiences, news and issues of your own locality or organization. LINK to Easy-to-Read Adult Vaccine Schedule (CDC)

Get the Toolkit More Web Resources

We need ‘Buzz’…

• Include NIAM on websites
• Articles
• Blog posts
• Tweets
• Facebook Likes and Shares
• Local stories
• Other social media

Blogs

Social Media

Twitter @nphic.org @vicnetwork @Immunizeca Facebook VICNetwork ImmunizeCa

www.nphic.org #NIAM13

Melinda Wharton, MD, MPH

Acting Director, National Center for Immunization and Respiratory Diseases

Turning HPV Vaccine Challenges into Opportunities

Week 2 August 11‐17

Back to School

Young Adults

Turning HPV Vaccine Challenges into Opportunities: Using NIAM’s Back‐to‐School week to educate clinicians and parents about HPV vaccine

July 9, 2013 Health Communication Science Office National Center for Immunization and Respiratory Diseases Centers for Disease Control and Prevention

HPV Vaccine Saves Lives

• Since the introduction of HPV vaccines in 2006 HPV prevalence

decreased 56% in girls 14 – 19 years of age.

• In Australia, High‐grade cervical lesions have declined in women less

than 18 years of age

• For vaccine‐eligible females, the proportion of genital warts cases declined

dramatically by 93%

• Genital warts have declined by 82% among males of the same age,

indicating herd immunity

• In U.S. Goal is 80% coverage of 13 – 17 year olds but only one third

have received the recommended series

• Our low vaccination rates represent 50,000 preventable deaths.

For every single year we delay in reaching that rate, another 4,400 women will develop cervical cancer despite good screening.

National Estimated Vaccination Coverage Levels among Adolescents 13‐17 Years, NIS‐Teen, 2006‐2011

Tdap MCV4 >1 dose HPV (girls) 3 doses HPV (girls)

MMWR 2012;61:671-77

HPV Vaccine Saves Lives

• Other countries are doing well with HPV

vaccination:

• Rwanda has 90% coverage
• UK, Australia and Denmark have 70‐80% coverage

Great coverage is achievable. We must do better.

Among girls unvaccinated for HPV, 78% had a missed

• pportunity

Actual and Achievable Vaccination Coverage if Missed Opportunities were Eliminated: Adolescents 13‐17 Years, NIS‐Teen 2011

Missed opportunity: encounter when some but not all ACIP‐recommended vaccines are given HPV‐1: receipt of at least one dose of HPV 2011 NIS‐Teen available at http://www.cdc.gov/vaccines/stats‐surv/nis/nis‐2011‐released.htm#nisteen

Avoid Missed Opportunities

• HPV vaccine can safely be given at the same time as

the other recommended adolescent vaccines

• Provide HPV vaccine during routine sports, school,
• r camp physicals
• Review immunization record even at acute care

visits

• Encourage parents to keep accurate vaccination

records and to review the immunization schedule

• Systems interventions depend on clinician

commitment‐ determine what would work best for YOUR practice

• STRONG Provider Recommendations

How to give a strong recommendation Use our New Clinician Resource

• Talk about HPV vaccine like

every other vaccine.

• This tip sheet can help:
• One‐sided “at a glance”

style

• Available as a PFD

download and as web content

• Developed from message

testing with moms and research with doctors and clinicians

• Each “statement” is

targeted to questons parents have about HPV.

http://www.cdc.gov/vaccines/who/teens/for-hcp-tipsheet- hpv.html

Goals for Obtaining Higher HPV Vaccination Rates

WE WANT PARENTS TO:

• Realize HPV vaccine is CANCER PREVENTION
• Understand HPV vaccine is recommended at 11 or 12 years old
• Recognize importance of getting all 3 shots

WE WANT HEALTHCARE PROFESSIONALS TO:

• Be familiar with all of the indications for HPV vaccine
• Make strong recommendations for receiving vaccine at 11 or 12
• Be aware of, and interested in, systems that can improve practice

vaccination rates

What Can You do During NIAM?

SHARE THE MESSAGE!

• Build Relationships with State Cancer Alliances
• Work with State Immunization Coalitions
• Give presentations (train‐the‐trainer)
• Encourage non‐traditional partnerships
• Involve State AAP & AAFP Chapters
• Engage the media:
• Use state/local SMEs for interviews

What Else Can You Do?

SYNDICATE content to your website

http://tools.cdc.gov/syndication/ http://www.cdc.gov/vaccines/who/teens/products/web‐button.html

DOWNLOAD a matte article to include in your publications

http://www.cdc.gov/vaccines/who/teens/products/matte.html

SHARE factsheets with parents & clinicians

http://www.cdc.gov/vaccines/who/teens/products/print‐materials.html http://wwwn.cdc.gov/pubs/ncird.aspx

COLLABORATE with us to help expand the campaign reach

Jcory@cdc.gov Jroark@cdc.gov

HPV VACCINE IS CANCER PREVENTION

Other NIAM Weeks

Week 1: August 4 - 10 Off to College (Young Adults) Week 2: August 11 – 17 Back to School (Children & Teens) Week 3: August 18 - 24 Not Just for Kids (Adults) Week 4: August 25 – 31 A Healthy Start (Babies and Moms)

CDC & NPHIC NIAM Support

 Tool Kit: with download resources

 Sample Social Media Posts and Tweets  Matte Articles  Web Banner and Buttons  And More!

 Other Resources: available on CDC website

 Articles  Posters  eCards  Videos Where to find info: http://www.cdc.gov/vaccines/partners/events/niam.html http://www.nphic.org/niam (coming soon!)

What you can do:

 Use the tool kit:

 Tweet, email, post on Facebook, up date your website – everything you need to get the word out!

 Engage LOCAL Media

 Place drop-in (matte) articles  Arrange interviews with local and state health department SMEs  Issue a press release  Organize a local press event

What you can do:

 Collaborate with your partners:

 State Immunization Coalitions  Clinician and Insurance Organizations  Non traditional partners

 Share with patients and clinicians

 Give presentations - Grand Rounds  Place content in newsletters and eZines  Encourage clinicians to share fact sheets and educational information with patients

Q & A Session

Sarah Patterson, MPH

The American College of Obstetricians and Gynecologists Program Manager, Immunization

TITLE of PRESENATION

Immunization Tool Kit for Obstetrician-Gynecologists

The American College of Obstetricians and Gynecologists

www.ImmunizationForWomen.org

Immunization Tool Kit for Obstetrician- Gynecologists

Sarah Patterson VICNetwork Webinar: National Immunization Awareness Month July 9th, 2013

The College

• The College is a non‐profit corporation 501C3, tax‐exempt

charitable, educational organization

• 95 % of board‐certified on‐gyns are members of ACOG (a

total of approximately 58,000 members)

• Ob‐gyns are a major source of ambulatory care for women

in the U.S. and many women use their ob‐gyn as a primary care provider

• 85 % of deliveries are attended by ob‐gyns

Immunization Expert Work Group

• The Immunization Expert Work Group is the advisory group

that guides the development of all immunization materials distributed by the College.

• The work group is made up of ACOG members with specialties

in immunization and infectious diseases as well as ACOG experts in Adolescent Health Care, Pediatrics, Obstetrics, and CDC liaisons

• ACOG has representation on each ACIP working group

Immunization Resources for Obstetrician‐ Gynecologists: A Comprehensive Tool Kit *

Distribution:

• Approximately 35,000 Fellows

and Junior Fellows in practice

• Approximately 2,000 residents
• Approximately 270 Ob-Gyn

Residency Directors

• ACOG District Leadership
• State Maternal and Child

Health Directors

• Key CDC Staff
• Partner Organizations (ACIP,

AAFP, AMA, IAC, AAP, GSA, ACNM, Families Fighting Flu, Text4Baby, Every Child By Two, AIM, ASTHO, APHA, AWHONN)

*Funding for distribution of this tool kit was provided by CDC, ASTHO, and Merck. ACOG does not allow companies to influence ACOG's programs, publications, or advocacy positions.

Support from ACOG Leadership

Immunization Coding Information

Immunizations and Routine Obstetric‐Gynecologic Care A Guide for Providers and Patients

• A guide to help Ob-Gyns integrate

immunizations into routine clinical practice

• Includes:
• Coding Q&A
• Storage and Handling
• VAERS
• Documentation and Record

Keeping

• Vaccine Conversations with

Patients

• Screening Questionnaires
• Standing Orders
• Office Readiness Tools &

Checklists

• Information about ACOG’s new

App, which includes an interactive immunization applet

Adult & Pregnancy Immunization Record Card

Patients FAQ Tear Pads

Physician Script

Text4Baby Materials

Immunization for Women website

www.immunizationforwomen.org

Questions?

Debra Hawks, Senior Director Dhawks@acog.org Sarah Patterson, Program Manager spatterson@acog.org Ari Sallas‐Brookwell, Program Specialist asallasbrookwell@acog.org Immunization@acog.org www.immunizationforwomen.org

Q & A Session

Please Complete Online Evaluation!

Connect with the VICNetwork…

e-mail: info@VICnetwork.org Website www.VICNetwork.org

Resources

Centers for Disease Control and Prevention

www.cdc.gov/vaccines

National Public Health Information Coalition

www.nphic.org

Resources

www.immunize.org

Immunization Action Coalition

Resources

www.shotbyshot.org

Shot by Shot – Stories of Vaccine Preventable Diseases

www.voicesforvaccine.org

Voices for Vaccine Parents Speaking Up for Vaccinations

National Public Health Information Coalition www.nphic.org California Immunization Coalition www.immunizeca.org

Thank you for your support and your participation !

www.twitter.com/vicnetwork www.facebook.com/vicnetwork

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